Fitness Management & Consulting

What Fitness Management & Consulting does

Fitness Management & Consulting (FMC), legally Fitness Management USA, Inc., is a privately held, founder-operated consulting firm founded in 1989 and based in Flower Mound, Texas. The company delivers advisory, operational, and brokerage services to independent gym owners, health club operators, boutique studios, corporate fitness programs, and aspiring gym entrepreneurs across the United States. Its primary offering is a flat-rate month-to-month consulting retainer at $599/month, augmented by a broad catalogue of add-on professional services including sales training seminars, operational troubleshooting, business plans, feasibility studies, club design and construction consulting, business valuations, expert witness testimony, gym brokerage, outsourced CEO/COO services, and large-ticket M&A funding access.

FMC operates a multi-channel content and community marketing model anchored by a blog, YouTube channel, LinkedIn presence, a Facebook Gym Owners community group, and a long-running contributing author relationship with the Club Insider trade publication (since March 2006). Technology plays an enablement role rather than a core product role: the firm resells and recommends partner platforms — most notably MaxMembers.ai for AI-powered lead management, automated member follow-ups, and predictive retention — alongside Money Movers Inc. for billing and lead management, and affiliate partners for insurance (Tivly), zero-inventory apparel (Hyper natural), and financing (a network of 75+ specialized lenders). No proprietary technology, patents, or APIs are owned by FMC itself.

Revenue is generated through a mix of a recurring monthly consulting subscription, project-based professional services fees, and affiliate/referral fees on financing, insurance, apparel, and software placements. Distribution is entirely direct: services are delivered remotely by founder Jim Thomas via phone, email, and webinar. The business is fundamentally a solo-practitioner consultancy in a niche vertical, with all client delivery reportedly handled by the founder.

Name

Fitness Management & Consulting

Legal name

Fitness Management USA, Inc.

Website

https://fmconsulting.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitness Management & Consulting is a privately held, founder-operated consultancy founded in 1989 that delivers advisory, sales training, brokerage, and operational services to independent gym owners and aspiring gym entrepreneurs across the United States, primarily via a $599/month flat-rate retainer and project-based engagements.

Ownership category

akta.pro rank

Product category

Fitness Business Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Gym business consulting
• Health club sales training
• Fitness center brokerage
• Gym financing advisory
• Fitness club operations

Headquarters

HQ city

Flower Mound

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Consulting Services: Monthly consulting retainer at $599/month provides the primary recurring revenue stream. Clients pay a flat monthly fee for ongoing advisory services with no long-term contract commitment.
2. Gym Brokerage & Sales Services: Business brokerage services for buying and selling gyms, including business valuations, M&A advisory, and transaction support.
3. Sales Training Programs: Health club sales training seminars and remote/webinar-based sales training for gym teams.
4. Business Planning & Advisory: Gym business plans, feasibility studies, grant writing, and expert witness services for legal cases.
5. Gym Financing Facilitation: Facilitates access to 75+ specialized lenders for gym startups and existing gyms; earns referral/arrangement fees for connecting clients with financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fitness Management & Consulting (FMC) provides month-to-month business consulting and advisory services to independent gym owners, health clubs, and fitness entrepreneurs. The firm sells a core $599/month consulting retainer and offers a broad menu of specialized services including sales training, operational analysis, gym financing facilitation, brokerage, business plans, valuations, expert witness work, and outsourced CEO/COO leadership.

