In2Event
In2Event is a Dutch cloud-based SaaS platform founded in 2014 that provides modular event management software covering artist advancing, supplier coordination, staff scheduling, guest hospitality, and on-site access control for music festivals, business events, sports events, and trade shows serving 200+ companies worldwide.
- Company typePrivate
- Founded2014
- HeadquartersGorinchem, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What In2Event does
In2Event is a Dutch cloud-based event management SaaS platform, headquartered in Gorinchem, Netherlands, and founded in 2014. The platform covers the full event lifecycle across four verticals: music festivals, business events, sport events, and exhibitions/trade shows. Its modular suite includes artist advancing and handling (riders, entourages, itineraries, performer check-in), supplier and production coordination via a self-service portal with OTP/passwordless authentication, staff and volunteer scheduling, and guest/hospitality management. Operational modules extend into live event execution with QR-coded wristbands, PDA scanners, turnstile integration, a Mission Control dashboard, and digital signature collection, supported by centralized communication, a drag-and-drop briefing system, API key management, and Intercom-powered help center.
The underlying technology stack is a cloud-hosted SaaS with encrypted storage, private cloud environments, and real-time synchronization across handheld scanners and check-in flows. The company operates a demo-led enterprise field-sales motion with quote-based pricing; no public pricing tiers are disclosed. Revenue is generated through recurring SaaS subscriptions, and the platform serves 200+ companies worldwide. Customer logos are concentrated in Dutch music festivals (Pukkelpop, Soenda, Paaspop, Loveland, Concert at Sea) and are diversifying into international sports events (HYROX, House of Sports). The company is GDPR-compliant, operates with a small team of 1-10 employees, and has not disclosed funding rounds, ownership, or financial results.
In2Event firmographics
Firmographics- Name
- In2Event
- Legal name
- In2event
- Website
- https://in2event.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In2Event is a Dutch cloud-based SaaS platform founded in 2014 that provides modular event management software covering artist advancing, supplier coordination, staff scheduling, guest hospitality, and on-site access control for music festivals, business events, sports events, and trade shows serving 200+ companies worldwide.
- Ownership category
- akta.pro rank
In2Event industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where In2Event is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
In2Event business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Cloud-based event management software delivered as subscription service with event organizers paying for platform access to manage their events. No specific pricing disclosed publicly - requires demo consultation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
In2Event product offering
Product offeringCore offering
In2Event provides a cloud-based, all-in-one event management SaaS platform that supports the entire organizational lifecycle of events, from artist advancing, production requests, and supplier coordination to staff scheduling, guest hospitality, accreditation, and on-site access control via QR-coded wristbands. It is sold as a subscription service to event organizers across music festivals, business events, sport events, and exhibitions/trade shows, and includes a no-account supplier portal with OTP authentication and integrations with wristband printers, PDA scanners, and turnstiles.
Product overview
In2Event is a unified event management software platform that offers a comprehensive suite of integrated modules for seamless event planning and execution. The platform is built around a core event management system complemented by specialized modules including Artist Advancing & Handling, Production & Suppliers management, Staff & Scheduling, and Guest & Hospitality. Additional capabilities include a Supplier Portal for external vendor submissions, a Showday module for on-site operations (wristband printing, scanning, check-in), and a Briefings system for participant communications. The platform also provides security features with access control and encrypted data storage, centralized communication tools, and API key management for developer integrations. The system supports multiple event industries including music & festivals, business events, sports events, and exhibitions & trade shows, serving over 200 companies worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- In2Event Platform Cloud-based SaaS platform that manages the complete event lifecycle for event organizers, including artist advancing, production coordination, staff scheduling, guest hospitality, accreditation, and on-site access control via QR-coded wristbands. It is sold as a subscription service to event organizers across music festivals, business events, sport events, and exhibitions/trade shows, with a no-account supplier portal, centralized communication hub, and integrations with wristband printers, PDA scanners, and turnstiles.
- Artist Advancing & Handling Module within the In2Event platform that manages artist information including line-ups, contacts, riders, itineraries, contracts, dressing rooms, and performer check-ins for music festivals and live events. It supports complete artist management with booking status tracking, performer management, contact handling, entourage/guest/crew addition, rider documents, accommodations, and itineraries with flights, transfers, and activities.
- Production & Suppliers Module that enables event organizers to send digital production requests to suppliers for crew lists, guest lists, accreditations, and accommodation needs, replacing traditional paperwork and email exchanges with digital fill-in sheets and the Supplier Portal.
