Laura Lynn's Home Care

What Laura Lynn's Home Care does

Laura Lynn's Home Care is a family-owned and operated in-home personal care services agency headquartered in Oklahoma City, Oklahoma. Founded in 2000 by Laura Lynn Hicks following her personal experience caring for her terminally ill mother, the company delivers non-medical in-home care across eight core service modules: Caring Companionship, Cooking, Laundry, Light House Cleaning, Medication Reminders, Personal Care & Hygiene, Transport & Errands, and Respite Care. Care is delivered by Certified Home Health Aides (CHHA) under the clinical oversight of a full-time Registered Nurse (Lori Brasel, Director of Nursing), with service intensity ranging from a few hours per day to 24/7 round-the-clock care. The firm is licensed by the Oklahoma State Department of Health and serves clients across the Oklahoma City metropolitan area including Edmond, Nichols Hills, Norman, Yukon, Mustang, and Moore.

The company's business model is predominantly private-pay in-home care billed on a custom quote basis following a free in-home consultation, supplemented by a contracted-agency relationship with the Veterans Administration's Homemaker/Home Health Aide Service program that covers VA-eligible veterans. Client acquisition is driven by direct-to-consumer inquiries (phone, website), a medical-provider referral network across the Oklahoma City metro, and the VA benefit pathway. Target customer segments include elderly individuals seeking to age in place, developmentally disabled younger adults, veterans eligible for VA benefits, and family caregivers (often the "sandwich generation") seeking respite support.

Underlying technology is minimal: there is no proprietary software platform, no API, no mobile application, and no AI/ML capabilities disclosed. The digital presence consists of a WordPress-based website with content marketing (blog/newsletter) and a Paylocity-hosted careers page for caregiver recruitment. The company has received multiple Best of Home Care awards from Home Care Pulse (Provider of Choice, Employer of Choice, Leader in Excellence/Experience/Training) and is ranked in the top 15% of U.S. home care providers by client and caregiver satisfaction. Ownership remains concentrated with founder Laura Lynn Hicks, her daughter Courtny Lynn Steward (Administrator), and Lori Brasel, with no external parent company, private equity, or institutional investor backing.

Name

Laura Lynn's Home Care

Legal name

Laura Lynn's Home Care, LLC

Website

https://lauralynnshomecare.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Laura Lynn's Home Care is a family-owned, Oklahoma City-based agency providing private-pay and VA-contracted in-home personal care services to elderly, disabled, and veteran clients across the Oklahoma City metro area, delivered by Certified Home Health Aides with on-staff RN oversight.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• In-home personal care
• Elderly home care services
• Certified home health aide
• Respite care services
• Veterans home care

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Pay In-Home Care Services: The company provides customized in-home care services ranging from a few hours per day to round-the-clock 24/7 care on a private pay basis. Services include personal care, companionship, meal preparation, medication reminders, transportation, and light housekeeping. Pricing is quote-based and not publicly disclosed.
2. VA Homemaker/Home Health Aide Service (Veterans Benefits): Laura Lynn's Home Care is a contracted agency with the Veterans Administration's Homemaker/Home Health Aide Service. VA-eligible veterans receive in-home assistance with activities of daily living (ADLs) covered by VA benefits. Additional veterans benefits served include Aid & Attendance and House Bound benefits, which can offset in-home care costs for eligible veterans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Laura Lynn's Home Care is a licensed home care agency that provides personalized, in-home non-medical caregiving services to elderly, developmentally disabled, and veteran clients in the Oklahoma City metro area. Services are delivered by Certified Home Health Aides and supported by an on-staff Registered Nurse, covering personal hygiene, meal preparation, medication reminders, light housekeeping, laundry, transportation, errands, companionship, and respite care. Care is available from a few hours per day to 24/7 round-the-clock on a private-pay basis, with additional coverage through a VA Homemaker/Home Health Aide Service contract.

Product overview

Laura Lynn's Home Care is a family-owned and operated home care service agency offering a unified set of personalized in-home caregiving services. The company provides eight core service modules—Caring Companionship, Cooking, Laundry, Light House Cleaning, Medication Reminders, Personal Care & Hygiene, Transport & Errands, and Respite Care—all delivered by Certified Home Health Aides and supported by an on-staff registered nurse. Additionally, the company offers specialized Veterans Home Care Services through a VA contract for the Homemaker/Home Health Aide Service program. Services are available from a few hours per day to 24/7 round-the-clock care, serving clients across the Oklahoma City metro area including Edmond, Nichols Hills, Norman, Yukon, and Moore.

Differentiator

Problem solved

Functional benefit

Products and services

• Caring Companionship Provides conversation, fellowship, and social interaction for clients who may be isolated or lonely, serving as a companion and friend to support mental and physical health through regular interaction. Targeted at elderly, ill, and developmentally disabled individuals served in the home.
• Cooking and Meal Preparation Meal preparation service providing full meals, snacks, and refreshments, with attention to special diets and nutritional needs; aides also handle grocery shopping and meal cleanup. Intended for clients who cannot reliably prepare their own meals at home.
• Laundry Services In-home laundry service including washing, folding, and putting away clothing and linens, plus dry cleaning drop-off and pick-up. Helps clients maintain clean garments and linens without leaving home.
• Light House Cleaning Light housekeeping including kitchen clean-up after meals, trash removal, surface cleaning, and general appearance enhancement to maintain a healthy environment for the client at home.
• Medication Reminders Assistance with medication adherence including reminders for proper dosage and timing, supported by an on-staff registered nurse to address medication questions and concerns. Aimed at clients managing complex medication regimens at home.
• Personal Care & Hygiene Assistance with personal cleanliness and self-care including bathing and bathroom assistance, dressing, grooming, and mealtime assistance, delivered with dignity and respect by Certified Home Health Aides. Targeted at elderly, ill, and developmentally disabled clients needing ADL support.
• Transport & Errands Safe transportation and errand services for grocery shopping, doctor appointments, beauty shop, bank, post office, and church services for clients who cannot drive safely on their own.
• Respite Care Temporary relief for family caregivers, allowing them to take breaks while their loved one continues to receive quality care at home. Supports the 'sandwich generation' balancing work, family, and caregiving responsibilities.
• Veterans Home Care Services VA-contracted home care providing eligible Oklahoma veterans with assistance with activities of daily living (ADLs), meal preparation, medication reminders, light housework, laundry, and transportation through the Homemaker/Home Health Aide Service benefit, plus support for Aid & Attendance and House Bound benefits. Delivered by Certified Home Health Aides under a contract with the Veterans Administration.

Quantifiable outcome

• Ranked in the top 15% of home care providers nationwide based on Home Care Pulse client and caregiver satisfaction surveys

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Veterans Administration (VA) — Homemaker/Home Health Aide ServicecoreChannel Partner/ Reseller/ DistributorLaura Lynn's Home Care is a contracted home care agency for the VA's Homemaker/Home Health Aide Service. The contracted agency, with Certified Home Health Aides (CHHA), provides veterans with direct in-home assistance with activities of daily living (ADLs). The partnership allows VA-eligible veterans in Oklahoma to receive covered in-home care including meal preparation, medication reminders, light housework, laundry, and transportation. Veterans must have served at least six months of active duty with an honorable discharge and be registered in the state of Oklahoma, with a physical assessment from a VA Primary Care Physician.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Synergy HomeCare: Franchise home care agency providing personal care, companionship, and specialty programs. Competes in the OKC regional market with comparable private-pay service delivery and franchise-backed operational infrastructure.
• Senior Helpers: National senior home care franchise specializing in Alzheimer's/dementia care, personal care, and companion services. Comparable Oklahoma presence and similar positioning on personalized, in-home non-medical care for elderly clients.
• BrightStar Care: Franchise home health and personal care provider offering both skilled nursing and non-medical services. Operates in Oklahoma and competes for the same elderly client base with a broader clinical service overlay that overlaps Laura Lynn's RN-supervised offering.
• Right at Home: International in-home care franchise providing personal care, companionship, and specialty services (dementia, post-hospital recovery). Has Oklahoma franchise locations and competes in the same private-pay home care category as Laura Lynn's.
• Home Instead Senior Care: Largest non-medical home care franchise network globally, with operating locations throughout Oklahoma including the OKC metro. Offers the same private-duty personal care, companionship, meal prep, and ADL support as Laura Lynn's, scaled through a franchise model rather than single ownership.
• Visiting Angels: National non-medical home care franchise with multiple Oklahoma offices serving the OKC metro. Directly comparable service portfolio (companion care, personal care, respite, Alzheimer's care) with similar private-pay positioning and caregiver-led delivery model.
• Homewatch CareGivers: International home care franchise providing personal care, companion care, and specialized dementia/elder care services. Operates in Oklahoma and competes directly for the same elderly client demographic with similar caregiver-led delivery.
• Comfort Keepers: National in-home care franchise offering personal care, companionship, and specialized Alzheimer's/dementia care. Operates in Oklahoma with comparable service mix and private-pay GTM targeting the same elderly consumer segments.

Broad incumbents

• Interim HealthCare: Established national provider of home health, hospice, and personal care services with franchise locations in Oklahoma. Offers a broader clinical and post-acute service portfolio than Laura Lynn's but overlaps on the personal care/private duty segment.
• Amedisys (Optum): Large publicly-traded home health and hospice provider, now part of UnitedHealth Group's Optum. While primarily focused on skilled home health and hospice rather than private-duty personal care, it represents the consolidated end of the market that increasingly competes for referrals and talent in the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lauralynnshomecare

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura Lynn's Home Care