What Órulo does

Órulo is a Brazilian B2B SaaS marketplace, founded in 2017 and headquartered in Porto Alegre, that integrates the country's new-property sales channel by connecting real estate developers (incorporadoras), brokerages (imobiliárias) and individual agents (corretores) around a shared, standardized catalog of new residential and commercial properties. The legal entity is ORULO SISTEMAS DE INFORMACAO LTDA (CNPJ 13.470.518/0001-30), operating privately with no disclosed outside funding, parent company or M&A activity. As of the latest data the platform lists approximately 2,900 developers, 2,900 brokerages and 146,000 agents, and its 500+ active development projects span eight Brazilian states — RS, SC, PR, SP, RJ, GO, PE and PB. The company was originally incorporated as Oráculo before rebranding to Órulo.

The platform is built around an interoperability layer that synchronizes new-development inventory (pricing, availability and sales materials) in near real time between developer publishing systems and the dozens of CRM tools Brazilian brokerages and agents rely on day-to-day. Core components include the Órulo web portal, an iOS and Android mobile application, "Meu Hotsite" personal agent microsites, the "Vitrine Mágica" curated developer advertising feature and the "Anúncio Ágil" rapid announcement function. A paid, developer-facing layer adds market intelligence dashboards (Inteligência de Mercado), digital activation campaigns (Ativação Digital) and partner network management (Gestão de Parcerias). More than 40 CRM system integrations — including Jetimob, Kenlo/inGaia, Imobzi, MLSBrazil, iList (RE/MAX) and dozens of others — are the central technical differentiator, since they convert Órulo into a utility embedded into existing workflows rather than a standalone destination.

Revenue mechanics are concentrated on the developer side. Agents receive the platform and the mobile app at no cost, which functions as a product-led acquisition lever that deepens the agent-side network; brokerages pay for CRM integration contracts; and developers subscribe to one of two tiered annual plans, Distribuição Limitada and Distribuição Avançada, with optional add-on spend on activation campaigns and market intelligence. Pricing is not publicly disclosed. Named enterprise customers include Cyrela Brazil Realty, MRV, Gafisa, Melnick, Tegra and RE/MAX Brasil, supported by a long mid-market tail of regional developers and brokerages. The company is led by co-founder and CTO Alejandro Olchik, with management team detail undisclosed beyond that.

Name

Órulo

Legal name

ORULO SISTEMAS DE INFORMACAO LTDA

Website

https://orulo.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Órulo is a Brazilian B2B SaaS marketplace linking real estate developers, brokerages and agents via a 40+ CRM integration platform, serving 2,900 developers, 2,900 brokerages and 146,000 agents across eight Brazilian states.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace Software

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate marketplace
• Property listing distribution
• CRM integration platform
• New property inventory
• Real estate technology

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Developer (Incorporadora) Platform Subscriptions: Developers pay for platform access to distribute their property inventory across the Órulo network, with tiered plans (Distribuição Limitada vs Distribuição Avançada) offering different levels of market exposure, material quality, and intelligence features.
2. Digital Activation Campaigns: Developers can purchase activation campaigns and specialist agent programs to drive sales performance of specific properties.
3. Market Intelligence Plans: Intelligence of market data and competitive analytics sold to developers and market research professionals through dedicated plans.
4. Sponsored Property Listings: Free access to property listings from sponsors, with potential charges for non-sponsored properties integrated through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Órulo operates a B2B marketplace platform that distributes new residential and commercial property inventory from developers (incorporadoras) to real estate agencies (imobiliárias) and agents (corretores) across Brazil. It standardizes and synchronizes listings, prices, and sales materials in real time through integrations with 40+ real estate CRM systems.

Product overview

Órulo is a B2B marketplace platform for new residential and commercial real estate in Brazil, serving three main customer segments: incorporadoras (developers), imobiliárias (brokerages), and corretores (real estate agents). The core platform is supplemented by a mobile app (iOS/Android), the Meu Hotsite personal microsite feature, and add-on modules including Tabelas (real-time pricing tables), Materiais de Vendas (sales materials), Distribuição Avançada (multi-channel distribution with video and 360° tours), Ativação Digital (digital activation campaigns), Inteligência de Mercado (market intelligence dashboards), Gestão de Parcerias (partner management), and CRM integration services. The platform integrates with over 40+ real estate CRM systems. The platform connects over 2,900 incorporadoras, 2,900 integrated brokerages, and 146,000 brokers across Brazilian states RS, SC, PR, SP, RJ, GO, PE, and PB.