- Staff & Scheduling Module for managing volunteer and staff scheduling including shift assignment, briefing distribution, and volunteer communication workflows, allowing volunteers to register availability and preferences which organizers can then assign manually.
- Guest & Hospitality Module for managing guest lists, hospitality requirements, accreditations, and guest communications for events, including personalized briefings with e-tickets, parking cards, and event-specific documents.
- Hardware (Printers & Scanners) Hardware devices including wristband printers, voucher printers, and PDA scanning devices offered by In2Event for on-site event operations and integration with the platform's access control and Mission Control dashboard functionality.
Companies that use In2Event
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
In2Event technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
In2Event partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
In2Event competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Public, large-scale event management and ticketing platform serving organizers of all sizes globally. Comparable to In2Event in serving event organizers but operates at vastly greater scale with a self-serve model and broader ticketing focus.
- Cvent: Enterprise event management platform acquired by Blackstone, dominating corporate meetings, conferences, and trade shows. Comparable to In2Event's business events and exhibition segments with deeper enterprise integrations and larger sales footprint.
Direct peers
- EventsAir: Event management software specialized in complex conferences, exhibitions, and corporate events with registration, housing, and on-site solutions. Comparable to In2Event in targeting enterprise event organizers needing integrated on-site operations.
- Planning Pod: Event management platform for conferences, meetings, and events with registration, payment, and attendee management. Comparable to In2Event in targeting event organizers across multiple verticals with SaaS workflow tools.
- Aventri: Event management software for corporate events, conferences, and trade shows with registration, venue sourcing, and on-site capabilities. Comparable to In2Event's business event and exhibition verticals with overlapping enterprise customer base.
- Whova: Event management platform offering registration, agenda, attendee networking, and mobile event apps across conferences and festivals. Comparable to In2Event in providing all-in-one event SaaS for organizers of medium-to-large events.
- EventMobi: Event apps and management platform serving conferences, trade shows, and corporate meetings with registration, check-in, and engagement tools. Comparable to In2Event's unified platform approach with strong mobile/app focus.
- RainFocus: Enterprise event platform focused on large-scale conferences, trade shows, and customer events with deep data and personalization capabilities. Comparable to In2Event's business events and exhibitions verticals at the high end of the market.
- Bizzabo: B2B event experience platform offering registration, agenda, networking, and analytics for in-person, hybrid, and virtual events. Closest direct competitor to In2Event in serving mid-to-large event organizers with a unified SaaS stack.
Emerging players
- Accelevents: All-in-one event management platform with registration, ticketing, virtual, and on-site check-in for in-person and hybrid events. Comparable to In2Event in offering a unified stack but with stronger virtual event emphasis and US market focus.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
In2Event social profiles
Digital presenceIn2Event compliance and trust
Trust signalCompliance1 record
In2Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
In2Event leadership team
Management profileNumber of profiles
In2Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In2Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In2Event
What does In2Event do?
In2Event provides a cloud-based, all-in-one event management SaaS platform that supports the entire organizational lifecycle of events, from artist advancing, production requests, and supplier coordination to staff scheduling, guest hospitality, accreditation, and on-site access control via QR-coded wristbands. It is sold as a subscription service to event organizers across music festivals, business events, sport events, and exhibitions/trade shows, and includes a no-account supplier portal with OTP authentication and integrations with wristband printers, PDA scanners, and turnstiles.
Is In2Event a public or private company?
In2Event is a private company. It is classified as unknown and is currently operating.
When was In2Event founded?
In2Event was founded in 2014. It employs 1 to 10 people.
Where is In2Event based?
In2Event is headquartered in Gorinchem, Netherlands, in the Europe region.
How does In2Event make money?
One revenue line is on record: saaS Subscription.
Who are In2Event's main competitors?
Broad incumbents on record are Eventbrite and Cvent. Direct peers are EventsAir, Planning Pod, Aventri, Whova, EventMobi, RainFocus and Bizzabo. Accelevents is listed as an emerging player.
Does In2Event have an API?
Yes. In2Event provides API key management functionality through its Account Settings section. Users can access 'API Keys' under the Settings menu to manage their API credentials. However, no further details about the API's endpoints, availability (public/partner/enterprise), type (REST, GraphQL, webhooks), authentication method, rate limits, versioning, or sandbox environment are specified in the provided source materials.
What industry is In2Event in?
In2Event's product category is Event Management Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 561920 and its SIC code is 7370.