Rimrock Trails

What Rimrock Trails does

Rimrock Trails Treatment Services is a 501(c)(3) nonprofit behavioral health provider founded in 1990 and headquartered in Prineville, Oregon, serving the Central Oregon region. The organization delivers outpatient mental health counseling and substance use treatment to children, adolescents, adults, couples, and families across three clinic locations in Bend, Redmond, and Prineville, and operates one of only five state-licensed adolescent residential co-occurring mental health and substance use treatment programs in Oregon for teens ages 12-17 with typical stays of 2-6 months. Core service offerings include individual, group, family, and couples therapy, telehealth video counseling, telepsychiatry, medication management, certified peer support services, and specialty modalities such as Collaborative Problem Solving (CPS), EMDR, TheraPlay, CPT, IFS, PCIT, and disordered-eating treatment; a same-day Assessment and Resource Center (ARC) for youth 18 and under launched in 2026 in Crook County.

The organization's underlying technology stack is modest: a telehealth video counseling platform for virtual visits, electronic health records, and a secure online intake and scheduling system. There is no proprietary AI/ML capability; clinical differentiation rests on evidence-based therapeutic frameworks and a dually credentialed workforce of licensed mental health therapists who are also certified addictions counselors, alongside certified peer support specialists.

Rimrock Trails is funded through a hybrid revenue model: insurance reimbursement (commercial in-network and Oregon Medicaid/Oregon Health Authority), private pay with sliding-scale discounts, foundation and corporate grants (Oregon Community Foundation, Roundhouse Foundation, St. Charles Health System, Meta, Kiwanis, Redmond Spirit Foundation, Northwest Farm Credit Services), individual donations, and annual fundraising events including the Bowties & Boots gala (raising over $110,000 in its fourth year) and Kiefer's Magical Birthday Bash (raising over $70,000 in its fifth year). The go-to-market motion is sales-led via direct patient phone intake, referrals from school districts (e.g., Redmond School District partnership), community partners, and healthcare providers, with community engagement teams actively cultivating local referral pipelines. In 2024 the organization delivered over 19,000 services across Central Oregon.

Name

Rimrock Trails

Legal name

Rimrock Trails Treatment Services

Website

https://rimrocktrails.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Rimrock Trails Treatment Services is a Central Oregon-based nonprofit providing outpatient mental health counseling, substance use treatment, and one of only five state-licensed adolescent residential co-occurring treatment programs in Oregon. It serves children, adolescents, adults, and families via clinics in Bend, Redmond, and Prineville.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Mental health counseling
• Substance use treatment
• Adolescent residential treatment
• Behavioral health services
• Co-occurring disorder treatment

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Reimbursement: Accepts commercial insurance and is an in-network provider for many insurance companies. An in-house billing department works to access insurance benefits on behalf of clients.
2. Medicaid: Services available at no cost for individuals with Oregon Medicaid benefits. The organization participates in Oregon Health Authority programs.
3. Private Pay: Private pay option available for clients without insurance coverage or those preferring to pay out-of-pocket.
4. Grants and Donations: Receives grants from foundations (Oregon Community Foundation, Roundhouse Foundation, St. Charles Health System, Meta, Redmond Spirit Foundation, Kiwanis) and individual donations to support programs, scholarships, and client financial assistance.
5. Fundraising Events: Annual fundraising events including Bowties & Boots gala, Kiefer's Magical Birthday Bash, and community events that generate significant revenue for mental health services and scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rimrock Trails Treatment Services provides mental health counseling and substance use treatment for individuals and families in Central Oregon. The organization operates outpatient counseling clinics across multiple locations and runs an adolescent residential treatment program serving youth ages 12-17 with co-occurring mental health and substance use disorders. Services are delivered through in-person sessions, telehealth, and a residential setting, supported by school-based partnerships and community referral networks.

