Powerplants Australia

What Powerplants Australia does

Powerplants Australia Pty Ltd is a privately owned greenhouse technology systems integrator and equipment supplier, founded in 1994 and headquartered in Hallam, Victoria. The company designs, supplies, installs, commissions, and services climate, water/irrigation, control, and automation systems for protected cropping and controlled-environment horticulture across six vertical sectors — Nursery, Berries, Hydro Vegetables, Medical Cannabis, R&D/Government, and In Ground Crops. Its core technical scope spans Priva-based greenhouse control and fertigation platforms, Svensson climate screens, Cravo retractable roof structures, Signify/Philips LED horticultural lighting, Munters ventilation, Bosman van Zaal benching, and a growing portfolio of proprietary Powerplants-branded equipment (DirectJet, Dosing Rack, Ecolux, NutriMix, NutriLux, Minigrow, Omnigrow, Aeromax, High Pressure Fog, Sideshift/Fixed Bench).

The business operates a hybrid hardware-sales and professional-services model. Revenue is generated from equipment sales (climate, water, control, automation systems), turnkey design/engineering/project management services with projects ranging $2M to $40M+, installation and commissioning, and recurring service & 24/7 support with spare parts availability. Go-to-market is direct enterprise field sales with regional account managers (NSW, VIC/TAS), supported by a distributed technician network across Australia, New Zealand, and South-East Asia, and authorized service partners such as BON Electrics in WA and SA. Named enterprise customers include Ball Australia, Pohlmans Nursery, Berry Exchange, P'Petual, Heaton's Nursery, and Melbourne Polytechnic. Powerplants is a member company of the PB tec Group (parent) and part of the Atrium Agri global horticultural network. Leadership comprises CEO Michael Bednarz and Commercial Director Alastair McLean.

Name

Powerplants Australia

Legal name

Powerplants Australia Pty Ltd

Website

https://powerplants.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Greenhouse Technology Equipment and Systems Integration

NAICS

Water Supply and Irrigation Systems (221310), Support Activities for Crop Production (11511)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Irrigation & Water Management Equipment (IMAHACAE)

akta.pro secondary industries

Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD), Irrigation Systems Installation & Maintenance (IMAIAIAC)

Keywords

• Greenhouse technology systems
• Controlled environment agriculture
• Horticulture equipment supplier
• Fertigation and irrigation systems
• Greenhouse automation equipment

Headquarters

HQ city

Hallam

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment & Systems Sales: Sale of greenhouse technology equipment including climate systems, water/fertigation systems, control systems, and automation equipment. Projects range from $2M to $40M+ in scope.
2. Professional Services: Advisory, design, construction, engineering, and project management services. Services include initial business cases, feasibility studies, site selection, preliminary project layouts, budgets, and license requirements. Full turnkey solutions available.
3. Installation & Commissioning: Installation and commissioning of greenhouse automation systems and equipment across Australia-wide projects.
4. Service & Support: Ongoing maintenance, servicing, and 24/7 support with spare parts availability. Technicians located across Australia, New Zealand and South-East Asia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Powerplants Australia designs, supplies, installs, commissions, and services greenhouse technology systems for the horticulture sector, including climate systems (screens, fog, fans, vents, LED lighting), water and fertigation systems (dosing, mixing tanks, UV disinfection), control systems (Priva and Powerplants-branded platforms), and automation and labour-saving equipment (potting, soil handling, plant handling, seeding, logistics, benching, weed control). The company delivers end-to-end turnkey projects from advisory and feasibility through engineering, installation, and 24/7 lifetime support, serving growers, nurseries, berry producers, hydroponic vegetable operations, medical cannabis facilities, and research and government clients across Australia, New Zealand, and South-East Asia.

