Hygge

What Hygge does

Hygge (legal entity Hygge FZ-LLC) is a Dubai-headquartered digital health engagement startup founded in 2021. The company operates a two-product platform: Hygge Lite, a Digital Health & Vitality assessment tool that scores users across 80 data points covering clinical history, family history, occupational history, diet and nutrition, lifestyle, and mental well-being; and Hygge, a full gamified health engagement and people-science platform that layers HRM features (wellness programs, gamified challenges, rewards, surveys, document and leave management) on top of the same risk engine. Both products integrate with HRMS, EMRS/EPRMS, and wearable devices via APIs, and are delivered through a SaaS or PaaS model with white-label options.

Under the hood, the platform claims an evidence-based Clinical Health Engine built by a team with 150+ years of combined medical experience, using AES-256 encryption, column-level data masking, and UAE-hosted Microsoft Azure infrastructure, with GDPR and HIPAA compliance. AI is positioned as the predictive layer for health risk assessment and behavior-change targeting, though no proprietary model architecture or AI talent is disclosed.

Commercially, Hygge targets three primary verticals through an enterprise sales motion: corporates and SMEs (employee wellbeing and productivity), healthcare providers (administrative burden reduction and patient experience), and insurers including brokers, re-insurers, and TPAs (underwriting, policy pricing, and customer retention). Pricing is quote-based on annual contracts, with the company providing three named reference customers and operating with a 1-10 person team, no disclosed funding, and no revenue figures.

Name

Hygge

Legal name

Hygge FZ-LLC

Website

https://myhygge.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Hygge is a Dubai-based digital health engagement startup that offers an AI-powered health risk assessment and gamified wellness platform, serving corporates, healthcare providers, and insurers across the MENA and EMEA regions.

Ownership category

akta.pro rank

Product category

Digital Health Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLALADAD

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN)

Healthcare & Life Sciences/Telehealth Platforms/Employer-Sponsored Virtual Care Platforms

SECONDARYHLACAHAJ

Cost of Care, Spend Analytics & Financial Performance Management

Healthcare & Life Sciences/Digital Health & Health IT/Population Health Management & Value-Based Care Analytics

SECONDARYHLACAOAM

Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms

Healthcare & Life Sciences/Digital Health & Health IT/Clinical Trials & Research Informatics (eCOA/ePRO/EDC)

Keywords

• Digital health platform
• Health risk assessment
• Employee wellbeing software
• Gamified wellness engagement
• Corporate wellness solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based platform subscription model with annual or multi-year contracts. SaaS or PaaS deployment options available with white-label customization capabilities for enterprise clients.
2. Enterprise Licensing: B2B licensing model for organizations to deploy Hygge's health engagement platform. Customization and white-labeling options available for insurers, healthcare providers, and corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hygge develops an AI-powered digital health engagement platform that predicts and prevents non-communicable lifestyle diseases through health risk assessment and data analytics. The platform collects 80 data points across clinical history, family history, occupational history, diet & nutrition, lifestyle, and mental well-being, and combines predictive risk profiling with gamified wellness engagement, HRM features, and dashboards. It is offered as SaaS or PaaS with white-label options for corporates, healthcare providers, and insurers.

Product overview

Hygge offers a two-product portfolio: (1) Hygge Lite — a Digital Health & Vitality assessment platform for health risk assessment and analysis using 80 data points, and (2) Hygge — a Gamified Health Engagement platform that combines the features of Hygge Lite with additional HRM and digital health engagement capabilities. Hygge serves as the full-blown engagement platform with wellness programs, gamified challenges, rewards, and people management tools, while Hygge Lite focuses on the initial health risk assessment and analysis phase. Both platforms share the health risk assessment engine but serve different stages of the health engagement lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Hygge Lite: Digital Health & Vitality assessment platform for analyzing, predicting, and managing health risks and wellbeing of users. Features Clinical Health Engine, Co-Branding, Health Reports, Data visualization, Onboarding & Deployment, and Accessibility.
• Hygge

Products and services

• Hygge Gamified health engagement platform and people science solution designed to foster wellbeing, efficiency, and engagement within organizations. Combines health risk assessment with HR management capabilities including wellness programs, gamified challenges, rewards, wellbeing dashboard, document management, video conferencing, chat & video calls, company calendar, and surveys & reports. Integrates with wearable devices and health-tracking apps. Target users are enterprises (corporates, SMEs, healthcare providers, insurers) seeking measurable employee wellbeing outcomes.
• Hygge Lite Digital health and vitality assessment platform that analyzes, predicts, and manages health risks and wellbeing of users. Provides health risk assessment through 80 data points, campaign management, interactive dashboards, consolidated reports with Vitality Index, and integrates via APIs with HRMS and EMRS systems. Includes data visualization, onboarding & deployment, and access controls with AES-256 encryption. Target users are enterprises (corporates, SMEs, healthcare providers, insurers) seeking health risk profiling and analysis.

Quantifiable outcome

• 30% reduction in lifestyle disorder burden
• +14 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Virgin Pulse (Personify Health): Personify Health (formerly Virgin Pulse) is the largest pure-play corporate wellbeing and health engagement platform serving global employers and health plans. Highly comparable to Hygge in B2B employer wellness, health risk assessment, and engagement-driven outcomes, but at far greater scale and breadth.
• Castlight Health: Castlight Health provides a health navigation and engagement platform for employers and health plans, using analytics to drive care decisions and reduce cost. Comparable to Hygge in payer/employer focus and data-driven engagement approach, though more navigation-centric.
• Headspace for Work: Headspace Health offers an enterprise wellbeing and mental health platform used by employers and insurers worldwide. Comparable to Hygge in employer/insurer GTM and lifestyle/mental wellbeing positioning, though focused more narrowly on mental health.

Direct peers

• Limeade: Limeade is an employee experience and wellbeing platform combining well-being programs, engagement surveys, and analytics for mid-market and enterprise employers. Directly comparable to Hygge in targeting corporates with an integrated wellbeing + analytics + HRM stack, though Limeade is more US-centric.
• Thrive Global: Thrive Global delivers corporate wellbeing and performance programs combining behavior change content, micro-learning, and analytics to employers. Comparable to Hygge in corporate wellbeing, behavior-change engagement, and quantified productivity/retention outcomes.
• Wellable: Wellable provides a corporate wellness platform with health risk assessments, wellness programs, challenges, rewards, and analytics for employers of all sizes. Closely matches Hygge's two-product pattern (assessment + engagement) and B2B subscription model.
• Welltok: Welltok is a consumer activation and health optimization platform that uses analytics to drive health engagement for payers, providers, and employers. Comparable to Hygge in its predictive analytics approach, multi-stakeholder model (insurers/providers), and population health focus.
• Wellness Corporate Solutions: Wellness Corporate Solutions provides online health risk assessments, biometric screenings, and corporate wellness programs to employers and insurers. Direct overlap with Hygge's HRA-driven, insurer/corporate customer base.
• Yulife: YuLife is a group life insurer turned wellbeing platform that gamifies healthy living via an app-based engagement model for employer clients. Closely comparable to Hygge in gamified health engagement, insurer-as-distribution model, and quantifiable wellbeing outcomes.

Emerging players

• Spring Health: Spring Health is a mental health and wellbeing benefit platform for employers and payers, combining assessments, telehealth, and analytics. Comparable to Hygge in employer/insurer GTM and mental-wellbeing pillar, with more advanced clinical depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Xx.com/myhygge_io

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hygge