TecImob
TecImob is a Brazilian vertical SaaS company providing an integrated website builder, CRM, and mobile apps for individual real estate agents and agencies nationwide, with WhatsApp-native workflow, AI listing descriptions, and integrations with local developer inventory portals.
- Company typePrivate
- Founded2012
- HeadquartersTubarão, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TecImob does
TecImob (legally Tecimob Ltda.) is a Brazilian vertical SaaS company founded in 2012 and headquartered in Tubarão, Santa Catarina. It provides an integrated platform for real estate agents and agencies, combining a website builder, CRM (CRM Imobiliário), and mobile applications (iOS and Android) with a broad library of add-on modules covering financial control, property lifecycle tracking, sales funnel visualization, visit routing, automated client profiling, document generation, and SEO enrichment for neighborhood and condominium pages. Its technology stack is cloud-based with an open API (documented via Swagger) and uses Oracle Cloud for object storage of property media.
The company's AI capabilities are limited to two narrow features: AI-generated property descriptions and the Radar de Oportunidades recommendation engine that matches incoming properties against stored client interest profiles. Distribution relies on a self-service product-led growth motion with a 7-day free trial, no credit card required, plus a consultant-assisted sales tier for larger agencies. Pricing starts at R$129.90/month for the entry subscription, with annual plans adjusted by the IGP-M inflation index and optional paid services for onboarding, design personalization, training, and additional user licenses.
TecImob reports serving "thousands of clients nationwide" and cites 3,600+ NPS evaluations in 2023 with 87% scoring 7 or above. It is privately held by founders with no disclosed funding, no parent company, and operates exclusively in Brazil under LGPD data protection compliance. Core strategic integrations include WhatsApp (via a native Web plugin), Facebook (dynamic ads and Shops), Google Calendar, Gmail, and Brazilian real estate portals and developer inventory systems (Órulo, DWV), positioning TecImob as a workflow hub for the Brazilian CRECI-registered agent segment.
TecImob firmographics
Firmographics- Name
- TecImob
- Legal name
- Tecimob Ltda.
- Website
- https://tecimob.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TecImob is a Brazilian vertical SaaS company providing an integrated website builder, CRM, and mobile apps for individual real estate agents and agencies nationwide, with WhatsApp-native workflow, AI listing descriptions, and integrations with local developer inventory portals.
- Ownership category
- akta.pro rank
TecImob industry classification
Industry- Product category
- Real Estate CRM and Marketing SaaS
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where TecImob is headquartered
LocationHeadquarters
- HQ city
- Tubarão
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
TecImob business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription for access to website, CRM, and application platform. Priced from R$129.90/month. Annual prices are adjusted based on IGP-M index.
- Onboarding/Implementation Service: Optional 5-business-day implementation service to help with initial configuration and training. Sold separately.
- Site Personalization Service: One-time design personalization service for the website, included in specific packages or available separately.
- Training Service: Hourly training sessions via Google Meet, available as add-on purchase.
- Additional User Licenses: Additional users can be added to plans with proportional payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan starting at R$129.90/month |
| Subscription | Annual | Annual subscription with IGP-M adjustment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
TecImob product offering
Product offeringCore offering
TecImob provides a SaaS real estate management platform that combines a website builder, CRM system, and mobile applications (iOS/Android) for real estate agents and agencies. The platform includes lead capture, automated client profiling, sales funnel visualization, WhatsApp integration, AI-powered property descriptions, financial management, and integrations with major Brazilian real estate portals.
Product overview
Tecimob is a SaaS real estate management platform offering an integrated suite of products including a website builder for real estate professionals, CRM system, mobile application, and numerous add-on modules. The core platform combines website hosting, customer relationship management, and lead management, supplemented by modules for financial control, property lifecycle tracking, client management, opportunity radar, WhatsApp integration, AI-powered property descriptions, sales funnel visualization, property comparison, visit routing, lead capture, team analytics, reporting, site analytics, calendar, virtual business cards, document generation, and automated email communications. The platform integrates with major real estate portals, Facebook, Google Calendar, Gmail, and administrative systems like Pleno Imob and Superlógica.
Differentiator
Problem solved
Functional benefit
Products and services
- Site para Imobiliária A real estate website platform that is fast, easy to use, and complete, accessible on both desktop and mobile devices. It is connected to WhatsApp with well-positioned contact forms, designed for real estate agents and agencies seeking an online presence.
- CRM Imobiliário Customer Relationship Management system for real estate professionals. Includes sales funnel, client lifecycle tracking, lead management, and automated profile matching with compatible properties via the Radar de Oportunidades engine.
- Hotsites Exclusive landing pages for premium properties or developments featuring images, videos, floor plans, and unit grouping. Groups all properties of a development in one place.
- Controle Financeiro Financial management module centralizing revenues, expenses, accounts, and cards, providing clear cash flow visibility and reporting for real estate agents and agencies.
- Vida do Imóvel Property lifecycle tracking module showing everything that happened with a property including capture date, value changes, site visits, and clients sent. Includes public and private photo gallery, client and offer history, and support for video and 360 tours.
- Vida do Cliente Complete client profile module with conversation history, properties shared via WhatsApp or email, and search profile settings to receive alerts for compatible properties.
- Radar de Clientes Automatic opportunity detection system that creates profiles when clients contact or properties are shared. Presents compatible clients when new properties are registered, generating new business opportunities.
- Plugin de WhatsApp Native browser plugin bringing main CRM functions directly into WhatsApp Web. Enables agents to view client details, share properties, view history and profile, with ready-to-send messages, without leaving WhatsApp.
- AI para Descrições de Imóveis Artificial intelligence feature that generates attractive property descriptions highlighting exclusive details and stimulating customer imagination. Creates engaging real estate listings automatically.
- Funil de Vendas Visual sales funnel showing the stage of each client negotiation, guiding clients through stages from first contact to closing.
- Roteiro de Visitas Visit routing tool allowing creation of property visit itineraries to share with clients via WhatsApp, with route optimization for property tours.
- Onboarding and Implementation Service Optional 5-business-day implementation service to help with initial configuration and training of the TecImob platform. Sold separately from the standard subscription.
- Site Personalization Service One-time design personalization service for the TecImob website, included in specific subscription packages or available for separate purchase.
- Training Service Hourly training sessions delivered via Google Meet, available as an add-on purchase to support real estate professionals in using the TecImob platform.
Quantifiable outcome
- 87% customer satisfaction (scores 7+)
- +2 more outcomes
Companies that use TecImob
Customer profileSegments4 records
Ideal customer profiles3 records
TecImob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature8 records
TecImob partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FacebookcoreDynamic ads and Facebook Shops integration for property listings. Catalogs are connected to different ad types and sales channels to promote properties on Facebook's platform.
- ÓrulocoreAutomatic integration providing access to thousands of properties from builders and developers, with automatic updates and complete development information.
- DWVcoreIntegration providing automatic access to property inventory from builders and developers with expanded stock for sales potential.
- WhatsAppcoreNative plugin integration bringing CRM functionality directly into WhatsApp Web, enabling agents to view client profiles, share properties, and access history without leaving WhatsApp.
- Oracle CloudminorCloud infrastructure provider for Tecimob's object storage services, hosting media and property images.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TecImob competitors and assessment
Company assessmentBroad incumbents
- Imovelweb: Brazilian real-estate portal focused on property listings and agent lead generation. Adjacent to Tecimob's offering through portal integration and competes indirectly for the same imobiliária and corretor advertising and tooling budget.
- Agendor: Brazilian sales CRM serving SMBs across verticals including real estate. Competes with Tecimob on pipeline, sales funnel, and account management capabilities but lacks Tecimob's all-in-one website builder and WhatsApp-native workflow.
- ZAP Imóveis: One of Brazil's largest real-estate portals, owned by Grupo OLX. Operates at the portal/distribution layer that Tecimob integrates with rather than directly replacing its CRM, but addresses the same agent and agency buyer and competes for budget and attention.
- RD Station: Largest Brazilian marketing-automation and CRM platform. While horizontal, it overlaps with Tecimob on lead capture, email automation, and funnel management for real-estate agencies, and represents a scaled incumbent that could push deeper into the vertical.
- Viva Real: Major Brazilian real-estate portal serving buyers, sellers, and listing agents. Comparable to Tecimob at the marketing/distribution layer of the Brazilian real estate value chain, with overlap on SEO and lead funnels.
Others
- OLX Brasil: Brazilian classifieds and marketplace platform with a strong real-estate vertical. Operates as an ecosystem partner and competitor for property listing distribution rather than CRM, but is highly relevant as an integration partner and adjacent channel.
Emerging players
- Magneto Imob: Brazilian real-estate marketing and CRM platform focused on automated lead nurturing and WhatsApp business workflows for imobiliárias. Emerging competitor with narrower breadth but overlap on the AI/WhatsApp automation capabilities that differentiate Tecimob.
Direct peers
- Jetimob: Brazilian real-estate-focused SaaS platform providing CRM, marketing, and lead automation for imobiliárias. Operates in the same vertical, the same SMB agent persona, and a similar product surface as Tecimob, making it the closest direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
TecImob social profiles
Digital presenceTecImob compliance and trust
Trust signalCompliance3 records
TecImob financial estimates
Financial estimateRevenue estimate
Valuation estimate
TecImob leadership team
Management profileNumber of profiles
TecImob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TecImob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TecImob
What does TecImob do?
TecImob provides a SaaS real estate management platform that combines a website builder, CRM system, and mobile applications (iOS/Android) for real estate agents and agencies. The platform includes lead capture, automated client profiling, sales funnel visualization, WhatsApp integration, AI-powered property descriptions, financial management, and integrations with major Brazilian real estate portals.
Is TecImob a public or private company?
TecImob is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TecImob founded?
TecImob was founded in 2012. It employs 11 to 50 people.
Where is TecImob based?
TecImob is headquartered in Tubarão, Brazil, in the Latin America region.
How does TecImob make money?
Five revenue lines are on record. SaaS Subscription is the primary driver. The others are onboarding/Implementation Service, site Personalization Service, training Service and additional User Licenses.
Who are TecImob's main competitors?
Broad incumbents on record are Imovelweb, Agendor, ZAP Imóveis, RD Station and Viva Real. OLX Brasil is listed as an others. Magneto Imob is listed as an emerging player. Jetimob is listed as a direct peer.
Does TecImob have an API?
Yes. TecImob offers an open API that allows access to all customer data registered in the system, enabling integration with other platforms. Developers can use the API to share client data, property information, and other system data with external applications. Developer documentation is at swagger.tecimob.com.br.
What industry is TecImob in?
TecImob's product category is Real Estate CRM and Marketing SaaS. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.