User.com
User.com (Positive User) is a European marketing automation and CRM platform offering omnichannel campaign management, automation, and a customer data platform to over 45,000 businesses, primarily marketing and sales teams across SMB and mid-market segments in Europe.
- Company typePrivate
- Founded2000
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What User.com does
User.com, operating under the Positive User brand and owned by Positive Groupe France, is a unified marketing automation and CRM platform serving marketing, sales, customer service, and product teams across Europe. The company markets itself as a single integrated product combining email, SMS, WhatsApp, web push, mobile push, live chat, chatbot, and mobile wallet channels with operational modules for marketing automation, customer data platform, website personalization, landing pages, forms, visitor tracking, customer loyalty, and analytics. It serves over 45,000 customers with 800,000+ end users worldwide and supports six European languages (English, French, Polish, German, Italian, Spanish), with named enterprise customers including Carrefour, LG Electronics Poland, Bricomarché, and Somfy.
The platform is built around a shared contact database and a visual automation engine with 50+ pre-built use case workflows covering acquisition, conversion, upsell, and retention. Technical capabilities include REST API v2, mobile SDKs for iOS (Swift), Android (Kotlin), and Flutter, and integrations with Google Tag Manager for behavioral event capture. The infrastructure is described as 100% European-hosted and ISO 27001 certified, with GDPR and CCPA compliance as a positioning pillar.
The company operates a hybrid go-to-market combining self-serve product-led growth (free trial via app.user.com, no credit card required) with an enterprise field-sales overlay of dedicated customer success coaches and local-language support across European markets. Revenue is generated through tiered subscription SaaS pricing, though specific price points are not publicly disclosed. The company has been organically built over approximately 25 years (with the French legal entity Positive Groupe France founded in 2000) and recently consolidated multiple acquired brands (Sarbacane, 4DEM, rapidmail, and the Polish User.com) under the Positive User product umbrella.
User.com firmographics
Firmographics- Name
- User.com
- Legal name
- Positive Groupe France
- Website
- https://user.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- User.com (Positive User) is a European marketing automation and CRM platform offering omnichannel campaign management, automation, and a customer data platform to over 45,000 businesses, primarily marketing and sales teams across SMB and mid-market segments in Europe.
- Ownership category
- akta.pro rank
User.com industry classification
Industry- Product category
- Marketing Automation and CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where User.com is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
User.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Marketing automation and CRM platform subscription with tiered pricing based on features and usage. Free trial available for new users to get started.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
User.com product offering
Product offeringCore offering
Positive User (User.com) sells a unified CRM and marketing automation SaaS platform that enables businesses to engage customers across email, SMS, WhatsApp, web push, mobile push, live chat, and mobile wallet channels. The platform combines marketing automation, customer data platform, website personalization, landing pages, visitor tracking, forms, loyalty programs, and analytics into a single integrated product. It is offered on a subscription basis with a free trial entry point and targeted at marketing, sales, customer service, and product teams across Europe and globally.
Product overview
Positive User is a unified marketing automation and CRM platform — the current brand name of what was formerly Sarbacane and User.com. The platform is built as a single integrated product combining multiple modules: Email Marketing, SMS Marketing, WhatsApp, Web Push & Mobile Push, Live Chat & Chatbot, and Mobile Wallet as communication channels; and Marketing Automation, Customer Data Platform, Website Experience, Landing Pages, Visitor Tracking, Forms, Customer Loyalty, and Analytics as core operational modules. All modules share a unified contact database and automation engine. The platform also offers a Mobile SDK (iOS/Android/Flutter) and a REST API v2 for programmatic access. The product serves marketing, sales, customer service, and product teams across industries including e-commerce, education, finance, SaaS, real estate, healthcare, and travel.
Differentiator
Problem solved
Functional benefit
Products and services
- Positive User Unified Marketing Platform (User.com) Unified CRM and marketing automation SaaS platform for marketing, sales, and customer service teams that combines omnichannel communication (email, SMS, WhatsApp, push, chat, mobile wallet) with marketing automation, a customer data platform, website personalization, landing pages, visitor tracking, forms, loyalty programs, and analytics.
- Email Marketing Drag-and-drop email campaign creation with responsive templates, A/B testing, personalization, automated sends, and deliverability optimization for marketing teams across desktop and mobile.
- SMS Marketing Text message marketing campaigns integrated with the omnichannel platform, including automated SMS follow-ups triggered by visitor behavior and event tracking.
- WhatsApp Marketing WhatsApp messaging channel for consent-based drip sequences, customer nurture flows, and flash deal campaigns with exclusive time-limited offers to top customers.
- Web Push and Mobile Push Notifications Browser and mobile app push notification campaigns for re-engagement, abandoned cart recovery, product announcements, and event reminders.
- Live Chat and Chatbot Website live chat and chatbot for real-time visitor engagement, lead capture, and automated responses integrated with CRM contact profiles.
- Mobile Wallet Digital wallet pass integration (Apple Wallet, Google Wallet) for loyalty cards, membership passes, and event tickets that auto-update based on points and tier changes.
- Marketing Automation Visual workflow builder for automating personalized customer engagement across all channels, delivering the right message at the right moment 24/7 with triggers based on behavior, lifecycle stage, and custom events.
- Customer Data Platform Unified customer data platform that unifies and activates customer data across all touchpoints and channels, powering real-time 360-degree profiles and behavioral targeting.
- Website Experience and Personalization Website personalization platform with pop-ups, custom forms, dynamic landing pages, and behavioral targeting for real-time visitor engagement, lead capture, and conversion rate optimization without developer assistance.
