Betasi
Betasi Sp. z o.o. is a Nowy Sącz-based Polish software company developing an integrated Hotel Management Suite (PremiumHotel HMS) with SPA, medical, gastronomy, and revenue management modules, serving nearly 300 hotel and resort properties across Poland.
- Company typePrivate
- Founded2000
- HeadquartersNowy Sacz, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Betasi does
Betasi Sp. z o.o. is a private Polish software company headquartered in Nowy Sącz that develops a Hotel Management Suite (HMS) for hotels, resorts, SPA & wellness, medical SPA, and multi-property hospitality groups operating primarily in Poland. The company's flagship product, PremiumHotel, is an integrated property management platform that unifies reservations, front-desk operations, housekeeping, gastronomy and inventory, conference/MICE management, revenue management, CRM, and — distinctively for the Polish market — medical SPA and electronic medical documentation (EDM) modules aligned to Polish e-health and NFZ settlement requirements. The platform is offered in both on-premise deployments (built on Microsoft SQL Server) and cloud deployments (Microsoft Azure and Google Cloud), with a documented REST OpenAPI for external integrations including channel managers, payment terminals, hotel locks, BMS, pool gates, and EV chargers, plus native compliance with Poland's mandatory KSeF e-Invoice System. Companion products include PremiumStay (guest-facing application and online booking engine), PremiumGo (mobile application for hotel staff and managers), and PremiumAnalytics (cloud-based analytics module exposing operational, financial, and POS data via REST API endpoints).
Betasi operates a subscription-based licensing model with annual or multi-year contracts, complemented by professional implementation and configuration services, 24/7/365 technical support, and training packages. Pricing is quote-based and varies with property size (number of rooms), module selection, and deployment model — annual costs typically range from a few thousand PLN for smaller hotels to several tens of thousands of PLN for large multi-property installations. The company distributes exclusively through direct enterprise field sales, leveraging free consultations, personalized product demonstrations, and event-driven demand generation including official partnership with Perfect SPA Awards 2024, alliance with the Polskie Hotele Niezależne (PHN) foundation for independent Polish hotels, and integration partnerships such as TrustMate for guest review management.
Betasi serves nearly 300 hotel and resort properties across Poland, with notable anchor accounts including Platan Hotels & Resorts (Aries Hotels), Górskie Resorty (operating Forest Park Resort & Spa, Crystal Mountain, Green Mountain, Five Seasons, Elements Hotel & Spa, Platinum Mountain, and Lineamare), Grand Lubicz Uzdrowisko Ustka (Grand Lubicz, Hotel Lubicz Wellness & SPA, The Sun by Lubicz), Hotel AQUARIUS SPA, Heron Live Hotel, Hamilton Conference Hotel Spa & Wellness, and Hotel Bania Thermal & Ski. The company employs between 11 and 50 staff and was recognized in Forbes Diamonds in both 2023 and 2026 — awards based on financial performance, asset value, and payment reliability — and in January 2026 announced a partnership with Spire Capital Partners supporting continued growth. Geographic operations are concentrated in Poland, with an English-language website (betasi.com) maintained for international markets.
Betasi firmographics
Firmographics- Name
- Betasi
- Legal name
- Betasi Sp. z o.o.
- Website
- https://betasi.pl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betasi Sp. z o.o. is a Nowy Sącz-based Polish software company developing an integrated Hotel Management Suite (PremiumHotel HMS) with SPA, medical, gastronomy, and revenue management modules, serving nearly 300 hotel and resort properties across Poland.
- Ownership category
- akta.pro rank
Betasi industry classification
Industry- Product category
- Hotel Management Software (PMS / HMS)
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industry
- Business Intelligence, Reporting & Data Platforms (THALACAL)
Keywords
Where Betasi is headquartered
LocationHeadquarters
- HQ city
- Nowy Sacz
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Betasi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licenses and Subscriptions: Betasi generates primary revenue from licensing its hotel management software (PremiumHotel, PremiumStay, PremiumGo). The software is offered in both on-premise and cloud deployment models. Licensing is typically annual or multi-year, with the company providing free updates to all customers as part of ongoing maintenance.
- Implementation and Deployment Services: Professional implementation services accompany software deployment, including system configuration, data migration, and integration with existing hotel infrastructure (door locks, payment terminals, BMS systems).
- Technical Support and Servicing: Continuous technical support is provided (24/7/365), with service packages that can be defined individually in licensing contracts. The support team handles issue resolution, system updates, and ongoing optimization.
- Training Services: Training packages are included with license purchases, covering basic system operation and advanced feature onboarding for hotel staff.
