Creative Media Marketing

What Creative Media Marketing does

Creative Media Marketing (CMM PR) is a New York-based, woman-owned and minority-owned public relations and influencer marketing agency founded in 2000 by Stacey Miyamoto in Los Angeles, now headquartered at 594 Broadway, Suite 500 in Soho. The firm serves enterprise and emerging beauty and lifestyle brands across skincare, makeup, haircare, and nail categories, with a documented client roster including La Roche-Posay, KVD Beauty, OPI, OleHenriksen, LolaVie, Sally Beauty, Haus Laboratories, Revlon, Conair, EOS, Dermalogica, European Wax Center, Schwarzkopf, Stila, Beachwaver, Algenist, Arianna Grande, Revolution Beauty, and Kendo Brands/Too Faced. CMM operates with 101–250 employees and describes itself as the only minority and woman-owned beauty specialty firm with both full-service PR and Digital departments.

CMM delivers an integrated services portfolio spanning brand storytelling, press relations, influencer/talent/celebrity partnerships, events and experiential marketing, and retailer support. The firm's differentiated capability sits in organic relationships with influencers, celebrities, and talent agents, combined with established beauty-media relationships; there is no proprietary technology platform. Revenue is generated on a B2B professional services basis via agency retainers and project-based engagements, with quote-based pricing not publicly disclosed. CMM is privately held with no disclosed funding rounds, no parent company, and no subsidiaries.

Documented campaign outcomes include 1B+ impressions and 100+ placements for the LolaVie (Jennifer Aniston) launch, 666M+ reach in one week for the KVD Beauty Good Apple Foundation launch, 307M+ impressions and $2.2M earned media value for OPI Nature Strong, a #1 Cision media-impression ranking for La Roche-Posay, and top-10 Sephora global best-seller status following the OleHenriksen 14-country Lemonade Smoothing Scrub virtual launch. CMM maintains charitable ties with St. Jude Children's Research Hospital, the American Cancer Society, and Memorial Sloan Kettering Cancer Center.

Name

Creative Media Marketing

Legal name

Creative Media Marketing

Website

https://cmmpr.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Creative Media Marketing is a New York-based, woman- and minority-owned PR and influencer marketing agency serving enterprise beauty and lifestyle brands with integrated storytelling, press relations, celebrity partnerships, and experiential campaigns.

Ownership category

akta.pro rank

Product category

Public Relations and Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Public relations services
• Influencer marketing
• Beauty PR agency
• Brand storytelling
• Experiential marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Influencer Marketing Services: CMM generates revenue through professional service fees for public relations, influencer marketing, brand storytelling, press relations, events and experiential marketing, and retailer support services for beauty and lifestyle brands. Revenue is derived from agency retainers, project fees, and campaign-based engagements with brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Creative Media Marketing is a full-service beauty and lifestyle public relations and influencer marketing agency that delivers integrated campaigns for enterprise brand clients. Its core services include Brand Storytelling, Press Relations, Influencer/Talent/Celebrity Relations, Events & Interactive Experiences, and Retailer Support, executed on retainer and project-based engagements.

Product overview

Creative Media Marketing (CMM PR) is a full-service beauty and lifestyle public relations and influencer marketing agency. The company offers a unified portfolio of integrated PR services including Brand Storytelling, Press Relations, Influencer/Talent/Celebrity Relations, Events & Interactive Experiences, and Retailer Support. CMM works with high-profile beauty and lifestyle brands such as La Roche-Posay, KVD Beauty, LolaVie, OPI, OleHenriksen, göt2b, and Sally Beauty. As a minority and woman-owned agency, CMM provides strategic communications support from brand launches and celebrity partnerships to experiential events and retail marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Storytelling Public relations service that uncovers a brand's ethos and consumer values to develop meaningful and compelling stories that drive business results for beauty and lifestyle clients.
• Press Relations

Quantifiable outcome

• La Roche-Posay reached #1 status ranked by Cision for media impressions under CMM's PR efforts
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Sally BeautyflagshipGTM or Marketing Partner · 3 November 2025Sally Beauty appointed Creative Media Marketing (CMM PR) as its new public relations agency to support its strategic evolution, including brand refresh, community building, and innovation initiatives. The partnership focuses on events, media relations, and campaign planning to enhance Sally Beauty's communication strategy.
• St. Jude Children's Research HospitalminorOthersCMM PR is a proud and continuing supporter of St. Jude Children's Research Hospital, a charitable cause the agency supports through its corporate social responsibility initiatives.
• American Cancer SocietyminorOthersCMM PR is a proud and continuing supporter of the American Cancer Society, demonstrating the agency's commitment to supporting cancer research and awareness initiatives.
• Memorial Sloan Kettering Cancer CenterminorOthersCMM PR is a proud and continuing supporter of Memorial Sloan Kettering Cancer Center, one of the world's oldest and largest private cancer centers.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BPCM: BPCM is a New York-based independent PR and integrated communications agency specializing in beauty, lifestyle, fashion, and wellness — directly comparable in vertical focus, service mix, and client roster (La Mer, L'Oreal brands, Ulta) to CMM.
• 1st Avenue: 1st Avenue is a beauty and lifestyle PR and digital agency serving skincare, makeup, and wellness brands. Comparable to CMM in vertical focus (beauty/lifestyle), service mix (PR + influencer), and mid-size independent positioning.
• HL Group: HL Group (part of Havas) is a beauty and lifestyle communications agency offering PR, influencer, and experiential services to brands like Estee Lauder and La Mer. Directly comparable to CMM in vertical specialization and integrated service offering.
• M Booth: M Booth is an independent creative PR and social agency with deep lifestyle, beauty, and consumer brand experience. Comparable to CMM in earned-media and influencer capabilities, with a larger scale and broader vertical reach.
• Brigade Marketing: Brigade Marketing is a beauty and wellness-specialist PR and social media agency, comparable to CMM in vertical depth (skincare, makeup, haircare) and integrated earned-media plus influencer offering.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with a dedicated beauty and lifestyle practice. Competes with CMM for enterprise beauty clients but offers a broader global platform including paid, digital, and research capabilities that CMM cannot match.
• FleishmanHillard: FleishmanHillard (Omnicom) is a global PR and integrated communications network with consumer and beauty practice areas. Overlaps with CMM on consumer brand PR and influencer work, but at significantly larger scale and with broader service breadth.
• Ruder Finn: Ruder Finn is a long-established global PR firm with a noted lifestyle and beauty practice. Comparable to CMM in client mix but offers additional healthcare, technology, and corporate communications capabilities that diversify its revenue base.
• Weber Shandwick: Weber Shandwick is a global communications agency within IPG with significant beauty and lifestyle work (P&G, Coty). Competes with CMM on large enterprise beauty AOR pitches but with integrated paid-media and analytics capabilities.

Emerging players

• Day One Agency: Day One Agency is a newer, tech-forward beauty and lifestyle PR and creator agency. Comparable to CMM in target verticals but differentiated by a more digital-native and creator-economy-first approach that could pressure traditional PR shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cmmpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Media Marketing