- Landing Pages Drag-and-drop landing page builder with pre-built responsive templates, embedded forms, and built-in A/B testing for creating campaign-ready pages that connect directly to automations and CRM.
- Visitor Tracking Real-time visitor behavior tracking from first page view with anonymous-to-known identification, cross-device timeline, and behavior-based automation triggers, capturing page views, session data, clicks, scroll depth, and custom events via GTM or code.
- Forms Lead capture and data collection forms including registration forms, surveys, event registration, and contact update forms with conditional logic, mobile-responsive design, and direct CRM synchronization.
- Customer Loyalty Program Integrated loyalty program for creating lasting customer relationships with points, tiers, automated rewards, and mobile wallet pass integration for loyalty card management.
- Analytics Marketing analytics module for tracking and visualizing campaign performance across all channels with real-time reporting, conversion metrics, and data-driven decision support.
- Mobile SDK (Android, iOS, Flutter) Native mobile SDK for iOS (Swift), Android (Kotlin), and Flutter that connects mobile apps to the Positive User platform, enabling contact tracking, screen view tracking, custom and product events, and push/in-app notifications.
Quantifiable outcome
- 88% revenue increase with automation
- +4 more outcomes
Companies that use User.com
Customer profileNamed customers9 records
Segments12 records
Ideal customer profiles3 records
User.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature8 records
User.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SurferminorPart of Positive Group ecosystem. SEO and content intelligence platform that integrates with Positive User for content marketing optimization. Cross-promoted through User.com navigation.
- SigniticminorPart of Positive Group ecosystem. Email signature management solution that integrates with Positive User for professional email branding. Cross-promoted through User.com navigation.
- Positive Group Partner ProgramcorePartner program for agencies and consultants who implement and resell Positive User platform. Includes referral benefits and implementation support.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
User.com competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broader incumbent CRM, marketing automation, sales, and customer service suite. It directly overlaps Positive User on email marketing, automation, and CRM but competes across a much wider product surface.
- Mailchimp: Mailchimp (Intuit) is a broad incumbent in email marketing and marketing automation with deep SMB penetration and brand recognition, competing for the same marketing-team buyer that Positive User targets.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad incumbent enterprise marketing and customer engagement suite. It competes with Positive User in the upper end of its enterprise customer base (e.g., Carrefour, LG Electronics) but operates at a much larger scale and price point.
Direct peers
- ActiveCampaign: ActiveCampaign is a direct mid-market email marketing and marketing automation competitor with CRM and customer experience automation, similar in positioning, customer size, and self-serve-plus-CSM model to Positive User.
- Brevo (formerly Sendinblue): Brevo is a French-headquartered European marketing automation and CRM platform offering email, SMS, WhatsApp, push, and chat. Highly comparable given shared European footprint, omnichannel feature parity, and similar mid-market target.
- Klaviyo: Klaviyo is a direct e-commerce-focused marketing automation and CDP platform, comparable on omnichannel campaigns, behavioral data, and AI-driven personalization, though with stronger US/SaaS-vertical tilt than Positive User's European focus.
- GetResponse: GetResponse is a European (Poland-based) email marketing and marketing automation platform with similar SMB/mid-market GTM, conversion funnel builder, and webinar functionality, making it a close geographic and feature peer.
Emerging players
- MoEngage: MoEngage is an emerging omnichannel customer engagement platform with comparable email, SMS, push, and in-app capabilities, focused on mid-market and enterprise — overlapping with Positive User's product surface and CDP-driven approach.
- Iterable: Iterable is an emerging cross-channel marketing platform with workflow automation, AI optimization, and a unified customer data model. Comparable on product architecture, though Iterable skews more enterprise and US-based.
- Omnisend: Omnisend is an emerging e-commerce-focused email and SMS automation platform with a comparable SMB/mid-market value proposition and PLG-friendly onboarding, competing for the same e-commerce segment Positive User highlights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
User.com social profiles
Digital presenceUser.com compliance and trust
Trust signalCompliance3 records
User.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
User.com leadership team
Management profileNumber of profiles
Profiles3 records
User.com subsidiaries and ownership
Company hierarchySubsidiaries3 records
User.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
User.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about User.com
What does User.com do?
Positive User (User.com) sells a unified CRM and marketing automation SaaS platform that enables businesses to engage customers across email, SMS, WhatsApp, web push, mobile push, live chat, and mobile wallet channels. The platform combines marketing automation, customer data platform, website personalization, landing pages, visitor tracking, forms, loyalty programs, and analytics into a single integrated product. It is offered on a subscription basis with a free trial entry point and targeted at marketing, sales, customer service, and product teams across Europe and globally.
Is User.com a public or private company?
User.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was User.com founded?
User.com was founded in 2000. It employs 11 to 50 people.
Where is User.com based?
User.com is headquartered in Warszawa, Poland, in the Europe region.
How does User.com make money?
One revenue line is on record: subscription SaaS.
Who are User.com's main competitors?
Broad incumbents on record are HubSpot, Mailchimp and Salesforce Marketing Cloud. Direct peers are ActiveCampaign, Brevo (formerly Sendinblue), Klaviyo and GetResponse. Emerging players are MoEngage, Iterable and Omnisend.
Does User.com have an API?
Yes. REST API v2 for managing contacts, events, campaigns, automations, and data. Supports mobile SDKs for Android (Kotlin), iOS (Swift), and Flutter. Event calls via Google Tag Manager or direct code integration for visitor tracking, custom events, and automation triggers. Developer documentation is at apidocs.user.com.
What industry is User.com in?
User.com's product category is Marketing Automation and CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541511 and its SIC code is 7372.