Attentia

What Attentia does

Attentia is a Belgian HR, payroll and well-being services group headquartered in Sint-Agatha-Berchem (Brussels) with operational roots in Ghent, organised across multiple legal entities (Attentia corporate vzw, Attentia sociaal secretariaat vzw, Attentia nv, Attentia preventie en bescherming vzw, Krekelbergh sociaal kantoor nv, and Attentia Aviation Medical bv). Founded in 2006 and operating with 501-1,000 employees, the company serves Belgian employers from start-ups through mid-to-large enterprises, delivering recurring services as an accredited social secretariat (payroll, employer social security) and as an accredited external service for prevention and protection at work (occupational health, ergonomics, psychosocial risk management), supplemented by HR consulting, training via Attentia Academy, and a modular digital platform called DOTS.

The core technology stack is the DOTS platform with specialised modules: Qiosq and Qiosq+ for SME personnel and payroll administration, DOTS ePrev for prevention and health surveillance tracking, DOTS Flexible Reward for cafeteria plan and warrant management, Sensor for psychosocial risk and well-being surveys, Rewards@Work for warrant execution, the PEEPEL agentic AI HR assistant, SAB for ergonomic self-assessment, ErgoDesk e-learning, 3D ErgoMotion for sensor-based posture analysis, and ErgoMove for micro-exercise programmes. The platform integrates with ERP/CRM systems via APIs and supports a digital registered-mail workflow through DigiConnect. Differentiated technology components include domain-specific compliance tooling (Belgian Art. VIII.2-3 ergonomics), the partner-rich Flexible Reward catalogue, and the PEEPEL agentic layer.

Commercially, Attentia monetises through a hybrid of recurring subscriptions (payroll/social secretariat, prevention service, DOTS SaaS), professional services (HR consulting and Attentia Academy training), with pricing delivered as quote-based, annual-cadence contracts bundled or sold à la carte. Go-to-market combines a direct enterprise field-sales force with dedicated account managers for mid-market and enterprise clients, a self-serve digital motion through DOTS and 'My Attentia', and event/webinar-driven demand generation supported by an extensive content engine (monthly newsletter, blog, podcasts, webinars). Logistics and sales are restricted to the Belgian domestic market (Flanders, Wallonia, Brussels), although aviation-sector clients are served through the dedicated Zaventem-based Aviation Medical entity.

Name

Attentia

Legal name

ATTENTIA corporate v.z.w.

Website

https://attentia.be

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Attentia is a Belgian HR, payroll and well-being services group operating as an accredited social secretariat and external prevention service, delivering consulting, training (Attentia Academy) and the modular DOTS digital platform to Belgian SMEs and mid-to-large enterprises across payroll, prevention, flexible reward and well-being.

Ownership category

akta.pro rank

Product category

HR & Payroll Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Human Resources Consulting Services (541612), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

• HR services platform
• Payroll administration
• Social secretariat
• Workplace prevention
• Employee well-being

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Social Secretariat / Payroll Services: Attentia operates as a recognized social secretariat (sociaal secretariaat) in Belgium, providing comprehensive payroll processing, salary calculation, and employer social security administration for client companies. This is a recurring service contracted on an ongoing basis.
2. External Prevention and Protection Service (EUP): Attentia is an accredited external service for prevention and protection at work (Externe Dienst voor Preventie en Bescherming), offering workplace safety, ergonomics, occupational health surveillance, and psychosocial risk management. Provided as an ongoing service to client organizations.
3. HR Consulting: Advisory services covering reward and compensation design, legal/fiscal HR advice, flexible remuneration (cafeteria plans, warrant plans), bonus optimization, and function classification. Typically project-based or part of ongoing advisory retainers.
4. Training / Attentia Academy: Attentia Academy provides classroom and online training courses for HR professionals and employees, covering topics such as absence management, prevention advisor certification (level 3), fire safety, and ergonomics. Offered as paid training programs to external participants and as part of client service packages.
5. DOTS Software Subscriptions: The DOTS digital platform and its modules (Qiosq, PEEPEL, Sensor, DOTS ePrev, DOTS Flexible Reward) are offered as SaaS subscriptions to businesses managing their own HR processes. Pricing is subscription-based, likely per employee or per module.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Attentia provides integrated HR, payroll (social secretariat), workplace prevention & protection, HR consulting, and employee well-being services to Belgian employers, delivered alongside its proprietary DOTS digital platform and modular tools. Offerings are sold as bundled or modular solutions spanning payroll administration, occupational health surveillance, flexible remuneration, ergonomic assessments, training (Attentia Academy), and AI-driven HR automation (PEEPEL).

Product overview

Attentia is a Belgian HR and Well-being services provider offering a modular, all-in-one digital platform (DOTS) alongside standalone tools and a training academy. The core DOTS platform integrates HR management, payroll, time tracking, absence management, contracts, salary documents, and flexible compensation (DOTS Flexible Reward / cafeteria plan), with add-on modules such as Qiosq/Qiosq+ for SME workforce and payroll administration, PEEPEL (an agentic AI assistant for HR task delegation), and DOTS ePrev for prevention and protection management. Standalone tools include bruto-netto and bonus calculators, an opzegtermijn (notice period) calculator, the Sensor well-being survey, ergonomic analysis tools (3D ErgoMotion, ErgoMove, SAB self-assessment, ErgoDesk e-learning), and the Attentia Academy for professional training. Warrant management is supported via Rewards@Work. Attentia also uses DigiConnect for electronic registered mail.

Differentiator

Problem solved

Functional benefit

Brands

• DOTS: Digital HR and Well-being suite offering integrated HR software solutions for workforce management, time tracking, absence management, contracts, payroll documents, and cafeteria plans.
• Qiosq / Qiosq+
• PEEPEL
• DOTS ePrev
• DOTS Flexible Reward
• Rewards@Work
• Sensor
• Attentia Academy
• 3D ErgoMotion
• ErgoMove
• ErgoDesk
• Attentia Sociaal Secretariaat

Products and services

• DOTS All-in-one modular HR and well-being digital platform for Belgian employers covering payroll administration, time registration, absences, contracts, salary documents, and cafeteria plans, with a mobile app for employee self-service. Targeted at HR departments of mid-to-large companies.
• Qiosq / Qiosq+ HR and payroll software for startups and growing Belgian companies that automates repetitive and administrative HR and payroll tasks, freeing entrepreneurs to focus on growth. Qiosq+ adds extended reporting capabilities for growing businesses.
• PEEPEL Agentic AI-driven HR management platform for Belgian employers in which routine administrative HR tasks are delegated to an AI assistant, with the traditional user interface moved to the background. Designed for automated and simplified HR administration.
• DOTS ePrev Digital prevention and health surveillance management module within DOTS for organizing and tracking employee medical examinations, health surveillance planning, and centralized well-being policy documents. Used by Belgian employers and prevention advisors.
• DOTS Flexible Reward Cafeteria plan and flexible compensation management module within DOTS that lets employees compose their own reward package from integrated partner offerings (mobility, ICT, healthcare, warrants) through a digital platform. Targets Belgian employers offering flexible remuneration.
• Warrant plan (warrants) Employee bonus and incentive service using warrant financial instruments that allow employees to acquire shares at a predetermined price, offering tax advantages for both employer and employee (up to 39% net advantage). Can be included in cafeteria plans.
• Rewards@Work Digital warrant selling platform that allows employees to sell warrants without opening a separate securities account, offering overnight or live selling options. Used by Attentia in conjunction with its warrant plan service.
• Sensor Well-being survey tool that measures mental health, stress, and motivation factors within an organization, providing insight into psychosocial risks and supporting actions to increase resilience, motivation, and vitality. Used by Belgian employers and HR teams.
• SAB - Self-Assessment risicoanalyse beeldschermwerkers Digital self-assessment questionnaire for screen workers identifying ergonomic risks at office, home, and customer sites, providing personalized feedback and a collective risk analysis report in compliance with Belgian ergonomics legislation (Art. VIII.2-3).
• ErgoDesk (e-learning) Interactive e-learning module for screen workers that refreshes knowledge on ergonomic working practices, featuring exercises in a virtual office, a progress barometer, and prevention of back, neck, shoulder, and hand complaints. Takes approximately 20 minutes.
• 3D ErgoMotion 3D motion and posture analysis using wearable sensors for real-time monitoring of movements and postures on the work floor, assessing body overload and providing preventive recommendations for prevention advisors.
• ErgoMove Movement motivation program for employees delivered through short, accessible exercises, available as live in-company or Teams sessions (ErgoMove Live) or as a library of 10 video exercises of up to 10 minutes each (ErgoMove Video).
• Attentia Academy Training and education platform offering paid courses on topics including absence management conversations, prevention advisor training (level 3), fire safety, and ergonomic working, helping organizations meet legal requirements and support employee professional development.
• Social secretariat / payroll services Recognized Belgian social secretariat service providing comprehensive payroll processing, salary calculation, and employer social security administration for client companies, contracted on an ongoing basis. Available to any Belgian employer requiring payroll administration.
• External Prevention and Protection Service (EUP) Accredited Belgian external service for prevention and protection at work, providing workplace safety, ergonomics, occupational health surveillance, and psychosocial risk management as an ongoing service to client organizations.
• HR Consulting Advisory services covering reward and compensation design, legal/fiscal HR advice, flexible remuneration (cafeteria plans, warrant plans), bonus optimization, and function classification, delivered as project-based engagements or ongoing advisory retainers.
• Bruto-netto calculator Online calculator tool for simulating net salary from gross, or gross from net, based on family situation, employee status, and other factors. Available in extended versions for employees, workers, and company directors.
• Bonus bruto-netto calculator Simulation tool for comparing the net value difference between a traditional cash bonus and a bonus paid via warrants, with a slider to explore options for employer and employee.
• Opzegtermijn calculator Online tool for calculating legal notice periods for employee dismissals in Belgium, covering contracts started before and after January 1, 2014, with rules for different seniority levels.

Quantifiable outcome

• Veolia reports that flexible remuneration implemented with Attentia helps retain employees, as they are less likely to leave the company.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and minor.

• DigiConnect (by Connect Solutions)coreTechnology or IntegrationAttentia uses DigiConnect's digital registered mail platform to send and receive legally valid electronic registered letters. The eIDAS-qualified service from Connect Solutions provides the same legal value as paper registered mail without any paper involvement. Customers receive an email from [email protected] and authenticate via itsme or eID to retrieve documents.
• Cyclis Bike LeaseminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for flexible remuneration, offering bicycle leasing as a choice within cafeteria plans.
• JouleminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for mobility benefits as part of flexible remuneration cafeteria plans.
• KBC AutoleaseminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for company car and mobility budget options.
• Olympus MobilityminorGTM or Marketing PartnerPreferred mobility partner integrated into Attentia's DOTS Flexible Reward platform for flexible remuneration cafeteria plans.
• o2o Bicycle LeasingminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for bicycle leasing options as part of flexible remuneration.
• Lease a BikeminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for bicycle leasing within cafeteria plans.
• BNP Paribas FortisminorGTM or Marketing PartnerPreferred financial partner for warrant plan services, integrated with Attentia's DOTS Flexible Reward platform for stock option management.
• AxaminorGTM or Marketing PartnerPreferred insurance partner integrated into Attentia's DOTS Flexible Reward platform for ambulatory care benefits within cafeteria plans.
• CallantminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for insurance and ambulatory care options.
• ConcordiaminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for ambulatory insurance benefits.
• CoolblueminorGTM or Marketing PartnerPreferred ICT and office materials partner integrated into Attentia's DOTS Flexible Reward platform for consumer electronics and office equipment options.
• EconocomminorGTM or Marketing PartnerPreferred ICT partner integrated into Attentia's DOTS Flexible Reward platform for technology and office equipment choices.
• PamiminorGTM or Marketing PartnerPreferred ICT partner integrated into Attentia's DOTS Flexible Reward platform for technology options.
• The Workspace CompanyminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for office furniture and workspace solutions.
• VandenabeeleminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for office and workplace solutions.
• Vanden BorreminorGTM or Marketing PartnerPreferred partner integrated into Attentia's DOTS Flexible Reward platform for ICT and electronics within flexible remuneration.
• SportmedcoreStrategic or Co-development PartnerAttentia partners with Sportmed for the Vital Company program, specifically the Be Active module, which provides employee movement and health programs. This partnership combines Attentia's HR and well-being expertise with Sportmed's sports medicine capabilities to deliver workplace health programs at Umicore.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma: Visma is a Northern European provider of business software and HR/payroll solutions, including SaaS HR suites. It is a broad incumbent offering overlapping capabilities in payroll and HR software across Europe.
• ADP (Automatic Data Processing): ADP is a global payroll and HR services incumbent with multinational employer-of-record and managed payroll offerings. It competes with Attentia primarily in the larger-enterprise segment and represents a threat to mid-market expansion.
• Workday: Workday is a global cloud-based HR and finance SaaS platform used by large enterprises. It is a broad incumbent competing with the DOTS platform at the upper end of Attentia's market.
• Sage Group: Sage provides payroll and HR software (e.g., Sage HR, Sage 50 Payroll) to SMBs across Europe. It is a broad incumbent whose SMB payroll software overlaps with Attentia's Qiosq and PEEPEL offerings.

Direct peers

• Acerta: Acerta is a Belgian HR services group providing social secretariat, payroll, HR consulting, and well-being solutions to employers. It competes head-to-head with Attentia across the same Belgian employer base.
• Liantis: Liantis is a Belgian HR and well-being services group providing social secretariat, prevention, payroll, and HR advice. It is a direct peer in the Belgian employer-services market.
• Partena Professional: Partena Professional is a Belgian social secretariat and HR services provider offering payroll, HR consulting, and legal advisory to businesses. It is a direct competitor in the Belgian payroll/HRO segment.
• Securex: Securex is a Belgian HR and well-being services provider offering payroll, prevention and protection, insurance, and HR consulting. It directly overlaps with Attentia's integrated service suite in Belgium.
• SD Worx: SD Worx is a leading European HR and payroll services provider headquartered in Belgium, offering social secretariat, payroll outsourcing, HR software, and well-being services. It is Attentia's closest direct competitor in the Belgian HRO/payroll market.

Emerging players

• Cegeka: Cegeka is a Benelux-based IT services and software provider that has been expanding into HR and workforce management solutions. It is an emerging player with growing overlap into the HR tech space where Attentia operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AttentiaGroup
• Facebookfacebook.com/AttentiaGroup
• LinkedInlinkedin.com/company/attentia
• Instagraminstagram.com/attentia
• TikToktiktok.com/@attentia_belgium
• Xx.com/attentianl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attentia