BizUp

What BizUp does

BizUp LLC is an Atlanta, Georgia-based boutique business consultancy founded in 2018 that sells accelerator programs, fractional executive services, and digital transformation tools to U.S. small and medium-sized businesses across three lifecycle stages: startup (MVP validation, legal setup, basic online presence), growth (capital management, forecasting, sales pipeline optimization), and expansion (team scaling, culture, exit planning). The firm's core portfolio includes five core accelerator programs (BizUp 90, BizUp Start, Incubator, Expansion, Flex, Accelerator), the BizUp Hub platform built on HubSpot's CRM ecosystem, the Epoch AI-powered free business analysis tool, and a network of 100+ industry experts accessed through BizUp Workshops and BizUp Network. Vertical-specific programs (GovCon, Ecommerce, Airbnb, Turo, ScrumMaster, Registered Agent, Just Accounting, Spaces) extend the portfolio to 60+ products and services.

The technology stack is partner-dependent rather than proprietary: BizUp is a HubSpot Solutions Partner (since February 2023) and a Zoho Consulting Partner (since October 2024), using those platforms for CRM, marketing automation, and customer service delivery. The firm also recommends social media tools (Hootsuite, Sendible, Zoho Social) to clients. Epoch Analysis is the only internally branded AI feature, generating a score and graph from a 10-minute online questionnaire. BizUp Hub is positioned as the unified client-facing platform combining marketing, sales, website management, and customer service.

The business model combines direct sales-led GTM with multi-tiered pricing. Revenue streams include subscription/recurring accelerator programs and fractional executive retainers (Fractional CFO at $2,500-$12,000/month, Fractional CTO at $3,000-$15,000/month), one-time brand identity services ($500-$2,500 across three tiers sold via Stripe payment links), and professional services from specialty programs. Distribution runs through website-driven consultation booking, HubSpot and Zoho partner channels, and content marketing via the BizUp blog, social media, and weekly workshops/webinars/podcasts. The firm reports a 94.12% YoY increase in client engagement, a 71.43% increase in deal close rate, and three consecutive quarters of revenue gains (2023 disclosure), alongside a 1-10 employee headcount range that signals a very lean operating model relative to its service breadth.

Name

BizUp

Legal name

BizUp LLC

Website

https://bizup.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BizUp is an Atlanta-based boutique consultancy offering accelerator programs, fractional executive services, and digital transformation tools for SMBs across startup, growth, and expansion stages. It operates through HubSpot and Zoho partner channels spanning 60+ products.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

akta.pro secondary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

Keywords

• Business consulting services
• Business accelerator programs
• Fractional executive services
• Brand identity design
• SMB growth consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Acceleration Programs: BizUp generates revenue through structured business acceleration and consulting programs including BizUp 90, BizUp Start, Incubator, Expansion, and Flex programs. These are sold as multi-month engagements with individualized pricing based on program scope and business needs.
2. Brand Identity Services: Brand identity and logo design services sold in tiered packages: Starter ($500), Advanced ($1,000), and Elite ($2,500). These are one-time service engagements.
3. Specialty Programs and Add-on Services: Revenue from specialized programs including government contracting (GovCon), e-commerce, ScrumMaster certification, rental management (Airbnb, Turo), registered agent services, accounting tools, coworking spaces, and additional 60+ products and services tailored to SMB needs.
4. Fractional CTO Services: Monthly retainer-based fractional CTO services priced at $3,000–$15,000/month, providing strategic technology leadership and Business OS implementation for SMBs.
5. Fractional CFO Services: Monthly retainer-based fractional CFO services priced at $2,500–$12,000/month, providing strategic financial leadership including KPI dashboards, cash flow forecasting, and tax strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BizUp provides business acceleration, consulting, and growth programs for small and mid-sized businesses, structured across startup, growth, and expansion life stages. Its core offerings include hybrid coaching programs (BizUp 90, BizUp Start), incubator/expansion/flex/accelerator tracks, fractional executive services (CTO, CFO), brand identity design, and specialty vertical programs (GovCon, Ecommerce, Airbnb, Turo). Service delivery is enabled by proprietary tools including the Epoch AI analysis and the BizUp Hub client platform.

