Constant Analytics
Constant Analytics is a private, Atlanta-based marketing measurement firm founded in 1997 that designs and implements marketing effectiveness tools for globally recognized brands, operating with 1-10 employees on a legacy PHP/MySQL web infrastructure.
- Company typePrivate
- Founded1997
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Constant Analytics firmographics
Firmographics- Name
- Constant Analytics
- Legal name
- Constant Analytics
- Website
- https://constantanalytics.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Constant Analytics is a private, Atlanta-based marketing measurement firm founded in 1997 that designs and implements marketing effectiveness tools for globally recognized brands, operating with 1-10 employees on a legacy PHP/MySQL web infrastructure.
- Ownership category
- akta.pro rank
Constant Analytics industry classification
Industry- Product category
- Marketing Analytics Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
- akta.pro secondary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
Keywords
Where Constant Analytics is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Constant Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Constant Analytics product offering
Product offeringCore offering
Constant Analytics designs and implements measurement tools that gauge marketing effectiveness for globally recognized brands. The firm operates a PHP/MySQL-based web application that supports its corporate site, including dynamic page rendering, testimonials, careers, and a resume-attachment job application intake workflow. Service delivery centers on bespoke marketing measurement implementations rather than packaged software resale.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Effectiveness Measurement Tools Bespoke measurement tools designed and implemented for brand marketers to gauge the effectiveness of their marketing efforts; delivered to globally recognized brands on a custom engagement basis.
Companies that use Constant Analytics
Customer profileIdeal customer profiles1 record
Constant Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Constant Analytics competitors and assessment
Company assessmentEmerging players
- Fospha: Marketing measurement and attribution platform specializing in incrementality and unified marketing measurement for digitally native brands. Comparable as a modern MMM/attribution competitor for marketing effectiveness budgets.
- Triple Whale: DTC-focused marketing analytics and attribution platform consolidating ad spend, attribution, and incrementality measurement. Comparable as a marketing-measurement platform addressing effectiveness questions, though skewing to ecommerce rather than global-enterprise work.
- Recast: Software-as-a-service MMM provider offering modern, self-service marketing measurement for direct-to-consumer and growth-stage brands. Comparable as an MMM-focused alternative that competes for the same marketing-effectiveness budgets, albeit via packaged software rather than bespoke consulting.
- Ehrenberg-Bass Institute for Marketing Science: Research-driven marketing effectiveness authority focused on empirical laws of growth, mental and physical availability, and marketing measurement. Comparable as a research-led source of marketing-effectiveness methodologies that brands license or partner with.
Direct peers
- Analytic Partners: Commercialized Marketing Mix Modeling (ROI Genome) and marketing effectiveness measurement consultancy serving large global brands. Direct peer in bespoke MMM and commercial analytics work for Fortune-class clients.
- ThinkVivid: Marketing effectiveness and analytics consultancy that delivers MMM, attribution, and marketing ROI measurement for mid-market and enterprise brands. Closely comparable boutique-scale measurement-services peer.
- Proxima (formerly known as Morgan Hampton): Specialist commercial and marketing effectiveness consultancy advising on marketing investment optimization and procurement. Comparable as a boutique-to-mid-market marketing-effectiveness advisory serving major brands.
- Marketing Evolution: Marketing effectiveness measurement firm offering proprietary analytics solutions that tie marketing activities to business outcomes. Comparable scope: outcome-based marketing measurement for enterprise clients.
Broad incumbents
- Oracle Advertising and CX (formerly Moat/Grapeshot): Major marketing technology and analytics incumbent offering measurement, brand safety, and audience analytics within Oracle's broader CX portfolio. Comparable as a large-scale marketing measurement provider competing for similar global-brand budgets.
- Nielsen (NielsenIQ / Nielsen Media): Global measurement and analytics incumbent operating across media, marketing effectiveness, and consumer insights. Comparable as a leading provider of marketing effectiveness measurement, though much broader in scope than Constant Analytics' boutique offering.
Market position
Customer concentration
Constant Analytics social profiles
Digital presenceConstant Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Constant Analytics leadership team
Management profileNumber of profiles
Constant Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Constant Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Constant Analytics
What does Constant Analytics do?
Constant Analytics designs and implements measurement tools that gauge marketing effectiveness for globally recognized brands. The firm operates a PHP/MySQL-based web application that supports its corporate site, including dynamic page rendering, testimonials, careers, and a resume-attachment job application intake workflow. Service delivery centers on bespoke marketing measurement implementations rather than packaged software resale.
When was Constant Analytics founded?
Constant Analytics was founded in 1997. It employs 1 to 10 people.
Where is Constant Analytics based?
Constant Analytics is headquartered in Atlanta, United States, in the North America region.
Who are Constant Analytics's main competitors?
Emerging players on record are Fospha, Triple Whale, Recast and Ehrenberg-Bass Institute for Marketing Science. Direct peers are Analytic Partners, ThinkVivid, Proxima (formerly known as Morgan Hampton) and Marketing Evolution. Broad incumbents are Oracle Advertising and CX (formerly Moat/Grapeshot) and Nielsen (NielsenIQ / Nielsen Media).
Does Constant Analytics have an API?
No public API is recorded for Constant Analytics.
What industry is Constant Analytics in?
Constant Analytics's product category is Marketing Analytics Services. Its primary akta.pro industry code is BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA), with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 541910 and its SIC code is 7370.