Restor-It

What Restor-It does

Restor-It, Inc. is a privately held, Marietta, Georgia-based home services contractor founded in the late 1980s/early 1990s (firmographics cite 1989; company records cite 1994) that has operated continuously in the Metro Atlanta market for over 30 years. The company delivers four integrated service lines: (1) flooring installation across hardwood, sand-and-finish hardwood, luxury vinyl plank, carpet, vinyl, tile, and laminate; (2) 24/7 emergency restoration covering water damage, fire and smoke damage, mold remediation, and structural rebuild; (3) home renovation including kitchen, bathroom, sunroom, and basement remodels; and (4) ancillary carpet cleaning, subfloor repair, drywall, and painting. Customers span residential homeowners (the primary segment), multifamily property operators, senior living facilities, and commercial property owners across 20+ cities and 8 counties in Metro Atlanta.

The underlying technology is industry-standard restoration and flooring installation equipment rather than proprietary software, platforms, or algorithms. There are no apps, APIs, SDKs, AI/ML systems, or data platforms described — the business is labor- and skill-driven. Restor-It's competitive basis rests on IICRC certification, BBB accreditation, multi-brand installer relationships (COREtec, Revolution Mills, Neptune, Fabric 50, Dreamweaver, Dixie Home), and Atlanta Apartment Association membership.

The business model is project-based and quote-driven: customers initiate engagement through the company website (quote forms), a single listed phone number, or local search, after which Restor-It dispatches its own licensed professionals for on-site consultations and produces custom per-project estimates. Pricing is not publicly disclosed; the company offers free consultations and bills per project, with no subscription, retainer, or recurring contract structure. Marketing is conducted through local SEO (city-specific landing pages), Google Business Profile, Facebook and Instagram, an educational blog, and credential-driven trust signals (certifications and awards displayed prominently). No external funding, institutional ownership, M&A activity, or management team bios are disclosed in the source material.

Name

Restor-It

Legal name

Restor-It, Inc.

Website

https://restor-it.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Restor-It is a privately held Marietta, Georgia-based contractor offering flooring installation, emergency restoration, and home renovation services to residential, multifamily, senior living, and commercial customers across Metro Atlanta, operating continuously for over 30 years.

Ownership category

akta.pro rank

Product category

Flooring & Restoration Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Subfloor Preparation, Leveling & Underlayment (HSAPAGAG)

akta.pro secondary industries

Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE), Recurring Floor Care (Vacuum/Mop; Non-Specialty) (HSAEAAAF)

Keywords

• Flooring installation services
• Water damage restoration
• Home renovation services
• Carpet cleaning services
• Commercial maintenance programs

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Flooring Installation Services: The company installs a wide variety of flooring materials including hardwood, sand and finish hardwood, luxury vinyl plank, carpet (all types), vinyl, tile, and laminate. Revenue is earned on a per-project basis based on square footage, material choice, and labor complexity. This is the primary revenue driver for the business.
2. Emergency Restoration Services: Restor-It provides 24/7 emergency restoration covering water damage, mold remediation, fire and smoke damage, and structural rebuild services. These services are billed per project/job, with pricing influenced by extent of damage, scope of work, and urgency. This stream is activated reactively when disaster strikes residential or commercial properties.
3. Home Renovation Services: Comprehensive renovation services including kitchen design and remodeling, bathroom design and remodeling, sunroom additions, room remodels, and basement renovations. These are larger-scale project engagements billed per job with pricing based on scope, materials selected, and project duration.
4. Carpet and Maintenance Services: Additional services including carpet cleaning, stretching and patching, flooring and subfloor repairs, drywall repairs, painting, and related maintenance work. These services are billed on a per-project or per-service-call basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Restor-It is a Marietta, GA-based contractor providing flooring installation, restoration, and home renovation services across the Metro Atlanta area. Core services include hardwood and carpet flooring installation, tile & grout cleaning, emergency water/fire/storm damage restoration, mold remediation, and remodeling. The company also runs tailored full-service maintenance programs for multifamily, senior living, and commercial property clients.

