SwissMadeMarketing

What SwissMadeMarketing does

SwissMadeMarketing GmbH is a privately held Swiss software company founded in 2010 and headquartered in Gümligen, near Bern, Switzerland. It operates a B2B SaaS platform aimed at entrepreneurs and web agencies, with a primary commercial focus on the German-speaking DACH region (Germany, Austria, Switzerland). The company is founder-led by CEO Sam Hänni and appears bootstrapped, with no disclosed external funding or institutional ownership.

The platform is built around four interconnected products. CopyCockpit is an AI-powered marketing assistant that generates marketing copy and content; SECockpit is a keyword research and SEO tool that incorporates AI-driven creative approaches; inCMS is a no-code website editor supporting landing, local, and member pages; and the Online Academy delivers training content, checklists, and templates. Underlying technology is cloud-based SaaS, with AI capabilities concentrated on text generation and NLP-driven SEO assistance. The company also provides ancillary web hosting services tied to its CMS offering.

Monetization is subscription-based, with monthly, quarterly, and semi-annual billing cycles for the SaaS tools, complemented by web hosting subscriptions and Academy training. Distribution is exclusively self-serve and product-led: each product has its own microsite with free trials and training content, and the company maintains a German-language content footprint ("Ratgeber"), webinars, testimonials, and an entrepreneur community. The business serves "thousands of entrepreneurs and web agencies" over its operational history, with no disclosed enterprise contracts or large-customer concentration.

Name

SwissMadeMarketing

Legal name

SwissMadeMarketing GmbH

Website

https://swissmademarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Software / SEO Tools

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Corporate & Workforce eLearning Modules (EDAGAEAC), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• SEO software tools
• AI marketing assistant
• Content management system
• Web hosting services
• Online marketing training

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Software Subscriptions: Monthly, quarterly, or semi-annual subscription-based access to marketing tools (CopyCockpit, SECockpit, inCMS). Billing occurs in advance for 1, 3, or 6 month periods via PayPal, ShareIT, or eRechnung.
2. Web Hosting Services: Web hosting services including storage space on internet servers, periodic data backups, and related web services.
3. Online Academy Training: Educational training programs on marketing topics, including checklists, examples, and downloadable templates. Primary focus on German-speaking market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SwissMadeMarketing develops and distributes software-as-a-service (SaaS) marketing tools — including CopyCockpit (AI-powered marketing text generation), SECockpit (keyword research and SEO analysis), and inCMS (content management system) — primarily to entrepreneurs, web agencies, and small businesses in the German-speaking market (DACH region). The company also provides web hosting services and an Online Academy offering training programs in online marketing and SEO.

Product overview

SwissMadeMarketing operates as a B2B marketing technology company offering a platform of four interconnected tools and training services. The core products include CopyCockpit (AI-powered marketing text generation), SECockpit (SEO keyword research tools), and inCMS (website editing platform), supported by an Online Academy that provides marketing training and educational resources. The tools work together to help entrepreneurs and web agencies set up sales funnels, improve search rankings, and generate qualified leads. The company has been operating since 2010 and focuses primarily on the German-speaking market.

Differentiator

Problem solved

Functional benefit

Brands

• CopyCockpit: AI-powered marketing assistant tool that creates marketing texts and provides creative approaches for marketing tasks.
• SECockpit
• inCMS
• Online Academy

Products and services

• CopyCockpit AI-powered marketing text generation assistant that automatically creates marketing copy, blog posts, product descriptions, and other content for websites and online marketing campaigns. Targeted at entrepreneurs, marketers, and web agencies needing scalable content creation.
• SECockpit Keyword research and SEO analysis tool that helps users identify profitable keywords, analyze competition, and plan SEO strategies. Used by web agencies, SEO professionals, and online marketers in the DACH region.
• inCMS Content management system that allows users to create, edit, and manage website content without technical knowledge. Designed for small businesses and agencies managing client websites.
• Online Academy Training and education platform offering courses in online marketing, SEO, and digital business skills. Targeted at aspiring digital marketers, entrepreneurs, and agency professionals seeking certifications and practical training.
• Web Hosting Services Web hosting services for customers in Switzerland and the DACH region, providing website infrastructure complementary to the company's software offerings.

Quantifiable outcome

• +300% ROI for music course business (Manfredo)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ahrefs: Ahrefs provides keyword research, backlink analysis, and SEO content tooling popular with SMB marketers and agencies, directly comparable to SECockpit's SEO/keyword offering.
• Writesonic: Writesonic is an AI content generation suite offering marketing copy, SEO content, and chatbot tools on subscription tiers, closely mirroring CopyCockpit's positioning.
• SE Ranking: SE Ranking is an all-in-one SEO platform covering keyword research, rank tracking, and competitor analysis for SMBs and agencies—a direct functional alternative to SECockpit.
• Semrush: Semrush is a flagship SEO and keyword research platform. Its keyword research, competitive SEO, and content marketing modules directly overlap with SECockpit's value proposition.
• Copy.ai: Copy.ai offers generative AI copywriting for marketing, sales, and SMB workflows on a subscription model. It is a direct prosumer/SMB competitor to CopyCockpit in the AI marketing-text category.
• WordPress.com: WordPress.com and its open-source CMS ecosystem are the dominant SMB website-building platform, directly competitive with SwissMadeMarketing's inCMS website editor.
• Jasper AI: Jasper is a leading AI marketing-copy platform directly comparable to SwissMadeMarketing's CopyCockpit. Both sell AI-generated marketing text via SaaS subscriptions to marketing teams and SMBs.

Broad incumbents

• Mailchimp: Mailchimp is a category-defining SMB marketing automation and email platform. Its AI content/segmentation features and SMB focus make it an adjacent marketing-tech incumbent.
• HubSpot: HubSpot is a broad incumbent marketing/CRM/sales platform used by SMBs and agencies. Its content, SEO, and CMS modules overlap with the SwissMadeMarketing integrated suite.

Emerging players

• Carrd: Carrd is a lightweight, subscription-based single-page website builder for individuals and SMBs. It targets the same low-friction website-editing use case as inCMS but at a much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SwissMadeMrkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwissMadeMarketing