What Hijinx does

Hijinx (legal entity Creative Media Development Inc.) is an independent, Portland, Oregon-based creative advertising and marketing agency offering integrated services across five capability areas: Strategy, Creative, Production, Branding, and Media. The firm runs project-based and campaign-driven engagements spanning advertising, branding, partnership strategy, content production, influencer management, and media planning/buying, with named delivery across gaming, sports, consumer electronics, entertainment, beverage, sportswear, nonprofit, and FinTech clients. Its core technology footprint is non-product: the agency operates as a professional services business rather than a software vendor, relying on standard creative tooling augmented by off-the-shelf generative AI (Midjourney, ElevenLabs, ChatGPT) for internal concepting and production workflows.

The business model is sales-led B2B professional services. New business originates via direct outreach, referrals, and reputation-driven pitches; engagements are negotiated on a quote-per-project basis with no publicly disclosed pricing. Client acquisition is concentrated in enterprise and mid-market accounts, with the Microsoft/Xbox ecosystem (Surface, Xbox, Copilot, plus co-marketing with NFL, NBA, LaLiga, Netflix, Warner Bros, Disney, and Spotify) representing the dominant share of the campaign portfolio. Secondary recurring relationships include Dairy Farmers of Washington, Deschutes Brewery, Columbia Sportswear, Seattle University, JP Morgan Payments, and Habitat for Humanity. Headcount is reported in the 11–50 range; no funding rounds, M&A, or investor ownership have been disclosed, and the company appears founder-owned under a single Oregon corporation. Legal name, DBA (Hijinx Creative Agency), and two Portland office addresses (123 NE 3rd Ave. and 1631 NW Thurman St.) are confirmed via public website and privacy policy sources.

Name

Hijinx

Legal name

Creative Media Development Inc.

Website

https://hijinxagency.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hijinx is an independent, Portland-based creative agency offering integrated advertising, branding, strategy, production, and media services to enterprise and mid-market clients, with deep specialization in gaming, sports, and entertainment co-marketing campaigns.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Creative agency services
• Advertising and branding
• Campaign production
• Brand strategy
• Partnership activations

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services and Advertising Campaigns: Hijinx generates revenue by providing integrated creative and marketing services to enterprise and mid-market clients. Revenue is project-based and campaign-driven, with engagements spanning strategy, creative development, production, and media services for branded campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hijinx is a creative agency that develops advertising and brand work for its clients. The agency's core deliverables span strategy, creative, production, branding, media planning/buying, and partnership activations, packaged as integrated campaign solutions for brand marketers.

Product overview

Hijinx is an independent creative advertising and marketing agency headquartered in Portland, Oregon. The company operates as a service-based business offering integrated marketing solutions rather than a software product company. Their service portfolio spans five core areas: Strategy (insights, content strategy, brand strategy, market research, data analytics), Creative (ideation, campaign conceptualization, graphic/motion design, copywriting), Production (integrated production, video/social content, talent management), Branding (brand positioning, visual identity, brand guidelines), and Media (planning, buying, influencer management, paid/organic social). The agency specializes in serving clients across gaming, lifestyle, consumer electronics, sports marketing, and FinTech industries, with Microsoft/Xbox being a primary client partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic planning service covering brand and campaign strategy for client marketers.
• Creative Creative development service producing advertising and brand creative deliverables for clients.
• Production Production service handling execution of advertising and content assets for client campaigns.
• Branding Branding service providing brand identity and brand-system work for client companies.
• Media Media service covering media planning and buying for client campaigns.
• Partnerships and Activations Partnership and activation service developing co-branded campaigns and live brand activations for clients.

Quantifiable outcome

• Habitat for Humanity campaign delivered 68% increase in total website users, 222% increase in email subscribers, 84% increase in online donations totaling $135,370 for Q4
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• MicrosoftcoreStrategic or Co-development PartnerPrimary strategic partner for integrated campaigns across Microsoft Surface, Xbox, and enterprise technology products. Extensive portfolio of campaigns including Anything But Ordinary NFL partnership, Stranger Things Season 3 launch, NBA Copilot integration, and Xbox product launches.
• NFLcoreStrategic or Co-development PartnerNFL is a key sports league partner for Microsoft Surface integrated campaigns. Multiple campaign executions featuring NFL players for Surface product marketing and Xbox fantasy football integrations.
• NBAcoreStrategic or Co-development PartnerPartnership for promoting NBA app powered by Microsoft Copilot AI. Campaign featuring real fans to showcase live games, highlights, and insights functionality.
• Seattle UniversitycoreGTM or Marketing PartnerHigher education institution engaged for comprehensive brand engagement campaign 'Be Legendary' targeting prospective students, graduate students, and employers.
• Warner BrosminorStrategic or Co-development PartnerWonka film partnership with Xbox creating branded console and chocolate box experience for film release marketing.
• NetflixcoreStrategic or Co-development PartnerNetflix partnership for Stranger Things Season 3 launch with Microsoft. Created Windows 1.11 retro app experience and extensive social content campaign.
• Warner Bros / SmithsonianminorStrategic or Co-development PartnerWonder Woman 1984 interactive scavenger hunt partnership with Microsoft, Warner Brothers, and Smithsonian engaging fans with coding and creative challenges.
• Disney (The Mandalorian)minorStrategic or Co-development PartnerXbox & Mandalorian Season 3 partnership creating PramXL product showcase and premiere activation featuring Star Wars IP.
• Habitat for HumanityminorGTM or Marketing PartnerNonprofit partner for 'Be a Tool' volunteer recruitment campaign in Pacific Northwest.
• CybersmileminorGTM or Marketing PartnerAnti-bullying charity partnership for Mixer streaming platform cause marketing campaign. Platform enabled in-app donations to Cybersmile with Microsoft matching.
• SpotifyminorStrategic or Co-development PartnerSpotify & Surface Earbuds product launch campaign showcasing triple-tap feature integration with Spotify music experience.
• Dairy Farmers of WashingtoncoreGTM or Marketing PartnerAgency of record for Washington dairy promotional campaigns including OOH, digital, social, and experiential marketing to compete against alternative milk products.
• Deschutes BreweryminorGTM or Marketing PartnerDa Shootz! pilsner launch campaign 'Pair It With Fun' introducing craft beer to non-craft consumers.
• Archer VineyardminorGTM or Marketing PartnerPremium brand re-branding for Oregon winery including visual identity, packaging design, and tasting room experience.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Droga5: Acquired by Accenture Song but operating with independent creative culture. Comparable in pursuing high-profile, award-eligible integrated campaigns for major enterprise brands.
• Anomaly: Independent creative agency with a reputation for integrated, entrepreneurial brand work across tech, consumer, and entertainment. Competes for similar Fortune 500 roster and pitch opportunities.
• 72andSunny: Independently-held creative agency known for culture-first campaigns with major brands (Google, Samsung, Activision). Direct peer in the indie-tier full-service creative agency space pursuing similar gaming/tech and consumer brand clients.
• Mekanism: Independent creative agency with deep entertainment and consumer brand work. Overlaps with Hijinx in producing integrated campaigns for major IP partners and CPG brands.
• Mother: Independent creative agency network with a culturally-driven, anti-holding-company positioning. Directly comparable in business model and creative ambition to Hijinx.
• Translation LLC: Independently-held creative agency focused on culture, music, and brand partnerships. Direct peer in pursuing entertainment-IP and sports-marketing engagements for tech-forward brands.
• Pereira O'Dell: Independent creative agency with offices in San Francisco and New York. Compares on indie positioning, integrated creative + media model, and pursuit of tech and consumer brand clients.
• Wieden+Kennedy: Independently-held creative agency headquartered in Portland, OR, the same city as Hijinx. Best known for long-tenure enterprise brand work (Nike, McDonald's), and serves as the archetypal independent creative agency competing for the same tier of brand-side clients.

Broad incumbents

• R/GA: Larger digital-first creative and innovation agency, now part of IPG. Broader incumbent offering full-stack creative, product, and technology services — frequently on RFPs for the same enterprise tech clients as Hijinx.
• McCann Worldgroup: Global holding-company network with deep Microsoft and Fortune 500 relationships. Represents the scaled-incumbent alternative clients may select in agency reviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hijinxagency
• Instagraminstagram.com/hijinxagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hijinx