- Open API Access and Integration Services: REST API access is provided to technology partners and integrators for connecting external systems (BI, revenue management, payment processors) with Betasi products. Full documentation is released upon integration request and IP authorization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tailored pricing based on property size and selected modules |
| Subscription | Multi-year contract | Implementation, training, and support services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Betasi product offering
Product offeringCore offering
Betasi develops and licenses an integrated Hotel Management Suite (HMS) for hotels, resorts, SPA & Wellness facilities, medical SPA and sanatoria, and conference/MICE properties. Its core product, PremiumHotel (PMS/HMS), unifies reservations, reception, housekeeping, gastronomy, SPA treatment scheduling, medical/EDM documentation, conferences, revenue management, CRM, and POS into a single database, complemented by a guest mobile app (PremiumStay), staff mobile app (PremiumGo), and a cloud analytics API (PremiumAnalytics). Software is delivered on-premise (Microsoft SQL Server) or in the cloud (Microsoft Azure, Google Cloud), with native KSeF e-invoicing, RODO data protection, and USALI-compliant financial reporting tailored to the Polish regulatory environment.
Product overview
Betasi offers a Hotel Management Suite (HMS) platform consisting of a modular, integrated software ecosystem for hotels, resorts, and SPA&Wellness facilities. The core product is PremiumHotel (PMS/HMS), complemented by PremiumStay (guest app and booking engine), PremiumGo (staff mobile app), and PremiumAnalytics (cloud data API). The platform includes 17+ functional modules covering reservations and reception, gastronomy and inventory, housekeeping, SPA and treatment scheduling, medical services, MICE/conferences, revenue management, CRM/marketing, pool/fitness access, rentals, staff management, POS terminals, KDS kitchen displays, interactive kiosks, and hotel TV. All modules operate within a single integrated database environment.
Differentiator
Problem solved
Functional benefit
Brands
- PremiumHotel: Main hotel management system (HMS/PMS) - the core operating system for hotels, managing reservations, reception, housekeeping, gastronomy, SPA, conferences, and more.
- PremiumStay
- PremiumGo
- PremiumAnalytics
- Betasi Open API
Products and services
- PremiumHotel Core Hotel Management Suite (HMS/PMS) for hotels, resorts, spa & wellness, medical SPA, and conference properties. Covers reservations, reception, housekeeping, SPA treatment scheduling, medical/EDM, gastronomy, POS, revenue management, MICE, CRM, and staff management within a single integrated database. Available on-premise (Microsoft SQL Server) or cloud (Azure, Google Cloud).
- PremiumStay Guest mobile application and online booking engine (silnik rezerwacji online) that enables hotel guests to make reservations and self-check-in, view their stay, and access hotel services directly.
- PremiumGo Mobile application for hotel managers and staff enabling mobile operations management and on-the-go task execution integrated with the HMS.
- PremiumAnalytics (Open API) Cloud-based analytics REST API providing access to operational, sales, and financial data from PremiumHotel for external BI tools, revenue management systems, and business automation. Exposes endpoints for reservations, POS transactions, treatments, inventory, billing, rooms, meals, guest activity, and labor tracking.
Quantifiable outcome
- Nearly 300 hotel and resort properties use Betasi HMS solutions.
- +2 more outcomes
Companies that use Betasi
Customer profileNamed customers39 records
Segments5 records
Ideal customer profiles4 records
Betasi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature10 records
Betasi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Fundacja Polskie Hotele Niezależne (PHN)minorBetasi became a partner of the Polskie Hotele Niezależne (PHN) foundation, which supports independent Polish hotels. The partnership provides PHN member hotels with access to Betasi's HMS solutions and demonstrates Betasi's commitment to the Polish independent hotel community.
- Perfect SPA Awards 2024minorBetasi served as an official partner of the Perfect SPA Awards 2024 competition, an industry award recognizing excellence in the SPA and wellness hotel sector. This partnership serves as a brand visibility and GTM channel within the Polish hospitality industry.
- Microsoft AzurecoreBetasi leverages Microsoft Azure cloud infrastructure for its cloud-deployed HMS solutions, providing scalable, secure hosting for hotel clients choosing the cloud deployment option.
- Google CloudcoreBetasi leverages Google Cloud platform for cloud-deployed HMS solutions, offering hotel clients an alternative cloud infrastructure option alongside Microsoft Azure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Betasi competitors and assessment
Company assessmentRegional players
- Asseco Poland: Asseco is a major Polish IT group with vertical software solutions including hospitality and ERP offerings. As a domestic large-scale software provider, it represents a plausible enterprise-scale competitor or acquirer for Betasi within the Polish market.
- Guestline: Guestline provides cloud PMS and distribution solutions primarily for hotels in the UK and Ireland. While geographically focused on the British Isles, its feature set (PMS, booking engine, channel manager) is functionally comparable to Betasi's offering for mid-market hotel groups.
Broad incumbents
- Shiji Group: Shiji Group offers enterprise hospitality platforms including PMS, POS, and guest experience solutions globally. As a broad incumbent in hotel tech, it overlaps with Betasi's HMS scope and represents a scaled competitor entering European mid-market segments.
- Oracle OPERA Cloud (Shiji): Oracle OPERA Cloud, now part of Shiji, is the dominant enterprise hospitality PMS used by global hotel chains. While unlikely to compete for Betasi's niche Polish medical SPA clients, it represents the broad incumbent against which Betasi must defend larger Polish hotel groups.
- Protel (Infor): Protel, now under Infor, is an established on-premise and cloud PMS vendor with a strong European footprint including Central Europe. It competes with Betasi for mid-market hotels and represents a regional incumbent with similar deployment flexibility.
Direct peers
- Clock Software: Clock Software is a UK-based PMS vendor with multi-property and spa module functionality for hotels and resorts. Its spa and multi-department integrated platform closely parallels Betasi's HMS scope for resort and wellness properties.
- Mews: Mews is a cloud-native hospitality PMS that targets hotels, hostels, and serviced apartments with an integrated guest experience platform. It competes directly with Betasi in the broader hotel management software category and represents the most likely cloud-first challenger in Poland and Central Europe.
- Hotelogix: Hotelogix offers a cloud-based PMS with multi-property capabilities for hotels, resorts, and chains. Like Betasi, it focuses on independent and mid-market properties and supports multi-property group management, making it a direct functional comparator.
- Stayntouch: Stayntouch delivers a cloud PMS with mobile-first design and API extensibility for hotels and resorts. It targets the same mid-to-large hotel segment Betasi serves, with comparable emphasis on integrations and operational mobility.
- Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite (PMS, booking engine, channel manager) for independent hotels and groups. Its breadth of integrated modules and mid-market focus closely mirror Betasi's PremiumHotel value proposition for independent Polish hotels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Betasi social profiles
Digital presenceBetasi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betasi leadership team
Management profileNumber of profiles
Profiles1 record
Betasi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betasi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betasi
What does Betasi do?
Betasi develops and licenses an integrated Hotel Management Suite (HMS) for hotels, resorts, SPA & Wellness facilities, medical SPA and sanatoria, and conference/MICE properties. Its core product, PremiumHotel (PMS/HMS), unifies reservations, reception, housekeeping, gastronomy, SPA treatment scheduling, medical/EDM documentation, conferences, revenue management, CRM, and POS into a single database, complemented by a guest mobile app (PremiumStay), staff mobile app (PremiumGo), and a cloud analytics API (PremiumAnalytics). Software is delivered on-premise (Microsoft SQL Server) or in the cloud (Microsoft Azure, Google Cloud), with native KSeF e-invoicing, RODO data protection, and USALI-compliant financial reporting tailored to the Polish regulatory environment.
Is Betasi a public or private company?
Betasi is a private company. It is classified as unknown and is currently operating.
When was Betasi founded?
Betasi was founded in 2000. It employs 11 to 50 people.
Where is Betasi based?
Betasi is headquartered in Nowy Sacz, Poland, in the Europe region.
How does Betasi make money?
Five revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are implementation and Deployment Services, technical Support and Servicing, training Services and open API Access and Integration Services.
Who are Betasi's main competitors?
Regional players on record are Asseco Poland and Guestline. Broad incumbents are Shiji Group, Oracle OPERA Cloud (Shiji) and Protel (Infor). Direct peers are Clock Software, Mews, Hotelogix, Stayntouch and Cloudbeds.
Does Betasi have an API?
Yes. Betasi Open API is a REST API that enables communication between Betasi products (PremiumHotel, PremiumStay, PremiumAnalytics) and external systems. It provides standardized, documented endpoints for data exchange including reservations, POS transactions, treatments, inventory, billing, room management, meals, guest activity, work records, and agenda data. Documentation is available via Swagger UI, and access requires submitting an integration request form with IP authorization. Developer documentation is at betasi.pl/open-api-betasi.
What industry is Betasi in?
Betasi's product category is Hotel Management Software (PMS / HMS). Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THALACAL, Business Intelligence, Reporting & Data Platforms. Its NAICS code is 5132 and its SIC code is 7372.