What Bonfire Studios, Inc. does

Bonfire Studios, Inc. is a founder-led, full-service digital agency based in the Boston area (Andover, Massachusetts) that provides web design, web development, digital strategy, e-commerce, and brand services to mid-to-large brands and enterprises. Founded in 2015 by Craig Henry, who serves as President and Creative Director, the firm operates with a 12-person in-house team of designers, developers, strategists, and client strategy staff. The company is privately held with no disclosed institutional or PE backing, and ownership remains concentrated with the founder.

The agency's core technology stack is built around Craft CMS, Craft Commerce, Shopify, React, and JavaScript-based web development, with documented differentiation in custom integrations and data visualization. Notable technical work includes a Craft Commerce marketplace for Polartec with a React interface, a Tessitura ticketing integration and custom checkout flow for Peabody Essex Museum, dynamic robot data visualizations for the iRobot Select member dashboard, and custom Shopify configuration tooling for Dion NeviTREK Snowshoes. Service offerings extend beyond web to include interactive lookbooks, product photography, digital strategy, social and email support, and ongoing retainer arrangements.

Bonfire generates revenue through project-based professional services and retainer engagements with custom, quote-based pricing. The go-to-market is sales-led, relying on direct outreach, portfolio presentation, and referrals. The client base spans at least five verticals including outdoor recreation (Filson, Polartec, ENO Hammocks, Nemo Equipment, Nortek, Dion Snowshoes), robotics and consumer tech (iRobot Select, iRobot Education), cultural institutions (Peabody Essex Museum), defense (ADS Inc.), and SMB e-commerce (Leis de Buds, Prometheus Lights, Nature's Fynd). Agency of record and multi-program relationships with iRobot, ADS Inc., and Polartec, alongside an ongoing retainer with Peabody Essex Museum, anchor the recurring revenue base.

Name

Bonfire Studios, Inc.

Legal name

Bonfire Studios, Inc.

Website

https://hellobonfire.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonfire Studios is a Boston-area, founder-led digital agency providing web design, development, Craft CMS/Shopify engineering, and digital strategy services to mid-to-large enterprise brands across outdoor, robotics, museum, and defense verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Agency Services: Project-based professional services including web design, development, digital strategy, and brand work. Services are delivered under one roof with full-service digital marketing solutions. Ongoing retainer arrangements exist for clients like Peabody Essex Museum requiring monthly support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bonfire Studios is a Boston-area collaborative digital agency that designs, develops, and markets websites and e-commerce experiences for mid-market and enterprise brands. Core offerings span custom Craft CMS and Shopify development, interactive lookbooks and digital catalogs, ticketing and e-commerce integrations, brand evolution work, product photography, and ongoing digital strategy retainers. The agency operates as an agency of record for clients across outdoor, robotics, museum, and defense verticals.

Product overview

Bonfire Studios is a collaborative digital agency offering a comprehensive suite of digital marketing solutions under one roof. The company provides both services and project-based deliverables including: custom Shopify theme development for e-commerce storefronts (including multi-brand marketplaces and subscription services), Craft CMS implementation and migration services with Craft Commerce for brand websites and member-focused experiences, interactive digital lookbooks and catalogs that transform print materials into scrollable web formats, content management systems for educational platforms, and ticketing system integrations for cultural institutions. The portfolio also includes brand evolution services, product photography, lifestyle video production, and ongoing digital strategy support. The agency works across diverse verticals including outdoor recreation, robotics/education, museums, and military/defense sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Website design services that create engaging, brand-aligned digital experiences across desktop and mobile platforms for mid-market and enterprise brands.
• Web Development Services Front-end and back-end web development services using modern frameworks and responsive design to build custom websites, e-commerce storefronts, and content management systems for brand clients.
• Digital Marketing Solutions Data-driven digital marketing services including social media management, email communications, and product media optimization to support brand clients across channels.
• Digital Strategy Services Strategic digital consulting engagements that optimize brand presence across social media, email, and product media channels, with ongoing retainer support for clients such as the Peabody Essex Museum.
• Custom Shopify Development Custom Shopify theme design and development for e-commerce storefronts, including multi-brand consolidation and mobile-optimized configuration tools, delivered to DTC and enterprise product clients.
• Craft CMS Implementation and Migration Content management system implementation and migration using Craft CMS and Craft Commerce, including partner marketplace builds with React-based interfaces, for brand websites needing scalable content and commerce infrastructure.
• Interactive Lookbook and Digital Catalog Experiences Interactive digital catalog and lookbook experiences that convert print materials into scrollable, mobile-optimized web formats, including lifestyle video, product storytelling, and integrated product data.
• Ticketing and Checkout Integration Services Custom ticketing platform and checkout flow development, including Tessitura TNEW integration, for cultural institutions and other organizations requiring streamlined ticket purchasing.
• Brand Evolution and Identity Services Brand identity refresh and website development services combining visual identity work with custom CMS-based websites and tailored form experiences for established brands.
• Product Photography Services In-studio product photography services for e-commerce clients, including detail shots and lifestyle imagery to support product launches and storefront merchandising.

Quantifiable outcome

• Mobile optimization achieving fast, streamlined experiences for mobile audiences
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huemor: Web design and development agency serving enterprise and mid-market brands with custom e-commerce, Shopify, and CMS work; similar service mix (web design, development, digital strategy) and comparable boutique scale.
• Lounge Lizard: Full-service digital agency offering web design, web development, brand strategy, and digital marketing with a similar enterprise client roster; comparable positioning as a one-stop digital agency.
• Viget: Full-service digital agency with deep Craft CMS expertise and enterprise/mid-market client focus; comparable team size, technical positioning (Craft, React), and project-based service model make it one of the closest direct comparables to Bonfire.
• Big Spaceship: Brooklyn-based digital agency delivering custom digital products, websites, and brand experiences for enterprise clients; overlaps with Bonfire on custom web design/development and digital strategy engagements.
• First+Third: Digital agency providing web design, development, and digital strategy for mission-driven and enterprise brands; comparable boutique scale, service mix, and project-based delivery model.
• The Charles: Full-service NYC digital agency serving enterprise clients with custom web, brand, and digital strategy work; overlapping service offering and client profile with Bonfire.
• BlueModus: Digital agency specializing in CMS and commerce implementations including Craft CMS and Craft Commerce; very similar technical positioning, enterprise client base, and platform-specialist business model to Bonfire.

Regional players

• Small Army: Boston-area marketing and creative agency competing in the same geographic market as Bonfire, with overlapping brand, digital, and content services to enterprise and mid-market clients.
• Genuine Interactive: Boston-based digital agency providing web design, development, and digital marketing to mid-market and enterprise clients; direct geographic competitor with overlapping service offerings.

Broad incumbents

• Instrument: Portland-based independent digital agency with broader scale and enterprise client roster (including cultural institutions and consumer brands); offers overlapping web, brand, and digital product capabilities as part of a larger portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hellobonfire
• LinkedInlinkedin.com/company/bonfire-tides
• Instagraminstagram.com/bonfirestudios
• Xx.com/hellobonfire

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonfire Studios, Inc.