Product overview

Powerplants Australia is a greenhouse technology provider offering a portfolio of interconnected systems and professional services for controlled-environment horticulture. The portfolio spans five core categories: (1) Climate Systems — Svensson climate screens, Cravo retractable roof systems, Powerplants High Pressure Fog System, circulation and exhaust fans (Aeromax, Priva EcoFan+, Munters), De Gier vent drive systems; (2) Control Systems — Powerplants Minigrow and Omnigrow (proprietary entry-level/mid-range controls), and Priva platforms (Compass, Connext, Compact CC) for full automation with remote monitoring; (3) Water Systems — ranging from basic fertigation (Priva NutriOne, Powerplants Dosing Rack) and direct injection (Priva NutriJet, Powerplants DirectJet, Agrona OXYBULL/Nanobubble) through to mixing tanks (Priva NutriFit/Flex, Powerplants NutriMix) and UV disinfection (Priva Vialux M-Line/HD, Powerplants Ecolux, NutriLux), plus Priva Groscale for weight-based irrigation scheduling; (4) Automation & Labour Saving — pot/tray filling (Javo, Da Ros), soil handling (Javo, Da Ros, Logitec Plus), plant handling (Da Ros, Flier Systems, Willburg), pot/tray handling, seeding (Da Ros, Flier Systems), logistics/transport (Prins, Agri-Com, Javo, WPS, Flier), watering booms, young plant production, trolleys (IDM, FormFlex, Berkvens), weed control (Biomant), and benching (Bosman van Zaal, Bruine de Bruin, Powerplants Sideshift/Fixed); (5) Professional Services — Design, Engineering, and Project Management for projects from $2M to $40M+. Lighting products (Signify/Philips LED, GrowWise, Interlighting) are also distributed. Powerplants serves six industry sectors: Nursery, Berries, Hydro Vegetables, Medical Cannabis, R&D/Government, and In Ground Crops, and can deliver end-to-end turnkey solutions or supply systems to align with existing infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Svensson Climate Screens (Harmony, Luxous, Obscura, Solaro series) Climate screens from Svensson for temperature regulation, light blocking, and energy efficiency inside greenhouse structures.
• Cravo Retractable Roof System Retractable roof greenhouse/shadehouse system allowing crops to access outdoor, greenhouse, and shadehouse conditions simultaneously while protecting against extreme weather.
• Powerplants High Pressure Fog System High-pressure fog system for precise humidity control and cooling inside greenhouse environments.
• Powerplants Aeromax Circulation Fan Circulation fan for air movement and climate homogenization within greenhouse structures.
• Priva EcoFan+ Circulation Fan Energy-efficient circulation fan integrated with Priva control systems for greenhouse air handling.
• Munters Exhaust Fans Industrial exhaust fans for greenhouse ventilation and temperature management.
• De Gier Drive Systems Drive systems for automated greenhouse vent opening and closing mechanisms enabling controlled ventilation.
• Signify/Philips LED Horticultural Lighting (Flowering Lamps, Production Module, Toplighting Linear, Toplighting Compact) LED grow lighting solutions including flowering lamps, production modules, and toplighting fixtures for supplemental and sole-source greenhouse illumination.
• Signify/Philips GrowWise Control System Integrated horticultural LED lighting control system from Signify/Philips for managing supplemental greenhouse lighting.
• Signify/Philips Interlighting Interlighting LED modules positioned between plant rows for intra-canopy illumination in high-wire crop production.
• Powerplants Minigrow Entry-level greenhouse control system for basic climate and irrigation management in smaller or simpler greenhouse operations.
• Powerplants Omnigrow Mid-range greenhouse control system offering expanded climate and irrigation control capabilities.
• Priva Compass Climate and irrigation control platform for monitoring and managing greenhouse environment, ventilation, heating, screening, and irrigation.
• Priva Connext Advanced climate and irrigation control platform with expanded monitoring, data logging, and integration capabilities for complex greenhouse operations.
• Priva Compact CC Compact climate and irrigation controller designed for medium-scale operations requiring automated fertigation and environmental control.
• Priva NutriJet Direct injection fertigation system that injects fertiliser solution directly into mainstream irrigation water, maintaining stable EC and pH levels without requiring a separate fresh water pump.
• Priva NutriOne Basic fertigation system for entry-level nutrient dosing and irrigation management.
• Priva NutriFit Nutrient mixing and dosing system for precise fertigation management.
• Priva NutriFlex Flexible nutrient mixing system for variable fertigation recipes across multiple crop zones.