Product overview

Rimrock Trails Treatment Services operates as a comprehensive behavioral health treatment organization offering a coordinated continuum of care across Central Oregon. The organization provides outpatient mental health counseling and substance use treatment services through three clinic locations (Bend, Redmond, and Prineville), with an adolescent residential treatment program in Prineville. Key service offerings include individual therapy, group therapy, family therapy, telehealth counseling, medication management, peer support services, and specialty modalities such as EMDR, TheraPlay, and Collaborative Problem Solving. The Assessment and Resource Center (ARC) provides walk-in assessments for youth. Services are designed for children, adolescents, adults, couples, and families, with a particular focus on co-occurring mental health and substance use disorders.

Differentiator

Problem solved

Functional benefit

Brands

• Kiefer Magical Legacy Fund: A memorial fund established in partnership with the Leutschaft family to reduce stigma around mental health, encourage open dialogue about mental health and addiction, connect people to support services, and provide scholarships for students pursuing behavioral health careers.
• ARC (Assessment and Resource Center)

Products and services

• Mental Health Counseling

Quantifiable outcome

• Over 19,000 services delivered in 2024
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• St. Charles Health SystemcoreStrategic or Co-development Partner · 24 January 2025$10,000 grant to support Peer Support Specialist Program. Provides critical services for individuals facing substance use and mental health challenges in Central Oregon, enabling access to enrichment activities and basic needs for recovery.
• Wild Ride BrewingmajorGTM or Marketing Partner · 1 January 2025Partnership hosting Kiefer's Magical Birthday Bash, raising over $70,000 for mental health initiatives and scholarships. Promotes mental health awareness through community events.
• Canyon Moon FarmsminorStrategic or Co-development Partner · 1 January 2025Partnership to provide fresh food for teens in recovery at the residential treatment program.
• Redmond School DistrictcoreStrategic or Co-development Partner · 1 January 2024Partnership to provide free mental health services for K-12 students in need, expanding access to behavioral healthcare for youth.
• Parker Blake DesignminorGTM or Marketing Partner · 1 January 2024Shop-and-give partner donating 10% of purchases to Rimrock Trails, supporting individuals facing mental health and substance abuse challenges.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Lifeways: Community mental health and developmental disabilities nonprofit in Eastern Oregon offering outpatient behavioral health, substance use, and crisis services — a strong comparable as a rural-region community mental health provider with similar Medicaid and OHA funding dependencies.
• Lines for Life: Oregon nonprofit delivering behavioral health, substance use, and suicide prevention services including counseling, crisis lines, and youth programs — comparable nonprofit community behavioral health model operating statewide with similar payer mix.
• New Directions Northwest: Community mental health and substance use nonprofit serving rural Eastern Oregon, offering outpatient counseling, residential, and crisis services — a direct geographic and service-model peer to Rimrock Trails' Central Oregon rural community behavioral health offering.
• Morrison Child & Family Services: Oregon-based nonprofit providing mental health, substance use, and family services for children and adolescents — a comparable community-based, youth-focused behavioral health nonprofit with residential and outpatient components.
• Trillium Family Services: Oregon-based nonprofit providing residential and outpatient behavioral health services for children, adolescents, and families — directly comparable to Rimrock Trails' continuum of youth residential + outpatient + community-based services within the same state regulatory framework.

Emerging players

• Boulder Care: Telehealth-based substance use disorder treatment provider serving Medicaid and commercial populations — an emerging competitor that erodes the local SUD outpatient moat via virtual delivery and accepted insurance.
• Charlie Health: Virtual-first intensive outpatient and residential-equivalent mental health program for adolescents and young adults — competes for the same adolescent co-occurring-disorder population but with a tech-enabled, multi-state delivery model.

Regional players

• Options for Southern Oregon: Southern Oregon community mental health nonprofit offering outpatient, residential, and crisis behavioral health services — directly comparable in service model but operating in a different Oregon region.

Others

• Deschutes County Health Services: Public county behavioral health authority for the same Central Oregon region Rimrock Trails serves — a key ecosystem participant and potential referral partner/funder rather than direct competitor, but shapes the local behavioral health supply.

Broad incumbents

• Telecare Corporation: Large, established behavioral health operator providing inpatient, residential, outpatient, and crisis services across multiple states — a broader incumbent offering overlapping capabilities, including youth residential, to the same Medicaid-funded populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RimrockTrails
• Instagraminstagram.com/rimrock_trails/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rimrock Trails