What Big Boy Media Group does

Big Boy Media Group is a privately held, full-service marketing agency headquartered in Maitland, Florida, operating additional offices in Jacksonville and Tampa. Founded in 2016, the firm employs 11-50 people and serves SMB, mid-market, and select enterprise clients across at least eight verticals, including boutique fitness, construction, healthcare, managed IT, real estate, pool builders, technology/SaaS, and telecom. The agency's core offering bundles strategic marketing services with creative production and multi-channel paid media execution, supported by sub-brands Big Boy Productions (video production) and Big Boy Grip and Lighting (equipment rental).

The company monetizes primarily through professional services revenue, combining project-based engagements with monthly retainer contracts. Pricing is published at minimum monthly floors of $3,000 for paid social, $4,000 for PPC (with a 15% management fee), and $2,000 for streaming TV and programmatic campaigns, alongside a packaged Small Business Growth offering for businesses generating $500K-$1M in annual revenue. Service modules span paid media, SEO, content marketing, email, web development, graphic design, photography, social media management, fractional CMO leadership, Google Local Service Ads, and Streaming TV advertising, with RCS messaging added in 2026 through a partnership with ClearSky Technologies. The technology stack consists entirely of third-party platforms — including Meta Advantage+ and Andromeda Architecture, Criteo, HubSpot, Salesforce, Microsoft Dynamics, Google Analytics, and major e-commerce platforms — with no proprietary technology or AI models disclosed.

Go-to-market is consultative and direct, with a sales-led motion targeting business owners and marketing decision-makers through website quote requests, case studies, and direct outreach. The agency cites client outcomes of $500M+ in cumulative revenue generated, a 4.3X average ROAS, and a 60-day average time to ROI, though these metrics reflect client campaign performance rather than Big Boy Media Group's own revenue. The firm operates without disclosed external funding and is led by a team including Charles Rodriguez, Ty Temmel, and Mohammad Bilal.

Name

Big Boy Media Group

Legal name

Big Boy Media Group

Website

https://bigboymediagroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Boy Media Group is a privately held full-service marketing agency in Maitland, Florida, with additional offices in Jacksonville and Tampa, providing creative, paid media, video production, and fractional CMO services to SMB, mid-market, and enterprise clients across eight or more verticals in the Southeast US.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Audio/Podcast/Streaming Media Buying (MPAAABAF)

Keywords

• Full-service marketing agency
• Video production services
• Paid media advertising
• Creative design services
• Fractional CMO services

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing creative design and development, earned and owned media, paid media, and strategy services to mid-market, enterprise, and SMB clients. Revenue generated through project-based work and ongoing retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Big Boy Media Group is a full-service marketing agency based in Maitland, Florida that drives brand growth through multi-channel campaigns. The agency offers strategic marketing planning, creative design and development, video production, paid media management (search, social, streaming TV), SEO, content marketing, web development, and fractional CMO leadership to mid-market, enterprise, and small business clients.

Product overview

Big Boy Media Group is a full-service marketing agency operating as a unified platform with integrated service modules rather than separate standalone products. The core offering combines strategic services (Branded Marketing Strategy, Strategy, Marketing Consulting, Brand Strategy, Fractional CMO) with creative production capabilities (Creative Design & Development, Graphic Design, Photography, Video Production via Big Boy Productions) and media services (Paid Media encompassing Paid Social, Paid Search Media, Streaming TV Advertising, SEO, Content Marketing, Email Marketing, Social Media Management, Google Local Service Ads, Earned & Owned Media). The portfolio also includes web development capabilities and specialized sub-brands for video production (Big Boy Productions) and equipment rental (Big Boy Grip and Lighting). The agency serves multiple industries including Boutique Fitness, Construction, Healthcare, Managed IT, Real Estate, Pool Builders, Tech/SaaS, and Telecom, with a Small Business Growth Package targeting businesses at the $500K-$1M revenue stage.

Differentiator

Problem solved

Functional benefit

Brands

• Big Boy Productions: Video production division offering professional video services including brand stories, commercials, and corporate content.
• Big Boy Grip and Lighting

Products and services

• Branded Marketing Strategy Strategic marketing planning and brand positioning services to help businesses define their marketing direction and competitive positioning.
• Creative Design & Development In-house creative design including graphic design, web design, branding, and visual content creation for marketing campaigns.
• Earned & Owned Media Content marketing, public relations, and organic media strategies to build brand authority and visibility without paid placements.
• Paid Media Paid advertising across digital channels including search, social, display, and streaming TV to drive targeted traffic and conversions.
• Video Production Full-service video production including brand stories, testimonials, commercials, corporate videos, and social media ad creatives, featuring RED, Sony, and DJI cinema gear.
• Web Development Custom website development including WordPress, Shopify, Webflow, and e-commerce platforms with SEO optimization, mobile-first design, and conversion optimization.
• Paid Social Social media advertising across Facebook, Instagram, LinkedIn, TikTok, and Pinterest with audience targeting, retargeting, and creative optimization.
• Paid Search Media Google Ads and Bing Ads management with keyword targeting, ad copywriting, landing page optimization, and performance tracking.
• Search Engine Optimization SEO services including technical audits, on-page optimization, content strategy, local SEO, link building, and e-commerce SEO for organic traffic growth.
• Content Marketing Content creation and distribution including blogs, articles, social content, SEO/GEO optimization, and analytics reporting.
• Email Marketing Email campaign strategy, design, copywriting, list management, automated drip campaigns, and A/B testing for lead nurturing and conversions.
• Graphic Design Visual design services including branding, logos, color schemes, digital marketing graphics, print materials, ad campaign visuals, and infographics.
• Photography Professional photography services including brand, product, lifestyle, corporate headshots, event, and campaign photography with professional editing and retouching.
• Fractional CMO Part-time executive-level marketing leadership providing strategic direction, campaign oversight, team leadership, budget management, and performance tracking.
• Google Local Service Ads Google LSA management including setup, verification, campaign optimization, profile management, review collection, and lead tracking for local service businesses.
• Streaming TV Advertising Connected TV and OTT advertising on Hulu, Roku, YouTube TV with programmatic buying, geo-targeting, and cross-device reach optimization.
• Social Media Management Social media strategy, content creation, scheduling, community management, influencer partnerships, social advertising, and crisis management across multiple platforms.
• Marketing Consulting Expert marketing consultation including strategic alignment, brand positioning, go-to-market strategy, campaign planning, and sales-marketing alignment.
• Brand Strategy Brand positioning, tone-of-voice development, unique selling proposition creation, buyer persona development, brand guidelines, and competitor messaging analysis.
• Big Boy Grip and Lighting Lighting and grip equipment rental services supporting video production with cinema-grade equipment.
• Small Business Growth Package Targeted marketing package for businesses generating $500K-$1 million annually, providing scalable marketing solutions.

Quantifiable outcome

• $500M+ revenue generated for clients
• +2 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Partnerships

One partnership is on record.

• ClearSky TechnologiescoreStrategic or Co-development Partner · 31 March 2026Strategic partnership to deliver enterprise-grade RCS (Rich Communication Services) campaigns and first-party messaging agents. ClearSky provides RCS infrastructure, agent creation, CPaaS platform delivery, and technical integrations. Big Boy Media Group handles creative development, customer experience design, and campaign execution. Joint solution enables enterprises to use RCS for customer onboarding, transactional messaging, promotions, and customer support through verified sender identities and rich media.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Full-service digital marketing agency offering SEO, paid media, content, and CRO services with comparable mid-market SaaS and enterprise client targeting.
• KlientBoost: Digital marketing agency specializing in PPC, paid social, and CRO with retainer-based engagements for SMB and mid-market clients, comparable in size and service scope.
• Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, and email marketing, with a similar multi-channel service portfolio and mid-market client focus.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media services to SMB and mid-market clients, with comparable pricing tiers and service modules.
• Straight North: Full-service digital marketing agency offering SEO, PPC, web design, and content marketing to mid-market B2B and B2C clients, with comparable full-service bundling.
• Disruptive Advertising: Mid-market digital marketing agency focused on paid media, SEO, and CRO with a similar mid-market/SMB client mix and full-service bundling approach.
• LYFE Marketing: Full-service social media and digital marketing agency offering paid social, content, and video services to SMB and mid-market clients. Closely comparable service mix and SMB focus to Big Boy Media Group.
• Funnel Boost Media: Full-service digital marketing agency providing SEO, PPC, web design, and social media services to SMB and mid-market clients with a similar regional-agency profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, web design, and video production. Similar full-service model, multi-vertical client base, and mid-market positioning as Big Boy.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, PPC, web design, content, and analytics. Significantly larger scale than Big Boy, serving overlapping client segments with broader capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bigboymediagroup
• LinkedInlinkedin.com/company/bigboymediagroup
• Instagraminstagram.com/bigboy.mediagroup/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Boy Media Group