What The4™ does

The4™, legally Gravio LLC, is a premium Shopify theme provider founded in 2017 and operated from a Denver, Colorado registered office with primary engineering and customer support in Hanoi/Thái Nguyên, Vietnam. The company designs, develops, and sells multipurpose Shopify themes built natively for Shopify OS 2.0 and OS 3.0, using Liquid templating, JSON templates, and section-based architecture compliant with the Shopify Theme Store. Its portfolio includes Kalles (the flagship, trusted by 24,000+ merchants), Gecko 6.0, Ecomus, Unsen, Vetro, Elessi 3, and newer launches Evon, Planti, Nuxio, and Athora. Beyond themes, The4 has built a portfolio of proprietary Shopify apps: EComposer (page builder), EcomRise (upsell/bundles), Fontify (font management), Stockify (preorder), Gravio (AI chatbot), and Lumise (POD product designer).

The4 operates a hybrid go-to-market: product-led self-serve distribution via the Shopify Theme Store and ThemeForest (Envato) marketplace channels, combined with a quote-based professional services line covering Shopify Web Design, Theme Customization, Store Setup, App Customization, Speed Optimization, and Support & Maintenance. Theme licenses are one-time purchases priced $79-$340; apps use freemium and recurring subscription pricing; services are custom-quoted in tiers up to $20,000+. The company has reached 40,000+ active customers worldwide and holds Power Elite Author Level 13 status on ThemeForest (2023) with 5.0/5 author ratings across 4,000+ reviews and 4.9/5 on Trustpilot (553+ reviews). It is founder-led by CEO Henry Pham and CTO Nathan Nguyen, bootstrapped with no disclosed external funding, and serves a global long tail of SMB through enterprise Shopify merchants, with named enterprise references including UGREEN, Pasta Evangelists, Starboard, and Blomdahl Medical Beauty Australia.

Name

The4™

Legal name

Gravio LLC

Website

https://the4.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

The4™ (Gravio LLC) is a bootstrapped, Vietnam-developed premium Shopify theme provider serving 40,000+ global merchants with multipurpose themes, a proprietary app portfolio, and custom professional services, distributed via Shopify Theme Store, ThemeForest, and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Thái Nguyên

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Theme Sales (One-time License): One-time purchase of premium Shopify themes with lifetime license. Prices range from $79-$340 depending on theme complexity and features. Includes 6 months of support.
2. Professional Services: Shopify web design, theme customization, store setup, speed optimization, app customization, and support/maintenance services. Priced via custom quotes based on project complexity.
3. Shopify Apps: Proprietary apps including EComposer (page builder), EcomRise (upsell/bundles), Fontify (font management), Gravio (AI chatbot). Some with free plans and premium tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The4 designs, develops, and sells premium multipurpose Shopify themes (including Kalles, Gecko 6.0, Ecomus, Unsen, Vetro, Elessi 3) available as one-time perpetual licenses, alongside proprietary Shopify apps (EComposer page builder, EcomRise upsell/bundles, Fontify, Stockify, Gravio AI chatbot, Lumise POD) sold on subscription tiers. The company also delivers professional services including Shopify web design, theme customization, store setup, app customization, speed optimization, and ongoing support for merchants needing bespoke implementation.

Product overview

The4 is a premium Shopify theme provider offering a comprehensive e-commerce solution portfolio. The core offering consists of multipurpose Shopify themes including Kalles (best-selling, 24k+ merchants), Gecko 6.0, Ecomus (OS 3.0), Unsen, Vetro (debut on Shopify Theme Store), and Elessi 3. These themes are available as premium one-time purchases and are complemented by proprietary Shopify apps including EComposer (landing page builder), EcomRise (upsell/bundles), Fontify (font management), Gravio (AI chatbot/live chat), Stockify (preorder), and Lumise (print-on-demand designer). The company also provides professional services spanning Shopify Web Design, Theme Customization, Store Setup, App Customization, Speed & Performance Optimization, and ongoing Support & Maintenance. The theme-as-platform model enables merchants to build stores with built-in features, reducing dependency on external apps.

