First+Third
First+Third is a bootstrapped, senior remote web development agency specializing in WordPress and Shopify Plus custom builds, migrations, and audits for enterprise, non-profit, and mission-driven brands across media, e-commerce, and consumer verticals.
- Company typePrivate
- Founded2003
- HeadquartersHermosa Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What First+Third does
First+Third (legal entity First And Third, Inc.) is a privately held, bootstrapped boutique web development agency founded in 2003 by Greg Allen and headquartered remotely with deep roots in Hermosa Beach, California. The firm employs 15+ senior practitioners distributed across the United States, Mexico, and Brazil, and operates as a strategic partner rather than a transactional agency for founders, non-profits, and mission-driven enterprise brands. Its commercial model is professional services, with custom engagements quoted and scoped per project; publicly disclosed pricing includes a $5,000 entry point for Shopify Plus builds and $1,000 for one-hour strategy workshops, while accessibility audits, site-speed diagnostics, AI consulting, and platform migrations are quoted on a project basis.
The agency's core technology stack is centered on WordPress (including WordPress VIP enterprise deployments and WooCommerce) and Shopify Plus, with custom front-end engineering, component-based design systems, and migration expertise spanning Adobe Experience Manager, Magento, and legacy CMS platforms. Proprietary or client-specific features documented include custom B2B wishlist and bundle tools for Artek, a custom in-house paywall replacement for The Intercept, custom Google Analytics implementations, and a unified design system deployed across Recurrent Ventures' 9+ media brands. Channel and partnership infrastructure includes WordPress VIP Silver Partner, Shopify Plus Partner, and WooCommerce Partner status, plus integration relationships with HubSpot, Klaviyo, Recharge, Gorgias, and Unbounce.
First+Third acquires customers through direct enterprise sales, content-led marketing (case studies, comparison pages, free playbooks), and platform partner referrals, with senior team members engaged from initial consultation through delivery. Its client roster includes Meta, The Intercept, Billboard, Soylent, LeanIn.org, Luminate, Slickdeals, The Bruery (7-year relationship), Molecule (7-year relationship), Opte (a P&G division), Recurrent Ventures brands (Bob Vila, Popular Science, Outdoor Life), Schrodinger, Premera, The Hollywood Reporter, Variety, and LA28, spanning digital media, fashion, food and beverage, healthcare, entertainment, and technology. The firm has delivered 150+ projects over its operating history and reports a 98% client satisfaction rate.
First+Third firmographics
Firmographics- Name
- First+Third
- Legal name
- First And Third, Inc.
- Website
- https://firstandthird.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First+Third is a bootstrapped, senior remote web development agency specializing in WordPress and Shopify Plus custom builds, migrations, and audits for enterprise, non-profit, and mission-driven brands across media, e-commerce, and consumer verticals.
- Ownership category
- akta.pro rank
Where First+Third is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
First+Third business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Web Development Services: Full-service custom website design and development on WordPress and Shopify Plus platforms. Projects include strategy, design, development, and ongoing optimization. Engagements are bespoke and scoped based on client needs.
- Shopify Plus Custom Engagements: Custom Shopify Plus development starting at $5,000 per engagement. Includes migrations, redesigns, custom theming, and platform optimizations.
- Opportunity Workshops: 60-minute strategy sessions priced at $1,000, designed to help clients identify opportunities and receive actionable recommendations. Available for both WordPress and Shopify Plus platforms.
- Site Speed Diagnostic Services: Expert-led website speed audits beyond automated tools, with detailed manual analysis, actionable recommendations, and performance improvement roadmaps.
- Accessibility Audit Services: Expert-led website accessibility audits combining manual testing with industry knowledge to identify issues automated tools miss, ensuring WCAG and ADA compliance.
- Shopify Scripts Migration Services: Migration from deprecated Shopify Scripts to Shopify Functions before June 30, 2026 deadline. Includes audit, installation, configuration, and go-live support.
