Highland Orchards
Highland Orchards is a family-owned Wilmington, Delaware farm established in 1832 that grows pesticide-free fruits, vegetables, herbs, and flowers, selling through CSA subscriptions, an on-site farm market, online ordering, and a farm-to-business wholesale program serving Delaware Valley restaurants and organizations.
- Company typePrivate
- Founded1832
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Highland Orchards does
Highland Orchards is a privately held, family-operated farm in Wilmington, Delaware, continuously farming the same land since Clark Webster purchased it in 1832. The business cultivates pesticide-free fruits, vegetables, herbs, and flowers using sustainable practices — including crop rotation, minimal tillage, cover cropping, composting, beneficial insects, and plant/mineral-based inputs — and complements field production with five heated high tunnels and a hydroponics house to enable year-round output. The farm grows 50+ vegetables, 20+ fruits, 25+ herbs, and 50+ flowers, supported by contract growers in Pennsylvania for land-intensive crops such as corn, melons, and pumpkins.
Revenue is generated across five channels: CSA (Community Supported Agriculture) subscription boxes with weekly or bi-weekly delivery, on-site farm market retail at the Wilmington property, an online farmers market powered by Square, a farm-to-business wholesale program serving restaurants, non-profits, grocery stores, and beginning farmers, and ancillary streams including farm tunnel tours, curated artisanal goods, and online courses and books. The customer base is split between individual CSA members and households in the Delaware Valley (Wilmington, Hockessin, Newark, and Philadelphia) and a smaller portfolio of B2B accounts such as Nourish Markets, Stanley Tavern, and The Bellefonte Cafe. The company is operated by multiple generations of the Webster/Linton family with 11-50 total employees and uses CSAware for subscription management, Square for e-commerce, and ConvertKit for email marketing. No external funding, acquisitions, or AI capabilities are disclosed.
Highland Orchards firmographics
Firmographics- Name
- Highland Orchards
- Legal name
- Highland Orchards, LLC
- Website
- https://highlandorchardsfarmmarket.com
- Company type
- Private
- Founded year
- 1832
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Highland Orchards is a family-owned Wilmington, Delaware farm established in 1832 that grows pesticide-free fruits, vegetables, herbs, and flowers, selling through CSA subscriptions, an on-site farm market, online ordering, and a farm-to-business wholesale program serving Delaware Valley restaurants and organizations.
- Ownership category
- akta.pro rank
Highland Orchards industry classification
Industry- Product category
- Sustainable Farm Produce
- NAICS
- Vegetable and Melon Farming (1112), Fruit and Tree Nut Farming (1113), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Organic Vegetable & Melon Farming (Open-Field) (AFAGAKAC)
- akta.pro secondary industries
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)
Keywords
Where Highland Orchards is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highland Orchards business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- CSA Subscription Boxes: Weekly or bi-weekly farm box subscriptions delivered to members. CSA members receive a share of freshest harvest with diverse selection of fruits, vegetables, herbs, and flowers. Options include residential delivery, local curbside pickup, and direct pickup. Subscription model provides recurring revenue and customer commitment.
- On-site Farm Market Sales: Direct retail sales at the farm market located in the big red barn at 1431 Foulk Rd. Customers shop for fresh produce, artisanal products, bakery items, and more. Open Monday-Friday 9am-6pm, Saturday 9am-5pm, closed Sundays.
- Online Market (E-commerce): Online ordering through Square site with pickup or delivery options. Features rotating selection of produce and farm products available for convenient ordering.
- Farm-to-Business Wholesale: B2B supply relationships with restaurants, non-profits, beginning farmers, farmers markets, and grocery stores. Provides consistent supply of fresh, locally-sourced produce for business continuity and employee wellness programs.
- Farm Experiences and Events: Winter tunnel tours offered at $20 per person. Educational experiences showcasing farm operations, including visits to heated tunnels and hydroponics house.
- Courses and Educational Content: Farm offers courses on growing, herbal medicine, and farming practices. Educational content shared through blog posts, books, and in-person talks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Winter Tunnel Tours - 75-minute guided tours of 5 heated tunnels |
| Subscription | Monthly | CSA Box Subscriptions - Weekly or bi-weekly farm boxes |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Highland Orchards product offering
Product offeringCore offering
Highland Orchards cultivates pesticide-free fruits, vegetables, herbs, and flowers on a family farm in Wilmington, Delaware and sells them through Community Supported Agriculture (CSA) subscription boxes, an on-site farm market, an online farmers market, and a farm-to-business wholesale supply program. The farm also offers educational farm tours, online courses, and published books on farming and herbal practices.
Product overview
Highland Orchards operates as a multi-channel farm-to-table business offering Community Supported Agriculture (CSA) subscriptions, an online farmers market, and an on-site farm market. The core offerings include CSA Farm Box Subscriptions delivering seasonal produce weekly or bi-weekly, the Online Farmers Market powered by Square for e-commerce ordering, and the physical Farm Market at their Wilmington location. Supplementary offerings include a Farm-to-Business program supplying restaurants and organizations, artisanal products, cut flowers and potted plants, farm tunnel tours, and educational courses. The business emphasizes pesticide-free, sustainably grown produce using traditional farming methods without synthetic chemicals or GMOs.
Differentiator
Problem solved
Functional benefit
Products and services
- CSA Farm Box Subscription Community Supported Agriculture subscription delivering weekly or bi-weekly seasonal produce boxes with options for fruits, vegetables, herbs, flowers, and add-ons. Members receive farm-fresh produce with recipe ideas and farm updates via residential delivery, local curbside pickup, or direct pickup at the farm or partner distribution locations.
- Online Farmers Market E-commerce platform powered by Square for online ordering of fresh produce, eggs, meat, dairy, herbs, preserves, baked goods, and grocery items available for pickup or delivery.
- On-Site Farm Market Physical farm market located at the Wilmington farm (1431 Foulk Rd) offering fresh produce, artisanal products, and a bakery, open Monday-Friday 9am-6pm and Saturday 9am-5pm.
- Farm-to-Business Program Wholesale fresh produce supply service for local businesses, restaurants, non-profit organizations, and beginning farmers. Provides consistent delivery of sustainably grown produce to support business continuity, employee wellness programs, and community food security.
- Fresh Produce Year-round cultivation of pesticide-free vegetables, fruits, herbs, and flowers. Products include over 40 vegetable varieties, 25+ fruit varieties, 25+ aromatic herbs, and cut flowers, grown using sustainable methods without synthetic chemicals or GMOs.
- Farm Tunnel Tours Educational 75-minute guided tours of the farm's five heated tunnels, including the hydroponics house. Tours are offered seasonally and must be booked in advance through the online shop.
- Online Courses Educational courses on farming techniques, herbal medicine, and sustainable growing practices, available through the farm's online learning platform.
- Farm Books and Resources Published books and educational resources on herbs, farming, history, and wellness available through the farm's online store.
Quantifiable outcome
- Year-round production capability through heated tunnel infrastructure
- +2 more outcomes
Companies that use Highland Orchards
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Highland Orchards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Highland Orchards partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Nutty NoveltiesminorLocal artisan producer supplying nut butters sold at the Highland Orchards farm market. Supports local food artisans and product variety.
- Double Spiral ChocolateminorEthically sourced chocolate brand available at farm market. Part of artisanal product selection.
- Hope's CaramelsminorArtisanal caramel producer whose products are sold at Highland Orchards farm market.
- Pike Creek RoastersminorLocally roasted coffee brand sold at the farm market. Eco-friendly sourced coffee beans.
- Junior's Pet FoodminorPet food supplier providing dog treats for sale at the farm market, supporting pet owners with quality animal products.
- Henretty's CrabcakesminorFreshly made local crabcakes sold at the farm market. All-crab product made locally for Highland Orchards.
- Dream Rose CardsminorLocal card and gift designer whose products are available at the farm market.
- Nourish MarketscoreFarm-to-table partner relationship. Nourish Markets works with Highland Orchards for fresh produce supply. Featured on both farm and business partner pages.
- Local Pennsylvania FarmerscoreContract farmers who grow corn, melons, and pumpkins for Highland Orchards using the same sustainable practices - no synthetic chemicals, no GMOs, hand weeding and picking. These crops require too much land for the main farm to grow.
- Pennsylvania Mushroom FarmminorSupplier of mushrooms, sourced from a Pennsylvania farm with proper employee treatment practices. Highland Orchards lacks expertise in mushroom cultivation.
- Local Meat SupplierscoreLocal butcher who works with area farms for beef and pork. Animals are humanely raised, pasture fed, with no antibiotics or hormones, processed ethically at small USDA-certified slaughterhouse in Maryland.
- Locust Point FarmscoreCertified organic chicken supplier for the farm market. Highland Orchards does not raise their own meat animals.
- Stanley's TavernminorLocal restaurant partner featured on business partners page. Example of farm-to-table restaurant relationship.
- Pickles and ChipsminorLocal food business partner. Pickles and chips producer serving the Delaware market.
- Bacchus MarketminorLocal market partner. Farm-to-table business relationship for fresh produce supply.
