K2 Precise

What K2 Precise does

K2 Precise S.A. is a Polish precision marketing agency headquartered in Warsaw, operating under the announced combined brand 'Altavia Kamikaze + K2' following a published merger plan with Altavia Kamikaze Sp. z o.o. The firm delivers B2B digital marketing services structured in three tiers — Foundations (digital strategy and audit), Advanced activities (web analytics, data management, precision marketing), and Specialized services (performance marketing, SEO, data analysis) — to large corporations, mid-market companies, and small businesses. Named clients include Volkswagen Group Polska (SEAT, CUPRA, Volkswagen Samochody Osobowe), Queisser Pharma (Doppelherz), VeloBank, FILTRON, Meed, and PixBlocks, with case-study results cited at 19% conversion increases, 40% transaction volume growth, 70% CPC reductions, and 315% reach gains.

The company's core technology stack combines Customer Data Platform capabilities with implementations on Adobe Experience Cloud (Analytics, Target, Marketing Cloud), HubSpot (marketing automation, CRM), Google (Ads, GA4, Search Ads 360, YouTube), Meta, TikTok, Segment (Twilio), Adform, Teads, and supporting tag/automation tools. It maintains a Customer Data Platform that consolidates CRM, website, and media data into unified audience segments and uses epidemiological data (Google Trends) for timing and geographic targeting. AI is used for generative ad copy, product descriptions, meta text, alt text, and imagery within client campaigns, with no proprietary model disclosed.

K2 Precise generates revenue through professional services — retainers and project-based engagements — sold via direct enterprise sales, formal competitive bidding (przetargi), and multi-market campaign execution across 14+ European countries and the MENA region (UAE). The firm has 101-250 employees, paid-in initial capital of 1,441,250 PLN, and is registered as a Polish joint-stock company (KRS 0000065596, NIP 527-234-20-36) historically associated with K2 Group (Grupa K2). Leadership includes Managing Director Katarzyna Wiśniewska, Chief Product Officer Witold Adamski, and board member Maja Biniewicz.

Name

K2 Precise

Legal name

K2 Precise Spółka akcyjna

Website

https://k2precise.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

K2 Precise is a Warsaw-based B2B precision marketing agency delivering data-driven digital marketing, analytics, SEO, and MarTech services to enterprise, mid-market, and small clients across 14+ European countries and the MENA region, built on Adobe, HubSpot, and Google platform partnerships.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Precision marketing
• Digital marketing agency
• Programmatic advertising
• Marketing automation
• SEO services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: K2 Precise generates revenue through professional digital marketing services including consulting, campaign management, analytics, and specialized marketing solutions. Services are delivered at three tiers: Foundations, Advanced activities, and Specialized services, indicating a retainer/project-based engagement model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

K2 Precise is a B2B digital marketing agency that plans and executes precision marketing campaigns across programmatic, search, and social channels. The agency combines data from multiple sources into a unified Customer Data Platform to optimize digital customer journeys, while offering web analytics, business intelligence, SEO, content marketing, and marketing automation services to enterprise and mid-market clients.

Product overview

K2 Precise is a precision marketing agency offering a comprehensive suite of digital marketing services. The portfolio includes Digital Consulting (audits, strategy, segmentation, data management), Precise Marketing (programmatic, search, social campaigns), Business Intelligence (data analysis and insights), Web Analytics (user behavior research), Data Management Platform (data consolidation), Marketing Automation (personalization and automation), and SEO & Content Marketing. The agency specializes in digital customer journey optimization and works with major platforms including Adobe Experience Cloud and HubSpot for marketing automation implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consulting
• Precise Marketing
• Business Intelligence
• Web Analytics
• Data Management Platform
• Marketing Automation
• SEO & Content Marketing
• Customer Journey Optimization

Quantifiable outcome

• 19% conversion rate increase within 6 months through A/B testing optimization
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, supporting, project and major.

