Proxima

What Proxima does

Proxima is a New York-based AI-powered conversion intelligence platform for ecommerce and direct-to-consumer brands, founded in May 2022 by eCommerce veterans and led by Founder & CEO Clint Ross. The company's core asset is a proprietary Commerce Graph that aggregates deterministic, first-party purchase data from over 73 million buyer profiles across 2,000+ ecommerce brands — encompassing 300M+ transactions and $33B+ in cross-brand transactional signals. The platform addresses creative churn and signal loss in the post-iOS14 environment by translating real-world shopper behavior into AI-generated creative briefs, audience segments, and persona intelligence for paid social teams, DTC operators, and programmatic advertisers.

The product surface combines a self-serve freemium tier (Shopify and Meta integration plus buyer personas and audience insights) with a paid "Intelligence + Execution" tier starting at $250/month that unlocks full Creative Briefs, Creative Studio, and AI Audiences. Distribution is multi-pronged: product-led growth for SMBs, demo-driven enterprise sales, and increasingly programmatic marketplace availability through The Trade Desk, Yahoo DSP, and Microsoft Advertising (with a Microsoft Curate for Commerce integration completed in October 2025). Customer Explorer, launched in October 2025, extends the platform with a knowledge-retrieval interface over the Commerce Graph. The company has reported 400%+ revenue growth since launch and closed a $12M Series A led by Mucker Capital in April 2024; the customer base is concentrated in SMB and mid-market DTC, with no disclosed enterprise anchor.

Name

Proxima

Legal name

Innovation Brands Corp.

Website

https://proxima.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Proxima is an AI-powered conversion intelligence platform that turns deterministic ecommerce purchase data from 2,000+ brands and 73M+ buyer profiles into AI-generated creative briefs, audience targeting, and programmatic segments for DTC and ecommerce teams.

Ownership category

akta.pro rank

Product category

Marketing Technology / E-commerce Analytics

NAICS

Software Publishers (513210), Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Conversion intelligence
• Ecommerce marketing analytics
• Creative briefing software
• Audience targeting platform
• Commerce data intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Conversion Intelligence (Free Tier): Free tier providing core conversion intelligence features including Shopify/Meta integration, automated data ingestion, buyer personas built from real market behavior, and audience insights. Generates value through onboarding and upgrades to paid tiers.
2. SaaS Subscription - Pro Tier: Paid tier starting at $250/month unlocking full Creative Briefs access, Creative Studio for ad production, audience-specific messaging angles, and scalable outputs for paid social teams and agencies. Annual billing available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Proxima provides an AI-powered Conversion Intelligence platform that analyzes real-world shopper behavior across thousands of ecommerce brands using a proprietary Commerce Graph of 73M+ buyers and 300M+ transactions. The platform delivers buyer personas, data-backed creative briefs, and custom AI Audiences for paid social and programmatic advertising teams. Its products—Conversion Intelligence, Creative Engine, Commerce Graph, and Customer Explorer—are sold to DTC ecommerce brands and paid media teams via a freemium subscription model starting at $250/month for the Pro tier.

Product overview

Proxima is a Conversion Intelligence platform built on a modular architecture. The core offering centers on Conversion Intelligence, the Creative Engine, and the Commerce Graph—together providing insights into buyer behavior and AI-powered creative direction. The Commerce Graph serves as the proprietary data foundation, aggregating 73M+ buyer profiles and 300M+ transactions. The platform is available in two tiers: Conversion Intelligence (free) provides buyer personas and audience insights, while Intelligence + Execution ($250+/month) adds Creative Briefs and Creative Studio for ad production. Additional modules include AI Audiences for lookalike targeting, Customer Explorer for persona discovery, and integrations with Meta, TikTok, Google, Shopify, and Klaviyo.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversion Intelligence Core analytics platform that provides buyer insights and conversion intelligence by analyzing real-world shopper behavior across thousands of ecommerce brands, enriched with Proxima's Commerce Graph data. Designed for DTC ecommerce brands and paid social teams.
• Creative Engine AI-powered tool that transforms consumer intelligence into ready-to-use creative briefs, generating UGC concepts, storyboards, visual guidance, and recommended angles for advertising campaigns. Built for paid social teams and agencies.
• Commerce Graph Proprietary database spanning 73M+ buyer profiles, 300M+ receipt-verified transactions, and $33B+ in cross-brand transactional signals across 2,000+ ecommerce brands. Powers all Proxima products with deterministic commerce behavior data.
• Customer Explorer Persona discovery tool that analyzes Shopify customer data against Proxima's Commerce Graph to reveal who customers really are, including purchase triggers, aesthetic taste, lifestyle choices, and cross-brand shopping patterns. Free for Shopify brands.

Quantifiable outcome

• 8x higher ROI and 25% lower CPA for brands activating deterministic purchase data vs. peers relying on probabilistic segments
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Microsoft AdvertisingcoreGTM or Marketing Partner · 4 December 2025Partnership with Microsoft Advertising's Curate for Commerce to bring AI-powered precision marketing to brands. Leverages Proxima's commerce data spanning 73 million shoppers, 300 million purchases, and $30 billion in transaction volume to enable targeted advertising across Microsoft's advertising ecosystem including Bing, MSN, and Outlook. Frames as enabling brands to achieve targeting sophistication comparable to walled gardens while maintaining privacy and control on the open web.
• The Trade DeskcoreTechnology or IntegrationProxima audience segments are available in The Trade Desk's 3rd party data marketplace. Traders can activate deterministic DTC segments (Consumer > DTC Shoppers > 90 Day Recency Shopper, Consumer > All Shoppers > High AOV Shopper, etc.) directly in their programmatic campaigns.
• Yahoo DSPcoreTechnology or IntegrationProxima audience segments available in Yahoo DSP for programmatic activation. Enables advertisers to reach high-intent DTC shoppers with deterministic purchase data outside of walled gardens.
• Microsoft Curate for CommercecoreTechnology or IntegrationAI-powered precision marketing integration enabling brands to activate Proxima's commerce data across Microsoft advertising inventory for privacy-safe targeted advertising.
• Microsoft Curate for CommercecoreGTM or Marketing PartnerCollaboration focused on data privacy and targeted advertising, enabling marketers to gain enhanced precision through Proxima's deterministic commerce data.
• Truthset Data CollectiveminorStrategic or Co-development PartnerProxima joined Truthset Data Collective in May 2025, validating best-in-class data quality and accuracy through third-party verification.
• ShopifycoreTechnology or IntegrationNative integration allowing brands to connect their Shopify stores for data ingestion and customer persona generation. OAuth-based connection flow.
• Meta / FacebookcoreTechnology or IntegrationNative integration for ad account data access, audience activation, and pixel event enhancement. Supports Meta Conversions API integration.
• TikTokcoreTechnology or IntegrationIntegration for TikTok ad account data, enabling cross-platform audience intelligence and creative optimization.
• KlaviyocoreTechnology or IntegrationIntegration for email marketing data and audience sync. Allows activation of persona-based audiences and customer attributes in Klaviyo campaigns.
• GooglecoreTechnology or IntegrationIntegration for Google ad account data enabling cross-platform insights and audience analysis.

Scale indicators9 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Triple Whale: Direct-to-consumer ecommerce analytics and attribution platform serving the same Shopify-brand customer base with a similar PLG freemium motion and Meta/TikTok-first integrations.
• Northbeam: Marketing attribution and intelligence platform for DTC ecommerce brands, offering cross-channel performance visibility and creative-level insights overlapping Proxima's Conversion Intelligence offering.
• Motion: DTC-focused analytics platform with Meta and TikTok creative-attribution and analytics capabilities, competing head-to-head for the same paid-social team buyer.
• Glew: Ecommerce analytics and business-intelligence platform for Shopify and DTC brands, overlapping with Proxima on multi-channel reporting and customer insights.
• Polar Analytics: DTC and Shopify-native analytics platform providing multi-channel attribution, creative analytics, and audience insights for the same mid-market ecommerce customer.
• Rockerbox: Marketing measurement and attribution platform with paid-media intelligence for DTC and ecommerce brands, comparable in buyer (paid social teams) and analytics-first positioning.
• AdCreative.ai: AI-driven ad creative generation platform targeting ecommerce and performance marketers, directly overlapping with Proxima's Creative Engine capabilities.
• Madgicx: AI-powered Meta Ads optimization and creative-intelligence platform for DTC brands, overlapping with Proxima on AI Audiences and paid-social creative direction.
• Measured: Incrementality and media-mix attribution platform for DTC and ecommerce brands, comparable on cross-channel paid-media intelligence.

Broad incumbents

• LiveRamp: Large data-connectivity and identity-resolution platform offering commerce audiences and DSP activation at scale, competing with Proxima's data-marketplace segments but serving a broader enterprise set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proxima
• Xx.com/ProximaAI

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxima