Maya's Cookies

What Maya's Cookies does

Maya's Cookies is a privately held, Black-owned, female-founded gourmet vegan cookie company headquartered in San Diego, California, and founded in 2015 by Maya Madsen. The company produces and sells soft-baked, plant-based cookies (no eggs, dairy, or animal products) in large 3.5-4.5 oz formats, offering individual flavors, curated collections, platters, and a monthly subscription (Cookie Love Club) at $50 per box. Product pricing is concentrated in the $50-$118 range, with a Wheat Free Collection and DIY Cookie Decorating Kit ($45) extending the assortment, and branded merchandise (caps, candles, pins, stickers) and gift cards ($10-$150) supporting ancillary revenue.

The company operates an omnichannel distribution model: a nationwide Shopify e-commerce site, two own retail locations in San Diego and San Marcos, weekly presence at six farmers markets across San Diego County, and third-party delivery partnerships with Uber Eats and DoorDash. A separate corporate catering and B2B gifting division handles bulk orders with custom branding, a $200 minimum on custom orders, and a 2.5% VIP service fee. Customer segments are primarily individual consumers and gift buyers, with a secondary corporate/B2B segment. Maya's Cookies has been recognized through the PETA 2020 Libby Award (Chocolate Chip S'mores) and the San Diego Business Journal's 2021 Black Owned Business of the Year, and runs an annual Black History Month Collection. The company has no disclosed funding rounds, no parent company, and operates as an independent private entity.

Name

Maya's Cookies

Legal name

Maya's Cookies

Website

https://mayascookies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Maya's Cookies is a privately held, Black-owned gourmet vegan cookie company founded in 2015 and based in San Diego, California. It sells plant-based cookies, curated collections, platters, corporate gifts, and a monthly subscription nationwide via e-commerce, two retail stores, and farmers markets.

Ownership category

akta.pro rank

Product category

Artisan / Gourmet Baked Goods

NAICS

Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Retail-Food Stores (5400)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Vegan cookies
• Gourmet cookies
• Cookie subscription
• Plant-based desserts
• Corporate cookie gifts

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Individual cookie boxes, collections, and merchandise sold directly through e-commerce website and physical retail stores. Core revenue driver with products ranging from $4-$118.
2. Cookie Love Club Subscription: Monthly subscription box featuring 6 curated cookies delivered to customers. Available as recurring monthly ($50/month) or prepaid plans (3, 6, or 12 months) with discounts up to 15%. Minimum 3-month commitment required.
3. Corporate Catering & Gifts: Bulk corporate orders for events, employee rewards, and special occasions. Features custom branding options, personalized notes, and dedicated sales support. Adds 2.5% Corporate Cookie service fee for VIP service.
4. Gift Cards: Digital gift cards sold in denominations from $10 to $150, valid for online purchases only.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Maya's Cookies manufactures and sells gourmet vegan cookies in multiple flavors under its own brand. Offerings include individual cookies, curated cookie platters and boxes, a recurring subscription cookie box (Cookie Love Club), baking mixes (including an egg replacer), and corporate gift assortments, sold direct-to-consumer online, in its own retail locations, and at farmers markets in Southern California.

