Avatarico

What Avatarico does

Avatarico is a developer of team-based multiplayer VR escape-room games, selling perpetual licenses to independent VR-arcade and location-based entertainment operators worldwide. Its catalog of five titles (Cosmos, Mind Horror, Mind Horror Director's Cut, Dracula, and Alice in Wonderland) is built in Unity 3D and engineered to run on the dominant consumer VR hardware stack of the period, including HTC Vive, Oculus Rift, and Leap Motion hand-tracking, with content optimized for compact 25-30 square-meter operator sites. The company's go-to-market is a one-time fee per site license (approximately €2,200 in Europe and $2,400 elsewhere) rather than a subscription or per-player royalty, and includes setup instructions and ongoing operator support.

Commercially, Avatarico reached 500+ licensed operator sites across 28+ countries and 60+ cities by 2017, with a notable distribution agreement with Entermission covering the US, Canada, Mexico, and Australia supplementing direct European sales. The business is micro-scale: the company is organized as an LLC (with a Russian legal entity and an operational office in Barcelona) and reports a 1-10 employee headcount, with Anton Zaitsev as CEO and no disclosed outside funding. Catalog expansion and geographic reach rather than recurring-revenue mechanics are the defining commercial characteristics.

Name

Avatarico

Legal name

LLC "Avatarico"

Website

https://avatarico.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Avatarico develops team-based multiplayer VR escape-room games and sells perpetual site licenses to VR-arcade operators in 28+ countries, with a catalog of five titles built in Unity 3D for HTC Vive, Oculus Rift, and Leap Motion.

Ownership category

akta.pro rank

Product category

VR Entertainment Software

NAICS

Software Publishers (5132), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industries

VR/AR Game Publishing & Distribution (MPAFABAK), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• VR escape games
• Location-based VR
• Team-based VR
• VR franchise licensing
• VR arcade software

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software License Sales (Perpetual): Avatarico sells one-time perpetual licenses for its VR games to entrepreneurs who open VR arcade centers. Each license covers one installation and one player, with versions for 3, 4, 5, and 6 players. Pricing is €2,200 per license for Europe or $2,400 for Africa, America, and Asia. Customers pay once and use the game forever with no ongoing fees. Basic support, bug fixes, and minor updates are included.
2. Franchise / Business Setup Services: Avatarico provides a comprehensive model to help VR entrepreneurs launch their own VRcades, including instructions for equipment purchase, setup, and game operation. This is bundled with the software license sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Avatarico develops team-based multiplayer VR escape games (Cosmos, Mind Horror, Mind Horror Director's Cut, Dracula, Alice in Wonderland: Crazy Clockwork) and sells perpetual commercial licenses to entrepreneurs worldwide who open VR arcade centers (VRcades). Each license covers one installation and one player, with no ongoing subscription fees, and includes setup instructions, basic support, and language localization.

Product overview

Avatarico is a VR escape game developer offering a portfolio of team-based VR entertainment games and a franchise model for opening VR arcade centers. The core product line includes five distinct VR games: Cosmos (space exploration), Mind Horror (psychological horror), Mind Horror Director's Cut (extended horror), Dracula (action horror), and Alice in Wonderland: Crazy Clockwork (family fantasy). All games are designed for multiplayer team play with puzzles and cooperative gameplay. The company operates on a licensing/franchise model where gaming center owners purchase licenses to operate Avatarico's games commercially in their locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmos A team-based VR space adventure where 2–6 players explore a sabotaged space station in zero-gravity, featuring telekinesis, laser shooting, fighting hostile robots, and maximum cooperative interaction. Designed for commercial location-based entertainment, with a 60-minute session format and an 80% success rate.
• Mind Horror A psychological horror VR game where players take on the role of detectives from the future investigating the memories of a maniac called the Silentman to solve a child's kidnapping. Teamwork is required to solve diabolical puzzles and uncover secrets.
• Mind Horror Director's Cut An extended version of Mind Horror with more puzzles, more enemies, and more Silentman memories, split into two episodes — Inception and Escape — each offering a one-hour game experience for cooperative play.
• Dracula A room-scale standing VR action game where players protect the world from hordes of undead creatures using a bow and arrows, rescue survivors for gear, and battle giant uber-zombies shoulder-to-shoulder.
• Alice in Wonderland: Crazy Clockwork A fantasy VR adventure in which players hang out with the Cheshire cat, solve intricate puzzles together, and play a starring role in a new chapter of Wonderland's history, with free-roam and standing modes in a sandbox world.
• VR Arcade Franchise (VRcade License & Setup) A license-based franchise model that lets entrepreneurs open commercial VR escape-game centers, bundling perpetual per-player game licenses (€2,200 per license in Europe; $2,400 per license in Africa, America, and Asia) with equipment-purchase instructions, setup guidance, basic support, bug fixes, and language localization. No ongoing subscription fees apply.

Quantifiable outcome

• Average ROI of approximately 6 months for VR arcade operators
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EntermissioncoreChannel Partner/ Reseller/ DistributorEntermission serves as a distributor for Avatarico in the USA, Canada, Mexico, and Australia markets. They distribute, promote, and support Avatarico's VR escape game products in these regions. Entermission has also developed turnkey haptic solutions that add sensory stimulation (wind, temperature, scents) to Avatarico's VR games, enhancing the immersive experience. Entermission has unveiled these enhanced solutions at events such as TransWorld's Room Escape Show & Conference in Texas.
• HTC VivecoreTechnology or IntegrationAvatarico develops its VR games for the HTC Vive platform using room-scale tracking technology. HTC Vive is identified as a primary VR hardware platform alongside Oculus Rift and Leap Motion. Avatarico games use the Vive's room-scale tracking capabilities to enable players to physically move within the VR space.
• Oculus (Facebook)coreTechnology or IntegrationAvatarico develops its games for the Oculus Rift platform. Oculus is cited alongside HTC Vive and Leap Motion as the primary VR devices the company develops products for. Facebook/Oculus has been investing heavily in both VR and AR since 2019, contributing to the overall growth of the VR market that Avatarico operates within.
• Leap MotioncoreTechnology or IntegrationAvatarico integrates Leap Motion hand-tracking technology into its games (notably Cosmos), allowing players to interact with the virtual world using their bare hands without controllers. This is a key technical differentiator that enables telekinesis, laser shooting, and hi-fiving within the VR environment.
• Unity TechnologiescoreTechnology or IntegrationAvatarico uses Unity 3D as its primary game development engine. The About page explicitly lists Unity 3d among the technologies used by the company's development team (alongside C#, Cinema 4D, 3Ds Max, and Blender 3D). Unity CEO John Riccitiello has been cited as warning VR developers to focus on surviving — noting that home VR use is not a viable path — which aligns with Avatarico's location-based strategy.
• SteamminorChannel Partner/ Reseller/ DistributorSteam is referenced as a platform for VR game distribution. Avatarico is listed alongside Steam among the limited set of distributors offering multi-player games appropriate for commercial use and the commercial licenses to go with them. Some VR arcades license games through Steam for commercial use.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Survios: VR game developer with a portfolio of location-based multiplayer VR titles (e.g., Creed, Rush) deployed at commercial venues and home platforms. Directly comparable as a VR game studio serving both commercial and consumer channels.
• Sandbox VR: Operates location-based, multiplayer VR entertainment venues globally through a franchise/licensing model directly comparable to Avatarico's VRcade model. Competes for the same operator and end-customer segments with free-roam, full-body VR experiences.
• Zero Latency: Free-roam, multiplayer VR entertainment platform deployed at partner-operated venues worldwide. Direct competitor in the location-based VR (LBVR) space, though its content requires larger footprints than Avatarico's 25-30 sqm games.
• nDreams: VR game studio and publisher developing multiplayer and location-based VR experiences. Comparable as a VR-native studio with a catalog spanning entertainment and location-based use cases.
• Vertigo Games: VR game publisher and developer (Arizona Sunshine, After the Fall) with titles spanning home and location-based entertainment. Comparable as a VR-focused publisher/distributor targeting both consumer and commercial operators.
• HOLOGATE: Developer of multiplayer VR attraction systems licensed to FECs (family entertainment centers) and arcades globally. Closely comparable in B2B-licensed VR content and operator-focused go-to-market.
• Springboard VR: VR arcade content management and licensing platform that distributes third-party VR titles to commercial venues. Direct adjacency: competes for the same VR arcade operator relationships and content distribution channel.
• Synthesis VR: Operating system and content distribution platform purpose-built for VR arcades and FECs. Comparable as a B2B infrastructure layer serving Avatarico's same operator customer base, often used as an alternative to direct game licensing.
• Two Bit Circus: VR-focused family entertainment and arcade operator that also develops proprietary multiplayer VR games for its venues. Overlaps with Avatarico on multiplayer VR game design and arcade deployment.

Emerging players

• Schell Games: Independent game studio with a deep VR/AR development practice (e.g., I Expect You To Die) that occasionally builds location-based and out-of-home VR experiences. Partial overlap as a VR-first studio with multi-genre capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avatarico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avatarico