Cardinal Heating & Air Conditioning

What Cardinal Heating & Air Conditioning does

Cardinal Heating & Air Conditioning (legally Cardinal Heating, Cooling, Plumbing & Electric) is a privately held, full-service residential home contractor founded in 1984 and headquartered in Sun Prairie, Wisconsin. The company operates three company-owned service branches in Sun Prairie, Fitchburg, and Sussex, delivering plumbing, HVAC (heating, ventilation, and air conditioning), electrical, and indoor air quality services to homeowners across 11 counties in Southern Wisconsin. Service offerings span repair, maintenance, and installation across all four trades, including furnaces, boilers, heat pumps, AC units, ductless mini splits, water heaters, tankless water heaters, electrical panel upgrades, generators, and electric vehicle charging stations.

The company operates a direct-to-consumer field service model with employed, background-checked technicians dispatched in fully-stocked service vehicles. Customers engage via phone or online booking, with same-day and emergency response available. Underlying technology is a standard HVAC/plumbing/electrical field service management stack for dispatch and technician coordination; no proprietary software, API, or AI/ML capabilities are disclosed. The company holds manufacturer certifications including Mitsubishi Diamond Contractor status for ductless mini-split systems.

Revenue is generated primarily through one-time service fees across the four trade verticals, complemented by a $20/month Cardinal Care Club membership that provides priority service, reduced diagnostic fees, and extended warranty protection. The company maintains an internal training program called Cardinal University for new technician development. It is BBB-accredited, has received multiple Best of Sun Prairie and Best of Madison awards, and holds a 4.9/5 star rating across 3,114 customer reviews. No external funding, parent company, or acquisition activity is disclosed.

Name

Cardinal Heating & Air Conditioning

Legal name

Cardinal Heating, Cooling, Plumbing & Electric

Website

https://cardinalhvac.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Cardinal Heating & Air Conditioning is a privately held, full-service residential contractor founded in 1984, serving homeowners across 11 counties in Southern Wisconsin with plumbing, HVAC, electrical, and indoor air quality services through three company-owned locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Sun Prairie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. HVAC Services: One-time and recurring revenue from heating, ventilation, and air conditioning repair, maintenance, and installation services including furnaces, boilers, heat pumps, AC units, ductless mini splits, and air handlers.
2. Plumbing Services: Revenue from water heater services, tankless water heaters, drain cleaning, pipe repair, gas line services, sump pumps, water softeners, water filtration, and bathroom remodeling.
3. Electrical Services: Revenue from outlet repair, wiring replacement, panel upgrades, lighting installation, surge protectors, generators, and electric vehicle charging station services.
4. Cardinal Care Club Membership: Recurring $20/month subscription providing priority service, reduced diagnostic fees, extended warranty protection, and maintenance benefits for members. Generates predictable recurring revenue and customer retention.
5. Indoor Air Quality Services: Revenue from air purifiers (iWave), filter replacement, duct cleaning, dehumidifiers, whole house humidifiers, and UV air sanitizers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cardinal Heating & Air Conditioning (also operating as Cardinal Heating, Cooling, Plumbing & Electric) is a full-service residential home contractor in Southern Wisconsin providing plumbing, heating, cooling, electrical, and indoor air quality services. The company dispatches field technicians in fully-stocked service vehicles to perform repair, maintenance, and installation work across residential properties, supplemented by a recurring Cardinal Care Club membership program.

Product overview

Cardinal Heating, Cooling, Plumbing & Electric is a full-service home contractor offering four core service categories (Plumbing, HVAC/Heating & Cooling, Electrical, and Air Quality) as a one-stop-shop under one roof. The company provides repair, maintenance, and installation services across all trades, with supplementary offerings including Cardinal Care Club membership for priority service and extended warranties, and Cardinal University for employee training. Key products span water heaters, tankless water heaters, ductless mini splits, furnaces, heat pumps, boilers, geothermal systems, radiant heating, air handlers, generators, EV charging stations, water treatment systems, and indoor air quality solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Cardinal Care Club: A membership program offering homeowners priority service, savings on repairs, reduced diagnostic fees, and extended warranty protection for ongoing home maintenance.