Product overview

Maya's Cookies operates a multi-product e-commerce platform built on Shopify, offering America's #1 Black-Owned Gourmet Vegan Cookie Company. The product portfolio centers on individually sold gourmet vegan cookies (Classic Chocolate Chip, Chocolate Chip S'mores, Snickerdoodle, Birthday Cake, Marble Fudge, Double Chocolate Chunk, Drunken Grandma, Famous Everything, Lemon Chiffon, Sweet Cream Cold Brew, and others) priced at $50-55 per 6-cookie box. These core cookies are organized into curated sub-brands including the Classic Collection ($50), Premium Collection ($60), Signature Collection (12 cookies, $75), and Wheat Free Collection ($60). The Cookie Love Club subscription program delivers monthly curated boxes (6 cookies at 3.5-4.5 oz each) at $50/month with prepaid savings up to 15%. DIY Cookie Decorating Kits ($45) and Create Your Own Box options enable customization. The catering and corporate division provides platters (Small Classic $59, Large Classic $118, Summer Party $59) and custom corporate gifting services. Accessories include branded merchandise (baseball caps $25, candles $33, pins $10, stickers $4), while Maya's Dry Mix and Egg Replacer serve the baking mixes category. Gift cards range from $10-150. The company ships nationwide from San Diego and San Marcos, California storefronts and participates in local farmers markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Vegan Cookies The company's flagship product line: small-batch, 100% plant-based gourmet cookies sold in rotating flavors such as Chocolate Chip, Snickerdoodle, Lemon Poppy Seed, and Salted Caramel. Sold individually, by the dozen, or as part of curated assortments to individual consumers and corporate gift buyers.
• Cookie Love Club Recurring monthly subscription box of curated gourmet vegan cookies delivered to subscribers; a flagship direct-to-consumer subscription offering.
• Cookie Platters & Gift Boxes Curated, presentation-ready assortments of gourmet vegan cookies packaged as platters and gift boxes for personal gifting and corporate gifting occasions.
• Corporate Cookie Gifts B2B offering of bulk and branded gourmet vegan cookie assortments for employee appreciation, client gifts, and corporate events.
• Baking Mixes (Maya's Dry Mix & Egg Replacer) Retail baking mixes including Maya's Dry Mix and a plant-based Egg Replacer that allow consumers to bake vegan cookies and other baked goods at home.

Quantifiable outcome

• PETA 2020 Libby Award Winner for Favorite Vegan Baked Good - Chocolate Chip S'mores
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Daily Harvest: Direct-to-consumer plant-based food brand with subscription meal and snack products. Comparable on plant-based mission, DTC subscription model, and nationwide e-commerce shipping, though broader in food category.

Direct peers

• Tate's Bake Shop: Premium gourmet cookie brand with national distribution, founded on a thin-and-crispy signature cookie. Most directly comparable to Maya's Cookies in positioning around an artisanal, branded gourmet cookie SKU, though Tate's is now owned by Mondelez and significantly larger.
• Partake Foods: Allergen-free and vegan cookie brand sold in major grocery retailers across the US. Comparable to Maya's Cookies as a vegan/allergen-friendly cookie CPG brand with national distribution ambitions.
• Tiff's Treats: Cookie delivery specialist with warm cookie delivery and nationwide shipping. Comparable on DTC cookie e-commerce and gifting use cases.
• Levain Bakery: NYC-based gourmet cookie company famous for oversized, indulgent bakery cookies sold in own stores and shipped nationwide. Highly comparable to Maya's Cookies on premium oversized cookie positioning, DTC e-commerce, and nationwide shipping.
• Insomnia Cookies: National late-night cookie delivery chain with own storefronts and nationwide e-commerce. Comparable to Maya's in DTC cookie e-commerce and corporate gifting, though at much larger scale and without a vegan specialization.
• Crumbl Cookies: Fast-growing gourmet cookie franchise with rotating weekly flavors. Highly comparable on premium packaged cookie SKU and subscription-style loyalty mechanics, though Crumbl is a franchise system and Maya's is independent.

Regional players

• Nothing Bundt Cakes: Specialty dessert franchise with storefronts and nationwide shipping of premium baked goods. Comparable on gourmet dessert retail experience and corporate gifting, though focused on bundt cakes rather than cookies.

Broad incumbents

• Mrs. Fields: Iconic branded cookie company with nationwide retail and gifting distribution. Comparable on branded cookie gift boxes and corporate gifting, but operates at much larger scale and traditional (non-vegan) positioning.
• Milk Bar: Online and retail bakery brand known for creative desserts, cookies, and gift boxes. Comparable on DTC e-commerce, gift bundles, and nationwide shipping of premium baked goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mayascookies
• Facebookfacebook.com/mayascookiessandiego
• LinkedInlinkedin.com/company/mayascookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya's Cookies