What Vermeer Mid Atlantic does

Vermeer All Roads, formerly Vermeer Mid Atlantic, is a full-service industrial equipment dealership founded in 1969 by John L. Vos in Annapolis Junction, Maryland, now operating 19+ locations spanning the Mid-Atlantic, Ohio Valley, and Northeast US. The company sells new and used Vermeer equipment across 25 product categories, including horizontal directional drills (HDD), brush chippers, stump cutters, vacuum excavators, tub and horizontal grinders, mini loaders, compact articulated loaders, trenchers, surface miners, and utility locators. The portfolio is complemented by seven third-party brands—Fecon (forestry mulching), DCI (HDD locating), Mincon (hammer systems), Vector (material handling), BRON (tracked utility plows), Larson (cable trailers), and Right Turn Supply (drilling fluids)—which together expand the dealer into adjacent applications. Technology offerings center on the VermeerOne digital platform (launched April 2025), a telematics and fleet management system connecting equipment to dealer service operations through machine health monitoring, fault codes, maintenance history, geofencing, and fuel tracking; complementary DCI DigiTrak Falcon HDD locating and Mincon hard-rock hammer systems provide technical differentiation in underground utility work.

The business model is multi-stream: equipment sales (new and used), $10M+ parts inventory distributed across 19 locations and sold via Borestore.com e-commerce, a 35-truck mobile service operation staffed by factory-certified technicians averaging 8 years of experience, equipment rental with flexible terms, in-house financing through DLL with 0% for 48 months promotional programs, and the Confidence Plus asset protection maintenance subscription. Go-to-market is field-led, with 40+ specialized sales representatives organized by territory and industry (full-line, underground, recycling/forestry, core, government), augmented by arborist training seminars through NATS, industry trade shows (ARA Show), and digital channels.

In 2016, Vermeer Mid Atlantic joined the All Roads conglomerate and expanded into Pennsylvania and Ohio; in 2019, it merged with Vermeer Northeast and rebranded as Vermeer All Roads, combining two Vermeer Pinnacle Award-winning dealers. Leadership transitioned from founder John L. Vos to Mark Boyle in 2016, then to Jeff Jones in March 2022. The company employs 200+ with average tenure exceeding 10 years. Revenue is not publicly disclosed.

Name

Vermeer Mid Atlantic

Legal name

Vermeer All Roads

Website

https://vermeerallroads.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Vermeer All Roads (formerly Vermeer Mid Atlantic) is a full-service Vermeer industrial equipment dealer operating 19+ locations across the Mid-Atlantic, Ohio Valley, and Northeast US, serving landscape, tree care, utility, HDD, and recycling contractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Annapolis Junction

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new Vermeer equipment including directional drills, brush chippers, stump cutters, vacuum excavators, compact articulated loaders, mini loaders, and related machinery. Also sells used equipment from trade-ins and fleet rotation.
2. Parts Sales: Sale of genuine Vermeer parts and accessories through 19 locations and Borestore.com e-commerce platform. Maintains $10M in parts inventory across locations. Offers emergency parts ordering with next-day delivery.
3. Service and Repairs: Fleet of 35+ service trucks with certified technicians providing on-site and in-shop maintenance and repair services. Offers emergency after-hours support. Factory-certified technicians average nearly 8 years of experience.
4. Equipment Rental: Rental of Vermeer equipment including brush chippers, stump cutters, tub grinders, vacuum excavators, and low speed shredders with flexible terms for short-term or long-term needs.
5. Equipment Financing: In-house financing team provides lease and finance plans for equipment purchases. Partners with DLL for promotional financing programs including 0% financing offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vermeer Mid Atlantic, operating as Vermeer All Roads, is a full-service Vermeer industrial equipment dealership selling, renting, and servicing horizontal directional drills, brush chippers, stump cutters, vacuum excavators, horizontal and tub grinders, mini loaders, trenchers, and surface miners. The company also distributes complementary brands such as Fecon, DCI, Mincon, Vector, BRON, Larson, and Right Turn Supply, and provides parts, mobile service, financing, and the VermeerOne digital fleet management platform through 19+ locations across the Mid-Atlantic, Ohio Valley, and Northeast US.

Product overview

Vermeer All Roads is a full-service Vermeer dealership offering a comprehensive portfolio of heavy industrial equipment across 12 industry categories including Fluid Management, Landscape, Pipeline, Recycling, Renewable Energy, Rental, Surface Mining, Technology Solutions, Tree Care, Utility Installation, Vacuum Excavation, and Wood Waste. The core product lineup includes 25 distinct Vermeer machine categories ranging from Brush Chippers, Directional Drills, Horizontal/Tub Grinders, Mini Loaders, Stump Cutters, Surface Miners, Trenchers, Vacuum Excavators, and more. The company complements its Vermeer offerings with 7 third-party equipment brands: Fecon (mulching tractors and Bull Hog attachments), Vector (conveyors and material processing), Digital Control/DCI (HDD locating systems), Right Turn Supply (drilling fluids), Mincon (HDD hammer systems), BRON (tracked utility plows), and Larson (cable trailers). Service offerings include the VermeerOne digital fleet management platform, Confidence Plus asset protection, in-house equipment financing, parts supply with emergency ordering capabilities, mobile service fleet, and equipment rental programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Brush Chippers

Quantifiable outcome

• 4-hour response guarantee for service requests
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Right Turn Supply (RTS)coreTechnology or Integration · 1 January 2024Vermeer Corporation partnered with Right Turn Supply in September 2024 to enhance access to drilling fluids, additives, and expert jobsite consulting for Vermeer dealers. RTS serves HDD, Utility, Mining, Water Well, Oil & Gas, and Civil industries.
• Vermeer NortheastcoreStrategic or Co-development Partner · 1 January 2019Vermeer Northeast, serving New England and New York since 1960, merged with Vermeer Mid Atlantic in 2019 to form Vermeer All Roads. Combined two Pinnacle Award-winning dealers.
• All RoadscoreOthers · 1 January 2016Parent company that Vermeer Mid Atlantic joined in 2016, enhancing its ability to offer a broader network of commercial equipment, service, and support across multiple dealership locations.
• Digital Control Inc. (DCI)coreTechnology or Integration · 1 January 1991DCI is the industry leader in HDD walkover guidance technology, providing receivers, transmitters, and remote displays for horizontal directional drilling operations. Vermeer All Roads offers DCI products including DigiTrak Falcon series locating systems, TeraTrak terrain mapping, and Aurora remote displays.
• MinconcoreTechnology or IntegrationMincon provides HDD pilot hammers and hammer reamers using high frequency cycle technology for faster penetration rates in hard rock conditions. Available sizes include 3.5", 4.5", 5.25", 6.25", and 7.25" pilot hammers.
• FeconcoreChannel Partner/ Reseller/ DistributorFecon manufactures heavy-duty mulching heads and forestry equipment. Vermeer All Roads added Fecon as a forestry mulcher dealer in August 2021 as part of global distribution agreement. Products include Bull Hog attachments, 135VRT, 155VST, 225VST, and 325VST mulching tractors.
• BRONminorChannel Partner/ Reseller/ DistributorBRON has been designing and manufacturing heavy equipment and attachments since 1974, including tracked utility plows for underground infrastructure. Products include BRON 175 and BRON 250 utility tractors.
• Larson Cable TrailersminorChannel Partner/ Reseller/ DistributorLarson Cable Trailers provides patented cable trailers for fiber optic industry professionals, making cable installation faster and easier. Products include LCT-7500 tandem axle cable trailer with 7,500-lb payload capacity.
• Vector by MGL EngineeringminorChannel Partner/ Reseller/ DistributorVector, manufactured by MGL Engineering, provides material handling equipment including conveyors (VX80, VX80R, VT80, VT65, VT50), coloring/coating systems (616 Color Max, 725 Color Max), and recycling equipment (Vac Max). Partnership announced December 2020.
• North American Training Solutions (NATS)minorStrategic or Co-development PartnerNATS provides arborist training seminars in partnership with Vermeer All Roads locations. Training events are scheduled throughout 2026 to help arborists earn CEUs and learn about tree care equipment.
• SherrillTreeminorChannel Partner/ Reseller/ DistributorSherrillTree provides arborist supplies and gear carried at Vermeer All Roads locations. Products include climbing ropes, harnesses, saddles, safety gear, and other arborist equipment from brands including Notch, Sterling, Silky, and Arbpro.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Vermeer Texas-Louisiana: Another regional Vermeer-branded dealer operating in Texas and Louisiana. Closely comparable as a sibling Vermeer dealership with the same OEM, product line, and full-service business model in a different geography.
• RDO Equipment Co. Multi-state John Deere construction and agriculture equipment dealer with a full-service sales/parts/service/rental/financing model. Closely comparable as a large regional heavy equipment dealer operating a similar full-lifecycle customer engagement approach.
• Stribling Equipment: Multi-location construction equipment dealer in the Southeast/Mid-Atlantic region. Comparable as a regional heavy equipment dealer with similar product portfolio, customer segments, and full-service business model.
• 4 Rivers Equipment: John Deere construction equipment dealer with multi-state presence in the Western/Southwestern US. Comparable as a regional full-service heavy equipment dealer with similar dealership economics and customer engagement model.

Broad incumbents

• Vermeer Corporation: Manufacturer and franchisor of the Vermeer-branded industrial equipment line that Vermeer All Roads distributes. Direct supplier and strategic counterparty — comparable as the OEM whose dealer economics define the business model.
• H&E Equipment Services: Public heavy equipment distributor with branches across the US, offering equipment sales, rental, parts, and service. Comparable as a multi-state full-service industrial equipment dealer at meaningful scale.
• Caterpillar: Largest construction and mining equipment OEM globally. Comparable as the dominant incumbent whose dealer network sets the structural template that Vermeer All Roads operates within for adjacent equipment categories.
• Komatsu: Major construction and mining equipment OEM with significant North American dealer footprint. Comparable as a competing OEM whose equipment may be substituted for Vermeer equipment on certain job sites.
• United Rentals: Largest equipment rental company in North America. Comparable as a competing channel for end customers seeking HDD, vacuum excavation, and material handling equipment — overlapping in the rental segment and influencing equipment acquisition decisions.
• Sunbelt Rentals: Major North American equipment rental provider with broad industrial fleet. Comparable as an alternative procurement channel for contractors that may rent rather than buy Vermeer equipment from the dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VermeerAllRoads
• LinkedInlinkedin.com/company/vermeer-all-roads
• Instagraminstagram.com/vermeerallroads
• Xx.com/Vermeer_AR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermeer Mid Atlantic