What Badger Fleet Solutions does

Badger Fleet Solutions LLC is a privately held, Wisconsin-based value-added reseller of commercial fleet management and telematics solutions, founded in 2013 and operating from a single headquarters in Hartland, WI with 1–10 employees. The company distributes and supports three primary telematics platforms—Geotab, Omnitracs, and Samsara—alongside a broad portfolio of partner add-ins covering GPS vehicle tracking, ELD/HOS compliance, AI dash cameras, solar/battery/satellite asset trackers, predictive maintenance, route optimization, digital forms, and driver-coaching tools. Customer engagement is consultative and direct, delivered through a website-centric marketing approach with phone (888-438-4853) and email ([email protected], [email protected]) channels, expert-led demos, and dedicated training portals for partner platforms.

The core offering is a platform-plus-modules architecture rather than a single proprietary product: customers select a primary telematics stack and layer specialized add-ons such as Phillips Connect asset trackers, Lytx video-telematics, PitStop predictive maintenance, FourKite supply-chain visibility, and CoPilot trucking navigation. Pricing is quote-based and not publicly disclosed, but revenue mechanics include hardware resale (GO9 devices, asset trackers, cameras), recurring software subscriptions structured as an undifferentiated "Go Plan" with no tiered feature gating, and professional services for installation, configuration, and training. The company primarily serves mid-market commercial fleet operators across construction, building materials, electrical services, general services, and aviation/MRO, with long-tenured customer relationships evidenced across multiple testimonials.

Geographic reach is limited to the United States and Canada, with no disclosed funding rounds, parent company, or institutional investors. The business model is essentially a high-touch reseller and systems integrator: competitive positioning rests on offering choice across multiple telematics ecosystems, bundling hardware-installation and training services, and assembling a wide integration catalog rather than building proprietary software IP.

Name

Badger Fleet Solutions

Legal name

Badger Fleet Solutions LLC

Website

https://badgerfleet.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Badger Fleet Solutions is a Wisconsin-based value-added reseller of commercial fleet telematics, distributing Geotab, Omnitracs, and Samsara platforms with asset trackers, AI cameras, and compliance add-ons for mid-market fleet operators across the US and Canada.

Ownership category

akta.pro rank

Product category

Fleet Management Telematics

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

akta.pro secondary industries

ELD/HOS Compliance & Tachograph Services (TLABAJAB), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Fleet telematics solutions
• GPS vehicle tracking
• ELD compliance systems
• Asset tracking devices
• Fleet management software

Headquarters

HQ city

Delafield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Device Sales: Sale of telematics hardware including GO9 devices, asset trackers (solar, battery, hard-wired), ELD devices, and AI camera systems.
2. Software Subscriptions (Go Plan): All-in-one telematics subscription (Go Plan) providing unlimited access to platform features with 2GB monthly data connectivity. No tiered pricing structure.
3. Professional Services & Training: Training portals and onboarding services for Geotab, Omnitracs, and Samsara platforms, plus installation support and configuration services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Badger Fleet Solutions provides commercial fleet operators with GPS vehicle tracking, ELD/HOS regulatory compliance, driver safety monitoring, and asset tracking through the distribution and support of Geotab, Omnitracs, and Samsara platforms. The company bundles in-vehicle hardware (GO9 devices, AI dash cameras, solar/battery/satellite asset trackers) with software subscriptions and professional installation, training, and configuration services.

Product overview

Badger Fleet Solutions operates as a multi-vendor fleet management and telematics solutions provider, offering an integrated ecosystem of tracking, compliance, and safety products. The portfolio is anchored by three primary telematics platforms—Geotab (with GO9 device and MyGeotab software), Omnitracs, and Samsara—complemented by specialized add-on modules for asset tracking (SolarNet, EZTrac, StealthNet, GO9 RUGGED, and various battery/satellite trackers), AI-powered dash cameras, and vertical-specific solutions for routing, maintenance, forms, and driver coaching. The company distributes partner products including Geotab Drive (mobile ELD app), integrated asset trackers (SAT14 series, ATB/ATW series), and third-party add-ins (Whip Around, Fleetio, ZenduMA, PitStop for maintenance; Vector, doForms, ProntoForms for communication; Routible, CoPilot, R4Me, FourKites, ProMiles for dispatch). Rather than a single unified product, the offering is a platform-plus-modules architecture where customers select core telematics platforms and layer on specialized add-ons based on fleet size, industry, and operational needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Geotab Primary GPS tracking and telematics platform providing vehicle tracking, driver behavior monitoring, fuel management, safety compliance, and real-time alerts through the GO9 device with GNSS module. Targeted at commercial fleet operators.
• Geotab Drive Mobile ELD compliance application for Android and iOS that streamlines Hours of Service (HOS) logging, DVIR reporting, driver identification, and messaging. Built for trucking compliance with FMCSA ELD mandates.
• Omnitracs Fleet management and compliance platform featuring the IVG platform for driver experience and Smart Drive camera system integration. Built for fleet operators using 4G LTE networks with customer support services.
• Samsara Integrated operations platform combining AI cameras, vehicle telematics, ELD compliance, maintenance tracking, and site visibility in a unified cloud dashboard. Aimed at fleet operators needing a single-pane-of-glass solution.
• AI Dash Cameras AI-enabled dash cameras with driver-facing and rear-facing options featuring auto-detect distracted driving, 4G connectivity, WiFi hotspot, and continuous cloud video recording. Designed for proactive fleet safety coaching.
• SolarNet Asset Tracker Solar-powered asset tracker for trailers and containers with 6-month rechargeable backup battery, integrated with Phillips Connect and Geotab ecosystem management.
• EZTrac Asset Tracker Asset tracking solution for trailer pool management, yard checks, theft prevention, and detention billing optimization.
• StealthNet Asset Tracker Asset tracker for trailers and chassis utilizing tractor power or 6-month rechargeable backup battery.
• GO9 RUGGED Asset Tracker Ruggedized GPS tracker for heavy equipment, yellow iron, agricultural machinery, oil field equipment, and outdoor installations exposed to elements.
• SAT14-GT1 Satellite Asset Tracker World's most rugged asset tracker with IECEx/ATEX Zone 0 rating for extreme temperatures, forces, and chemical environments. Designed for shipping containers and field equipment.