Differentiator

Problem solved

Functional benefit

Brands

• EComposer: Easy and fast page builder for Shopify stores, build any page type or section that is stunning and highly convert. Free plan available.
• EcomRise
• Fontify
• Stockify Pre-order
• Gravio
• Lumise - POD Product Designer

Products and services

• Kalles Clean, versatile, responsive Shopify theme with RTL support; all-time best-selling theme by The4 trusted by over 24,000+ global merchants across niches.
• Gecko 6.0 One of the most powerful and highly-rated Shopify themes by The4; responsive design trusted by thousands of merchants with RTL support.
• Ecomus - Ultimate Shopify OS 3.0 Ultimate Shopify OS 2.0/3.0 theme; next-generation solution blending cutting-edge performance with modern e-commerce brand design.
• Unsen Multipurpose, high-performance Shopify Theme OS 2.0; fusion of minimalist elegance with powerful features.
• Vetro Faster, smarter Shopify 2.0 theme for higher conversions; debut premium theme on the official Shopify Theme Store with 36+ pre-designed sections.
• Elessi 3 Professional and highly-rated responsive fashion Shopify theme from The4.
• Athora Premium beauty-focused Shopify theme from The4 delivering cinematic UX for elite conversions.
• Evon Sleek, activewear-ready Shopify theme priced at $340 USD, crafted for conversion-focused activewear and lifestyle merchants.
• Planti Sleek, activewear-ready Shopify theme priced at $340 USD, crafted for conversion-focused merchants.
• Nuxio Sleek, activewear-ready Shopify theme priced at $340 USD, crafted for conversion-focused merchants.
• EComposer Landing Page Builder Easy and fast page builder app for Shopify; build any page type or section that is stunning and highly converting; free plan plus premium subscription tier.
• EcomRise Upsell & Bundles Boost sales with product bundles, upsell and cross-sell, buy X get Y, volume discounts; free plan available.
• EcomRise Post Purchase Upsell Drive bigger AOV by offering post-purchase upsell, resell, and thank-you-page offers.
• Fontify Font management app for Shopify; apply Google Fonts or custom fonts visually without coding; free plan available.
• Stockify Pre-order Preorder, presale, and backorder management for coming-soon or out-of-stock products.
• Gravio: AI Chatbot & Live Chat AI-powered multilingual chatbot and live chat for customer support automation; delivers instant responses and reduces support costs.
• Lumise POD Product Designer Powerful product customizer for print-on-demand; lets customers design their own items in minutes; subscription from $14.89/month with 15-day free trial.
• Shopify Web Design Service Expert Shopify web design services for website makeovers; top experts to improve store look and experience; includes UI/UX design, responsive layouts, and third-party app integration.
• Shopify Theme Customization Service Personalized theme customization for captivating and high-converting storefronts; includes theme upgrades, bringing design visions to reality, and responsive design for all devices.
• Shopify Store Setup Service Complete store launch setup; handles everything from setup to maintenance; includes theme selection, inventory management, SEO optimization, and payment gateway setup.
• Shopify App Customization Service Custom Shopify app development and integration; transforms concepts into feature-rich apps; seamless third-party integration support.
• Shopify Speed & Performance Optimization Service Lightning-fast loading optimization for superior user experience; includes website speed analysis, Google PSI audit, image optimization, CDN implementation, and lazy loading.
• Shopify Support & Maintenance Service Reliable support and maintenance for smooth, secure Shopify store operation.

Quantifiable outcome

• Trusted by 40,000+ active customers worldwide
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• EComposercoreTechnology or IntegrationEComposer is a next-generation page builder for Shopify stores. The4 offers exclusive 6-month free standard plan for The4 theme purchasers. Mutual partnership where The4 promotes EComposer and receives preferential upgrade offers for customers.
• ShopifyflagshipStrategic or Co-development PartnerShopify is the primary platform provider. The4 is a featured theme developer on Shopify Theme Store with Vetro and other premium themes. Exclusive offers available for new Shopify merchants (93-day trial for $1).
• Envato/ThemeForestflagshipChannel Partner/ Reseller/ DistributorPower Elite Author status on ThemeForest. The4 distributes premium themes through ThemeForest marketplace with exclusive offers and download access.
• AVADA Marketing AutomationminorGTM or Marketing PartnerMarketing automation partner offering email, SMS, WhatsApp, web push channels. Exclusive 20% discount for first 2 months for all paid plans.
• GrowaveminorGTM or Marketing PartnerAll-in-one marketing platform for reviews, wishlists, loyalty, referrals, social login, UGC. Extended 30-day free trial available.
• RyviuminorGTM or Marketing PartnerProduct reviews and Q&A app for AliExpress, Amazon, Etsy reviews integration.
• FlashSearchminorGTM or Marketing PartnerProduct search optimization app with 20% discount on all paid plans.
• SearchPieminorGTM or Marketing PartnerSEO booster and speed optimization app with 20% off on all plans.
• UpPromoteminorGTM or Marketing PartnerAffiliate/referral marketing app with 20% discount for The4 merchants.
• BON LoyaltyminorGTM or Marketing PartnerLoyalty, rewards, and referral program with extended 30-day trial.
• SEOAntminorGTM or Marketing PartnerAI SEO optimizer with 30% discount on all plans for first month.
• Fordear (PDF Invoice Generator)minorGTM or Marketing PartnerPDF invoice generator with tax compliance, 30% discount on all paid packages.
• Notify Me!minorGTM or Marketing PartnerStock alert and preorder app with 60% discount for first month.
• TrackingMoreminorGTM or Marketing PartnerShipment tracking solution with 1300+ carriers, 20% off first three months.
• Air ReviewsminorGTM or Marketing PartnerReview collection and display app with 30% off first 3 months.
• Koala InspectorminorGTM or Marketing PartnerCompetitor spying Chrome extension with 20% off all paid plans.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Shogun: Shopify-focused landing page builder and A/B testing tool. Adjacent competitor to EComposer with overlapping merchant use cases around custom page design and conversion optimization.
• PageFly: Leading Shopify page builder app with a freemium SaaS model, conceptually adjacent to The4's EComposer product. Comparable in targeting merchants who want drag-and-drop customization without coding.
• GemPages: Shopify page builder app with theme-compatible templates and a freemium model. Comparable to The4's EComposer in feature scope and merchant positioning, particularly for SMB Shopify merchants.
• Debutify: Shopify theme provider offering free and premium themes plus an add-on apps suite. Overlaps with The4 on conversion-optimized themes targeted at new and growing Shopify merchants, though typically at lower price points.

Direct peers

• Pixel Union: Established Shopify theme and app developer with a portfolio of premium themes and merchant tools. Direct competitor in both the theme marketplace and the broader Shopify apps ecosystem that The4 targets.
• Out of the Sandbox: Premium Shopify theme developer specializing in high-conversion themes for fashion, jewelry, and lifestyle brands. Direct competitor in the same premium theme category with overlapping target merchants and similar one-time license pricing model.
• Flavor Theme: Shopify theme developer with a portfolio of premium, design-led themes targeting fashion and lifestyle merchants. Comparable product offering and go-to-market via ThemeForest-style marketplace distribution.
• Maestrooo: Shopify theme developer known for the popular Impact theme and Sectionstore product. Competes in the same premium theme category and serves a similar merchant base with conversion-optimized design.
• Archetype Themes: Premium Shopify theme studio focused on high-converting, design-forward themes for direct-to-consumer brands. Closely comparable in positioning (premium design + conversion optimization) and target merchant profile.
• Boost Commerce (Booster Theme): Developer of premium Shopify themes (Booster Theme) plus a suite of conversion apps. Directly comparable as a combined theme-plus-app Shopify ecosystem player with overlapping merchant base and feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/The4_Studio
• LinkedInlinkedin.com/company/the4shopifythemes

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The4™