- AI Consulting Services: AI strategy workshops and consulting to help businesses introduce AI into operations, with proven frameworks and customized roadmaps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Shopify Plus engagements starting point |
| One time/ perpetual license | Pay-as-you-go | WordPress and Shopify opportunity workshops |
| Other | Pay-as-you-go | Site Speed Diagnostic Service |
| Other | Pay-as-you-go | Accessibility Audit Service |
| Freemium | Pay-as-you-go | Free AI Strategy Workshop |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
First+Third product offering
Product offeringCore offering
First&Third is a boutique digital agency that designs and builds custom websites primarily on WordPress and Shopify Plus platforms for founders, non-profits, and mission-driven brands. Engagements cover strategy, UX/design, front-end and back-end development, migrations from legacy platforms (Magento, Adobe Experience Manager), platform-specific optimization, and ongoing performance work. The agency also sells standalone paid services including one-hour opportunity workshops, site speed diagnostics, accessibility audits, Shopify Scripts migrations, and AI consulting.
Product overview
First&Third is a full-service digital agency (not a SaaS product) that provides custom website design and development services primarily on two platforms: WordPress and Shopify Plus. The agency offers strategic consulting, migration services (Magento to Shopify, AEM to WordPress), and ongoing optimization. Core services include site speed diagnostics, accessibility audits, Shopify Scripts migration, and AI consulting. The agency differentiates itself through strategic partnership rather than order-taking, with senior team engagement. Paid offerings include one-hour opportunity workshops ($1,000 each) for WordPress and Shopify stores. The agency also provides free educational resources including the Shopify Merchandising Playbook and LTV Guide.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development Services Full-service custom website design and development with strategic consulting, migration services, and ongoing optimization, specializing in WordPress and Shopify Plus platforms. Targeted at founders, non-profits, and mission-driven brands seeking conversion-driven websites.
- WordPress Development WordPress development services including custom themes, plugins, WooCommerce e-commerce, headless architecture, migrations, and WordPress VIP enterprise solutions, delivered through 20+ years of collective WordPress expertise as a WordPress VIP Silver Partner and WooCommerce Partner.
- Shopify Plus Development Shopify Plus development services including custom theming, headless integration, HubSpot integration, Recharge subscriptions, custom scripts, conversion optimization, and migrations from Magento and other platforms. Custom engagements start at $5,000.
- Site Speed Diagnostic Expert-led website speed audit service going beyond automated tools, providing detailed manual analysis, actionable recommendations, performance improvement roadmaps, and follow-up support to improve Core Web Vitals (LCP, FID, CLS).
- Website Accessibility Audits Human-led website accessibility audit combining manual testing with industry knowledge to identify real-world barriers that automated tools miss, ensuring WCAG and ADA compliance and reducing legal risk.
- Shopify Scripts Migration Migration service transitioning Shopify Scripts (deprecated June 30, 2026) to Shopify Functions, covering audit, installation, configuration, and go-live support with no downtime.
- AI Consulting AI strategy consulting offering free initial workshop, proven frameworks, customized roadmaps, and hands-on expertise to help businesses introduce AI into their operations.
- WordPress Opportunity Workshop Paid one-hour strategy session ($1,000) with senior strategists to identify opportunities, bottlenecks, and actionable steps for WordPress site improvement; includes deep-dive session, quick wins, roadmap for longer-term growth, and post-workshop summary report.
- Shopify Opportunity Workshop Paid one-hour strategy session ($1,000) with senior strategists to identify opportunities for Shopify Plus stores; includes deep-dive session, quick wins, roadmap for longer-term growth, and post-workshop summary report.
- Marketing Landing Pages Conversion-optimized marketing landing pages with mobile optimization, templates for scaling, and A/B testing capabilities to reduce ad acquisition costs and improve conversion rates.
- Magento to Shopify Migration Migration from Magento to Shopify Plus with zero downtime, data preservation, SEO protection, and improved performance and scalability.
- AEM to WordPress Migration Migration from Adobe Experience Manager to WordPress, eliminating six-figure AEM licensing fees while improving usability and reducing maintenance costs.
- Agency Switching Services Strategic partnership services for businesses switching from underperforming agencies, offering proactive strategy, transparent communication, and results-driven execution.
Quantifiable outcome
- 20% conversion rate increase for Opte in first month after improvements
- +7 more outcomes
Companies that use First+Third
Customer profileNamed customers59 records
Ideal customer profiles3 records
First+Third technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
First+Third partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WordPress VIPcoreWordPress VIP Silver Partner status. Recognized as agency partner for developing beautiful and engaging WordPress websites for enterprise customers. Benefits include specific expertise in implementing and developing WordPress sites with quality and longevity assurance.
- WooCommercecoreOfficial WooCommerce Partner with marketplace listing. Enables e-commerce development and optimization for WordPress-based online stores.
- Shopify PluscoreIndependent Shopify Plus Partner agency. Recognized by Shopify for technical expertise in Shopify Plus development including migration, custom builds, integrations, and optimization. Custom engagements start at $5,000.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
First+Third competitors and assessment
Company assessmentDirect peers
- Codal: Digital transformation agency with web development and e-commerce practices; comparable scope to First&Third's strategy-to-build-to-optimize workflow.
- Vervaunt: Shopify Plus consultancy and development agency; comparable boutique positioning and Shopify Plus partner ecosystem participation.
- BlueSwitch: Shopify Plus partner agency focused on custom theme development, replatforming, and CRO; overlaps with First&Third's Shopify Plus services and migration offerings.
- Trellis: E-commerce and Shopify Plus development agency serving mid-market and enterprise merchants; directly comparable to First&Third's Shopify Plus practice and revenue model.
- XWP: WordPress VIP agency partner serving enterprise publishers; closely comparable to First&Third's Recurrent Ventures / WordPress VIP enterprise work.
- MakeReign: Shopify Plus partner agency with custom theme, CRO, and migration services; comparable to First&Third's Shopify Plus development and performance focus.
- 10up: Enterprise WordPress agency with custom development, migrations, and platform engineering; comparable to First&Third's WordPress specialization and enterprise client base.
- Human Made: WordPress VIP agency partner with enterprise focus and global remote delivery model; closely comparable to First&Third's WordPress VIP Silver status and senior-led delivery approach.
- Endertech: Web development and e-commerce agency with Shopify and WordPress capabilities; comparable service mix to First&Third's dual-platform focus.
- OuterBox: E-commerce and digital agency with strong Shopify and Magento-to-Shopify migration expertise; comparable to First&Third's migration and Shopify Plus practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
First+Third social profiles
Digital presenceFirst+Third financial estimates
Financial estimateRevenue estimate
Valuation estimate
First+Third leadership team
Management profileNumber of profiles
Profiles1 record
First+Third funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First+Third M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First+Third
What does First+Third do?
First&Third is a boutique digital agency that designs and builds custom websites primarily on WordPress and Shopify Plus platforms for founders, non-profits, and mission-driven brands. Engagements cover strategy, UX/design, front-end and back-end development, migrations from legacy platforms (Magento, Adobe Experience Manager), platform-specific optimization, and ongoing performance work. The agency also sells standalone paid services including one-hour opportunity workshops, site speed diagnostics, accessibility audits, Shopify Scripts migrations, and AI consulting.
Is First+Third a public or private company?
First+Third is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First+Third founded?
First+Third was founded in 2003. It employs 11 to 50 people.
Where is First+Third based?
First+Third is headquartered in Hermosa Beach, United States, in the North America region.
How does First+Third make money?
Seven revenue lines are on record. Custom Web Development Services are the primary driver. The others are shopify Plus Custom Engagements, opportunity Workshops, site Speed Diagnostic Services, accessibility Audit Services, shopify Scripts Migration Services and AI Consulting Services.
Who are First+Third's main competitors?
Direct peers on record are Codal, Vervaunt, BlueSwitch, Trellis, XWP, MakeReign, 10up, Human Made, Endertech and OuterBox.
Does First+Third have an API?
No public API is recorded for First+Third.