FuneralTech

What FuneralTech does

FuneralTech (operating as Funeral Tech Professional) is a vertical SaaS company serving funeral homes with an integrated software, web, and digital services platform. The company's core technology is a cloud-based funeral management platform — Tribute Management Software — that consolidates whiteboard, paperwork, calendar, accounting, reports, and tasks into a single view, complemented by Tribute Websites (a funeral-home website builder with video, AI, and eCommerce tools) and a suite of 15+ modules including Tribute Pay (payment processing), Obituary Writer (AI-powered obituary generation), Tribute Video, Tribute Book, Tribute Store (eCommerce for flowers, memorial trees, comfort meals, and keepsakes), Online Planner (pre-arrangement and direct cremation), Lead Logic (lead capture), Legacy Touch (obituary integration), Advance U, Guiding Grief, Parting Pro, Tribute Spotlights, and Tribute OS. AI capabilities span generative text, image, audio, and video modalities primarily surfaced through Obituary Writer and Tribute Video.

The company monetizes primarily through annual enterprise subscriptions to its management software and modules, supplemented by transaction-based fees from payment processing and eCommerce, and ongoing marketing service revenue via an exclusive partnership with MKJ Marketing. Pricing is quote-based and not publicly disclosed, with sales conducted through an enterprise field sales motion paired with inside sales (phone at 1-844-200-6020) and online self-service options such as the Online Planner. The customer base is concentrated in funeral homes and funeral businesses in North America.

In 2024, FuneralTech was acquired by Tribute Technology and integrated into Tribute Technology's broader funeral profession software platform, bringing its MiMS Online product and team into the combined entity. Since the acquisition, the products are supported under the Tribute Technology umbrella and many former FuneralTech employees have transitioned to Tribute Technology. Headcount is reported at 11-50, with the legal entity headquartered in Kingston, Canada. No revenue, ARR, customer count, or headcount trajectory has been disclosed.

Name

FuneralTech

Legal name

FuneralTech (legal entity name not explicitly stated with corporate suffix in source)

Website

https://funeraltech.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

FuneralTech is a vertical SaaS platform serving funeral homes with management software, AI-powered obituary and video tools, websites, payment processing, eCommerce, and marketing services, now operating as part of Tribute Technology following its 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Funeral homes and funeral businesses pay subscription fees for access to Tribute Management Software and other software tools including websites, obituary writers, video creation, and payment processing.
2. Marketing Services: Tailored marketing strategies and services provided through partnership with MKJ Marketing, offering ongoing marketing support and consultation to funeral homes.
3. eCommerce/Transaction Fees: The Tribute Store enables funeral homes to sell flowers, memorial trees, comfort meals, and keepsakes directly from their websites, generating transaction-based revenue.
4. Payment Processing: Tribute Pay provides payment processing solutions integrated into funeral home websites and software, likely generating transaction or processing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FuneralTech (now part of Tribute Technology) provides cloud-based funeral home management software, website design, AI-powered obituary and video creation tools, integrated payment processing, eCommerce for memorial products, and marketing services to funeral homes and funeral businesses. The platform consolidates operational tasks such as case management, accounting, calendars, and reporting with family-facing digital tools like tribute websites, obituary writers, tribute videos, keepsake photo books, and memorial product stores.

Product overview

FuneralTech (now operating as part of Tribute Technology) offers a comprehensive suite of funeral home software and digital services organized as a platform-plus-modules architecture. The core offerings include Tribute Management Software (central management platform combining whiteboard, paperwork, calendar, accounting, reports, and tasks) and Tribute Websites (website platform with AI and eCommerce capabilities). These are enhanced by multiple integrated modules: Tribute Pay (payment processing), Obituary Writer (AI-powered obituary creation), Tribute Video (video generation), Tribute Book (keepsake photo books), Tribute Store (eCommerce), Online Planner (pre-planning and cremation purchases), Marketing Services (via MKJ Marketing partnership), Lead Logic (lead generation), Legacy Touch (obituary integration), and additional tools including Tribute OS, Advance U, Guiding Grief, Parting Pro, and Tribute Spotlights. The platform serves funeral businesses seeking to provide families with a first-class online experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Tribute Management Software Comprehensive funeral home management software that consolidates whiteboard, paperwork, calendar, accounting, reports, and tasks into one streamlined view for funeral home operators.
• Tribute Websites Funeral home website building platform offering designs, video integration, AI tools, and eCommerce capabilities to give funeral homes an enhanced online presence.
• Tribute Pay Full suite of payment products that can be easily integrated into funeral home websites and software to enable seamless transactions.
• Obituary Writer AI-powered tool that empowers families or funeral directors to create, edit, and share beautiful obituaries in seconds.
• Tribute Video Video creation platform allowing users to create meaningful tribute videos with unlimited photos and music, shareable with families.
• Tribute Book Platform that transforms online obituaries into keepsake photo books that families can cherish forever.
• Tribute Store eCommerce functionality offering flowers, memorial trees, comfort meals, and tailored keepsakes directly from funeral home websites.
• Online Planner Pre-meeting online planning tool for funeral arrangements or direct cremation purchases on funeral home websites.
• Marketing Services Tailored marketing strategies to reach and retain clients, delivered through an exclusive partnership with MKJ Marketing.
• Lead Logic Lead generation and management tool for funeral homes to capture and manage client leads.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• MKJ MarketingcoreStrategic or Co-development PartnerExclusive partnership with MKJ Marketing to provide tailored marketing strategies for funeral homes. The partnership enables Tribute Technology to offer comprehensive marketing services targeting funeral professionals, including strategies to reach and retain clients. MKJ Marketing provides the marketing expertise while Tribute Technology provides the technology platform.
• Tribute TechnologyflagshipStrategic or Co-development PartnerFuneral Tech Professional has joined forces with Tribute Technology, bringing innovative funeral tech know-how to the Tribute Technology platform. The combination of resources and expertise ensures funeral businesses have access to a suite of tools uniquely created for funeral businesses, providing families with a first-class online experience.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• ASD - Answering Service for Directors: Provides 24/7 communication and software solutions tailored for funeral homes, including call answering and case management — directly comparable to FuneralTech's communication and workflow modules.
• Tribute Technology: The parent platform that acquired FuneralTech in 2024; offers the same category of funeral home management software, websites, payments, and AI obituary tools, now absorbing FuneralTech's products into a unified stack.
• Passare: Funeral planning and collaboration software that helps families and funeral directors coordinate arrangements online; overlaps with FuneralTech's Online Planner and AI obituary tooling.
• SRS Computing: Long-standing funeral home management software vendor offering case management, accounting, and website solutions competing with FuneralTech's Tribute Management Software suite.
• Halcyon Death Care Technology: Death care software platform providing case management and digital tools for funeral homes, directly comparable to FuneralTech's core management and website offerings.
• FrontRunner Software: Provides funeral home management software and websites directly competing with FuneralTech's Tribute Management Software and Tribute Websites offerings in the same SMB funeral vertical.

Broad incumbents

• Service Corporation International: Largest funeral, cemetery, and cremation operator in North America with significant proprietary technology spend; competes for funeral home digital budgets as both customer and adjacent platform builder.
• Carriage Services: Public death care operator that builds and deploys proprietary technology across its funeral home portfolio, representing a comparable technology-adjacent funeral business model.
• Batesville (Hillenbrand): Large incumbent funeral products and technology provider under Hillenbrand, offering caskets and an expanding tech platform; overlaps with FuneralTech in funeral home digital tools but operates from a much larger industrial base.
• Foundation Partners Group: Private-equity-backed funeral home and cemetery operator that is a meaningful buyer of funeral technology stacks like FuneralTech's, comparable as a customer archetype and consolidator in the same vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/funeraltech
• LinkedInlinkedin.com/company/funeraltech
• Instagraminstagram.com/tributetechnology
• Xx.com/funeral_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuneralTech