Keep Nature Wild

What Keep Nature Wild does

Keep Nature Wild is a privately held, direct-to-consumer outdoor apparel and accessories brand founded in 2016 and based in Mesa, Arizona. The company sells nature-themed products including tees, tanks, long sleeves, outerwear, fanny packs, crossbody bags, dad and trail hats, beanies, waterproof stickers, drinkware, key rings, magnets, pins, patches, playing cards, and children's apparel, all through a single Shopify-powered e-commerce storefront at keepnaturewild.com. Pricing is one-time per item across a roughly $1-$74 range, with free US shipping on orders over $65 and a Bundle + Save mechanic (e.g., Match Your Mini Fanny Pack bundles) designed to lift average order value. The business has no disclosed funding, no parent company, no wholesale or marketplace channels, and operates with a 1-10 person team.

The company's defining differentiator is its embedded environmental impact model: for every product sold, one pound of trash is reportedly removed from outdoor spaces, a tally the brand cites at 1,292,457 pounds cumulative. A Protect Our Parks sub-collection donates 20% of sales to national park conservation, a Wild Keeper volunteer program drives community engagement around cleanup events, and a Pet-Inspired Gear sub-line plus Kids & Baby apparel extend the brand to adjacent consumer segments. Distribution is entirely organic and direct: social media (Instagram, Facebook), email newsletter, blog/content, and SEO around outdoor, national-park, and hobby keywords.

There is no evidence of AI/ML, third-party platform integrations beyond standard Shopify, B2B or wholesale distribution, or non-US operations. The business model is structurally a one-time-purchase DTC apparel retailer whose competitive position rests on brand identity and mission-driven customer affinity rather than technology, network effects, or pricing power. Revenue is not disclosed; based on the trash-pound counter as an implied unit-sales proxy (roughly 1.3M lifetime products at an estimated $25-$30 weighted ASP), annualized revenue is most plausibly in the low single-digit millions of US dollars.

Name

Keep Nature Wild

Legal name

Keep Nature Wild

Website

https://keepnaturewild.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Nature Wild is a Mesa, Arizona-based direct-to-consumer outdoor apparel brand founded in 2016. Operating through a Shopify storefront, it sells nature-themed apparel, bags, hats, stickers, and accessories, removing one pound of trash from outdoor spaces per product sold.

Ownership category

akta.pro rank

Product category

Outdoor Apparel & Accessories

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor apparel
• Nature-themed accessories
• Drinkware merchandise
• Headwear products
• Eco-conscious clothing

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer retail of outdoor-inspired apparel and accessories including tees, tanks, long sleeves, outerwear, bags, fanny packs, hats, stickers, drinkware, key rings, magnets, patches, pins, playing cards, and children's apparel. Revenue generated through one-time product purchases on the company's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Keep Nature Wild designs, brands, and sells nature-inspired outdoor apparel and accessories (tees, tanks, long sleeves, outerwear, bags, hats, stickers, drinkware, key rings, magnets, pins, patches, playing cards, and bio-degradable trash bags) directly to consumers through its Shopify e-commerce storefront. The company's signature model removes 1 pound of trash from the wild for every product sold, and the Protect Our Parks collection donates 20% of sales to national park conservation.

Product overview

Keep Nature Wild is an outdoor apparel and accessories e-commerce company operating on the Shopify platform. The product portfolio centers on nature-inspired clothing including tees, tanks, long sleeves, and outerwear (hoodies, sweatshirts), complemented by bags (fanny packs, crossbody bags), headwear (dad hats, trucker hats, beanies), and accessories (stickers, water bottles, mugs, key rings, magnets, enamel pins, patches, playing cards). The company differentiates through cause marketing: for every product sold, one pound of trash is removed from the wild. Themed sub-collections include Protect Our Parks (donating 20% to national parks), Pet-Inspired Gear, and Bundle + Save options. A Wild Keeper volunteer program enables community cleanup participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Tees Unisex t-shirts featuring nature-inspired graphics and outdoor-themed designs, available in various colors and styles for everyday and outdoor wear.
• Tanks Women's muscle tanks and racerback tops with outdoor and wildlife-themed designs for warm-weather activities.
• Long Sleeves Long-sleeve shirts with nature-inspired graphics designed for cooler outdoor conditions and everyday wear.
• Outerwear Pullover hoodies, crewneck sweatshirts, and zip-up hoodies for outdoor warmth and casual wear.
• Kids & Baby Apparel Child and baby-sized versions of outdoor-themed apparel including onesies, toddler tees, and kids wear for family outdoor activities.
• Fanny Packs Hands-free waist bags (fanny packs) in various color combinations for outdoor adventures, travel, and everyday use.
• Crossbody Bags Small crossbody bags designed for convenient outdoor gear storage and everyday carry.
• Dad Hats Casual outdoor-themed baseball caps (dad hats) in various colors and designs for everyday wear.
• Trail & Camp Hats Performance hats (trail/camp hats) designed for hiking, camping, and active outdoor use.
• Beanies Knit cuffed beanies for cold-weather outdoor activities and everyday winter wear.
• Stickers Waterproof vinyl stickers featuring nature, wildlife, hiking, pet, and national-park themed designs for personalizing gear.
• Insulated Water Bottles 32oz insulated water bottles for outdoor hydration, available in various nature-themed designs.
• Ceramic Mugs Nature-themed ceramic mugs for hot and cold beverages.
• Key Rings Wood and pewter key rings featuring nature and outdoor-themed designs.
• Magnets Wood and metal fridge magnets with outdoor-themed designs.
• Pins & Patches Collectible enamel pins and embroidered patches featuring nature and wilderness themes for customizing gear and apparel.
• Wild Playing Cards Outdoor-themed playing card sets for recreational use at camp, trail, or home.
• Bio-Degradable Trash Bags Eco-friendly bio-degradable trash bags designed for cleanup activities during outdoor adventures and Wild Keeper events.
• Cleanup Kits Trash collection supply kits for community cleanup events and Wild Keeper volunteer activities.
• Gift Cards Digital gift cards redeemable for any product on the Keep Nature Wild e-commerce storefront.
• Protect Our Parks Collection Special product line of park-themed apparel and accessories where 20% of sales are donated to national park conservation.
• Pet Collection Pet-inspired outdoor gear including apparel and stickers featuring dogs and cats in nature settings, for owners who want pet-themed outdoor identity.
• Bundle Products Pre-configured product bundles (e.g., Match Your Mini Fanny Pack Bundle) offering savings on coordinated outdoor apparel and sticker combinations.

Quantifiable outcome

• 1,292,457 pounds of trash picked up through the environmental impact program
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: REI is the largest U.S. outdoor co-op retailer, selling apparel, accessories, and gear across categories including national-park-themed products. Operates as both broad retailer and increasingly as a brand-launchpad, directly adjacent to KNW's customer base.
• Backcountry: Backcountry is a multi-brand outdoor e-commerce retailer selling apparel, gear, and accessories to hiking, camping, and climbing audiences. Comparable end-customer (outdoor enthusiasts) and broader category overlap with KNW's outdoor-lifestyle assortment.
• Patagonia: Patagonia is the dominant mission-driven outdoor apparel incumbent, donating a percentage of sales to environmental causes and serving outdoor enthusiasts across apparel and accessories. KNW competes for the same values-driven outdoor consumer at a much smaller scale.

Direct peers

• tentree: tentree is an apparel brand whose core differentiator is an environmental impact promise (10 trees planted per item), giving it the same 'cause-marketing' DTC structure that KNW uses around its 1-lb trash-removal model. Same target demographic and e-commerce-first GTM.
• Parks Project: Parks Project produces apparel and accessories themed around U.S. national parks and donates a portion of proceeds to park conservation, nearly identical to KNW's Protect Our Parks collection. Direct competitor for the same outdoor-park-lover customer.
• United By Blue: United By Blue is the most direct peer: an outdoor apparel/accessories brand whose core mission is removing one pound of trash from waterways and wild places for every product sold, mirroring KNW's 1-lb-per-product model. Same category, same cause-led DTC positioning, similar product mix.
• Rumpl: Rumpl sells outdoor-inspired blankets and accessories with environmental positioning (1% for the Planet member). Comparable cause-led outdoor accessories brand with similar aesthetic and Shopify DTC distribution.
• Topo Designs: Topo Designs is an outdoor-lifestyle apparel and bag brand with nature-inspired aesthetics and a strong DTC + select-retail footprint. Overlaps with KNW on outdoor-themed bags, apparel, and accessories aimed at the same lifestyle consumer.
• Cotopaxi: Cotopaxi is a mission-driven outdoor apparel and gear brand built around environmental and humanitarian impact (e.g., the Questival). Highly comparable cause-led positioning and outdoor product lines targeting the same lifestyle-outdoor shopper as KNW.

Emerging players

• Allbirds: Allbirds is a DTC mission-driven lifestyle/footwear brand with a sustainability narrative, demonstrating the commercial viability of purpose-led consumer brands. Useful as a comparable archetype for KNW's mission-anchored retail model, despite footwear-not-apparel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/keepnaturewild

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Nature Wild