SomerTile
SomerTile is a US-based, family-owned distributor of imported ceramic and porcelain tiles, reselling European and Asian designs to residential homeowners, contractors, and tile dealers via e-commerce and a dealer display program.
- Company typePrivate
- Founded2008
- HeadquartersManalapan, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SomerTile does
SomerTile is a US-based, family-owned distributor of ceramic and porcelain tiles headquartered in Manalapan, New Jersey, founded in 2008. The company imports product from manufacturers in Spain, Portugal, Thailand, and Indonesia and resells it through two primary channels: a direct-to-consumer e-commerce storefront (somertile.com) and a dealer display program that places branded sample boards in tile retailer showrooms across the United States. The catalog is organized into themed collections such as Wood Look, Bold Shapes, and Dimension + Texture, and includes sub-product lines like Taco Melange, Gotham Hex Mosaic, Triplex, Camden Decor, and Joliet Prisma, many of which are positioned as health-conscious (low-VOC, allergen-free) and code-compliant (ADA) alternatives to mass-market tile.
The company's technology footprint is conventional e-commerce rather than proprietary software: a website with account-gated pricing, order management, backorder and discontinued lists, and a flat-rate shipping resource. Product differentiation rests on design curation, print-variation richness (up to 42 variations per SKU), and accessibility/compliance features rather than any software platform. The brand is marketed under both "SomerTile" and "SomerTile by MTDA," suggesting an affiliation with an entity called MTDA whose precise corporate relationship is not disclosed in the available materials.
SomerTile serves three customer segments: residential homeowners undertaking renovation projects (primary), professional contractors and builders sourcing tiles for commercial and high-end residential work, and tile dealers and retailers using the dealer display program to showcase product. Revenue is generated through one-time tile sales priced by the case with per-piece unit pricing; no subscription, licensing, or recurring revenue model is present. The company is privately held with no disclosed funding rounds, acquisitions, or institutional investors, and its corporate ownership structure beyond the MTDA branding has not been publicly documented.
SomerTile firmographics
Firmographics- Name
- SomerTile
- Legal name
- SomerTile
- Website
- https://somertile.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SomerTile is a US-based, family-owned distributor of imported ceramic and porcelain tiles, reselling European and Asian designs to residential homeowners, contractors, and tile dealers via e-commerce and a dealer display program.
- Ownership category
- akta.pro rank
SomerTile industry classification
Industry- Product category
- Ceramic & Porcelain Tile Distribution
- NAICS
- Other Building Material Dealers (44418)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where SomerTile is headquartered
LocationHeadquarters
- HQ city
- Manalapan
- HQ country
- United States
- HQ region
- North America
Markets served
SomerTile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tile Product Sales: Revenue generated from direct sales of ceramic and porcelain tiles through e-commerce platform and dealer network. Products sold as cases with per-unit pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tile products sold by case |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SomerTile product offering
Product offeringCore offering
SomerTile is a US-based distributor of ceramic and porcelain tiles, curating distinctive, trend-setting collections including wood-look, marble-look, stone-look, bold geometric shapes, dimensional textures, and decorative mosaics. The company sources products primarily from European manufacturers (Spain and Portugal) plus Thailand and Indonesia, and sells through its own e-commerce storefront and a dealer display program serving residential homeowners, contractors, and tile retailers across the United States.
Product overview
SomerTile is a tile distributor offering a diverse portfolio of porcelain and ceramic tiles across multiple themed collections including Wood Look, Bold Shapes, and Dimension + Texture. The product lineup features sub-collections such as Taco Melange, Gotham Hex Mosaic, Triplex, Ordino, Biarritz, Camden Decor, Pebble Mosaic, Tribeca Hex Mosaic, and Joliet Prisma, among others. Products range from floor and wall tiles to decorative mosaics and subway tiles, with materials including porcelain (primarily from Spain and Portugal) and ceramic. Many products are marketed as healthier alternatives free from allergens, VOCs, formaldehyde and PVC.
