Tanki Online

What Tanki Online does

Tanki Online is a browser-based 3D multiplayer tank combat game (PvP shooter) operated by APL Publishing Ltd., a privately held Cypriot company headquartered in Paphos and directed by Yiannoula Neophytou. Founded in 2010 by Anton Volkov and Alexander Karpovich under Alternativa Game Ltd., the title was originally built on Flash technology and has since migrated to HTML5 to maintain cross-platform reach. Tanki Online serves a global consumer audience of casual and competitive gamers, with no enterprise customers disclosed and a horizontal segmentation across persona (casual/competitive/eSports players) and use case (multi-platform gaming) segments. The company employs 101–250 people.

The core product is the browser-based game accessible without installation at tankionline.com/play, supplemented by downloadable Windows, Mac, and Linux desktop clients, an Android application (com.tankionline.mobile.production), Steam (App ID 562010), Nintendo Switch, and a Sony PlayStation release dated June 2026. The technology stack supports real-time PvP combat with customizable tank builds managed through an in-game Garage, a cross-platform progression synchronization system, and proprietary eSports infrastructure under the TankiSport brand. The product ecosystem extends to a Wiki knowledge base, official forum, ratings system with weekly medal rewards, clan system, and a V-LOG video news series (at Episode 550 as of June 2026).

The business model is freemium. Players can play free indefinitely; monetization is driven by Tankoins/Crystals virtual currency, Premium account subscriptions that accelerate in-game earnings, cosmetic skins (e.g., Hornet Steampunk), and a gift system. Payment processing is distributed across Xsolla, Braintree, Stripe, Nuvei, PayPal, PayGarden, Paysafecard, Amazon Pay, iDeal, and Noda. Pricing tiers and revenue figures are not publicly disclosed. Go-to-market is product-led growth with strong emphasis on community-driven retention through social channels (YouTube, Discord, Instagram, Facebook, Twitch, Reddit), V-LOG content, Wiki documentation, eSports tournaments (TankiFund, Summer Major), and event-driven engagement such as the UFO Day 2026 in-game event.

Name

Tanki Online

Legal name

APL Publishing Ltd.

Website

https://tankionline.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Tanki Online is a free-to-play browser-based 3D multiplayer tank combat game (PvP shooter), operated by APL Publishing Ltd. since 2010 and serving a global base of casual and competitive gamers across browser, desktop, mobile, Steam, Nintendo Switch, and PlayStation platforms via in-game virtual currency and skin purchases.

Ownership category

akta.pro rank

Product category

Online Multiplayer Gaming

akta.pro primary industry

Cloud Gaming & Game Streaming Platforms (MPACAAAN)

akta.pro secondary industry

Cloud Gaming Platforms (BPAMAKAC)

Keywords

• Browser-based games
• Multiplayer action games
• Tank combat games
• Free-to-play games
• Esports tournaments

Headquarters

HQ city

Paphos

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. In-Game Virtual Currency (Tankoins/Crystals): Players purchase Tankoins (virtual in-game currency) with real money to buy upgrades, skins, and other in-game items. The currency can be used in the Garage section to access various services and virtual items.
2. Premium Account Subscriptions: Time-limited premium membership that improves the player's ability to earn in-game currency and gain experience faster. Purchased with real-world money on a limited, non-exclusive, non-transferable, revocable license basis.
3. Digital Content (In-Game Items and Skins): Virtual in-game items including cosmetic skins (e.g., Hornet Steampunk skin) and other collectible items purchased with real money. Digital content is licensed, not owned, by the user.
4. Gift System: Players can purchase gifts for other users using virtual in-game currency, with gifts displayed in recipients' garages.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Tanki Online develops and operates a free-to-play browser-based 3D multiplayer tank combat game (PvP shooter) where players assemble, customize, and upgrade their own tanks, engage in real-time PvP battles, join clans, and participate in eSports tournaments. The game is distributed across browsers (HTML5), Windows, Mac, Linux, Android, Steam, Nintendo Switch, and PlayStation, with monetization via in-game virtual currency (Tankoins/Crystals), Premium subscriptions, and cosmetic skins.

Product overview

Tanki Online is a free-to-play browser-based multiplayer tank combat game (PVP shooter) that has evolved into a multi-platform product suite. The core offering is the browser-based game accessible at tankionline.com, supplemented by downloadable desktop clients for Windows, Mac, and Linux. The game has expanded to mobile (Android via Google Play), major gaming consoles (Nintendo Switch, Sony PlayStation), and Steam distribution. Supporting the core gameplay, the product ecosystem includes Tanki Sport for esports competition, a Wiki knowledge base, community Forums, a Ratings system for player statistics, a Skin Gallery for customization purchases, and a V-LOG video news series. The monetization uses Tankoins as in-game currency for Digital Content purchases including skins, premium accounts, and virtual items. Tanki Classic represents a legacy version currently in mass testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Tanki Online (Browser Game) Free-to-play browser-based multiplayer tank combat game (PvP shooter) with 3D graphics. Players create, customize, and upgrade tanks, apply skins, engage in PvP battles, and join clans across browsers and multiple platforms.
• Tanki Online Desktop Client Downloadable Windows, Mac, and Linux client for playing Tanki Online outside the browser with enhanced performance.
• Tanki Online Mobile (Android) Android mobile application available on Google Play Store for playing Tanki Online on mobile devices.
• Tanki Online Steam Version Steam platform version of Tanki Online distributed via Steam Store with automatic updates and Steam integration.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• XsollacoreOthersXsolla serves as a global distributor for Tanki Online, handling payment processing for credit card purchases. Players can buy in-game currency through Xsolla's payment platform when selecting Bank Cards as the payment method.
• BraintreecoreOthersBraintree processes credit card payments for Tanki Online purchases. When paying with Braintree, players accept the PayPal Privacy Statement. Supports 3D Secure authentication for payment security.
• StripecoreOthersStripe handles credit card payment processing for in-game purchases, providing secure payment gateway services.
• NuveicoreOthersNuvei is listed as a third-party recipient for payment information processing, handling transaction data including order ID, amount, currency, platform, email, payment method, date, country, and user ID.
• PayGardenminorOthersPayGarden is listed as a third-party payment recipient, providing alternative payment processing services.
• PayPalcoreOthersPayPal is available as a payment method for purchasing in-game currency. Players are redirected to PayPal to complete purchases and can link credit cards to their PayPal accounts.
• Amazon PayminorOthersAmazon Pay is available as an alternative payment method for purchasing Tankoins. Players are redirected to Amazon Pay to log in and confirm payments.
• PaysafecardminorOthersPaysafecard prepaid cards are accepted as a payment method. Players enter their 16-digit prepaid card code to complete purchases.
• iDealminorOthersiDeal online banking option available for players in supported regions. Players are redirected to their bank's payment interface to complete transactions.
• NodaminorOthersNoda online banking payment option allows players to pay via QR code scanning or web login to their bank's online banking system.
• Apple (App Store / iOS)coreOthersApple App Store distribution for iOS devices. All purchases on iOS are subject to Apple's terms and billing rules. Digital content purchases are final and non-refundable per Apple's policies.
• Google (Google Play)coreOthersGoogle Play distribution for Android mobile devices. Mobile payments are processed through Google Play's payment system.
• Valve (Steam)coreOthersSteam platform distribution for PC gaming. Players can purchase and download Tanki Online through Steam.
• NintendocoreOthersNintendo Switch console distribution. Available on Nintendo eShop for Switch users.
• Sony Interactive Entertainment (PlayStation)coreOthersPlayStation distribution with region-specific payment processing. Users from Europe/Africa/Middle East/Oceania purchase through Sony Interactive Entertainment Network Europe (SIENE), while North/South America users go through Sony Interactive Entertainment America.
• Alternativa Game LtdcoreStrategic or Co-development PartnerAlternativa Game Ltd is the developer of Tanki Online (©2010-2026 Alternativa Game Ltd). The company operates the TankiSport eSports platform and maintains the game infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wargaming (World of Tanks): World of Tanks is the most direct competitor — a free-to-play multiplayer tank combat game with the same core loop (customizable tanks, PvP battles, clan systems, freemium monetization) that Tanki Online targets. Comparable in genre, audience, and monetization model.
• Shell Shockers: Shell Shockers is a popular browser-based multiplayer FPS with instant play, cross-device support, and a casual PvP audience. Comparable to Tanki Online as a browser-native shooter leveraging zero-install distribution.
• World of Tanks Blitz: Wargaming's mobile/console spin-off of World of Tanks, focused on 7v7 tank battles with cross-platform play on iOS, Android, Switch, and PC. Directly comparable to Tanki Online's mobile/console expansion strategy and tank-combat niche.
• Gaijin Entertainment (War Thunder): War Thunder is a free-to-play vehicle combat game spanning tanks, aircraft, and naval vessels with deep customization, eSports presence, and cross-platform play. Strong overlap with Tanki Online's PvP vehicular-combat DNA and freemium model.
• Surviv.io: Surviv.io is a browser-based 2D battle royale with cross-platform play and instant access. Comparable to Tanki Online as a browser-native multiplayer shooter targeting casual competitive players.
• Krunker.io: Krunker is a browser-based multiplayer FPS with instant-play (no installation), cross-platform availability, and a similar low-friction, freemium-adjacent gaming audience. Closest analog to Tanki Online's browser-first, no-install DNA in the shooter genre.
• Agar.io: Agar.io pioneered the browser-based instant-play multiplayer genre with simple mechanics and global leaderboards. Highly comparable to Tanki Online as a zero-install, browser-native multiplayer game with a casual, accessible audience.
• Diep.io: Diep.io is a browser-based multiplayer arena shooter with progression, customization, and instant-play mechanics. Comparable to Tanki Online as a long-lived browser multiplayer game with similar audience and engagement loops.
• Targem Games (Crossout): Crossout is a free-to-play post-apocalyptic vehicle combat game with extensive customization (Garage-style build system), clan gameplay, PvP focus, and cross-platform availability — a close stylistic and mechanical analog to Tanki Online's tank-builder loop.

Broad incumbents

• Roblox Corporation: Roblox is a much larger gaming platform hosting user-generated multiplayer games with built-in monetization, cross-platform support, and a young player demographic. It competes for the same casual multiplayer audience and represents the broader incumbent in browser/UGC gaming platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tankionlineint
• Facebookfacebook.com/TankiOnline.en
• Instagraminstagram.com/tankionlineen
• Xx.com/tankionlineen
• LinkedInlinkedin.com/company/3621255

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanki Online