Agency of Record

What Agency of Record does

Agency of Record LLC is a privately-held boutique software and services company headquartered in Annapolis, Maryland, that operates an integrated marketing, media, and membership cloud platform targeting associations, nonprofits, healthcare networks, government contractors, and small businesses. The company was founded as an LLC with two partners — Louis C. Geiger (Founding Partner, Creative & Customer Success) and Devin Rushing-Schurr (Managing Partner, Development) — and operates with a headcount in the 1-10 range.

The core product is arPlatform, a multi-tenant cloud-based website, content management, membership, and eCommerce platform built on Python and open-source technologies, hosted on AWS and Digital Ocean infrastructure. arPlatform differentiates through proprietary design tools (TILES drag-and-drop layout, GRID responsive design grid, Section Module WYSIWYG editor, Data Module for large datasets) that allow non-technical users to build and maintain custom websites without HTML, CSS, or developer dependencies. The platform is modular, with arCommunity for member management, arCommerce for eCommerce, arApps for low-code custom web applications, and an open API supporting integrations with Salesforce, Hubspot, Keap, Authorize.net, TaxJar, UPS, USPS, Google Analytics, and Donor Perfect. The platform is explicitly not built on WordPress, Drupal, or Joomla.

The business model combines annual subscription revenue from arPlatform with hourly-billed professional services from arTeam (creative design, publishing, SEO, media buying, campaign management) and onboarding/training. Pricing is an annual service agreement with options for monthly payments or prepaid annual (with a 2-month discount). Distribution is sales-led and direct, primarily domestic (US Mid-Atlantic and Southeast with national reach), supplemented by a self-service platform model and content marketing. The company is bootstrapped with no disclosed funding rounds, awards, or patents, and operates as a founder-led lifestyle business.

Name

Agency of Record

Legal name

Agency of Record LLC

Website

https://agencyofrecord.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Agency of Record is a privately-held Annapolis-based boutique software and services company that provides arPlatform, a Python-based multi-tenant cloud CMS, membership, and eCommerce platform, alongside creative and digital advertising services, primarily serving associations, nonprofits, healthcare networks, and government contractors.

Ownership category

akta.pro rank

Product category

Content Management & Membership Platform

NAICS

Software Publishers (5132), Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Membership management platform
• Cloud CMS software
• Low-code web development
• Digital agency services
• Ecommerce platform solutions

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. arPlatform Subscription: Annual service agreement for cloud platform access with professional training and support included. Customers can choose between 12 monthly payments or prepay annually for a discount of 2 months free. The platform is delivered as a single edition with multiple on-demand points of scale, allowing customers to unlock functionality when needed.
2. arTeam Professional Services: Hourly billed creative services including design-to-web implementation, publishing, SEO, and campaign management. Pro Support services for custom API implementations, advanced customization, and integrations. Onboarding services include personal training and consultation scaled to customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Agency of Record sells arPlatform, a multi-tenant cloud-based content, membership, and eCommerce platform that enables non-technical users to design, publish, and manage custom websites without HTML/CSS or developer dependencies. The platform is bundled with arTeam creative services (design, SEO, publishing, campaign management), arApps low-code web application tools, and arMedia digital advertising services, sold as annual subscriptions plus hourly-billed professional services to associations, nonprofits, healthcare networks, and government-adjacent organizations.

Product overview

Agency of Record offers a unified platform-plus-modules architecture centered on arPlatform, a cloud-based website and membership management platform. The core offering is complemented by specialized modules including arTeam (creative and marketing services), arApps (low-code web application development), arMedia (digital advertising), arCommunity (membership features), and arCommerce (eCommerce capabilities). Together, these products eliminate developer dependencies by providing accessible, user-friendly tools for creative design, publishing, membership management, and eCommerce, all accessible through a web browser with personal training and professional support included.

Differentiator

Problem solved

Functional benefit

Brands

• arPlatform: Cloud-based membership, eCommerce, and content management platform offering creative controls, responsive design, and data management capabilities
• arTeam
• arApps
• arMedia

Products and services

• arPlatform Cloud-based multi-tenant platform providing user-friendly creative, publishing, membership, and eCommerce capabilities. Empowers organizations to build, brand, and scale websites and communities without developer dependencies on WordPress, Drupal, or Joomla. Sold as an annual subscription with onboarding included.
• arTeam Creative Services Integrated web, print, and digital advertising and marketing services billed hourly on a progressive basis. Includes design-to-web implementation, publishing, SEO, campaign management, and Pro Support for custom API integrations. Designed to complement arPlatform customers and to serve organizations seeking full-service creative support.
• arApps Low-code cloud product extending arPlatform that enables rapid prototyping and development of custom web applications using modular design and management tools. Provides a cost-effective alternative to custom web application development with dynamic desktop and mobile-first experiences.
• arMedia Multi-platform digital advertising and marketing service including SEO, display ads with targeting (keyword, behavioral, retargeting, geo-fencing), email campaigns, mobile advertising, Facebook/Instagram, LinkedIn, online audio, branded content, and influencer marketing.

Quantifiable outcome

• HoganLax scaled from 1 tournament of 8 teams to 750+ teams with tens of thousands of annual participants
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature9 records

Partnerships

Eight partnerships are on record, tiered core infrastructure, core and strategic.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationAWS provides cloud computing platforms and APIs. Agency of Record utilizes AWS alongside Digital Ocean to automate common activities such as monitoring, security, and backup services, assisting in provisioning, running, supporting, and scaling arPlatform + arTeam.
• Digital Oceancore infrastructureTechnology or IntegrationDigital Ocean provides cloud infrastructure services. Used alongside AWS for infrastructure provisioning, supporting arPlatform + arTeam delivery with simplified management, improved security and compliance, and cost optimization.
• Authorize.netcoreTechnology or IntegrationPayment gateway integration for on-demand card verification and processing. arPlatform's turnkey cart and checkout process integrates with Authorize.net for eCommerce functionality.
• TaxJarcoreTechnology or IntegrationTax calculation service integrated with arPlatform eCommerce for real-time shipping and tax calculations and collections.
• UPScoreTechnology or IntegrationShipping integration with arPlatform eCommerce for real-time shipping calculations.
• USPScoreTechnology or IntegrationShipping integration with arPlatform eCommerce for real-time shipping calculations.
• Donor PerfectcoreTechnology or IntegrationThird-party donor management software integrated with Order of Malta platform via custom API. Custom API integration syncs member profiles with external donor database records for automatic updates and maintenance.
• Onyx PointstrategicImplementation/ SI/ Consulting PartnerOnyx Point is a Government & Commercial DevOps company. Featured as a customer case study on arPlatform demonstrating platform capabilities for government and commercial DevOps requirements.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Higher Logic: Community and engagement platform purpose-built for associations and member-based organizations. Overlaps directly with arPlatform's arCommunity and association customer segment.
• YourMembership (Community Brands): Membership and association management platform offering websites, events, and member engagement tools. Closely comparable to arPlatform's bundled membership + website + community capabilities.
• WordPress.com (Automattic): Hosted WordPress platform with themes, plugins, and eCommerce. arPlatform explicitly positions against WordPress as an alternative without developer dependencies.
• Squarespace: Consumer and SMB website builder with templates, eCommerce, and member areas. A mass-market comparable to arPlatform's ease-of-use positioning for non-technical users.
• MemberClicks: Association management software with built-in website, member database, and event tools. Targets the same small-to-mid association segment as Agency of Record's arPlatform.
• Wild Apricot: Cloud-based membership management platform built specifically for associations, clubs, and nonprofits. Directly comparable to arPlatform's arCommunity module and primary customer segment.
• Webflow: Visual no-code website builder targeting designers and marketing teams. Competes on the same no-code design and CMS territory as arPlatform's TILES/GRID approach.
• Wix: Drag-and-drop website builder with eCommerce, bookings, and member areas. Competes with arPlatform for small/mid businesses and nonprofits seeking no-code publishing.

Broad incumbents

• Sitecore: Enterprise digital experience platform with CMS, personalization, and commerce. A larger incumbent operating in the same website/content management category, though serving enterprise rather than mid-market.
• HubSpot: CRM and marketing platform with CMS Hub, eCommerce, and member tools. A broader incumbent whose content management and CRM features overlap with arPlatform's open-API integrations with HubSpot itself.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency of Record