Product overview

Fitness Management & Consulting (FMC) offers a comprehensive suite of gym business consulting services organized around a core consulting platform with multiple specialized modules. The primary offering is month-to-month consulting services at $599/month, supplemented by specialized services including Sales Training Seminars, Operational Analysis, Gym Financing (through 75+ lender partners), Health Club Broker Services, Business Plans, Feasibility Studies, Club Design & Construction, Business Valuations, Expert Witness Services, and Outsourced CEO/COO Services. FMC also offers AI-powered solutions including the MaxMembers.ai Casual Membership System (patented technology), AI Essentials for gym automation, lead management via Money Movers Inc. software, and premium apparel programs. Additional offerings include gym grants, prize insurance, equipment purchasing, and M&A funding. The company is led by Jim Thomas, Founder and President, serving independent gym owners since 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Business Consulting Services Core month-to-month consulting retainer at $599/month with no long-term contracts, providing operational blueprints, data-driven strategies, sales coaching, and ongoing advisory for independent gym owners and aspiring gym entrepreneurs.
• Health Club Sales Training Seminars Sales training seminars designed to motivate gym sales teams and generate greater profits for health clubs, boutique studios, and fitness businesses.
• Operational Analysis / Gym Troubleshooting Affordable, impartial operational snapshot analysis and turnaround services to identify issues gym owners may be missing, including facility turnaround engagements.
• Gym Financing Facilitation Facilitation of gym startup, acquisition, equipment, and working capital financing through exclusive access to 75+ specialized lenders, including pre-revenue funding, SBA loans, and business lines of credit.
• Health Club Broker Services Professional gym business brokerage for buying and selling health clubs, including business evaluations and M&A advisory support.
• Business Plans for Health Clubs and Gyms Custom business plan writing services for health club and gym startups and expansions.
• Gym Feasibility Study Feasibility assessment services for prospective gym startups and expansion projects.
• Club Design & Construction Consulting Gym facility design and construction consulting services for new builds and renovations.
• Gym Business Valuations Professional valuation services for health clubs and gyms, supporting sales, acquisitions, and exit planning.
• Gym Expert Witness Services Expert witness and legal consulting for cases involving personal injury, equipment malfunction, and contract disputes in the fitness industry.
• Outsourced Gym CEO/COO Services Part-time executive leadership services for gym owners, providing operational leadership without the cost of full-time hires.
• AI-Powered Outcomes Consulting AI-powered consulting for modern gyms, including automation guidance for lead management, automated member follow-ups, and gym AI solutions.
• Gym Grant Writer Grant writing services for gyms seeking public and private funding opportunities.
• Remote Sales Training Teleconferencing and webinar-based sales training programs delivered to gym sales teams remotely.

Quantifiable outcome

• High-performing independent gyms in 2026 aim for a 93.8% monthly retention rate
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MaxMembers.aicoreTechnology or IntegrationMaxMembers.ai is a gym software platform partner whose technology FMC promotes to clients for lead management, automated follow-ups, member lifecycle tracking, and the patented 'Casual Membership' system. MaxMembers.ai's Clint and Ashley Aragona received a USPTO Notice of Allowance for technology tied to 'Methods and Systems for Facilitating Access to Membership-Based Venues.' FMC presents this as a recommended technology tool for gym automation and member acquisition.
• TivlyminorOthersTivly is an insurance partner promoted on the FMC website for gym business insurance needs. The partnership provides FMC clients access to simple, quick, and affordable business insurance solutions through a sponsored link on the FMC site.
• Hyper naturalminorOthersFMC promotes Hyper natural's zero-inventory apparel program to gym clients, enabling gyms to sell premium custom apparel without holding inventory. This partnership provides an additional non-dues revenue stream for gym clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClubIntel: ClubIntel is a club industry research and consulting firm serving health clubs with consumer research, mystery shopping, and benchmarking — providing similar B2B advisory services to FMC's gym operator client base.
• Two-Brain Business: Founded by Chris Cooper, Two-Brain is a leading gym ownership mentoring and consulting business serving independent fitness entrepreneurs with retainer programs, events, and operational playbooks — directly comparable to FMC's coaching and consulting model.
• PT Profit: PT Profit specializes in consulting and coaching for personal training studios and boutique fitness operators on sales, retention, and pricing — a comparable niche-focused consulting audience to FMC's independent gym and boutique studio segments.
• Gym Launch: Gym Launch (Alex Hormozi) provides sales systems, marketing, and operational consulting to gym owners, including training programs and turnkey systems — closely overlapping with FMC's sales training and turnaround offerings.
• Athletic Revolution: Athletic Revolution is a gym franchise and consulting network providing operational systems, training, and turnkey support for youth fitness and general gym owners — comparable to FMC's full-lifecycle startup-to-turnaround consulting.
• XYZ Health Club Consulting: A boutique consulting firm offering sales training, membership sales programs, and operational consulting to health clubs — a direct comparable to FMC's sales training seminars and troubleshooting services.
• Bodie McKenna Fitness Sales Training: Bodie McKenna is an established health club sales training and consulting specialist serving independent gyms and multi-location operators with sales systems — directly comparable to FMC's sales training seminars and sales coaching.

Broad incumbents

• IHRSA (International Health, Racquet & Sportsclub Association): IHRSA is the dominant global trade association for the fitness industry, offering industry data, consulting reports, and operator resources — a broader incumbent that overlaps with FMC's advisory positioning for club operators.
• Active Wellness: Active Wellness is a fitness management and consulting company that operates and consults for corporate and commercial fitness centers, overlapping with FMC's corporate fitness center and operational consulting offerings.

Others

• MaxMembers.ai: MaxMembers.ai is FMC's core technology partner providing AI-driven gym automation, lead management, and the patented Casual Membership system — included as an ecosystem/adjacent player rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gymconsultant
• YouTubeyoutube.com/gymconsultant
• Facebookfacebook.com/gymconsultant
• LinkedInlinkedin.com/in/jimthomasconsulting
• Pinterestpinterest.com/fitmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Management & Consulting