Bratskeir & Company

What Bratskeir & Company does

Bratskeir & Company is a privately held, full-service marketing communications firm headquartered at 152 Madison Avenue, New York, NY. Founded in 1989, the firm is small by self-acknowledgment — between 11 and 50 employees — and positions its small size as a strategic asset that preserves agility, senior-level involvement on every engagement, and direct client transparency. Its go-to-market is sales-led and consultative, targeting enterprise and mid-market consumer brands in the beauty, cosmetics, personal care, hair care, luxury, and wellness verticals.

The firm's core offerings are two tightly integrated service lines: traditional media-and-relations services, which leverage claimed "strong & proven media and influencer relationships" to secure coverage and brand advocacy for clients, and social media programming, which provides digital content strategy and engagement. There is no proprietary technology platform, software product, or app; the offering is delivered as people-based professional services rather than as a productized or platform-based solution.

Commercially, the firm operates as a B2B professional services business, generating revenue through retainers and project-based engagements with brand clients. Pricing is not publicly disclosed and is structured on a quote basis consistent with custom-scope agency work. The visible client roster includes Revlon, LUSA, Rituals, KISS, Virtue Labs, and Dtea — all consumer brands in adjacent beauty and wellness categories — indicating a deliberate vertical concentration. The firm does not disclose financial information, headcount trends, M&A activity, or institutional ownership, and operates a single New York headquarters serving what is described as a domestic U.S. client base.

Name

Bratskeir & Company

Legal name

Bratskeir & Company

Website

https://bratskeir.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Bratskeir & Company is a privately held, New York-based full-service marketing communications firm specializing in media relations and social media programming for enterprise and mid-market consumer brands in beauty, cosmetics, hair care, luxury, and wellness.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Public relations services
• Media relations
• Social media programming
• Marketing communications
• Brand advocacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Communications Services: The company generates revenue through professional services rendered to client brands, providing media and relations services and social media programming on a retainer or project basis.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Bratskeir & Company is a full-service marketing communications firm specializing in media and relations combined with social media programming. The firm serves consumer brands in beauty, cosmetics, personal care, wellness, and luxury categories by providing traditional public relations and strategic digital/social engagement services. Senior team members remain directly involved throughout every client engagement.

Product overview

Bratskeir & Company is a full-service marketing communications firm offering a unified service portfolio centered on media and relations combined with social media programming. The company operates as a single integrated offering rather than a platform with discrete modules. The core service combines traditional media relations expertise with social media programming capabilities, delivered by a senior team that remains involved throughout client engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Media and Relations Services

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• M Booth: M Booth is a New York-based integrated communications agency serving consumer and lifestyle brands, closely comparable to Bratskeir's consumer-brand PR and social media positioning. Both compete for similar beauty, wellness, and lifestyle mandates.
• Lippe Taylor: Lippe Taylor is a boutique consumer PR and digital agency focused on beauty, wellness, and lifestyle brands. Highly comparable to Bratskeir's vertical specialization and integrated PR + social media offering.
• 5W Public Relations: 5WPR is a mid-sized NYC PR agency with a strong consumer/beauty practice offering media relations, social media, and influencer services. Directly comparable in size, geography, and service mix to Bratskeir.
• HL Group (part of H+K Strategies): HL Group is a lifestyle and consumer PR agency with a strong beauty/wellness roster, now part of Hill+Knowlton. Comparable to Bratskeir in target customers, although it operates with more scale.
• DKC (Dan Klores Communications): DKC is a New York-based integrated communications agency with a strong consumer and lifestyle practice, competing for similar beauty/consumer mandates as Bratskeir.
• Marina Maher Communications (MMC): MMC is a New York-based PR agency specializing in beauty, health, and wellness — directly overlapping Bratskeir's core verticals. Now part of WPP, it represents a larger but adjacent specialist.
• Allison+Partners: Allison+Partners is a mid-sized global communications firm with strong consumer and beauty practices. Comparable to Bratskeir in offering integrated PR + social media services to enterprise consumer brands.

Broad incumbents

• Weber Shandwick: Weber Shandwick is a top-tier global communications agency with deep consumer and beauty capabilities. Comparable as a broad incumbent overlapping Bratskeir's consumer-brand PR space.
• Edelman: Edelman is the world's largest independent PR firm with a substantial beauty and consumer practice. It represents a broad incumbent that competes for similar enterprise beauty/consumer mandates as Bratskeir.

Emerging players

• Rachel Kay Public Relations: Rachel Kay PR is a boutique consumer PR firm focused on beauty, wellness, and lifestyle brands. Comparable as an emerging specialist in the same niche Bratskeir occupies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bratskeir & Company