Differentiator
Problem solved
Functional benefit
Products and services
- Wood Look Tile Collection
Companies that use SomerTile
Customer profileSegments3 records
Ideal customer profiles3 records
SomerTile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SomerTile partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
SomerTile competitors and assessment
Company assessmentDirect peers
- The Tile Shop: Specialty tile retailer operating showrooms and an e-commerce channel across the US, focused on natural stone, ceramic, and porcelain tile for residential and commercial projects. Comparable in specialty positioning and customer profile, though with a heavier showroom model.
- Floor & Decor: Large specialty hard-surface flooring and tile retailer with nationwide warehouse-format showrooms and a pro-customer focus. Directly competes in the same tile and stone category with broader scale and more commercial-grade SKUs than SomerTile.
- MSI (M S International): Major US importer and distributor of flooring, countertops, and tile (including porcelain and ceramic tile) selling through company-owned showrooms and a dealer network. Comparable in tile distribution model and imported-product mix, but at materially larger scale.
- TileBar: Online-first specialty tile retailer offering curated porcelain and ceramic tile collections (wood-look, marble-look, mosaics) with a design-led DTC model. Closest direct peer to SomerTile given overlapping product mix, customer base, and digital-first go-to-market.
Broad incumbents
- Wayfair: Large online home goods marketplace carrying tile, flooring, and home improvement products alongside furniture and décor. Competes for the same homeowner-renovation buyer but is a generalist marketplace rather than a tile specialist.
- The Home Depot: Largest US home improvement retailer with an extensive tile and flooring assortment sold to DIY homeowners and professional contractors. Competes for the same end-customer wallet, with materially greater scale, pricing power, and assortment breadth than SomerTile.
- Daltile: One of the largest US tile manufacturers and distributors, offering a broad ceramic, porcelain, and stone assortment through dealers and home centers. Competes across the same category but with a manufacturer-led model and significantly broader product line.
- Lowe's: Second-largest US home improvement retailer offering tile, flooring, and installation services to homeowners and pros. Overlaps with SomerTile in the same renovation-driven customer base, with the added competitive risk of expanding its specialty tile assortment.
- Build.com: Online home improvement retailer (owned by Ferguson) selling tile, flooring, plumbing, and other home improvement categories to pro and DIY customers. Overlaps with SomerTile in tile assortment and contractor/DIY end-market, but as part of a broader home improvement portfolio.
- Marazzi (Mohawk Industries): Major US-based tile manufacturer (part of Mohawk Industries) producing ceramic and porcelain tile distributed through dealers and big-box retailers. Adjacent incumbent selling through the same downstream channels as SomerTile.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SomerTile social profiles
Digital presenceSomerTile financial estimates
Financial estimateRevenue estimate
Valuation estimate
SomerTile leadership team
Management profileNumber of profiles
SomerTile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SomerTile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SomerTile
What does SomerTile do?
SomerTile is a US-based distributor of ceramic and porcelain tiles, curating distinctive, trend-setting collections including wood-look, marble-look, stone-look, bold geometric shapes, dimensional textures, and decorative mosaics. The company sources products primarily from European manufacturers (Spain and Portugal) plus Thailand and Indonesia, and sells through its own e-commerce storefront and a dealer display program serving residential homeowners, contractors, and tile retailers across the United States.
Is SomerTile a public or private company?
SomerTile is a private company. It is classified as family owned and is currently operating.
When was SomerTile founded?
SomerTile was founded in 2008. It employs 101 to 250 people.
Where is SomerTile based?
SomerTile is headquartered in Manalapan, United States, in the North America region.
How does SomerTile make money?
One revenue line is on record: tile Product Sales.
Who are SomerTile's main competitors?
Direct peers on record are The Tile Shop, Floor & Decor, MSI (M S International) and TileBar. Broad incumbents are Wayfair, The Home Depot, Daltile, Lowe's, Build.com and Marazzi (Mohawk Industries).
Does SomerTile have an API?
No public API is recorded for SomerTile.
What industry is SomerTile in?
SomerTile's product category is Ceramic & Porcelain Tile Distribution. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 44418.