ACPM

What ACPM does

ACPM (Alliance pour les Chiffres de la Presse et des Médias) is the French professional association responsible for certifying media circulation and audience measurement across the press, digital, radio, podcast, digital out-of-home (DOOH), and social media segments in France. Founded in 2015 through the merger of OJD (Office de Justification de la Diffusion) and AudiPresse — organizations with a combined ~100-year heritage in French media certification — ACPM operates as the neutral third-party "tiers de confiance" whose certified rankings and traffic figures are the standard reference used in advertising negotiations.

The technical platform spans several interconnected product lines: OneNext Global and OneNext Influence for unified press-audience measurement across national, regional, and magazine titles; Diffusion de la Presse for monthly (DDM) and quarterly (DDT) print circulation certification; Fréquentation des Sites & Applications for unified desktop and mobile traffic rankings; Fréquentation des Radios Digitales for digital radio listening measurement; Fréquentation des Podcasts for podcast audience data; DOOH Trust for digital out-of-home advertising certification; and Social Index for social video and engagement metrics. The MonCompte ACPM member portal serves as the central Single Sign-On access layer for data visualization, certification validation, and embargo management, and the organization holds CNIL exemptions for both its overarching operations and its Numéro measurement tool.

Commercially, ACPM is structured as a non-profit association professionnelle funded by membership dues from French media companies. Pricing is not publicly disclosed, but the membership model aligns ACPM's revenue with the breadth of the French media industry rather than with a transactional product. Member organizations include major national publishers (Le Monde, Le Figaro, L'Équipe), regional press groups (Ouest-France, La Voix du Nord, Le Dauphiné Libéré), broadcasters (France Inter, Franceinfo, RTL, NRJ, Europe 1, Skyrock), television properties (BFM TV), and digital platforms (Le Bon Coin, Marmiton, Snapchat), with the most recent rankings covering 150 radio brands and 231 mobile sites. Distribution is single-country and domestic, with an exploratory international section on the corporate website.

Name

ACPM

Legal name

ACPM (Alliance pour les Chiffres de la Presse et des Médias)

Website

https://acpm.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ACPM is a French professional association that certifies media circulation and audience measurement across press, digital, radio, podcasts, DOOH, and social platforms, serving major French publishers, broadcasters, and digital media companies through standardized rankings funded by membership dues.

Ownership category

akta.pro rank

Product category

Media Audience Measurement

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Media audience measurement
• Press circulation certification
• Digital traffic measurement
• Radio audience measurement
• Podcast analytics certification

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

ACPM is a French professional association that certifies and measures the real circulation and audience of media channels in France, including press (national, regional, weekly, magazine), digital media (websites and mobile applications), digital radio, podcasts, digital out-of-home (DOOH), and social media. It produces standardized rankings and comparable audience data that media companies, advertisers, and agencies use to evaluate reach and support media investment decisions.

Product overview

ACPM is a unified platform offering multiple interconnected media measurement and certification services for the French media industry. The core offerings include press diffusion certification (Diffusion de la Presse with DDM/DDT reporting), audience measurement (OneNext Global, OneNext Influence, Audience de la Presse), digital traffic measurement (Fréquentation des Sites & Applications, Fréquentation des Radios Digitales, Fréquentation des Podcasts), DOOH Trust for outdoor advertising, and Social Index for social media analytics. The MonCompte ACPM member portal serves as a central access point for all services, while the various measurement products work together to provide comprehensive cross-media audience intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• OneNext: Audience measurement study for French press publications
• OJD
• DOOH Trust
• Social Index
• Innov'Audio Paris

Products and services

• OneNext Global Comprehensive audience measurement solution combining print and digital media consumption data for French press publications across multiple segments including PQN, PQR, PHR, P7J, and Magazine categories. Designed for French press publishers and the advertising market that needs cross-format audience reach figures.
• OneNext Influence Audience measurement for press brands with influence metrics tailored for advertisers and media planners. Helps advertising buyers evaluate press brand influence beyond raw reach.
• Diffusion de la Presse Press circulation certification and reporting service including monthly DDM (Déclarations Déposées Mensuelles) and quarterly DDT (Déclarations Déposées Trimestrielles) declarations for national, regional, and magazine print publications. Certification supports advertising sales.
• Fréquentation des Sites & Applications Website and mobile application traffic measurement and certification service providing unified rankings across desktop, mobile web, and applications, plus digital brands and groups classifications. Used by digital media properties and the advertising market.
• Fréquentation des Radios Digitales Digital radio audience measurement tracking active listening sessions, duration metrics, and international reach for radio brands, with published rankings by radio, brand, group, and network across more than 150 radio brands.
• Fréquentation des Podcasts Podcast audience measurement service tracking podcast consumption by podcast, brand, group, and network, providing certified rankings for the French podcast market.
• DOOH Trust Digital Out-of-Home audience measurement and certification service for outdoor advertising networks, providing independent verification to support DOOH media investments.
• Social Index Social media performance measurement service tracking video views and post engagement rates for media brands across social platforms, with published rankings for video views and engagement by post.
• Audience de la Presse Press audience studies including OneNext measurements for various press categories (PQR, PQN, PHR, P7J, Presse Magazine), providing ranked audience data for the French press market.
• Études et décisionnel Custom studies and business intelligence services for media industry decision-making, providing bespoke research for member media companies and the broader French media ecosystem.
• MonCompte ACPM Centralized member portal with Single Sign-On providing access to daily data visualization tools, publication validation, embargo management, and direct communication with ACPM teams for member media companies.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• GWI (Global Web Index): Digital-first audience research provider supplying cross-device consumer insights to advertisers and agencies. Comparable in audience data products consumed by media buyers, with overlap on digital content consumption metrics that complement ACPM's digital traffic certifications.
• AudienceProject: Nordic-origin cross-media audience measurement provider. Comparable in delivering unified cross-platform audience measurement for media owners, agencies, and broadcasters, but with a more limited geographic footprint than ACPM's French national coverage.
• Similarweb: Digital audience and web/app traffic measurement platform. Comparable in certifying and ranking digital properties by traffic and engagement, providing a competing data set for digital media planning.

Regional players

• BARB (Broadcasters' Audience Research Board): UK official audience measurement body for television broadcasting. Comparable as a national trusted-third-party audience measurement organization operating under a similar membership-funding and industry-led governance model, but serving a different geography.

Direct peers

• Comscore: US-based cross-platform audience measurement and digital analytics provider. Comparable directly in digital audience measurement, ranking publications, and providing planning data to media buyers worldwide.
• Médiamétrie: French audience measurement body for television, radio, and cross-media. Comparable as the principal trusted third-party audience measurement organization serving the French market alongside ACPM, with overlapping media buyer and broadcaster client base.

Broad incumbents

• Nielsen: Global audience measurement and ratings provider with deep heritage in TV, radio and digital panels. Comparable in measurement methodology and cross-platform audience data products, but operates globally rather than as a France-only local certifier.
• GfK: German-origin global market research company with consumer and media measurement practices. Comparable as a research-led audience insights provider serving brands and media, with similar panel and survey methodology in audience measurement.
• Ipsos: Paris-headquartered global market research and audience measurement firm. Comparable as a French-origin research company serving advertisers and media with audience measurement studies, though its scope extends far beyond media certification.
• Kantar Media: Major global media measurement and audience analytics provider. Comparable through cross-platform audience measurement offerings and advertiser-side data products, but as part of a broader consultancy portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/acpmfrance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACPM