Oklahoma Today
Oklahoma Today is the official state magazine of Oklahoma, published bimonthly by the Oklahoma Tourism and Recreation Department since 1956, covering statewide travel, food, history, and culture for residents and visitors.
- Company typePrivate
- Founded1956
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Oklahoma Today does
Oklahoma Today is the official state magazine of Oklahoma, published bimonthly since 1956 by the Oklahoma Tourism and Recreation Department, a state government agency headquartered in Oklahoma City. It covers Oklahoma's travel destinations, food and restaurants, history, and culture, and positions itself with editorial independence — no advertising money influences editorial coverage. The publication operates a multi-format media stack: a bimonthly print magazine, the weekly Oklahoma Today Podcast (distributed via Podbean to Spotify, Apple Podcasts, and Stitcher), the Oklahoma Today Show video series, and a content website at oklahomatoday.com featuring online-exclusive articles, weekly events calendars, Photo of the Week, and the Tuesday Trivia engagement feature.
The core technology consists of standard digital publishing infrastructure: a content management system powering the website, Podbean for podcast hosting, Granicus GovDelivery for email newsletter distribution, and Quad as the print production vendor. The magazine maintains a full digital archive through Oklahoma State University's library. The brand portfolio includes sub-brands Okie Stickers (merchandise) and the Oklahoma Today Podcast and Show extensions.
The business model combines recurring subscription revenue from direct mail subscribers and one-time revenue from individual copy and back issue sales, supplemented by advertising-supported digital content. Pricing is not publicly disclosed; inquiries are routed through TravelOK.com. Customer segments are geographically diverse within Oklahoma (residents and visitors) and persona-based (food enthusiasts, history and culture enthusiasts). Distribution channels include direct mail subscriptions, newsstand locations statewide, the TravelOK e-commerce storefront, and the OSU digital archive. In 2026 the parent agency announced the discontinuation of print production at the end of calendar year 2026 because printing and production costs greatly outweighed revenue, with staff redeployed to digital communications and content creation within the Travel & Promotion Division.
Oklahoma Today firmographics
Firmographics- Name
- Oklahoma Today
- Legal name
- Oklahoma Today
- Website
- https://oklahomatoday.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oklahoma Today is the official state magazine of Oklahoma, published bimonthly by the Oklahoma Tourism and Recreation Department since 1956, covering statewide travel, food, history, and culture for residents and visitors.
- Ownership category
- akta.pro rank
Where Oklahoma Today is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Oklahoma Today business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Paid subscriptions for bimonthly print magazine delivered to subscribers' homes, with options for individual copy purchases
- Digital Content and Podcast: Free digital content supported by podcast hosting and online engagement
- Back Issue Sales: Sale of individual magazine copies and back issues to readers
Distribution channels5 records
Marketing channels5 records
Oklahoma Today product offering
Product offeringCore offering
Oklahoma Today publishes a bimonthly print magazine serving as the official publication of the Oklahoma Tourism and Recreation Department, covering statewide travel destinations, food and restaurants, history, and culture since 1956. It complements the print magazine with a weekly podcast (Oklahoma Today Podcast), a video series (Oklahoma Today Show), and an online platform (oklahomatoday.com) offering digital articles, blog posts, weekly events calendars, and Photo of the Week features for Oklahoma residents and visitors.
Product overview
Oklahoma Today is a state-published print magazine and digital media brand operated by the Oklahoma Tourism and Recreation Department. The core offering is the bimonthly Oklahoma Today Magazine, which has been published since 1956 (with roots in Resourceful Oklahoma from 1950). The product portfolio includes the main print publication, the Oklahoma Today Podcast for weekly audio content, the Oklahoma Today Show video series, the oklahomatoday.com website with online-exclusive articles and the Tuesday Trivia interactive feature, and a back issues ordering service for print copies.
Differentiator
Problem solved
Functional benefit
Brands
- Oklahoma Today Podcast: Weekly audio guide podcast covering Oklahoma topics including travel, food, culture, history, and events.
- Okie Stickers
- Oklahoma Today Show
Products and services
- Oklahoma Today Magazine
Quantifiable outcome
- Many subscribers have been receiving the magazine for three to four decades, indicating exceptional reader loyalty and retention
Companies that use Oklahoma Today
Customer profileSegments4 records
Ideal customer profiles4 records
Oklahoma Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oklahoma Today partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- QuadminorPrinting vendor referenced in the privacy policy as a third-party vendor with whom Oklahoma Today has a contractual relationship for magazine printing services
- Oklahoma Tourism and Recreation DepartmentcoreOklahoma Today is produced by the Oklahoma Tourism and Recreation Department as the official state magazine, serving as a key communication and marketing tool for the state's tourism industry. The magazine's staff will continue supporting Oklahoma's tourism through expanded communications and content creation efforts following the magazine's discontinuation announcement.
- TravelOK.comcoreOfficial state tourism website (TravelOK.com) operated by the Oklahoma Tourism and Recreation Department, which cross-promotes Oklahoma Today content and serves as the commercial storefront for magazine merchandise and subscriptions
- Oklahoma State ParksminorOklahoma State Parks brand featured alongside Oklahoma Today in the tourism family of brands, with cross-promotion and content integration
- Discover OklahomaminorTelevision program brand within the Oklahoma Tourism and Recreation Department family, featuring complementary content about Oklahoma destinations and events
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
Oklahoma Today competitors and assessment
Company assessmentBroad incumbents
- Southern Living: Major regional lifestyle brand covering the broader South with travel, food, and culture coverage. Larger scale and broader geography than Oklahoma Today but directly comparable in editorial mix and audience interest.
- Midwest Living: Larger regional lifestyle brand covering multiple Midwestern states with travel, food, and home content. Operates at broader geographic scale than Oklahoma Today but overlaps significantly in editorial categories.
- Sunset Magazine: Iconic Western U.S. travel and lifestyle magazine covering travel, food, and home across multiple states. Comparable bimonthly print-plus-digital model and travel editorial focus, though broader geographic scope.
Direct peers
- Virginia Living: Statewide lifestyle publication covering Virginia travel, food, culture, and history. Comparable bimonthly print cadence and regional editorial scope to Oklahoma Today.
- Missouri Life: State-focused magazine covering Missouri travel, food, history, and culture with a print-plus-digital model similar to Oklahoma Today and a comparable statewide coverage mission.
- Texas Monthly: Texas's flagship state magazine covering travel, food, and culture with a similar bimonthly/print-plus-digital model. Closest analog to Oklahoma Today's official state-magazine positioning and editorial scope.
- Alaska Magazine: Regional travel and lifestyle magazine covering Alaska destinations, culture, and outdoors. Comparable bimonthly format and travel-culture editorial mix to Oklahoma Today.
- Route 66 Magazine: Travel magazine focused on Route 66 attractions, history, and culture — directly overlapping Oklahoma Today's recurring Route 66 travel content and statewide Oklahoma coverage.
- Arizona Highways: Arizona's official state travel magazine, founded in 1925, covering statewide destinations, scenic photography, and travel features. Directly comparable in mission, distribution via state tourism, and editorial focus on travel and landscape.
Regional players
- Country Magazine: Bimonthly magazine focused on rural American life, travel, and culture. Comparable in cadence and editorial categories though broader geography than Oklahoma Today's statewide Oklahoma focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Oklahoma Today social profiles
Digital presenceOklahoma Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oklahoma Today leadership team
Management profileNumber of profiles
Profiles6 records
Oklahoma Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oklahoma Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oklahoma Today
What does Oklahoma Today do?
Oklahoma Today publishes a bimonthly print magazine serving as the official publication of the Oklahoma Tourism and Recreation Department, covering statewide travel destinations, food and restaurants, history, and culture since 1956. It complements the print magazine with a weekly podcast (Oklahoma Today Podcast), a video series (Oklahoma Today Show), and an online platform (oklahomatoday.com) offering digital articles, blog posts, weekly events calendars, and Photo of the Week features for Oklahoma residents and visitors.
Is Oklahoma Today a public or private company?
Oklahoma Today is a private company. It is classified as state government owned and is currently operating.
When was Oklahoma Today founded?
Oklahoma Today was founded in 1956. It employs 51 to 100 people.
Where is Oklahoma Today based?
Oklahoma Today is headquartered in Oklahoma City, United States, in the North America region.
How does Oklahoma Today make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Content and Podcast and back Issue Sales.
Who are Oklahoma Today's main competitors?
Broad incumbents on record are Southern Living, Midwest Living and Sunset Magazine. Direct peers are Virginia Living, Missouri Life, Texas Monthly, Alaska Magazine, Route 66 Magazine and Arizona Highways. Country Magazine is listed as a regional player.
Does Oklahoma Today have an API?
No public API is recorded for Oklahoma Today.