- The Bellefonte CafeminorLocal restaurant partner in the farm-to-table network. Featured as business partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Highland Orchards competitors and assessment
Company assessmentEmerging players
- Locust Point Farms: Locust Point Farms supplies certified organic chicken to Highland Orchards' farm market and is a small Mid-Atlantic farm with similar sustainable practices. Relevant as a regional farming peer and current supply partner reflecting similar scale and operating philosophy.
- Hungry Harvest: Hungry Harvest is a produce subscription service delivering weekly boxes of fruits and vegetables with a focus on surplus and "imperfect" produce. It competes with Highland Orchards' CSA offering for health-conscious subscribers who value regular produce delivery, though it sources rather than grows its own produce.
- Misfits Market: Misfits Market is a national online grocer delivering organic produce subscription boxes direct to consumers. It overlaps with Highland Orchards on the subscription produce box model and shared health-conscious customer base, though at much larger scale and broader geographic reach.
- Imperfect Foods: Imperfect Foods is a national subscription service delivering "imperfect" surplus produce and groceries to consumers. Comparable to Highland Orchards in delivering produce subscriptions to consumers prioritizing sustainability and seasonal eating, but operating as a tech-enabled aggregator rather than a growing farm.
Direct peers
- Weaver's Orchard: Weaver's Orchard is a multi-generational family farm in Morgantown, PA with a farm market, CSA program, and pick-your-own produce. It is comparable as a Pennsylvania-based family farm with overlapping CSA and farm market channels serving the same regional customer base.
- Linvilla Orchards: Linvilla Orchards is a family farm in Media, PA that operates a farm market, pick-your-own, and seasonal events. It is the most direct regional peer because both farms combine on-site retail markets, CSA-style offerings, family entertainment, and produce grown in the greater Philadelphia/Delaware Valley region.
- Lancaster Farm Fresh Cooperative: Lancaster Farm Fresh is an organic produce cooperative of over 100 family farms in Lancaster County, PA offering CSA subscriptions and wholesale distribution. Comparable to Highland Orchards as a Pennsylvania-rooted CSA-driven produce operation, though operating at significantly larger scale through aggregation.
- Terhune Orchards: Terhune Orchards is a family-owned farm in Princeton, NJ with a farm store, pick-your-own, CSA program, and on-site events. It mirrors Highland Orchards' combination of farm market, CSA subscriptions, and multi-generational family operation serving a similar Mid-Atlantic consumer base.
- Indian Ladder Farms: Indian Ladder Farms is a family farm in Altamont, NY offering a farm store, CSA shares, pick-your-own, and farm tours. Comparable to Highland Orchards in combining retail farm market with CSA subscriptions and educational experiences for consumers seeking locally-grown produce.
Broad incumbents
- Whole Foods Market: Whole Foods Market is a national grocery chain specializing in organic and natural foods, including locally-sourced produce. It is a broad incumbent because it competes with Highland Orchards for the same health-conscious produce consumer in the Delaware Valley while also serving as a potential retail channel for partner farms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Highland Orchards social profiles
Digital presenceHighland Orchards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Orchards leadership team
Management profileNumber of profiles
Profiles5 records
Highland Orchards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Orchards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Orchards
What does Highland Orchards do?
Highland Orchards cultivates pesticide-free fruits, vegetables, herbs, and flowers on a family farm in Wilmington, Delaware and sells them through Community Supported Agriculture (CSA) subscription boxes, an on-site farm market, an online farmers market, and a farm-to-business wholesale supply program. The farm also offers educational farm tours, online courses, and published books on farming and herbal practices.
Is Highland Orchards a public or private company?
Highland Orchards is a private company. It is classified as family owned and is currently operating.
When was Highland Orchards founded?
Highland Orchards was founded in 1832. It employs 11 to 50 people.
Where is Highland Orchards based?
Highland Orchards is headquartered in Wilmington, United States, in the North America region.
How does Highland Orchards make money?
Six revenue lines are on record. CSA Subscription Boxes are the primary driver. The others are on-site Farm Market Sales, online Market (E-commerce), farm-to-Business Wholesale, farm Experiences and Events and courses and Educational Content.
Who are Highland Orchards's main competitors?
Emerging players on record are Locust Point Farms, Hungry Harvest, Misfits Market and Imperfect Foods. Direct peers are Weaver's Orchard, Linvilla Orchards, Lancaster Farm Fresh Cooperative, Terhune Orchards and Indian Ladder Farms. Whole Foods Market is listed as a broad incumbent.
Does Highland Orchards have an API?
No public API is recorded for Highland Orchards.
What industry is Highland Orchards in?
Highland Orchards's product category is Sustainable Farm Produce. Its primary akta.pro industry code is AFAGAKAC, Organic Vegetable & Melon Farming (Open-Field), with a secondary code of AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery. Its NAICS code is 1112 and its SIC code is 100.