• AdobecoreTechnology or Integration · 30 August 2023Adobe Experience Cloud serves as a core technology platform for K2 Precise's customer journey optimization and personalization services. The agency works extensively with Adobe Analytics, Adobe Target, and Adobe Marketing Cloud for enterprise clients including Volkswagen Group Polska.
• HubSpotcoreTechnology or Integration · 30 August 2023K2 Precise operates as a HubSpot partner providing marketing automation, sales process optimization, and CRM implementation services. The partnership focuses on helping clients improve marketing productivity and sales funnel management.
• GooglecoreTechnology or Integration · 30 August 2023Major technology partner for digital advertising including Google Ads, Google Analytics 4, Google Tag Manager, Search Ads 360, and YouTube advertising. K2 Precise manages multi-market campaigns across Google platforms.
• ActiveCampaignsupportingTechnology or Integration · 30 August 2023Email marketing automation platform partnership for customer engagement and marketing automation workflows.
• User.comsupportingTechnology or Integration · 30 August 2023Marketing automation and CRM platform partnership for customer communication and engagement.
• Good PeopleprojectStrategic or Co-development Partner · 3 August 2023Creative agency partnership for PixBlocks campaign development. Good People handled creative strategy and communication, while K2 Precise managed implementation and media buying for AI-generated campaign.
• Meta (Facebook)majorTechnology or Integration · 28 February 2023Key advertising platform partner for social media campaigns, audience targeting, and programmatic display advertising. K2 Precise manages Facebook and Instagram advertising for clients across markets.
• TikTokmajorTechnology or Integration · 28 February 2023Social media advertising platform partnership for short-form video campaigns and audience targeting.
• Segment (by Twilio)majorTechnology or Integration · 28 February 2023Customer Data Platform partnership enabling first-party data collection, user identification, and cross-channel data integration for personalization.
• AdformsupportingTechnology or Integration · 28 February 2023Programmatic advertising platform partner for display advertising, retargeting, and audience buying.
• TeadssupportingTechnology or Integration · 28 February 2023Online video and display advertising platform for premium editorial inventory and in-page video advertising.
• JusttagsupportingTechnology or Integration · 28 February 2023Tag management and tracking solution partner for data layer implementation and campaign tracking.
• YOCsupportingTechnology or Integration · 28 February 2023Mobile advertising and in-app monetization platform partner.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GroupM (WPP): WPP's media investment arm operating brands such as Wavemaker, Mindshare, and MediaCom across Poland and Europe. Competes with K2 Precise for media-buying, programmatic, and digital customer-journey mandates from large advertisers.
• Wavemaker: GroupM agency combining media, content, and technology for enterprise clients - comparable to K2 Precise's data-driven multi-market campaign management capabilities.
• VML (WPP): WPP's global brand and customer-experience agency delivering connected commerce, CRM and Adobe/MarTech solutions. Overlaps with K2 Precise's Adobe Experience Cloud, HubSpot and customer-journey optimization practices.
• Publicis Groupe Poland: Global advertising holding company with a Polish footprint offering creative, media, digital, and MarTech services that directly overlap with K2 Precise's enterprise digital marketing portfolio (Adobe/HubSpot/Google partners). Competes for the same enterprise marketing budgets in Poland and CEE.
• Dentsu International (Poland): Global agency network with significant Polish operations (Carat, iProspect, Merkle) offering paid media, SEO/content, analytics and customer-experience services that mirror K2 Precise's three-tier service model (Foundations / Advanced / Specialized).
• OMD (Omnicom Media Group): Global media agency network where Witold Adamski (now K2 Precise's CPO) worked for 17 years serving clients such as T-Mobile, HP and Deutsche Bank. Operates in the same performance-marketing and media-buying space for enterprise brands.

Direct peers

• Reprise: IPG Mediabrands' digital marketing agency focused on performance media, SEO, content, and digital customer experience for global brands. Closely comparable to K2 Precise on services (paid search, programmatic, content) and target market (enterprise).
• Grupa K2 (K2 Group): Polish digital holding group historically associated with K2 Precise (K2 Precise S.A. referenced as 'K2 Precise (Grupa K2)' in press releases). Operates adjacent digital/marketing service brands that overlap with K2 Precise's enterprise B2B marketing services scope.
• Performics: Publicis-owned performance-marketing agency specializing in paid search, programmatic, SEO and analytics for enterprise clients - a direct functional overlap with K2 Precise's Precise Marketing, Web Analytics and Marketing Automation offerings.
• Altavia Kamikaze: Polish performance/digital marketing agency and direct merger counterparty of K2 Precise into the combined 'Altavia Kamikaze + K2' entity. Operates in the same Polish enterprise-services market with overlapping SEM, programmatic, SEO and MarTech offerings, making it the closest functional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/k2precise
• LinkedInlinkedin.com/company/k2precise

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2 Precise