Quantifiable outcome

• Reduce speeding, idling, and fuel consumption through driver coaching and real-time alerts
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered primary and core.

• GeotabprimaryTechnology or IntegrationPrimary telematics platform partner offering the GO9 device, MyGeotab software, and Geotab Drive ELD application. Badger Fleet Solutions provides sales, installation, and support for the Geotab ecosystem.
• OmnitracsprimaryTechnology or IntegrationProvides Omnitracs IVG platform and Smart Drive Camera System. Badger Fleet Solutions offers the IVG platform utilizing 4G LTE networks with customer support services.
• SamsaraprimaryTechnology or IntegrationIntegrated platform offering AI cameras, driver coaching, ELD compliance, GPS tracking, maintenance management, and real-time fleet dashboards through the Samsara Cloud.
• LytxcoreTechnology or IntegrationVideo-based safety solutions provider integrated into the Badger Fleet Solutions ecosystem for fleet camera systems.
• Phillips ConnectcoreTechnology or IntegrationProvider of SolarNet, EZTrac, and StealthNet asset tracking solutions with covert and solar 4G LTE upgrade kits. Double battery capacity solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lytx: Lytx is a video-based fleet safety and telematics provider with machine vision and AI dashcam capabilities. It is both a Badger Fleet partner (integrated into the camera offering) and a direct competitor for video telematics deals.
• Geotab: Geotab is the largest commercial telematics platform globally and Badger Fleet's primary platform partner. While Badger resells Geotab products, Geotab also sells directly, making it the dominant incumbent that competes with Badger for the same fleet accounts.
• Trimble Transportation: Trimble Transportation provides end-to-end fleet, logistics, and supply chain solutions including telematics and compliance. It serves enterprise trucking and logistics customers that overlap with Badger Fleet's market and is a broad incumbent in the same space.
• Motive (formerly KeepTruckin): Motive is a fast-growing fleet management platform offering ELD compliance, AI dashcams, GPS tracking, and spend management. It competes for the same trucking and commercial fleet customers that Badger serves and is a direct platform competitor to Geotab and Samsara.
• Verizon Connect: Verizon Connect is a large fleet telematics provider offering GPS tracking, ELD compliance, and video telematics as part of Verizon's broader enterprise portfolio. It competes with Badger Fleet's entire stack of offerings for mid-market and enterprise fleets.
• Omnitracs (Solera Holdings): Omnitracs is a long-established fleet management and compliance platform offering IVG, Smart Drive, and routing solutions. Badger Fleet resells Omnitracs but Omnitracs also sells direct, particularly to large enterprise trucking fleets.
• Samsara: Samsara is a major IoT platform for fleet operations, asset tracking, and video-based safety. Badger Fleet resells Samsara but Samsara also pursues direct enterprise sales, making it a broad incumbent competing for the same fleet customer wallet.

Direct peers

• Fleetio: Fleetio is a fleet operations and maintenance management software provider that Badger integrates and resells. It directly addresses the same fleet maintenance and operations pain points that Badger's customers face, and competes for software budget share.
• Azuga (Bridgestone): Azuga is a fleet telematics platform offering GPS tracking, ELD compliance, and dashcams, often distributed through channel partners and resellers. It is highly comparable to Badger Fleet's offerings and competes for similar SMB and mid-market fleet customers.
• GPS Insight: GPS Insight is a fleet telematics provider offering vehicle tracking, dashcams, and compliance solutions. Like Badger Fleet, it serves commercial fleets with a mix of telematics hardware, software subscriptions, and services, making it a direct competitive comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Fleet Solutions