FLATO Developments

Name

FLATO Developments

Legal name

FLATO Developments Inc.

Website

https://flatogroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

Keywords

• Residential homebuilding
• Master-planned communities
• Real estate development
• Commercial property leasing
• Home customization services

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Home Sales: One-time sale of new residential homes including townhomes, semi-detached, detached singles, and high-rise condominiums. Revenue is generated through the purchase price of completed or pre-construction homes.
2. Rental Property Income: Revenue from rental properties including Edgewood Suites (55+ adult lifestyle apartments) and The Cottages on Sturgeon Lake. Also includes Edgewood Greens rental units.
3. Commercial Real Estate: Development and leasing of retail and commercial space. The company has developed over a quarter of a million square feet of prime retail and commercial space.
4. Décor Centre Upgrades: Revenue from home upgrade selections including interior finishes, cabinetry, countertops, appliances, flooring, and structural modifications made through the FLATO Décor Centre during the home purchase process.
5. FlatoHome.com E-commerce: Online retail store selling home goods products including bedding, kitchenware and general home items. Related to the FLATO Club rewards program for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

FLATO Developments designs, builds, and sells new construction residential homes across southern Ontario, including townhomes, semi-detached homes, detached singles, and luxury high-rise condominiums within master-planned communities. The company also develops commercial real estate (over 250,000 sq ft), operates rental properties including 55+ adult lifestyle apartments (Edgewood Suites) and luxury cottage rentals (Cottages on Sturgeon Lake), and offers home customization through the FLATO Décor Centre and home goods through the FLATO HOME online store.

Product overview

FLATO Developments Inc. is a residential and commercial community developer offering a portfolio of products and services across southern Ontario. The core offering consists of master-planned residential communities featuring townhomes, semi-detached homes, and luxury single-family detached homes, complemented by commercial development, rental properties, and a rewards program. Key product brands include Greystone Village (Owen Sound), Edgewood Greens and Edgewood Suites (Dundalk), Beeton Village and GreenRidge (New Tecumseth), Canvas on the Rouge (Markham), and Grace and Grand (Kawartha Lakes). Supporting services include the FLATO HOME online retail store for home goods, the FLATO Décor Centre for home customization, the FLATO Club loyalty rewards program, a referral program offering décor dollars, and an annual scholarship program for students in construction trades, arts, and environment.

Differentiator

Problem solved

Functional benefit

Brands

• FlatoHome.com: Online home goods retail store offering a wide range of items from bedding to kitchenware
• FLATO Home
• FLATO Club
• FLATO Academy Theatre Lindsay

Products and services

• Residential Communities

Quantifiable outcome

• LEED Silver Certification achieved for Arthouse Condos in 2018

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, major and core.

• Fleming CollegeflagshipStrategic or Co-development Partner · 22 April 2022FLATO made a record $1.2 million donation to Fleming College - the largest single gift in the college's history. The donation supports the Frost Campus in Lindsay.
• Academy Theatre LindsayflagshipStrategic or Co-development Partner · 7 December 2021FLATO donated $1.375 million over 15 years to support the theatre's long-term growth and revitalization. The theatre was renamed FLATO Academy Theatre Lindsay. Funds support priority capital improvements and sustained annual programming.
• South East Grey Community Health CentreflagshipStrategic or Co-development Partner · 22 May 2020FLATO partnered with South East Grey Community Health Centre to fund a new 14,000-15,000 square foot healthcare clinic in Dundalk. The clinic will provide primary care, mental health, social and home care services to residents of Grey and Bruce Counties.
• Markdale HospitalmajorStrategic or Co-development PartnerFLATO donated $500,000 to Markdale Hospital over 10 years ($50,000 annual installments). The company holds naming rights to the hospital lobby. Funds support equipment including cardiac monitors and defibrillators.
• Stevenson Memorial HospitalmajorStrategic or Co-development PartnerFLATO pledged $50,000 towards the Transforming Stevenson Campaign for Stevenson Memorial Hospital in Alliston, supporting the hospital's redevelopment project.
• City of MarkhamflagshipStrategic or Co-development PartnerFLATO holds naming rights to the Flato Markham Theatre, with an extended agreement of 20 years totaling $2.3 million. The company supports Markham Stouffville Hospital and local arts initiatives.
• Markham ThundercoreGTM or Marketing PartnerFLATO served as Title Sponsor for the Markham Thunder 2018-2019 hockey season, providing season passes for girls hockey associations in Aurora, Brampton and Mississauga.
• Markham Stouffville HospitalmajorStrategic or Co-development PartnerFLATO was lead sponsor for the Trek Everest campaign supporting surgical care at Markham Stouffville Hospital, including a new hybrid operating room.
• Ross Memorial HospitalcoreStrategic or Co-development PartnerFLATO donated $25,000 to support life-saving technology, patient care equipment and priority projects at Ross Memorial Hospital in Lindsay.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heathwood Homes: Ontario builder-developer of single-family homes, townhomes, and mid-rise condos in the GTA and surrounding markets. Directly comparable to FLATO's product line and buyer segments.
• Tribute Communities: GTA-focused mid-rise and master-planned community developer of condos, towns, and detached homes. Closely comparable to FLATO's condo and master-planned product in Markham and surrounding GTA sub-markets.
• Brookfield Residential: Large North American homebuilder with significant Ontario operations building single-family, townhome, and condo communities. Comparable to FLATO's for-sale product range and master-planned community model.
• Greenpark Group: GTA-focused homebuilder developing master-planned communities of singles, towns, and semis. Closely comparable to FLATO in for-sale product mix, buyer segment, and southern Ontario footprint.
• Fernbrook Homes: Ontario luxury and master-planned community builder active in the GTA and surrounding regions. Comparable to FLATO in product type (detached, towns, semis) and mid-to-upper price band.
• Mattamy Homes: Canada's largest privately owned homebuilder, building single-family, townhome, and condo products across the GTA and Ontario. Directly comparable to FLATO as a for-sale residential developer with similar product mix and Ontario footprint.
• Great Gulf Homes: GTA-focused homebuilder and condo developer with both for-sale and rental exposure. Comparable to FLATO's mix of freehold homes, master-planned communities, and rental operations in southern Ontario.
• Fieldgate Homes: GTA-based homebuilder of single-family, townhome, and condominium communities. Comparable to FLATO in for-sale residential product mix and southern Ontario geographic focus.
• Minto Group: Ottawa/GTA-based builder-developer of single-family homes, townhomes, and condos plus rental apartments. Comparable to FLATO in offering integrated for-sale and rental residential product in Ontario.

Broad incumbents

• Dream Unlimited: Diversified Canadian real-estate company with for-sale housing (Dream Hardwood Homes) plus land development and investment real estate. Comparable to FLATO on the for-sale residential side while operating as a much larger, publicly listed incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FlatoDev
• YouTubem.youtube.com/channel/UCJ6-nTGvdbweFeSpyB77ZVA
• Facebookfacebook.com/FlatoDev
• LinkedInlinkedin.com/company/flato-developments
• Instagraminstagram.com/flatodev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLATO Developments