What Superior Integrated Solutions does

Superior Integrated Solutions (SIS), founded in 2016 and headquartered in the Edison, New Jersey area, is a U.S.-based automotive software integration company operating as a wholly owned subsidiary of J.D. Power since 2021. The company builds and operates eData™, a real-time, bi-directional DMS (Dealer Management System) integration platform that connects 11,800+ franchised and independent dealerships across the United States, Canada, and Puerto Rico with 14+ DMS provider systems (including CDK, Tekion, Dealertrack, Auto/Mate, ADAM, Advent, PBS, Quorum, and others). A defining architectural choice is that SIS acts strictly as a secure conduit between endpoints and does not warehouse customer data, reducing data-exposure liability.

The product portfolio extends beyond pure integration. Darwin Automotive — a patent-pending F&I menu selling platform — introduces big-data analytics into the F&I process and represents the company's expansion from middleware into dealership-end-user software. SIS also maintains a library of over 25,000 F&I forms sold either per-form at $99 or less or under an annual unlimited maintenance program, and offers custom application development (F&I Menu Selling, Service Lane Inspections, web-based calculation engines) using ASP.NET, MVC, SQL Server, C#/VB.NET, and JavaScript.

Commercially, SIS operates a B2B enterprise model with four revenue streams: subscription-based DMS integration contracts, per-form and subscription F&I forms, custom professional services, and OEM licensing/white-label technology. Go-to-market mixes direct enterprise sales to dealer groups with OEM partnerships, including exclusive embedded-provider arrangements with Subaru of America and high-volume support for Ford's SMART Technology Program, which now exceeds 7 million DMS transactions per month. Hosting is delivered from a Tier III privatized cloud environment with SSAE16 compliance, 2N redundancy, and a 100% uptime guarantee, backed by $3M in data breach insurance and $5M in bonding. SIS reports that it represents 50% of the top 20 dealer groups in the U.S. and maintains client turnover below 2%.

Name

Superior Integrated Solutions

Legal name

Superior Integrated Solutions, LLC

Website

https://superiorintegratedsolutions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Superior Integrated Solutions (SIS) is an automotive software company providing real-time, bi-directional DMS integration across 14+ dealer management systems to 11,800+ U.S., Canadian, and Puerto Rican dealerships, OEM partners (Ford, Subaru), and automotive vendors via its eData platform and Darwin Automotive F&I product.

Ownership category

akta.pro rank

Product category

Automotive DMS Integration Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

Keywords

• DMS integration services
• Automotive dealership software
• F&I menu technology
• Real-time data integration
• Dealer management systems

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. DMS Integration Services: Real-time data integration services serving over 14 DMS systems. Revenue generated through integration service contracts with dealerships, dealer groups, and automotive vendors.
2. F&I Forms Services: Library of over 25,000 forms provided to automotive dealers. Offered on per-form basis ($99 or less) or unlimited forms maintenance program for annual savings.
3. Custom Application Development: Full service custom application development including F&I Menu Selling, Service Lane Inspections, and web-based calculation engines. Services include turn-key development teams and standard work for hire.
4. OEM Technology Solutions: Private label technology and customized DMS integration services provided to automotive OEMs. Includes front-line support as a turnkey solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Superior Integrated Solutions provides real-time, bi-directional Dealer Management System (DMS) integration services across more than 14 DMS systems via its proprietary eData platform, serving over 11,800 dealership interfaces in the U.S., Canada, and Puerto Rico. The company complements this core integration offering with Darwin Automotive (patent-pending F&I menu-selling technology), an F&I Forms library of 25,000+ forms, custom application development services, and OEM private-label integration solutions for automotive manufacturers such as Ford and Subaru.

Product overview

Superior Integrated Solutions offers a unified platform of automotive dealership integration products built around its core eData technology. The flagship eData product provides real-time bi-directional DMS integration without data warehousing across 14+ DMS systems. This core platform is complemented by Darwin Automotive (a patent-pending F&I Menu Selling solution), F&I Forms services (25,000+ form library), Application Development Services (custom automotive software), and OEM Integration Solutions. The company serves over 11,800 dealerships across the US, Canada, and Puerto Rico.

Differentiator

Problem solved

Functional benefit

Brands

• eData: Real-time DMS integration technology platform providing customized and flexible integration without data warehousing.
• Darwin Automotive

Products and services

• eData Real-time, bi-directional DMS integration platform that connects dealerships with third-party applications across 14+ DMS systems without data warehousing; serves 11,800+ dealership interfaces for automotive dealers, dealer groups, and vendors.
• Darwin Automotive Patent-pending next-generation F&I Menu Selling technology that uses big data analytics and a revolutionary approach to selling F&I products to automotive customers.
• F&I Forms Library of more than 25,000 maintained automotive F&I forms sold on a per-form basis ($99 or less) or through an annual unlimited forms maintenance subscription program.
• Application Development Services Custom software development services for automotive applications including F&I Menu Selling, Service Lane Inspections, and web-based calculation engines, delivered using ASP.Net, MVC, SQL Server, C#/VB.Net, and JavaScript by senior-level developers.
• OEM Integration Solutions Private-label technology and customized DMS integration solutions provided to automotive OEMs as a turnkey offering with front-line support, including exclusive provider arrangements with Subaru of America and integration support for the Ford SMART Technology Program.

Quantifiable outcome

• 11,800+ dealerships serviced nationwide in US, Canada, and Puerto Rico
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Subaru of AmericaflagshipStrategic or Co-development Partner · 23 March 2015Subaru of America selected Superior Integrated Solutions as the exclusive provider of integration services to facilitate data exchange between Subaru dealers and their DMS vendors nationwide.
• Dealertrack TechnologiescoreTechnology or IntegrationSuperior Integrated Solutions became the largest single integrator for the Dealertrack Technologies Opentrack platform. This partnership enables Superior to provide integration services connecting dealer management systems with the Dealertrack platform.
• Auto/Mate Dealership SystemscoreTechnology or IntegrationSuperior Integrated Solutions provides integration services to facilitate data exchange between Auto/Mate's DMS and third-party systems used by auto dealers.
• Ford Motor CompanycoreStrategic or Co-development PartnerSuperior Integrated Solutions supports Ford SMART Technology Program with over 7 million DMS transactions per month, demonstrating high-volume integration capability for OEM programs.
• Darwin AutomotivecoreTechnology or IntegrationPatent-pending F&I technology platform designed for next generation customers. Part of Superior Integrated Solutions product portfolio following J.D. Power acquisition. Uses revolutionary approach to F&I product selling.
• CDK GlobalcoreTechnology or IntegrationIntegration partnership with CDK Global (major DMS provider) offering bi-directional integration for dealerships using CDK systems.
• TekioncoreTechnology or IntegrationIntegration partnership with Tekion (cloud-native DMS platform) enabling real-time data exchange for dealerships using Tekion's platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive: Parent of Dealertrack, Autotrader, Kelley Blue Book, and other dealer technology brands. As a broad automotive retail incumbent, it offers overlapping integration and data capabilities at scale, posing both a partnership and competitive threat.
• Reynolds and Reynolds: Long-established DMS provider serving franchised auto dealers. While it does not specialize in the integration middle-layer, it is a broad incumbent whose product decisions and DMS ecosystem shape Superior's addressable market.

Direct peers

• CDK Global: Major DMS provider that Superior integrates with across multiple product lines (CDK, CDK Dash, CDK Light). CDK also delivers its own integration and dealer-software solutions, directly competing with Superior in the dealer integration layer.
• Quorum: DMS provider and dealer software vendor that Superior integrates with. As a peer DMS vendor with growing dealer share, Quorum is a meaningful partner and potential direct competitor in dealer integration services.
• RouteOne: Dealer finance and credit integration platform connecting dealerships to lenders and F&I product providers. RouteOne overlaps directly with Superior's F&I and dealer integration value proposition, particularly for credit application workflows.
• StoneEagle: Provider of F&I menu selling, dealer performance, and insurance solutions. Direct competitor to Superior's Darwin Automotive F&I product in the same dealer F&I software category.
• VinSolutions: Dealer CRM and digital marketing platform, now part of CDK Global. Competes with Superior-adjacent dealer software in the same dealership technology stack, with overlapping DMS integration and OEM programs.
• Dealertrack Technologies: DMS and dealer finance platform owned by Cox Automotive; Superior is its largest single integrator, but Dealertrack also offers native integration capabilities — making it both a channel partner and a direct competitor in automotive dealer integration.

Emerging players

• AutoLoop: Dealer customer engagement, equity-mining, and marketing platform that has historically partnered with Superior (grew from 100 to 3,000 stores on Superior's integration). Operates in adjacent dealership technology categories with similar target customers.
• Tekion: Cloud-native automotive DMS platform. Tekion's modern API-first architecture could reduce the need for a third-party integration partner like Superior over time, positioning it as a fast-rising emerging competitor in the same dealer ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superior-integrated-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Integrated Solutions