CMoore Sound

What CMoore Sound does

CMoore Sound is a privately held, founder-led sonic branding and UX sound design agency established in 2008 in San Francisco by Connor Moore. The boutique studio operates with a 1-10 person team and specializes in four service lines: UX Sound Design (functional audio cues for digital products, automotive systems, apps, and smart devices), Sonic Branding and Strategy (sound logos, sonic DNA, and audio brand guidelines), Experiential Sound (immersive installations using Dolby Atmos, 7.1 surround, and generative soundscapes for events and live activations), and Brand Music (original composition, music supervision, and licensing for advertising and brand campaigns). All assets are delivered fully licensed for global commercial use.

The studio's underlying technology stack is not publicly disclosed and is characterized in available materials as a methodology rather than a product: brand immersion, sonic identity development, UX sound mapping, iterative user testing, and cross-platform implementation. There is no proprietary SaaS platform, mobile app, API, or SDK; revenue is generated entirely through bespoke professional services engagements rather than through software licensing or recurring subscriptions.

CMoore Sound generates revenue through project-based professional services contracts delivered via an embedded partnership model, in which dedicated teams work directly inside client brand and design organizations. Pricing is bespoke, not publicly disclosed, and is determined through direct consultation initiated via a website contact form or Calendly booking. Clients span Fortune 100 enterprises (Google, YouTube, Uber, State Farm, Tesla, LinkedIn, Nike, Crown) and growth-stage technology companies (Peloton, Lucid Motors, Whisper AI, Samsara, Postmates Serve, SimpliSafe, Clover). The company is bootstrapped, has no disclosed outside funding or institutional ownership, and reaches customers globally through thought leadership (SoundThinking blog, podcast appearances, conference speaking at Google Design Speaker Series and SF Design Week) rather than paid marketing.

Name

CMoore Sound

Legal name

CMoore Sound

Website

https://cmooresound.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

San Francisco-based sonic branding agency CMoore Sound creates sound logos, UX sound design, and brand music for Fortune 100 companies and startups. Founded in 2008, the boutique studio serves technology, automotive, consumer, and media clients.

Ownership category

akta.pro rank

Product category

Sonic Branding Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (512290)

akta.pro primary industry

Jingle & Brand Sonic Identity Studios (MPAIALAE)

Keywords

• Sonic branding services
• UX sound design
• Audio brand identity
• Brand music composition
• Experiential sound design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sonic Branding and Strategy Services: Project-based professional services for developing comprehensive sonic identities, sound logos, brand music, and audio brand guidelines. Engagements include stakeholder workshops, competitive audits, and strategic development followed by creative execution.
2. UX Sound Design Services: Audio UX design services for products, apps, automotive systems, smart devices, and robotics. Includes functional sound design, user testing, and implementation support.
3. Experiential Sound Design: Sound design services for live events, retail spaces, museums, and brand activations. Includes spatial audio design using Dolby Atmos and 7.1 systems.
4. Brand Music Composition: Original music composition services for advertising, product launches, and long-term brand positioning. Includes licensing and music supervision.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CMoore Sound is a sonic branding agency that designs comprehensive audio identities for brands and products, including sound logos, sonic DNA, UX sound systems, experiential soundscapes, and original brand music. The studio delivers project-based professional services spanning strategy, creative development, user testing, and cross-platform implementation for clients ranging from startups to Fortune 100 companies.

Product overview

CMoore Sound is a sonic branding agency offering four core service areas: UX Sound Design, Sonic Branding and Strategy, Experiential Sound, and Brand Music. The agency provides strategic audio branding services that transform how audiences connect with brands through sound logos, brand anthems, product UX sound, and immersive experiential audio. Services are delivered by a focused team of specialists who work as embedded partners with client teams, from startups to Fortune 100 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Sound Design

Quantifiable outcome

• State Farm's sonic ID ranked #2 most recognizable in US with 81% brand association
• +2 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Siegel+Gale: Global brand strategy and design consultancy with an established audio branding practice (built around the acquisition of AMP). Competes for sonic branding engagements as one offering within a broader brand simplification portfolio.

Direct peers

• Antfood: Audio branding and sound design studio creating sonic identities, original music, and UX sound for brands and digital products. Direct boutique competitor with overlapping service lines including brand music and UX audio.
• HUSH: Sonic branding and experience design studio within the Havas network. Comparable sonic identity and branded sound design services but operating with the resources of a global advertising holding company.
• Made Music Studio: New York-based sonic branding agency specializing in sound logos, audio brand strategy, and music for advertising. Closely comparable boutique services model with a similar Fortune 500 client orientation.
• MassiveMusic: Global sonic branding and music strategy agency, now part of Songtradr. Offers sonic identity, audio branding, and music supervision across advertising, gaming, and digital products with comparable service scope to CMoore Sound.
• Amp Sound Branding: Specialist sonic branding agency focused on audio logo design, brand sound strategy, and music supervision. Comparable boutique positioning with overlapping service categories in sonic identity creation.
• Listen: Audio branding and music strategy agency where CMoore Sound's founder Connor Moore previously served as Executive Creative Director. Direct peer in sonic branding services to brands and media companies.

Emerging players

• Musicbed: Music licensing platform increasingly offering original composition and brand music services to agencies and brands. Adjacent competitor in the brand music composition space CMoore Sound operates in via licensing and supervision.
• Output: Music technology company producing software instruments, samples, and creative tools used in music and sound design production. Adjacent technology provider rather than a sonic branding services competitor, but increasingly relevant as AI-driven production tools reshape the space.

Others

• Veritonic: Audio branding analytics and research platform that publishes the Audio Logo Index referenced in CMoore Sound's State Farm case. Ecosystem participant in sonic branding measurement rather than direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgPZbvNAakezALEpCCYZhPg
• LinkedInlinkedin.com/company/1233676
• Instagraminstagram.com/cmoore_sound/?hl=en
• Facebookfacebook.com/109645252650

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMoore Sound