• Priva Vialux M-Line UV Disinfection UV disinfection unit for water treatment and pathogen control in irrigation systems.
• Priva Vialux HD UV Disinfection High-output UV disinfection unit for water treatment in larger-scale irrigation installations.
• Priva Groscale and Moisture Balance Module Wireless weight-based irrigation scheduling system that uses pot or crop weight and drain measurements to automatically control irrigation timing and volume throughout the day and night.
• Powerplants DirectJet Direct injection fertigation system for precise nutrient and water dosing, developed and branded by Powerplants Australia.
• Powerplants Dosing Rack Basic fertigation dosing rack for nutrient mixing and delivery, developed and branded by Powerplants Australia.
• Powerplants Ecolux UV water disinfection system developed and branded by Powerplants Australia for irrigation water treatment.
• Powerplants NutriMix Nutrient mixing tank system developed and branded by Powerplants Australia for fertigation preparation and delivery.
• Powerplants NutriLux UV disinfection system developed and branded by Powerplants Australia for nutrient solution and water treatment in medical cannabis facilities.
• Agrona OXYBULL and Nanobubble Aeration and nanobubble water treatment systems for dissolved oxygen enhancement in irrigation water.
• Pot and Tray Filling Systems (Javo, Da Ros, Flier Systems) Automated pot and tray filling machines including Javo Ecobasic, Plus, Standard, Super, Super Mega, Unimax, Da Ros TV5, Da Ros RC series, and Flier Systems TF41 for high-throughput container filling.
• Soil Handling Equipment (Javo, Da Ros, Logitec Plus) Bale breakers, coir debalers, soil mixers, and soil storage equipment from Javo, Da Ros, and Logitec Plus for substrate preparation and handling.
• Plant Handling Equipment (Da Ros, Flier Systems, Willburg) Automated transplanting, sticking, trimming, labelling, and pot washing equipment from Da Ros, Flier Systems, and Willburg for plant handling automation.
• Pot and Tray Handling Equipment (Da Ros, Maan, Limex, Javo, Auerbach) Pot and tray destacking, washing, and handling equipment from Da Ros, Maan, Limex, Javo, and Auerbach for post-harvest and propagation workflow automation.
• Seeding Equipment (Da Ros, Flier Systems, Javo) Drum seeders, nozzle seeders, and dibbling equipment from Da Ros, Flier Systems, and Javo for precision seed placement in propagation trays.
• Logistics Equipment (Prins, Agri-Com, Javo, WPS, Willburg, Flier) Internal transport and logistics systems including forklifts (Prins Tiger, Agri-Com Combitrac), buffer belts, conveyors (WPS Smartflo, Willburg Mobile), and placing and spacing robots (Javo Compact, Swing, Linea Recta, Flier Internal Transport, Flier XY Transport).
• Watering and Irrigation Booms (Da Ros, Javo) Greenhouse irrigation booms and pot/tray watering systems from Da Ros and Javo for uniform and precise irrigation delivery.
• Young Plant Production Equipment (Flier Systems) Young plant production equipment including grading systems (Flier Young Plant Sorter), rockwool handling lines, soil blocking, grafting, and automatic planting solutions from Flier Systems.
• Trolley Systems (IDM, FormFlex, Berkvens) Crop pneumatic wheel trolleys (IDM ATH, A4R, Alarina), spray trolleys (IDM Fumimatic series, Berkvens Automatic Spray Trolley) for plant transport and treatment application.
• Biomant Weed Control Systems Biomant steam-based weed control systems (Mini, Compact, ONE, Flex) for non-chemical weed elimination in greenhouse environments.
• Benching Systems (Bosman van Zaal, Bruine de Bruin) Mobile, sideshift, and fixed benching systems from Bosman van Zaal and Bruine de Bruin for greenhouse plant support and space optimisation.
• Powerplants Sideshift Bench Sideshift benching system developed and branded by Powerplants Australia for mobile plant support with side-shift capability.
• Powerplants Fixed Bench Fixed benching system developed and branded by Powerplants Australia for stable plant support in greenhouse environments.
• Design Services Advisory, design, and construction services for horticultural projects ranging from initial business cases, feasibility studies, site selection, and preliminary layouts through to project delivery, with project sizes from $2M to $40M+.
• Engineering Services Mechanical and electrical engineering design services for high-tech greenhouse systems, customised to specific project requirements and integrated into turnkey or existing-infrastructure solutions.
• Project Management Services End-to-end project management across scope, time, cost, quality, resources, communications, risk, and procurement, with deliverables at each project milestone to minimise risk and meet client requirements.