Product overview

BizUp is an Atlanta-based business consultancy offering a portfolio of consulting and accelerator programs for small-to-medium-sized businesses. The core offering includes BizUp 90 (flagship hybrid coaching program), BizUp Start (30-day turnkey business launch), Incubator Program (1:1 marketing/sales/operations focus), Expansion Program (operations/automation for growing businesses), Flex Program (customized growth acceleration), and Accelerator Program (business maturity advancement). Supporting services include BizUp Hub (HubSpot-based CRM/marketing/sales platform), Epoch Analysis (AI-powered free business assessment), Brand Identity Service (logo/brand design in three tiers), Fractional CFO/CTO services, and industry-specific programs (GovCon, Ecommerce, Airbnb, Turo, Spaces). The company also provides low-cost workspaces, workshops, and access to a network of 100+ industry experts. With 60+ products and services, the portfolio is designed to support businesses across startup, growth, and expansion phases.

Differentiator

Problem solved

Functional benefit

Products and services

• BizUp 90
• BizUp Start
• Incubator Program
• Expansion Program
• Flex Program
• Automated Business Accelerator
• Epoch AI Analysis
• BizUp Hub
• Fractional CTO
• Fractional CFO
• Brand Identity Service
• GovCon Program
• Ecommerce Program
• Airbnb Program
• Turo Program

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Zoho CorporationcoreTechnology or Integration · 16 October 2024BizUp joined the Zoho Consulting Partner Program, enabling the company to offer Zoho One implementations, deep CRM customizations, seamless integrations with other Zoho applications, and data-driven insights to clients. The partnership allows BizUp to deliver enterprise-level services at SMB price points by leveraging Zoho's platform.
• HubSpotcoreTechnology or Integration · 21 February 2023BizUp LLC joined HubSpot's Solutions Partner Program, leveraging HubSpot's CRM platform for marketing, sales, customer service, web design, and IT services. As a Solutions Provider, BizUp implements HubSpot's all-in-one platform for SMB clients and utilizes HubSpot's tools internally to drive its own inbound strategies, reporting 94.12% increase in client engagement YoY and 71.43% increase in deal close rate as a result.
• BOSS TaxesminorOthersReferral partnership for tax services, directing clients to BOSS Taxes for tax guidance and business structure advice. BizUp references BOSS Taxes as a trusted partner for helping clients demystify business and tax obligations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bluleadz: HubSpot Elite partner and full-service inbound marketing and sales agency serving B2B clients. Comparable to BizUp in reliance on HubSpot ecosystem, SMB/ mid-market focus, and integrated consulting-plus-platform offering.
• New Breed Revenue: HubSpot Solutions Partner specializing in RevOps, sales enablement, and marketing services for B2B growth companies. Comparable to BizUp on partner-channel GTM, CRM implementation, and SMB consulting overlap.
• SmartBug Media: HubSpot Elite Solutions Partner offering full-service inbound marketing, RevOps, and sales enablement for mid-market and SMB clients. Closely comparable to BizUp on partner-channel go-to-market, CRM implementation, and SMB consulting overlap.
• Square 2 Marketing: HubSpot Elite Solutions Partner providing inbound marketing, sales consulting, and CRM services to SMBs and mid-market companies. Directly comparable on partner ecosystem, customer segment, and service mix.
• Salted Stone: HubSpot Elite partner digital agency delivering marketing, sales, and CRM implementation services to growing businesses. Comparable to BizUp as a HubSpot-led growth consultancy serving SMB and growth-stage clients.
• Belay: Provider of fractional executives, virtual assistants, and bookkeeping services to SMBs and growing businesses. Comparable to BizUp's fractional CFO/CTO offering and SMB executive-support model.
• Aptitude 8: HubSpot Elite partner providing CRM implementation, marketing operations, and sales enablement services. Comparable to BizUp on HubSpot-led delivery model and SMB-to-mid-market consulting positioning.
• Impact: HubSpot Elite partner and full-service digital agency with marketing, branding, web design, and inbound services. Comparable to BizUp in combining HubSpot solutions with brand identity and SMB growth services.

Regional players

• 1871: Chicago-based technology hub and business incubator supporting startups and growth-stage companies. Comparable to BizUp on program-based startup/growth support, though anchored in a different regional ecosystem.

Emerging players

• Pilot.com: Tech-enabled fractional CFO and accounting firm serving startups and SMBs. Comparable to BizUp's Fractional CFO service line ($2.5K–$12K/month) on customer segment and recurring executive service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bizupusa
• Facebookfacebook.com/bizupusa
• Instagraminstagram.com/bizupusa
• LinkedInlinkedin.com/company/bizupusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BizUp