Jelba

Name

Jelba

Legal name

Jelba

Website

https://jelba.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Digital Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B digital marketing
• Search engine optimization
• Lead generation services
• B2B e-commerce development
• Content marketing agency

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Online Marketing Services: Full-service B2B digital marketing including SEO, SEA, content marketing, video marketing, email marketing, lead generation, conversion optimization, design, and development. Operates as an outsourced online marketing department for clients.
2. B2B E-commerce Development: Building and operating B2B webshops and websites using platforms like Magento, WooCommerce, and WordPress, including PIM system implementation and ERP integrations.
3. Results-Based Fee Structure: The company charges fees based on results achieved for clients, positioning itself as a partner rather than a traditional agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Jelba is a B2B-focused digital marketing agency that operates as an outsourced online marketing department for business clients, delivering SEO, SEA, content marketing, lead generation, video marketing, B2B e-commerce development, and conversion optimization services. It builds and manages B2B webshops on platforms such as Magento, WooCommerce, and Intershop, integrates PIM systems (Greedy Bean, Ez Base) and ERP, and deploys product configurators, dealer modules, and feed marketing tools to drive measurable B2B sales outcomes.

Product overview

Jelba is a B2B Online Specialist providing comprehensive digital marketing and e-commerce services to business-to-business companies. The offering consists of three integrated pillars: Digital Growth Strategy (strategic planning and assessment), B2B Website & Webshop Construction (technical implementation using Magento, WooCommerce, Intershop platforms), and the B2B Online Marketing Department (ongoing operations). Service modules include SEO, SEA/Remarketing, E-commerce, Lead Generation, Inbound Marketing, Conversion Optimization, Design, Data Driven Marketing, Video Marketing & Production, Enhanced Call Tracking, and Feed Marketing. Supporting technology products include B2B PIM Systems (Greedy Bean and Ez Base) for product data management, Online Quotation Modules for custom product configuration, Product Configurators, Dealer Modules, and Liquid Content for personalized experiences. The company operates on a results-based pricing model and serves clients in agricultural engineering, construction/installation, B2B retail/hospitality, manufacturing industry, process industry, and transport/logistics sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Online Marketing Department Full-service digital marketing team acting as an external marketing department for B2B clients, providing specialists in SEO, SEA, e-commerce, lead generation, conversion optimisation, design, email marketing, content marketing, and development.
• Digital Growth Strategy Strategic planning service that includes digital strategy development, online positioning, and comprehensive assessment to help B2B companies grow their online presence and sales.
• B2B Website & Webshop Construction Website and e-commerce platform development using technologies including B2B PIM systems, configuration tooling, and interactive designs, built on platforms such as Magento, WooCommerce, and Intershop.
• B2B SEO Search engine optimisation services focused on organic visibility in Google, featuring snippets, cornerstone content strategy, and technical SEO implementation for B2B companies.
• B2B SEA & Remarketing Search engine advertising via Google Ads with remarketing capabilities, TrueView video advertising on YouTube, and Google Display Network campaigns.
• B2B Lead Generation Lead generation services focused on placing products in front of potential buyers to persuade them to make contact, including lead nurturing and CRM integration.
• B2B E-commerce E-commerce services including B2B webshop development, dealer module implementation, customer-specific pricing, and online transaction optimisation.
• B2B Inbound Marketing Strategic marketing approach focused on attracting customers through relevant content and interactions rather than interruptive advertising.
• Conversion Optimization Analysis and optimisation of website user flows to improve conversion rates, including user data interpretation and application.
• B2B Design Website and webshop design services focused on user-friendliness and professional appearance that conveys quality.
• Data Driven Marketing Marketing strategy driven by customer data analysis rather than intuition, using first-party data from CRM systems and behavioural analytics.
• B2B Video Marketing & Production Video production and marketing services including product videos, expert videos, user cases, commercials, and trailers tailored for B2B platforms including YouTube.
• Enhanced Call Tracking Telephone lead measurement and tracking service to map all converting contact moments, both online and offline, to determine campaign and keyword effectiveness.
• Feed Marketing Automated product data transfer to platforms and comparison websites using tools like Channable, including Google Shopping, Bol.com, and Amazon integration.
• Distribution-Commerce Program Advanced B2B e-commerce approach supporting manufacturer-distributor sales networks with optimised SEO product information and lead generation to dealers.
• Fee Based on Results Results-based pricing structure where fees are tied to performance outcomes rather than hours worked, positioning Jelba as a cost-effective alternative to hiring an internal marketing FTE.

Quantifiable outcome

• Dormer Pramet: 21,000 optimized SEO product articles implemented
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Greedy BeancoreTechnology or IntegrationB2B PIM system provider. Greedy Bean is recommended by Jelba for manufacturers needing flexible, low-cost PIM solutions with unlimited language versions and standard integrations with EZ-base. Supports up to 100,000 products.
• EZ BasecoreTechnology or IntegrationB2B PIM system provider integrated with Greedy Bean and Perfion. Offers specialized solutions for manufacturers and wholesalers with direct ERP integrations.
• MagentocoreTechnology or IntegrationE-commerce platform partner. Jelba is specialist in Magento 1 and 2 for B2B e-commerce applications, building, integrating (ERP/PIM links), optimizing and operating large B2B webshops. Magento's open-source nature and B2B modules (customer segments, customer-specific pricing) align with Jelba's B2B focus.
• ChannablecoreTechnology or IntegrationFeed marketing tool used by Jelba for automated product data transfer to platforms like Google Shopping, Bol.com, and Amazon. Operates between client B2B webshops and sales platforms.
• YouTube (Google)coreTechnology or IntegrationVideo platform for B2B video marketing campaigns including TrueView ads, product videos, expert videos, and user cases.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Godfrey: B2B marketing agency serving industrial, manufacturing, and technology clients. Comparable to Jelba in vertical focus, integrated service offering, and emphasis on lead generation and demand creation for complex B2B sales.
• Pulp Strategy: B2B and B2C digital marketing agency delivering integrated services including SEO, content, and lead generation. Comparable to Jelba in full-service digital marketing delivery, though Pulp Strategy serves both B2B and B2C clients.
• Yesler: B2B marketing agency focused on technology and industrial accounts. Similar to Jelba's integrated B2B service model spanning strategy, content, demand generation, and ABM execution.
• Stein IAS: B2B creative and digital marketing agency part of the PMI Global network. Directly comparable as a B2B-specialist agency delivering creative campaigns, digital strategy, and content marketing for industrial and technology clients.
• The Marketing Practice: B2B marketing agency focused on B2B tech and industrial clients across Europe. Comparable to Jelba as a full-service B2B agency delivering demand generation, content, and ABM programs with multi-country European presence.
• Kineo (Kineo Group): UK-based B2B marketing agency specializing in learning, content, and digital marketing for enterprise B2B clients. Directly comparable to Jelba in offering outsourced B2B marketing services with deep vertical expertise and enterprise customer base.
• Velocity Partners: B2B marketing agency serving technology and industrial clients globally. Comparable to Jelba's B2B-only positioning, content-led approach, and emphasis on long-form, high-value B2B campaigns.

Broad incumbents

• gyro: Global B2B creative agency part of Dentsu. Broader and larger than Jelba but overlapping in B2B advertising, content, and digital marketing services for enterprise manufacturers and technology firms.
• Merkle B2B (formerly DWA): Global B2B marketing agency within dentsu's Merkle network, with German roots. Overlaps Jelba in B2B digital strategy, content, and e-commerce enablement but operates at significantly larger scale and geographic reach.

Others

• Channable: Feed marketing and PPC automation tool that Jelba uses as a core technology partner. Relevant as an ecosystem participant rather than a direct competitor; useful for understanding the technology stack Jelba's services are built on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jelba
• Facebookfacebook.com/jelbavoorgroei

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jelba