FlowLink
FlowLink is a Pittsburgh-based SaaS platform that connects eCommerce stores (Shopify, BigCommerce, WooCommerce) to back-office systems — accounting, ERP, CRM, shipping, and marketing — via cloud-based automated workflows, with 40+ open-source integrations and senior US-based developer support.
- Company typePrivate
- Founded2017
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FlowLink does
FlowLink is a cloud-based eCommerce integration platform that connects online stores — primarily Shopify, BigCommerce, WooCommerce, and similar platforms — to back-office systems including accounting (QuickBooks Desktop/Online, Merit Aktiva), ERP (NetSuite, Odoo), CRM (Salesforce, HubSpot, SugarCRM, Zoho), shipping and logistics (ShipStation, EasyPost, Quiet Platforms), and marketing tools (MailChimp, Listrak). Its core technology operates without installing plugins or modules on the store; instead, workflows (called Flows) run on FlowLink's platform and move data between systems based on user-defined triggers, conditions, and cadences. The platform includes a centralized backend dashboard providing transaction visibility across Products, Customers, Shipments, and Orders, and includes fine-grained error notifications so integration failures are surfaced before customers notice.
The company offers more than 40 pre-built open-source integrations that developers can fork, modify, or extend, supplemented by custom integration development services delivered by U.S.-based senior developers (no outsourcing). FlowLink's revenue model combines recurring monthly subscriptions (Entrepreneur at $150/month for up to 5,000 transfers; Growth at $525/month for up to 25,000; Volume at $900/month for up to 50,000) with usage-based enterprise pricing (1 cent per transfer above 50,000), a one-time $2,850 onboarding fee, and professional services billed at $165/hour beyond 2 free monthly support hours. Distribution is primarily direct via the flowlink.io website and inside sales, augmented by a technology partner channel (ShipStation, Quiet Platforms, Listrak, Solid Commerce, BigCommerce) and marketplace presence on the Intuit App Store. FlowLink operates as a product of NuRelm, Inc., a Pennsylvania corporation founded in 1999, and is headquartered in Pittsburgh with 1-10 employees. The customer base is predominantly SMB eCommerce merchants with select enterprise accounts (CJ Global, GUNNAR, John Elliott), spanning apparel, health, industrial, food, pet products, and yacht verticals.
FlowLink firmographics
Firmographics- Name
- FlowLink
- Legal name
- NuRelm, Inc.
- Website
- https://flowlink.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FlowLink is a Pittsburgh-based SaaS platform that connects eCommerce stores (Shopify, BigCommerce, WooCommerce) to back-office systems — accounting, ERP, CRM, shipping, and marketing — via cloud-based automated workflows, with 40+ open-source integrations and senior US-based developer support.
- Ownership category
- akta.pro rank
FlowLink industry classification
Industry- Product category
- eCommerce Integration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- Cloud Architecture & Migration Integration (BPAEAAAH)
Keywords
Where FlowLink is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FlowLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS: Monthly subscription tiers based on transfer volume. Pricing tiers include Entrepreneur ($150/mo for up to 5,000 transfers), Growth ($525/mo for up to 25,000 transfers), Volume ($900/mo for up to 50,000 transfers), and Enterprise (1 cent per transfer over 50,000). All tiers include 2 hours of free monthly support and free onboarding.
- Professional Services - Onboarding: One-time onboarding fee of $2,850 for most integrations. Payment can be split into two equal payments with 50% deposit and remaining 50% within 30 days. Additional integrations can be added later at no additional cost.
- Additional Support Hours: Support beyond 2 free hours is charged at $165/hour at standard rate. Additional larger-scale development projects available through retainers at reduced rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entrepreneur: $150/month - up to 5,000 monthly transfers with 2 hours free onboarding |
| Subscription | Monthly | Growth: $525/month - up to 25,000 monthly transfers with 2 hours free onboarding |
| Subscription | Monthly | Volume: $900/month - up to 50,000 monthly transfers with 2 hours free onboarding |
| Usage-based | Monthly | Enterprise: Custom pricing - over 50,000 transfers at 1 cent per transfer |
| Subscription | Multi-year contract | QuickBooks Desktop & Shopify Integration - Limited time promotional pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
FlowLink product offering
Product offeringCore offering
FlowLink is a cloud-based eCommerce integration platform that connects online stores (Shopify, WooCommerce, BigCommerce, etc.) to back-office systems (accounting, ERP, shipping, CRM, marketing tools) through automated workflows called "Flows." It runs on FlowLink's own cloud without requiring plugins or modules to be installed in the store, and ships with 40+ pre-built open-source integrations that can be forked and customized.
