What Nami does

Nami is an AI-first hospitality operating system delivered as a unified cloud-native platform that unifies property management, guest communications, point-of-sale, payments, and revenue management into four interconnected hubs — Operations, Sales, Guest, and Payments. The platform's core differentiator is an AI orchestration engine that coordinates guest messaging, operational workflows, and dynamic pricing with context-aware intelligence across the full guest journey from first message to final checkout, contrasting with traditional PMS systems that stop at bookings. The product suite includes a smart PMS with real-time channel sync (99.9% reliability), unified WhatsApp and web guest chat with 94% query automation and multi-language support, a POS system with automatic folio posting, automated housekeeping and maintenance workflows with SLA tracking, an AI upsell engine (15% take-rate uplift), and a revenue manager with demand-based pricing and simulation sandbox.

Nami targets four hospitality segments — independent hotels, chains and groups, hostels, and vacation rentals — with a sales-led GTM featuring personalized demos and free ROI projections, supplemented by inside sales for mid-market and self-serve for small properties. Revenue is generated through outcome-based SaaS subscriptions across three tiers (Starter, Growth, Enterprise) with billing cadences ranging from monthly to multi-year, plus a transaction-fee component on AI upsell conversions. The company operates as a brand of Lucify Labs Private Limited, an India-incorporated entity headquartered in Jaipur, Rajasthan, with a reported headcount of 1-10 employees and no disclosed external funding. Approximately ten customer logos are publicly visible across boutique hotels, resorts, vacation rental portfolios, and partner properties in multiple geographies.

Name

Nami

Legal name

LUCIFY LABS PRIVATE LIMITED

Website

https://nami.club

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Nami is an AI-first hospitality operating system unifying PMS, guest chat, POS, payments, and revenue management into one platform for independent hotels, chains, hostels, and vacation rentals globally, operated by Lucify Labs Private Limited from Jaipur, India.

Ownership category

akta.pro rank

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Outcome-Based SaaS Subscription: Pricing structured around measurable outcomes like faster response times and incremental revenue. Three tiers: Starter (core essentials), Growth (automation and analytics), and Enterprise (portfolio controls with integrations). No subscription model in traditional sense—pay for impact rather than shelfware.
2. AI Upsell Revenue Share: Contextual upsell engine that drives incremental revenue from add-ons, measured by conversion by channel and offer

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nami sells an AI-first hospitality operating system that unifies property management, guest chat, POS, payments, and revenue management for hotels, hostels, chains, and vacation rentals. The platform replaces fragmented PMS stacks with one cloud-native OS that orchestrates guest messaging, ops automation, dynamic pricing, and context-aware upsells in real time. Pricing is outcome-based, delivered through tiered SaaS subscriptions (Starter, Growth, Enterprise) plus an AI upsell revenue share.

Product overview

Nami is an AI-first hospitality operating system delivered as a unified platform with modular components. The core Nami Hospitality OS coordinates four main hubs: Operations Hub (PMS, POS, Stock, Expenses), Sales Hub (Booking Engine, Channel Manager, Revenue Manager, Direct Billing), Guest Hub (Magic Link, Kiosk & QR, Messaging, Reviews), and Payments Hub. The platform integrates AI capabilities for guest chat, upsells, and revenue optimization, with three pricing tiers (Starter, Growth, Enterprise) targeting small properties to large portfolios. Additional modules include AI Revenue Management, Automated Workflows, Real-time Alerts, Scheduling, Checklists, Multi-language Support, Mobile-first Concierge, Feedback & NPS, and Performance Insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Nami Hospitality OS AI-first cloud-native hospitality operating system that unifies property management, guest messaging, POS, payments, and revenue management for hotels, chains, hostels, and vacation rentals, sold as tiered SaaS subscriptions.
• AI Upsell Engine Context-aware AI upsell engine that uses stay context to suggest relevant add-ons (breakfast, spa, late checkout, room service) across the guest journey, with conversion analytics by channel and offer and a revenue-share pricing component.

Quantifiable outcome

• +35% revenue uplift from incremental upsell conversions
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Scale indicators11 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Atomize: Atomize provides AI-driven revenue management for hotels, directly comparable to Nami's AI Revenue Manager module, though Atomize is more focused on the RMS niche rather than full OS.
• Bookinglayer: Bookinglayer offers an all-in-one booking engine and property management platform for campsites, glamping, and small accommodations. It is an emerging peer with comparable vertical SaaS approach in adjacent niche segments.

Direct peers

• Mews: Mews is a modern cloud-native PMS with integrated payments, booking engine, and guest experience tools for hotels and hostels. It is one of the best-funded direct competitors with a similar modular, integrated-OS positioning.
• Cloudbeds: Cloudbeds offers an all-in-one hospitality management platform (PMS, booking engine, channel manager) targeting independent hotels and small chains, directly comparable to Nami's core offering and target segments.
• SiteMinder: SiteMinder is a hotel commerce platform providing channel manager, booking engine, and guest journey tools. It overlaps directly with Nami's Sales Hub and Channel Manager capabilities for independent hotels and groups.
• Little Hotelier: Little Hotelier offers a PMS and booking platform designed specifically for small hotels, B&Bs, and hostels, directly comparable to Nami's Starter/Growth tier for smaller properties.
• Hotelogix: Hotelogix provides cloud-based PMS, channel manager, and booking engine solutions for independent hotels and small chains, overlapping with Nami's core features and target customers.
• RoomKey PMS: RoomKeyPMS offers a cloud-based property management system with booking engine and revenue management, serving hotel groups and independent properties comparable to Nami's target segments.

Broad incumbents

• Shiji Group: Shiji provides enterprise hospitality technology including PMS, POS, payment, and guest experience platforms for global hotel chains. It overlaps with Nami's modular offering but serves predominantly large enterprise accounts.
• Oracle OPERA Cloud: Oracle's OPERA Cloud is the dominant enterprise PMS for large hotel chains and groups. It competes with Nami's Enterprise tier in the multi-property segment but as part of Oracle's broader enterprise software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nami