Products and services

• Plumbing Services Full-service residential plumbing including water heater services (tank and tankless), gas line services, clogged toilet repair, sump pumps, water softeners, water filtration, backflow testing, burst pipe repair, and bathroom remodeling.
• Air Conditioning Services Residential cooling services covering AC repair, replacement, ductless mini splits, air handlers, evaporator coils, refrigerant repair, and related cooling system maintenance for homeowners in Southern Wisconsin.
• Heating Services Residential heating services covering furnace repair and replacement, heat pumps, boiler services, geothermal heating systems, and radiant heating systems for homeowner customers.
• Electrical Services Residential electrical services including outlet and GFCI repair and replacement, wiring repair and replacement, panel repair and upgrade, indoor and outdoor lighting, whole-house surge protectors, generators, and EV charging station installation.
• Indoor Air Quality Services Indoor air quality solutions for homeowners including iWave/Enhance ION air purifier installation, AC filter replacement, duct cleaning and repair, dehumidifiers, whole-house humidifiers, and UV air sanitizers.
• Cardinal Care Club Membership Recurring monthly membership at $20/month offering residential customers priority service, reduced diagnostic fees, savings on repairs, and extended warranty protection across plumbing, HVAC, electrical, and air quality work.
• Generator Installation Services Residential backup generator installation and service for homeowners needing standby power solutions.
• EV Charging Station Installation Installation services for residential EV charging stations to enable at-home electric vehicle charging.
• Ductless Mini Split Systems Residential ductless heating and cooling systems that provide zoned temperature control without traditional ductwork, supplied and installed as a Mitsubishi Diamond Contractor offering.

Quantifiable outcome

• Rated 4.9 out of 5 stars based on 3114 customer reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Monona Plumbing & Fire Protection: Madison-area residential and commercial plumbing and fire protection contractor serving Dane County and surrounding Southern Wisconsin counties. Directly comparable to Cardinal as a regional multi-trade home services provider operating in the same geography with similar customer base.
• Dave Jones, Inc. Madison, WI-based residential and commercial plumbing, heating, cooling, and electrical contractor with multi-decade operating history. Closely comparable to Cardinal as a Wisconsin multi-trade home services company offering the same four core service categories.
• Reliable Heating & Air Conditioning: Midwest residential HVAC service contractor offering heating, cooling, and indoor air quality services. Comparable to Cardinal as a residential-focused HVAC services provider of similar size with overlapping service categories and homeowner customer base.

Broad incumbents

• Roto-Rooter: National residential plumbing, drain cleaning, and water damage restoration franchise system with strong brand recognition. Comparable to Cardinal as a directly competing residential service contractor, though at vastly larger scale and broader geographic footprint.
• Mr. Rooter Plumbing: National residential and commercial plumbing franchise owned by Neighborly. Comparable to Cardinal as a residential plumbing service provider targeting homeowners, though operating through a franchised model at much broader scale.
• ARS / Rescue Rooter: National residential HVAC, plumbing, and electrical services company (American Residential Services) operating across multiple states. Comparable to Cardinal in offering the same four-trade residential service model, though at significantly larger scale under PE ownership.
• Benjamin Franklin Plumbing: National residential plumbing franchise under Neighborly with on-time service guarantees and uniform pricing. Directly comparable to Cardinal in residential plumbing customer base, though operating via franchised model with national brand support.
• ServiceMaster Restore: National residential and commercial restoration, cleaning, and home services franchise. Comparable to Cardinal as a multi-service residential contractor serving homeowners, though primarily focused on restoration rather than HVAC/plumbing.

Regional players

• Huether Heating & Cooling: Wisconsin-based residential HVAC contractor serving the Madison area. Comparable to Cardinal in residential heating and cooling service delivery within overlapping Wisconsin geography, though focused primarily on HVAC rather than the full four-trade offering.

Others

• HomeServe USA: Home warranty and home services plan provider partnering with municipal utilities and contractors. Comparable to Cardinal's Cardinal Care Club membership model as a recurring-revenue home protection subscription, though HomeServe operates as a warranty administrator rather than direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heatingcardinal
• YouTubeyoutube.com/channel/UC5vcFZH3uyNh_LxnBZ1ByJA
• Facebookfacebook.com/cardinalheating
• Instagraminstagram.com/cardinalheating
• LinkedInlinkedin.com/company/cardinal-heating-and-air-conditioning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardinal Heating & Air Conditioning