Product overview
FlowLink is a unified eCommerce integration platform that connects online stores with their essential business tools. The core product is the FlowLink Integration Platform, which enables automated data synchronization between eCommerce stores (Shopify, WooCommerce, BigCommerce, etc.) and back-office systems including accounting software (QuickBooks Desktop/Online), ERP systems (NetSuite, Odoo), logistics providers (ShipStation, Quiet Platforms), marketing tools (MailChimp, Listrak), and CRM platforms (Salesforce, HubSpot). Users create Flows to automate workflows without installing plugins. The platform includes over 40 pre-built open-source integrations that can be customized, supplemented by custom development services for Shopify stores. Services are delivered through a hybrid product/service model with expert-led onboarding and ongoing support from senior U.S.-based developers.
Differentiator
Problem solved
Functional benefit
Products and services
- FlowLink Integration Platform Core cloud-based platform that connects online stores with accounting, ERP, CRM, shipping and marketing tools via automated workflows (Flows), running on FlowLink's own cloud without requiring plugins in the store.
- FlowLink Open-Source Integrations Library A bundled set of 40+ open-source pre-built integrations that connect eCommerce stores to back-office systems, which development teams can fork, improve and customize.
- FlowLink Workflow Automation Workflow engine that lets users configure automated Flows specifying which data to move, how often, and under what conditions, with conditional triggers based on object state or status.
- FlowLink Shopify Development Services Custom Shopify development services including store setup, custom theme design and development, custom app integrations, Shopify Plus customization, companion mobile apps (iOS/Android via React Native), and ongoing support and optimization.
- FlowLink Professional Services Senior US-based developer-led onboarding, workflow customization, testing and ongoing support delivered as part of every FlowLink subscription; $165/hour beyond 2 free monthly support hours.
Quantifiable outcome
- Reduce back-office administrative costs by up to 30%
- +1 more outcomes
Companies that use FlowLink
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
FlowLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
Feature4 records
FlowLink partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- NuRelmcoreParent company of FlowLink. NuRelm has been building web applications since 1999 (celebrating 25 years in 2024) and built FlowLink in 2017. Offers end-to-end web solutions for business enterprises, non-profits, and educational organizations. FlowLink's integrations are maintained by NuRelm's team of developers.
- Solid CommercestrategicSolid Commerce is a US-based company providing multi-channel ecommerce solutions. They offer connectivity between their solution and QuickBooks accounts of customers through FlowLink integration. Gary from Solid Commerce describes the partnership as delivering quality connectivity and service.
- ListrakstrategicListrak is an email marketing platform trusted by 1,000 retailers and brands. FlowLink integration serves as a substitute for Bronto. Leah from Listrak describes FlowLink as a standout partner with collaborative approach, quick response, and willingness to go above and beyond.
- ShipStationstrategicFlowLink has partnered with ShipStation, one of the leading logistics software products. ShipStation enables seamless order workflow integration. ShipStation recommends FlowLink to their customers as the preferred integration solution.
- Quiet PlatformsstrategicQuiet Platforms is a multi-channel fulfillment provider for premium fashion and apparel brands. They recommend FlowLink to their customers as the preferred integration partner. FlowLink makes connecting Quiet Platforms and stores easier than ever.
- SoftLedgerminorFlowLink and SoftLedger collaborated on a webinar for online store owners about streamlining eCommerce operations. SoftLedger is a cloud-based accounting/ERP solution positioned as an alternative to QuickBooks or Xero.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FlowLink competitors and assessment
Company assessmentDirect peers
- Workato: Enterprise iPaaS with strong eCommerce and ERP recipe libraries (Shopify, NetSuite, Salesforce, QuickBooks). Comparable integration patterns, customer base overlap in mid-market retailers, and a similar workflow-automation UX.
- Celigo: iPaaS focused on eCommerce and ERP integrations (Shopify, NetSuite, Amazon, QuickBooks), serving a similar mid-market merchant profile as FlowLink. Direct overlap in pre-built eCommerce-to-ERP flows and FlowLink-style flow builders.
- Zapier: The category-leading workflow automation and iPaaS platform, connecting thousands of SaaS apps with no-code Zaps. Directly comparable to FlowLink in connecting eCommerce stacks (Shopify, QuickBooks, MailChimp, HubSpot) and competing for the same SMB-to-mid-market merchant.
- Linnworks: Multi-channel eCommerce order management and integration platform that connects Shopify, QuickBooks, Amazon, ShipStation, and shipping carriers. Closely comparable to FlowLink in serving growing eCommerce merchants needing cross-system order/customer/product sync.
- Make (formerly Integromat): Visual automation platform widely used by eCommerce merchants to integrate Shopify, QuickBooks, CRMs, and shipping tools. Competes head-on with FlowLink's no-plugin workflow positioning, particularly for SMB and growing eCommerce brands.
- Boomi (Dell Boomi): Established enterprise iPaaS with pre-built connectors for Shopify, NetSuite, QuickBooks, Salesforce, and shipping APIs. Comparable integration breadth and a similar target customer profile in mid-market eCommerce operations.
- Tray.io: General-purpose iPaaS with deep eCommerce connectors and a workflow builder; competes with FlowLink for mid-market and enterprise merchants needing sophisticated multi-step integrations across ERP, CRM, and shipping.
Broad incumbents
- MuleSoft (Salesforce): Enterprise-grade integration platform owned by Salesforce, with deep eCommerce and ERP connectors. Operates in the same space as FlowLink but at a much larger scale and price point, focused on global enterprise customers.
- Shopify Flow: Shopify's native workflow automation tool included with Shopify subscriptions, increasingly adding connectors to QuickBooks, NetSuite, and CRMs. A platform-level threat to FlowLink's Shopify-centric customer base as Shopify expands native integrations.
Emerging players
- Extensiv (formerly Orderhive / ShipBob OMS): Multi-channel eCommerce operations platform with built-in integrations to Shopify, QuickBooks, ShipStation, and major 3PLs. Overlaps with FlowLink's SMB-to-mid-market eCommerce integration positioning, with adjacent OMS/IMS capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FlowLink social profiles
Digital presenceFlowLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlowLink leadership team
Management profileNumber of profiles
Profiles1 record
FlowLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlowLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlowLink
What does FlowLink do?
FlowLink is a cloud-based eCommerce integration platform that connects online stores (Shopify, WooCommerce, BigCommerce, etc.) to back-office systems (accounting, ERP, shipping, CRM, marketing tools) through automated workflows called "Flows." It runs on FlowLink's own cloud without requiring plugins or modules to be installed in the store, and ships with 40+ pre-built open-source integrations that can be forked and customized.
Is FlowLink a public or private company?
FlowLink is a private company. It is classified as corporate owned and is currently operating.
When was FlowLink founded?
FlowLink was founded in 2017. It employs 1 to 10 people.
Where is FlowLink based?
FlowLink is headquartered in Pittsburgh, United States, in the North America region.
How does FlowLink make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are professional Services - Onboarding and additional Support Hours.
Who are FlowLink's main competitors?
Direct peers on record are Workato, Celigo, Zapier, Linnworks, Make (formerly Integromat), Boomi (Dell Boomi) and Tray.io. Broad incumbents are MuleSoft (Salesforce) and Shopify Flow. Extensiv (formerly Orderhive / ShipBob OMS) is listed as an emerging player.
Does FlowLink have an API?
No public API is recorded for FlowLink.
What industry is FlowLink in?
FlowLink's product category is eCommerce Integration Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of BPAEAAAH, Cloud Architecture & Migration Integration. Its NAICS code is 518.