SS Arezzo
SS Arezzo is an Italian professional football club founded in 1923, based in Arezzo, Tuscany, that earned promotion to Serie B in April 2026 after a 20-year absence. The club serves local fans and the Tuscan community through matchday ticket sales, season subscriptions, youth academy programs, and merchandise.
- Company typePrivate
- Founded1923
- HeadquartersArezzo, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SS Arezzo does
SS Arezzo (Società Sportiva Arezzo Srl) is an Italian professional football club founded in 1923 and headquartered in Arezzo, Tuscany. The club operates as a private Srl (limited liability company) led by President Guglielmo Manzo, with Technical Director Aniello Cutolo and Head Coach Cristian Bucchi. Through the 2025/26 season the first team competed in Serie C Girone B, finishing 1st with 80 points before securing promotion to Serie B on 26 April 2026 with a 3-1 home win over Torres, ending a twenty-year absence from Italy's second tier. Home matches are played at Stadio Comunale Città di Arezzo and the team trains at the Arezzo Training Center "Giusy Conti" in Rigutino.
The club's commercial offering centers on matchday experiences and youth development. Core products include match tickets and season subscriptions (abbonamenti) distributed through TicketOne, VivaTicket, and CiaoTickets — priced across four stadium tiers from €12 (Curva Sud / Curva Nord) to €45 (Tribuna Centrale), with reduced rates for women, over-65s, and under-18s — supported by the Tessera del Tifoso Cuore Amaranto fan loyalty card. The Settore Giovanile operates a Scuola Calcio (football school with open days at Centro Sportivo Le Caselle) and the specialized Camp Portieri Amaranto goalkeeper camp for youth players (annate 2010-2018). Retail operations span the Amaranto Store at Corso Italia in Arezzo and six Conad supermarket partner locations, distributing official merchandise and specialty products such as Official Easter Eggs.
The business model generates revenue across four streams: matchday (tickets and abbonamenti), corporate sponsorship (eight regional partners including REVER, UnoAerre, E-Life, Novart, Uno Informatica, Gimet, Euroenergie, and Billis), fan merchandise, and youth development programs. Marketing and distribution leverage the official website (ssarezzo.it), Facebook, Instagram, YouTube, WhatsApp broadcasts, and physical retail partners. Technology stack is operational rather than AI-driven — standard ticketing integrations, basic analytics cookies (Google Analytics, Criteo, Facebook), and an eSports initiative through LND Gaming Week 2026 represent the digital surface.
SS Arezzo firmographics
Firmographics- Name
- SS Arezzo
- Legal name
- Società Sportiva Arezzo Srl
- Website
- https://ssarezzo.it
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SS Arezzo is an Italian professional football club founded in 1923, based in Arezzo, Tuscany, that earned promotion to Serie B in April 2026 after a 20-year absence. The club serves local fans and the Tuscan community through matchday ticket sales, season subscriptions, youth academy programs, and merchandise.
- Ownership category
- akta.pro rank
Where SS Arezzo is headquartered
LocationHeadquarters
- HQ city
- Arezzo
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
SS Arezzo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Matchday Revenue: Revenue generated from individual match tickets and season subscriptions (abbonamenti) for home games at Stadio Comunale Città di Arezzo.
- Sponsorship: Partnerships with corporate sponsors including REVER, UnoAerre Italian Jewellery, E-Life, Novart, Uno Informatica, Gimet, Euroenergie, and Billis. The club also offers fan merchandise through the Amaranto Store.
- Fan Merchandise: Sale of official club merchandise including the Amaranto Store and various retail partners including Conad stores throughout the territory.
- Youth Development Programs: Revenue from youth academy activities, Primavera team, and specialized camps such as the Camp Portieri Amaranto for young goalkeepers (annate 2010-2018).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tribuna Centrale - Premium seating with best views |
| Transaction based/ take rate | Pay-as-you-go | Tribuna Laterale - Standard seating along the sides |
| Transaction based/ take rate | Pay-as-you-go | Curva Sud - Stand for home fans |
| Transaction based/ take rate | Pay-as-you-go | Curva Nord (Away fans) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
SS Arezzo product offering
Product offeringCore offering
SS Arezzo is a professional Italian football club that operates a first team competing in Serie C Girone B (promoted to Serie B for 2026/2027) and runs a youth development academy. Its commercial offerings center on matchday ticket sales and season subscriptions for home games at Stadio Comunale Città di Arezzo, official fan merchandise through the Amaranto Store and Conad retail partners, the Tessera del Tifoso Cuore Amaranto loyalty program, and youth programs including Scuola Calcio and Camp Portieri Amaranto.
Product overview
SS Arezzo is a professional Italian football club competing in Serie C (promoted to Serie B for 2026/27) offering a comprehensive portfolio of products and services centered on matchday experiences and youth development. The core offering comprises ticket sales and season subscriptions through multiple platforms (TicketOne, VivaTicket, CiaoTickets), supported by the Tessera del Tifoso Cuore Amaranto fan loyalty program. The club's youth sector (Settore Giovanile) operates through the Scuola Calcio foundational academy and Camp Portieri Amaranto specialized goalkeeper training. Retail operations include the Amaranto Store and specialty merchandise such as official Easter eggs sold through Conad partnerships. Digital initiatives include eSports participation in LND Gaming Week.
Differentiator
Problem solved
Functional benefit
Products and services
- Biglietteria (Ticket Sales) Online and offline ticket sales for home matches at Stadio Comunale Città di Arezzo, distributed via TicketOne, VivaTicket, and CiaoTickets, with tiered pricing across Tribuna Centrale, Tribuna Laterale, Curva Sud, and Curva Nord.
- Abbonamenti (Season Subscriptions) Season ticket packages covering all home matches for the season, offered at discounted pricing tiers for demographic categories including families, women, over-65s, and under-18s.
- Tessera del Tifoso Cuore Amaranto Official fan card program providing stadium access, priority ticket purchasing, and identification for away match travel.
- Settore Giovanile (Youth Sector) Youth development program covering multiple age-category teams with structured coaching and talent identification from the local area.
- Scuola Calcio (Football School) Foundational football training program for children, operated through Open Days and ongoing enrollment, held at Centro Sportivo Le Caselle.
- Camp Portieri Amaranto Three-day specialized goalkeeper training camp for youth players aged 2010-2018, conducted by professional Arezzo instructors.
- Amaranto Store (Official Merchandise) Official club retail store selling branded merchandise including apparel, accessories, and commemorative items at the Corso Italia location in Arezzo.
- Uova di Pasqua Ufficiali (Official Easter Eggs) Limited-edition Easter eggs featuring club branding, sold at the Amaranto Store and Conad partner locations across the territory.
- LND Gaming Week eSports Participation Club participation in the Lega Nazionale Dilettanti eSports tournament, representing SS Arezzo in competitive gaming events.
Quantifiable outcome
- 1st place in Serie C Girone B with 80 points (24 wins, 4 losses) - 2025/2026 season
- +1 more outcomes
Companies that use SS Arezzo
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
SS Arezzo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
SS Arezzo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Parma Calcio 1913minorFriendly match scheduled for July 30, 2026 at Centro Sportivo Pineta in Pinzolo, where Parma holds their pre-season training camp. A pre-season friendly between the two clubs.
- REVERminorSponsor for 2025/2026 season. One of the club's main commercial partners appearing in the official sponsor section of the website.
- UnoAerre Italian JewelleryminorSponsor for 2025/2026 season. Italian jewellery company appearing in the official sponsor section.
- E-LifeminorSponsor for 2025/2026 season. Company appearing in the official sponsor section.
- NovartminorSponsor for 2025/2026 season. Company appearing in the official sponsor section.
- Uno InformaticaminorSponsor for 2025/2026 season. Company appearing in the official sponsor section.
- GimetminorSponsor for 2025/2026 season. Company appearing in the official sponsor section.
- EuroenergieminorSponsor for 2025/2026 season. Company appearing in the official sponsor section.
- BillisminorSponsor for 2025/2026 season. Company appearing in the official sponsor section.
- TicketOnecorePrimary official online ticketing partner for match tickets and season subscriptions. Handles advance sales through their platform and authorized outlets.
- VivaTicketcoreSecondary online ticketing platform used for specific fixtures and away matches. Operates through authorized retail points.
- Lega Nazionale Dilettanti (LND)minorThe club participates in the LND Gaming Week 2026 eSports tournament organized by the Italian National Amateur League, competing for national titles.
- PaniniminorClub participates in Panini Weeks initiative where Serie C matches are featured in the Panini Calciatori 2025-2026 sticker album collection, with 618 stickers covering all Serie C teams.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SS Arezzo competitors and assessment
Company assessmentDirect peers
- SS Sambenedettese: Serie C Girone B competitor; comparable regional Italian club competing in the same third-tier division with similar operational scale.
- Torres Calcio: Direct opponent in the 26/04/2026 promotion-clinching match; comparable Serie C Italian football club competing for second-tier promotion.
- Campobasso FC: Serie C Girone B competitor (4th, 59 pts); closely comparable small-city southern Italian club with similar promotion-push profile and Serie B ambitions.
- Ravenna FC: Direct Serie C Girone B competitor (3rd, 73 pts); comparable mid-sized regional Italian club with similar reliance on ticketing, local sponsors, and youth development.
- Ascoli Calcio: Direct Serie C Girone B competitor that finished 2nd (77 pts) just behind Arezzo in 2025/2026; operates a similar small-city Italian professional football club model with regional sponsorship and matchday revenue.
- AS Gubbio 1910: Serie C opponent that hosted an Arezzo match with 1,200+ traveling Arezzo fans; comparable small-city Italian professional club model.
- Juventus Next Gen: Competed in Serie C Girone B (53 pts); functionally a reserve team within a top-tier group but operates in the same league with overlapping schedule and competitive dynamics.
Regional players
- US Livorno 1915: Historic Tuscan rival; shares the same regional catchment and fan-base dynamics, providing direct regional competitive overlap even when not in the same division.
- Robur Siena: Tuscan football club with overlapping regional sponsorship market and fan base; competes for the same regional media and corporate sponsor attention as SS Arezzo.
Broad incumbents
- Parma Calcio 1913: Established Serie A/B Italian club; a scheduled pre-season friendly partner and useful comparable for Serie B commercial scale, broadcasting revenue, and youth-to-first-team pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SS Arezzo social profiles
Digital presenceSS Arezzo financial estimates
Financial estimateRevenue estimate
Valuation estimate
SS Arezzo leadership team
Management profileNumber of profiles
Profiles3 records
SS Arezzo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SS Arezzo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SS Arezzo
What does SS Arezzo do?
SS Arezzo is a professional Italian football club that operates a first team competing in Serie C Girone B (promoted to Serie B for 2026/2027) and runs a youth development academy. Its commercial offerings center on matchday ticket sales and season subscriptions for home games at Stadio Comunale Città di Arezzo, official fan merchandise through the Amaranto Store and Conad retail partners, the Tessera del Tifoso Cuore Amaranto loyalty program, and youth programs including Scuola Calcio and Camp Portieri Amaranto.
Is SS Arezzo a public or private company?
SS Arezzo is a private company. It is classified as family owned and is currently operating.
When was SS Arezzo founded?
SS Arezzo was founded in 1923. It employs 51 to 100 people.
Where is SS Arezzo based?
SS Arezzo is headquartered in Arezzo, Italy, in the Europe region.
How does SS Arezzo make money?
Four revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorship, fan Merchandise and youth Development Programs.
Who are SS Arezzo's main competitors?
Direct peers on record are SS Sambenedettese, Torres Calcio, Campobasso FC, Ravenna FC, Ascoli Calcio, AS Gubbio 1910 and Juventus Next Gen. Regional players are US Livorno 1915 and Robur Siena. Parma Calcio 1913 is listed as a broad incumbent.
Does SS Arezzo have an API?
No public API is recorded for SS Arezzo.