Product overview

Restor-It is a flooring, renovation, and restoration services company serving the Metro Atlanta area. The company offers a comprehensive portfolio organized around three core service lines: (1) Flooring Installation and Repair — covering hardwood, carpet, tile, vinyl, laminate, luxury vinyl plank, sand and finish services; (2) Emergency Restoration — providing 24/7 response for water damage, fire and smoke damage, mold remediation, and structural rebuild; and (3) Home Renovations — including kitchen and bathroom remodeling, sunroom additions, basement renovations, and painting/drywall repair. The company operates as a service-based contracting business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Installation Supply and installation of hardwood flooring for residential properties across Metro Atlanta.
• Carpet Installation and Cleaning Carpet flooring installation along with carpet cleaning services for homes and properties in Metro Atlanta.
• Tile & Grout Cleaning Deep cleaning of tile surfaces and grout lines to restore appearance and hygiene for residential and commercial customers.
• Water Damage Restoration Emergency mitigation and restoration of interiors damaged by water events, including extraction, drying, and repair. Available 24/7 to residential and commercial clients in Metro Atlanta.
• Fire Damage Restoration Cleanup, mitigation, and restoration of properties damaged by fire and smoke for residential and commercial clients.
• Storm Damage Restoration Emergency response and restoration for properties impacted by storm-related damage in Metro Atlanta.
• Mold Remediation Inspection, containment, and removal of mold contamination in residential and commercial properties.
• Home Renovation and Remodeling Home renovation and remodeling services including interior upgrades and remodels for residential customers.
• Hardwood Floor Refinishing Refinishing of existing hardwood floors to restore appearance and extend useful life, serving residential customers.
• Full-Service Maintenance Programs Customized recurring maintenance contracts covering flooring care, carpet cleaning, tile and grout cleaning, and related interior upkeep for multifamily communities, senior living facilities, and commercial properties.

Quantifiable outcome

• Restor-It holds BBB Accredited Business status, demonstrating verified trustworthiness and compliance with BBB standards.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• COREtec FloorsminorOthersCOREtec Floors (USFloors) is featured as a partner brand on Restor-It's website. The partnership indicates that Restor-It installs COREtec luxury vinyl plank products as part of its flooring offerings, leveraging the brand's waterproof flooring technology.
• Revolution MillsminorOthersRevolution Mills is showcased as a brand partner on Restor-It's website. The company offers flooring products that Restor-It installs for customers as part of its comprehensive flooring services.
• Neptune (Stone-Based Waterproof Flooring)minorOthersNeptune is listed as a partner brand specializing in stone-based waterproof flooring solutions. Restor-It installs Neptune products as part of its flooring service offerings for customers seeking waterproof flooring options.
• Fabric 50minorOthersFabric 50 is presented as a premier flooring brand partner on Restor-It's website, representing quality flooring solutions in home renovation and restoration projects.
• Dreamweaver (Engineered Floors)minorOthersDreamweaver by Engineered Floors is featured as a brand partner, offering high-quality flooring solutions that Restor-It installs as part of its product portfolio.
• Dixie HomeminorOthersDixie Home is listed as a partner brand providing quality flooring solutions. Restor-It incorporates Dixie Home products into its flooring installation services.
• Atlanta Apartment AssociationminorOthersRestor-It maintains active membership in the Atlanta Apartment Association (AAA), indicating an established relationship with the multifamily housing industry in Metro Atlanta and participation in industry events and programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SERVPRO: National restoration franchise providing water, fire, mold, and reconstruction services to residential and commercial customers. Directly comparable to Restor-It's emergency restoration line, though operating at vastly greater scale via franchising.
• Rainbow Restoration: National restoration franchise providing water, fire, mold remediation and reconstruction services. Comparable to Restor-It's emergency restoration line and adjacent home renovation work.
• Floor Coverings International: Franchised mobile flooring retailer providing in-home consultations and installation of carpet, hardwood, tile, and LVP. Comparable to Restor-It's residential flooring sales-and-install business model targeting homeowners.
• Paul Davis Restoration: Franchised restoration and remodeling services company serving residential and commercial clients across North America. Directly comparable to Restor-It's combined restoration and renovation offering, with similar insurance-driven revenue dynamics.
• 50 Floor: Franchised flooring retailer and installer offering in-home consultations and installation of carpet, hardwood, tile, and LVP. Directly comparable to Restor-It's residential flooring installation model with similar direct-to-consumer sales motion.
• Empire Today: Direct-to-consumer flooring retailer and installer offering carpet, hardwood, LVP, and tile with in-home shopping. Comparable to Restor-It's residential flooring installation service targeting homeowners through convenient, quote-based engagements.
• PuroClean: National restoration franchise specializing in water, fire, mold, and biohazard cleanup for residential and commercial properties. Highly comparable to Restor-It's emergency restoration services, including 24/7 response capabilities.

Broad incumbents

• The Home Depot Home Services: National home improvement retailer offering installed sales of flooring, kitchens, and bathrooms through a network of independent installers. Comparable as a competitor and adjacent channel for Restor-It's flooring installation and renovation services.
• Mr. Handyman: Franchised home repair, maintenance, and improvement services company serving residential customers. Comparable to Restor-It's home renovation and repair offerings (drywall, painting, flooring repair) with similar project-based, single-trade service delivery.

Regional players

• Floor & Decor: Headquartered in Atlanta, Floor & Decor is a large specialty retailer of hard surface flooring, with installer referral networks. Comparable as a Metro Atlanta-based flooring peer, though at much greater scale and with a different distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/restorit
• Instagraminstagram.com/restoritinc
• Xx.com/Restor_It

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restor-It