Differentiator

Problem solved

Functional benefit

Products and services

• Órulo Platform Core B2B marketplace platform connecting real estate developers, agencies, and agents, providing curated listings of new residential and commercial properties with real-time pricing, availability, and sales materials.
• Órulo App (iOS/Android) Free mobile application for real estate agents providing access to property listings, pricing tables, sales materials, and instant sharing capabilities via WhatsApp directly from the app.
• Meu Hotsite Personalized microsite within the platform allowing agents to organize their portfolio of new properties and exclusives, offering clients an interactive digital experience with integrated contact channels.
• Distribuição Avançada (Advanced Distribution) Premium multi-channel property distribution for developers enabling automatic updates through CRM integration plus advanced presentation features including videos, interactive floor plans, and 360-degree virtual tours.
• Ativação Digital (Digital Activation) Digital marketing campaigns and broker activation services for developers to boost property visibility and sales performance of specific properties.
• Inteligência de Mercado (Market Intelligence) Market intelligence dashboards and reports cross-referencing supply and demand data, competitor performance analytics, and demand trends to support strategic decision-making for developers and market research professionals.
• Integração CRM Integration with 40+ specialized real estate CRM systems allowing agencies and agents to access the full Órulo property catalog directly within their existing CRM platform and website with automatic synchronization.
• Divulgação de Exclusividades Service allowing agents and agencies to distribute their exclusive property listings to other partners and integrated CRM systems, enabling collaborative sales across the network.
• Vitrine Mágica Curated showcase feature where developers control and guarantee the quality of their property listings displayed on partner websites.
• Gestão de Parcerias (Partner Management) Digital partner management tools providing a digitized structure for managing broker and brokerage networks, eliminating manual processes and improving sales margins for developers.

Quantifiable outcome

• 2,900 developers, 2,900 agencies, and 146,000 agents on the platform
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration65 records

Feature5 records

Partnerships

44 partnerships are on record, tiered core and minor.

• Aloh.incoreTechnology or IntegrationCRM system integration partner enabling Órulo property listings to be distributed to Aloh.in user base of real estate agencies and agents.
• Apresenta.mecoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ArbocoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• CODE 49coreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ControlImobcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ConstrutorDeVendascoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Coruja SistemascoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Eu CorretorcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• FullBizcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• GaragemcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Gestor ImobiliáriocoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• iList (RE/MAX)coreTechnology or IntegrationCRM system integration partner for property listing distribution, serving the RE/MAX franchise network in Brazil.
• ImoalertcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Imob SystemcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ImobelixcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ImobexcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ImobiBrasilcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ImobzicoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ImotoolscoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• JetimobcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Kenlo (inGaia)coreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Lead LinkcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• LoftcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Meu Site ImobiliáriocoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• MidascoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• MigmídiacoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• MLSBrazilcoreTechnology or IntegrationCRM system integration partner representing the MLS (Multiple Listing Service) network in Brazil, enabling property listing distribution across MLS participants.
• NidocoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• ProCorretorcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• PróMentorcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• RankimcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Sigavi 360coreTechnology or IntegrationCRM system integration partner for property listing distribution.
• SmartImobcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• SobressaicoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• SoftunicocoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Supremo CRMcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• TecimobcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• UnivencoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Universal Software (Imoview)coreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Voa CorretorcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Web2LeadcoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• WidesyscoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• WikimóveiscoreTechnology or IntegrationCRM system integration partner for property listing distribution.
• Endeavor BrazilminorOthersEndeavor is a global nonprofit that supports high-impact entrepreneurs. The Endeavor seal is displayed on the Órulo integrations page, suggesting selection or membership in the Endeavor network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VivaReal: Brazilian property portal merged into Grupo ZAP serving real estate agents, brokerages, and developers. Operates the same three-sided ecosystem (developer-agency-agent) as Órulo but with consumer-facing traffic as the primary moat.
• ZAP Imóveis (Grupo ZAP): Brazil's largest consumer-facing property portal (part of Grupo ZAP/VivaReal) which also serves real estate professionals. Órulo competes for developer marketing budgets in Brazil, though ZAP is consumer-traffic focused while Órulo is B2B partnership-channel focused.
• QuintoAndar: Brazilian real estate platform primarily serving the rental market but expanding into developer sales channels. Comparable tech stack and Brazilian geographic focus to Órulo, although the rental-first model represents a different transaction type.
• Property Finder: MENA's leading property portal serving agents, brokerages, and developers. Comparable multi-sided marketplace model with developers paying premium subscription tiers for enhanced distribution to professional agents.

Direct peers

• Jetimob: Brazilian real estate CRM that serves both agencies and developers, offering its own listing network. An integration partner of Órulo but also a potential competitor building adjacent distribution features.
• Loft: Brazilian real estate platform operating in the secondary market with deep developer relationships and tech-enabled brokerage operations. Most comparable to Órulo in terms of being a tech-driven Brazilian real estate intermediary; differs by focusing on resale rather than new-launch distribution.
• Imoview (Universal Software): Brazilian real estate CRM and platform serving agencies and developers across Brazil. Comparable as a horizontal SaaS+marketplace player in the Brazilian new-development distribution ecosystem and a listed integration partner of Órulo.

Emerging players

• Properati: LATAM real estate platform operating across multiple South American markets with a focus on professional listings. Comparable to Órulo in serving the agent-brokerage-developer ecosystem in emerging LATAM markets with similar business model dynamics.

Regional players

• Resales Online: Spanish and international property portal serving real estate agencies and developers with similar CRM integration depth. Comparable three-sided marketplace mechanics connecting developers/owners with agent distribution networks in non-English markets.
• Casas Bahia Imóveis / Lopes Premium: Established Brazilian real estate franchise networks serving both brokerage and developer-distribution functions. Comparable by addressing the agent-agency-developer triumvirate in Brazil, though operating a more traditional brokerage model versus Órulo's pure platform approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Órulo