What Maestrooo does

Maestrooo is a Paris-based design and development studio, founded in 2013, that builds premium Shopify themes, companion apps, and custom development services for e-commerce merchants. The company distributes five core themes — Prestige (minimalistic, for luxury brands), Impact (typography-oriented), Stretch (full-width with a Dynamic Grid system), Focal (bold grid for stylish brands), and Warehouse (large-catalog) — through the official Shopify Theme Store, reaching an installed base of more than 80,000 merchants. It also publishes the Wishlist Power app on the Shopify App Store, which visually integrates with its themes. The technical foundation, shared by newer themes (Impact, Stretch, and Prestige v7+), is built on Shopify Liquid, modern JavaScript ES modules, and a web components architecture that exposes theme infrastructure and JavaScript events for developer extensibility, optimized for Core Web Vitals and micro-data SEO.

The company's business model blends three revenue streams: one-time theme licenses sold through the Shopify Theme Store (with all licensing and refunds controlled by Shopify), recurring revenue from first-party apps such as Wishlist Power, and high-ticket custom development services billed at a minimum of 50,000 euros per project. Custom engagements include theme customization, migrations from Magento, Prestashop, Hybris, and Salesforce Commerce Cloud to Shopify Plus, systems integration (ERP, OMS, CRM, ESP, PIM, TMS), omnichannel implementation, and technical audits. Go-to-market combines self-serve marketplace discovery (Shopify Theme Store and App Store) with a direct sales motion for the services practice, supported by referrals to TaskHusky and Enhancify for smaller tasks.

Maestrooo operates as a privately held, founder-led boutique with 11–50 employees, an official Shopify Plus partnership, and no disclosed parent company, subsidiaries, funding rounds, or M&A activity. Customer concentration is low given the breadth of the theme installed base, though the lack of disclosed revenue, headcount trend, and recurring app economics limits external visibility into the company's actual growth trajectory.

Name

Maestrooo

Legal name

Maestrooo

Website

https://maestrooo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Maestrooo is a Paris-based Shopify Plus partner that designs premium Shopify themes (Prestige, Impact, Stretch, Focal, Warehouse), distributes companion apps such as Wishlist Power, and delivers custom Shopify development and migration services for SMB and enterprise merchants.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Theme Sales: Premium Shopify themes sold as one-time purchases through the Shopify Theme Store. Each license is valid for one store. Themes are distributed and licensed through Shopify's platform, with all purchasing and licensing controlled directly by Shopify.
2. Custom Development Services: Custom Shopify development services including theme customization, migrations (Magento, Prestashop, Hybris, Salesforce Commerce Cloud to Shopify Plus), systems integration (ERP, OMS, CRM, ESP, PIM, TMS), omnichannel implementation, email design/development, and technical audits. Minimum project budget of 50,000 euros.
3. App Sales: First-party apps distributed through the Shopify App Store, including Wishlist Power app which integrates visually with Maestrooo themes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Maestrooo designs and sells premium Shopify themes (Prestige, Impact, Stretch, Focal, Warehouse) and a companion Wishlist Power app through the Shopify Theme Store and App Store. The company also offers custom Shopify development services — including platform migrations (Magento, Prestashop, Hybris, Salesforce Commerce Cloud to Shopify Plus), systems integration (ERP, OMS, CRM, ESP, PIM, TMS), omnichannel implementation, and technical audits — with a minimum project budget of 50,000 euros. Themes are built on web components and JavaScript ES modules architecture for developer extensibility.

Product overview

Maestrooo is a Shopify Plus partner specializing in memorable e-commerce experiences. Their product portfolio consists of five premium Shopify themes (Prestige, Impact, Stretch, Focal, and Warehouse), one companion app (Wishlist Power), and custom Shopify development services. Prestige is their best-selling minimalistic theme for luxury brands, while Impact and Stretch represent newer themes with shared technical foundations using web components and JavaScript ES modules. Focal serves stylish brands with bold grid designs, and Warehouse targets large-catalog stores. The company also offers custom development services with a minimum 50,000 EUR budget for migrations, systems integration, and specialized customizations.

Differentiator

Problem solved

Functional benefit

Brands

• Prestige: Minimalistic theme for luxury brands - best-selling theme with clean and modern look
• Impact
• Stretch
• Focal
• Warehouse
• Wishlist Power

Products and services

• Prestige Theme Maestrooo's best-selling premium Shopify theme featuring a minimalistic, clean, and modern design with emphasis on imagery. Suitable for small, medium, and large catalogs, particularly recommended for luxury brands.
• Impact Theme A colorful, typography-oriented Shopify theme designed for impactful brands. Features comparison table capability and heading highlight effects with various visual styles.
• Stretch Theme A full-width oriented Shopify theme featuring a Dynamic Grid system with 16-column desktop layout and 8-column mobile layout, heading highlight effects, and product card highlighting capabilities.
• Focal Theme A bold grid-style Shopify theme designed for stylish brands. Features presets including Sapphire, Quartz, Ivory, and supports custom badges and color swatches.
• Warehouse Theme A large-catalog Shopify theme optimized for ambitious brands with extensive product inventories. Features stock countdown bar, quick buy functionality, and collection filtering.
• Wishlist Power App

Quantifiable outcome

• 80,000+ merchants trust Maestrooo themes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shopify PluscoreChannel Partner/ Reseller/ DistributorOfficial Shopify Plus partner. Maestrooo themes are distributed through the Shopify ecosystem and specifically recommended/partnered with Shopify Plus for enterprise merchants. Their custom development services include migration to Shopify Plus and omnichannel implementation.
• TaskHuskyminorImplementation/ SI/ Consulting PartnerRecommended third-party development service for merchants needing customizations beyond Maestrooo's support scope. Marketed as an affordable option for small tasks. Maestrooo receives referral fees from TaskHusky.
• EnhancifyminorImplementation/ SI/ Consulting PartnerRecommended Shopify Expert partner for custom development work. Described as experienced with many years of experience, ideal for small to medium tasks.
• Shopify Experts DirectoryminorChannel Partner/ Reseller/ DistributorMaestrooo directs merchants to the official Shopify Experts directory for finding developers for customization work outside their support scope.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eastside Co: Shopify Plus agency and theme developer offering custom development, migrations, and theme products, competing with Maestrooo for enterprise Shopify Plus engagements.
• Pixel Union: Long-standing Shopify theme and app developer with a broad premium theme portfolio distributed via the Shopify Theme Store, comparable to Maestrooo's five-theme lineup and SMB merchant focus.
• Archetype Themes: Shopify theme studio selling design-forward premium themes through the Shopify Theme Store, serving a similar luxury and lifestyle merchant segment as Maestrooo's Prestige theme.
• Clean Canvas: Shopify theme developer offering premium themes with a similar emphasis on performance, customization, and design quality, competing head-to-head with Maestrooo's portfolio.
• Out of the Sandbox: Premium Shopify theme developer selling multiple high-end themes through the Shopify Theme Store, directly competing with Maestrooo's Prestige, Impact, and other premium themes for the same merchant install base.
• Fluorescent Design: Shopify Plus partner and theme developer providing premium themes and custom development services, overlapping with Maestrooo on both the marketplace theme business and enterprise Shopify Plus work.
• The4: Premium Shopify theme studio with a multi-theme portfolio targeting distinct merchant segments, directly comparable to Maestrooo's segmented theme strategy.

Broad incumbents

• Shopify: Owner of the Shopify Theme Store and App Store through which Maestrooo distributes its products; the platform itself defines the marketplace dynamics, commission economics, and partner program that Maestrooo's business depends on.

Regional players

• We Make Websites: UK-based Shopify Plus agency offering custom theme builds and migrations for enterprise merchants, comparable to Maestrooo's custom development services but focused primarily on the UK market.

Emerging players

• Swell: Shopify subscription/retention app and theme ecosystem player; less direct overlap on themes but adjacent in the Shopify merchant tooling ecosystem where Maestrooo also sells the Wishlist Power app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maestrooo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maestrooo