Quantifiable outcome

• Increased production capabilities by 40% for Ball Australia's purpose-built facility
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, core, minor and standard.

• BON ElectricsmajorChannel Partner/ Reseller/ Distributor · 1 January 2019Owned and operated by siblings Ben & Kaela Bonomi, BON delivers exceptional electrical, water and automation services to Australian growers. Since partnering in 2019, BON has assisted Powerplants clients as an authorised Priva Sales & Service Agent in Western Australia, and Service Partner in South Australia.
• PB teccoreStrategic or Co-development PartnerPowerplants is a PB tec Group Company. PB tec is a global leader in greenhouse technology providing access to wider industry knowledge, connection and support - allowing Powerplants to expand service network across the southern hemisphere. PB tec specialises in climate screens and greenhouse technologies.
• Atrium AgricoreStrategic or Co-development PartnerAtrium Agri is a global network partner providing Powerplants with access to wider industry knowledge, connection and support for expansion across the southern hemisphere. Atrium Agri connects leading horticultural technology companies globally.
• PrivacoreTechnology or IntegrationPriva is a key technology partner supplying greenhouse control systems including Priva Compass, Priva Compact CC, Priva Connext, Priva NutriJet, Priva NutriOne, Priva NutriFit, Priva NutriFlex, Priva Groscale, and Priva Vialux water treatment systems. Powerplants is authorised to sell and service Priva products.
• Various Local Businesses (NZ & South-East Asia)minorChannel Partner/ Reseller/ DistributorPartnerships with local horticultural companies in New Zealand and South-East Asia allow Powerplants to provide system design, equipment supply, installation, system maintenance, service and support while supporting ongoing development of local businesses and skills.
• Apex GreenhousesmajorTechnology or IntegrationPartnered with Apex Greenhouses to deliver modern glasshouse facilities including Melbourne Polytechnic's training greenhouse featuring a 5.1m tall Venlo style greenhouse.
• Van der Hoeven Horticultural ProjectsmajorStrategic or Co-development PartnerPartnered with Van der Hoeven Horticultural Projects in construction of Ball Australia's purpose-built production facility in Skye, Victoria.
• CravocoreTechnology or IntegrationCravo is the world leader for over 30 years in Retractable Roof greenhouse/shadehouse technology. Powerplants installs and supports Cravo structures in Australia including A-Frame Retractable Roof Greenhouses for Pohlmans Nursery.
• SvenssoncoreTechnology or IntegrationSvensson supplies climate screens including Harmony, Luxous, Obscura, and Solaro series. Powerplants installs Svensson screens across greenhouse projects including Ball Australia and Melbourne Polytechnic.
• Signify/PhilipscoreTechnology or IntegrationSignify/Philips supplies LED grow lighting including Flowering Lamps, Production Module, Toplighting Linear, Toplighting Compact, GrowWise System, and Interlighting. Powerplants integrates Philips lighting solutions across controlled environment projects.
• MuntersstandardTechnology or IntegrationMunters supplies exhaust fans for greenhouse ventilation systems. Powerplants installs Munters fans across climate control projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haygrove: UK-founded global supplier of polytunnels, glasshouses and substrate systems for berries, vegetables and top fruit growers. Comparable end-customers and partial technology overlap, especially in berry substrate production where both serve operators like Berry Exchange-class growers.
• Netafim: Israeli-owned global leader in drip and precision irrigation, increasingly offering digital farming and greenhouse fertigation. Overlaps with Powerplants' water/fertigation line and Priva NutriJet for substrate berry and hydro-vegetable operations.

Direct peers

• Kubo Group: Netherlands-based developer of Ultra-Clima semi-closed greenhouses and turnkey high-tech growing facilities. Comparable in offering bundled climate, water and automation systems under one roof for commercial growers across multiple crops.
• Hoogendoorn Growth Management: Dutch pioneer in greenhouse climate and irrigation automation software/hardware (iSii process computer). Competes head-to-head with Priva - Powerplants' core control partner - for the same Australian grower IT/automation budgets.
• Certhon: Dutch greenhouse constructor and technology integrator delivering turnkey high-tech greenhouses across horticulture, floriculture and vertical farming worldwide. Closely mirrors Powerplants' model of bundling climate, water, control and automation systems for growers, particularly in international markets.
• Nexus Corporation / Rough Brothers: US-based design-build greenhouse and controlled environment agriculture construction firm. Directly comparable on turnkey project delivery for research, cannabis and commercial horticulture, with a wider portfolio but overlapping execution model.
• Van der Hoeven Horticultural Projects: Leading Dutch turnkey greenhouse builder constructing high-tech Venlo and glasshouse facilities globally. Directly comparable to Powerplants on project scope (multi-hectare turnkey delivery), and already co-executes projects with Powerplants such as Ball Australia's Skye facility, making it both a partner and direct competitor for large Australian CEA projects.
• Cravo Equipment: Canadian manufacturer of retractable roof greenhouses and shadehouses distributed and installed in ANZ by Powerplants. A peer for climate/structure solutions supplied into berry and nursery segments, overlapping with Powerplants on projects like Pohlmans' A-Frame.

Regional players

• Apex Greenhouses: Australian greenhouse structure manufacturer whose Venlo-style glasshouses are integrated by Powerplants on projects like Melbourne Polytechnic. Comparable as a regional Australian greenhouse technology provider competing for overlapping ANZ project scopes.

Others

• Svensson (Ludvig Svensson): Swedish manufacturer of climate and energy screens (Harmony, Luxous, Obscura, Solaro) integrated by Powerplants across most greenhouse builds. Adjacent OEM whose products are core to Powerplants' bundled climate offerings rather than a direct project competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PowerplantsAust
• Facebookfacebook.com/powerplantsaustralia
• LinkedInlinkedin.com/company/powerplants-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerplants Australia