Foy Agency
Foy Agency Insurance is a third-generation, family-owned independent property and casualty insurance agency in Northern New York, representing 22+ carriers and serving individuals, SMBs, and a specialized American Legion/VFW program across 280+ posts statewide.
- Company typePrivate
- Founded1950
- HeadquartersDeer River, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Foy Agency does
Foy Agency Insurance, Inc. is a third-generation, family-owned independent property and casualty insurance agency founded in 1950 by Francis Foy in Northern New York State. The agency operates three physical offices in Croghan, Deer River (corporate headquarters), and Lowville, and is currently led by Principal/Partner President Jeffrey T. Foy (CIC) and Principal/Partner Vice President Michael W. Hayes (CIC, CPCU).
The agency represents more than 22 insurance carriers — including national names such as Allstate, The Hartford, Progressive, Travelers, Liberty Mutual, and MetLife, alongside regional and specialty carriers such as Great American Insurance, Central Insurance, Dryden Mutual, NYCM, and Midrox — enabling multi-carrier comparison shopping for clients. Its product portfolio spans personal lines (homeowners, auto, landlord, motorcycle, recreational vehicle, farm), commercial lines (property, liability, workers' compensation, business auto, umbrella, bonds, serving food service, manufacturing, agricultural, lodging, and mechanical businesses), bundled auto/home packages, and a specialized American Legion/VFW insurance program covering over 280 posts across New York State through a partnership with Great American Insurance Company.
Foy Agency earns revenue through standard insurance commissions on policies placed with its carrier partners; pricing is quote-based and varies by risk profile, coverage type, and carrier underwriting. The firm does not develop proprietary technology and instead relies on carrier-provided systems for quoting, policy administration, and claims. Go-to-market is predominantly direct-to-consumer via three physical offices, phone, website contact forms, Facebook, and a content/blog channel. The operating geography is New York State, with a concentration of customers in the rural North Country region. The company remains privately held with no external funding, acquisitions, or restructuring activity on record.
Foy Agency firmographics
Firmographics- Name
- Foy Agency
- Legal name
- Foy Agency Insurance, Inc.
- Website
- https://foyagency.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foy Agency Insurance is a third-generation, family-owned independent property and casualty insurance agency in Northern New York, representing 22+ carriers and serving individuals, SMBs, and a specialized American Legion/VFW program across 280+ posts statewide.
- Ownership category
- akta.pro rank
Where Foy Agency is headquartered
LocationHeadquarters
- HQ city
- Deer River
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Foy Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Commissions: Foy Agency earns commissions from multiple insurance carrier partners (including Central Insurance, Allstate, Hartford, Progressive, Travelers, and others) for policies sold and serviced. As an independent agency, they receive commission payments based on premium volume placed with each carrier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Foy Agency product offering
Product offeringCore offering
Foy Agency Insurance is an independent property and casualty insurance agency representing multiple national and regional insurance carriers, selling personal lines (homeowners, auto, motorcycle, recreational vehicle, farm) and commercial lines (property, liability, workers' compensation, bonds, business auto, umbrella) across New York State. The agency also runs a specialized insurance program for American Legion, VFW, and related veterans organizations, currently covering over 280 posts.
Product overview
Foy Agency Insurance is an independent property and casualty insurance agency representing multiple insurance carriers, offering a portfolio of personal insurance products (homeowners, auto, farm, recreational vehicles, motorcycles), commercial insurance solutions (property, liability, workers' compensation, bonds, business auto, umbrella), bundled Auto & Homeowner Combined Insurance Packages, and specialized programs for American Legion and VFW organizations. The agency differentiates through multi-carrier research to find competitive rates and optimal coverage fit for clients throughout New York State.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Property and casualty insurance coverage for individuals including homeowners, auto, landlord risks, motorcycles, recreational vehicles, and farms, offered through multiple carrier partners.
- Commercial Insurance Business insurance coverage including property, disability, umbrella, business auto, commercial liability, workers' compensation, and bonds for businesses such as food service, manufacturing, agricultural, lodging, and mechanical industries.
- Auto and Homeowner Combined Insurance Packages Bundled insurance packages combining auto and homeowner coverage for Northern New York residents, designed to consolidate coverage and pricing across multiple carriers.
- American Legion and VFW Insurance Program Specialized insurance program for American Legions, VFWs, and related organizations covering replacement cost on buildings and contents, commercial general liability including liquor legal liability, workers' compensation, and disability insurance; currently insures over 280 posts across New York State.
- Claims Service Guided claims process support to ensure clients are treated respectfully and fairly by their insurance carriers during the claims process.
Quantifiable outcome
- Currently insures over 280 American Legion, VFW, and related organization posts across New York State
Companies that use Foy Agency
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Foy Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foy Agency partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor and core.
- Central InsuranceminorInsurance carrier partner represented by Foy Agency for property and casualty insurance products.
- Allegancy InsuranceminorInsurance carrier partner represented by Foy Agency.
- AllstateminorNational insurance carrier partner represented by Foy Agency.
- AmTrust FinancialminorInsurance carrier partner represented by Foy Agency.
- CCIC (Central Co-op)minorInsurance carrier partner represented by Foy Agency.
- CountrywayminorRegional insurance carrier partner represented by Foy Agency.
- Dryden MutualminorRegional insurance carrier partner represented by Foy Agency.
- ENIA (EN)minorInsurance carrier partner represented by Foy Agency.
- Great American Insurance CompanycoreKey strategic partner especially for veterans organizations coverage. Provides Replacement Cost on Buildings & Contents, Commercial General Liability including Liquor Legal Liability, Workers Compensation, and Disability Insurance for American Legions and VFW posts.
- HarleysvilleminorInsurance carrier partner represented by Foy Agency (part of Nationwide).
- The HartfordminorNational insurance carrier partner represented by Foy Agency.
- KemperminorInsurance carrier partner represented by Foy Agency.
- Liberty MutualminorNational insurance carrier partner represented by Foy Agency.
- Main Street InsuranceminorInsurance carrier partner represented by Foy Agency.
- MetLifeminorNational insurance carrier partner represented by Foy Agency.
- MidroxminorRegional insurance carrier partner represented by Foy Agency.
- NGM Insurance CompanyminorInsurance carrier partner represented by Foy Agency.
- NYCMminorRegional New York insurance carrier partner represented by Foy Agency.
- OCMICminorInsurance carrier partner represented by Foy Agency.
- Philadelphia InsuranceminorInsurance carrier partner represented by Foy Agency.
- ProgressiveminorMajor national insurance carrier partner represented by Foy Agency for auto and other personal lines.
- SafecominorInsurance carrier partner represented by Foy Agency (part of Liberty Mutual).
- TravelersminorMajor national insurance carrier partner represented by Foy Agency.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Foy Agency competitors and assessment
Company assessmentBroad incumbents
- USI Insurance Services: Large national broker serving middle-market and personal clients through a multi-carrier independent agency model; competes for commercial and personal accounts in Foy's region.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm that places coverage with multiple carriers for personal and commercial clients; Foy operates the same distribution model at a community scale.
- Brown & Brown Insurance: National independent insurance brokerage and agency operator that aggregates local independent agencies and competes across all of Foy's product lines, but at vastly greater scale and with public-company resources.
- Hub International: Large independent insurance brokerage representing multiple carriers across North America, with a heavy Northeast presence; comparable multi-carrier agency model to Foy but with corporate scale and technology investments.
- Acrisure: Fast-growing independent insurance brokerage backed by private equity that aggregates local agencies nationally; competes for the same carrier relationships and small-commercial accounts as Foy.
- Marsh & McLennell Agency (MMA): Middle-market arm of Marsh representing multiple carriers for personal and commercial lines; similar multi-carrier independent agency structure to Foy but operating at regional scale across the Northeast.
Direct peers
- Leavitt Group: Large independent insurance agency network representing multiple carriers and serving personal, commercial, and specialty lines—similar multi-carrier independent agency model to Foy, but at greater scale and geographic reach.
- Foundation Risk Partners: Northeast-focused independent insurance agency roll-up that acquires and partners with family-owned agencies like Foy; directly comparable in product mix and customer base.
- Hilb Group: Mid-Atlantic and Northeast-focused independent insurance agency that aggregates local agencies, often buying family-run shops; Foy is a comparable acquisition-type target with similar product mix.
Regional players
- Iroquois Group of New York: New York-based alliance of independent insurance agencies sharing carrier access and best practices; Foy is a comparable NY-based independent agency that could participate in or be benchmarked against such networks.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Foy Agency social profiles
Digital presenceFoy Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foy Agency leadership team
Management profileNumber of profiles
Profiles2 records
Foy Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foy Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foy Agency
What does Foy Agency do?
Foy Agency Insurance is an independent property and casualty insurance agency representing multiple national and regional insurance carriers, selling personal lines (homeowners, auto, motorcycle, recreational vehicle, farm) and commercial lines (property, liability, workers' compensation, bonds, business auto, umbrella) across New York State. The agency also runs a specialized insurance program for American Legion, VFW, and related veterans organizations, currently covering over 280 posts.
Is Foy Agency a public or private company?
Foy Agency is a private company. It is classified as family owned and is currently operating.
When was Foy Agency founded?
Foy Agency was founded in 1950. It employs 11 to 50 people.
Where is Foy Agency based?
Foy Agency is headquartered in Deer River, United States, in the North America region.
How does Foy Agency make money?
One revenue line is on record: insurance Commissions.
Who are Foy Agency's main competitors?
Broad incumbents on record are USI Insurance Services, Arthur J. Gallagher & Co., Brown & Brown Insurance, Hub International, Acrisure and Marsh & McLennell Agency (MMA). Direct peers are Leavitt Group, Foundation Risk Partners and Hilb Group. Iroquois Group of New York is listed as a regional player.
Does Foy Agency have an API?
No public API is recorded for Foy Agency.