MaxPeople

What MaxPeople does

The business model combines recurring subscription revenue from TailoredHR and HRplus packages (billed annually) with project-based and transactional revenue from training engagements, recruitment mandates, and legal matters. Pricing is quote-based and not publicly disclosed. MaxPeople employs 21+ full-time consultants, advisors, lawyers, and paralegals, and distributes services through direct consulting sales, a website 'Book A Call' channel, and partnerships with industry associations including CSAE, Toronto Construction Association, and the Construction Institute of Canada. The go-to-market is sales-led and relationship-driven, targeting the horizontal SMB-to-mid-market segment across Canada, with a stated emphasis on building long-term partnerships rather than transactional engagements.

Name

MaxPeople

Legal name

MaxPeople

Website

https://maxpeoplehr.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MaxPeople is a Canadian boutique HR consulting firm providing outsourced HR, training, recruitment, and employment law services to small and mid-sized companies across Canada, combining subscription-based HR packages with in-house legal expertise.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Services (8741), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPACAPAA

Core HR & HRIS

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAPAL

HR Service Delivery, Case Management & Employee Self-Service

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAKAG

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

Keywords

• HR consulting services
• Outsourced HR solutions
• Employment law advisory
• Executive recruitment services
• Leadership training programs

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HR Consulting Services: Outsourced HR consulting services including fractional HR, employee relations, policy compliance, and ongoing HR support. Delivered through TailoredHR and HRplus packages.
2. Training Services: Customized training solutions including in-person, live-virtual, and on-demand e-learning formats covering leadership, compliance, coaching, and assessments.
3. Recruitment Services: Recruitment services for mid-level and executive roles including Engagement and Retained Search, RPO, and Project-Based Recruitment.
4. Employment Law Services: Strategic legal advice and representation for workplace issues including agreements, termination, severance, human rights, and accommodation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MaxPeople delivers outsourced HR consulting, employment law advisory, training, and recruitment services to small and mid-sized companies across Canada. HR Services are structured around subscription packages (TailoredHR and HRplus) powered by the proprietary HREssentials platform, alongside project-based engagements. Training is delivered in-person, live-virtual, and via on-demand e-learning, while Recruitment covers retained search, RPO, and project-based hiring.

Product overview

MaxPeople is an HR consulting firm offering a portfolio of professional services in Canada. The core offerings consist of HR Services (powered by HREssentials), Training, Recruitment, and Employment Law. HR Services are delivered through structured packages: TailoredHR (entry-level), HRplus (comprehensive), and HR Projects (discrete initiatives). Training includes leadership development, compliance-based training, coaching and assessments, and Career Transition Services. Recruitment covers retained search, RPO, and project-based hiring. Employment Law provides legal consultation, strategic advising, and representation. The firm also offers Career Transition Services as a standalone offboarding solution.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Services Outsourced HR consulting services providing small to mid-sized companies with access to senior HR professionals and employment lawyers, including ongoing HR support, employee relations, policy development, compliance, and termination assistance.
• HR Projects Project-based HR consulting engagements for discrete initiatives including workplace assessments, investigations, compliance audits, succession planning, organizational design, and talent reviews for small and mid-sized companies.
• Training Customized training programs for businesses covering leadership development, compliance training, coaching, assessments, and career transition, delivered in-person, live-virtual, and on-demand e-learning formats.
• Recruitment Talent acquisition services helping organizations find leadership and acquire candidates for mid-level and executive roles, delivered through retained search, recruitment process outsourcing, and project-based recruitment.
• Employment Law Strategic legal advice and representation for employers covering workplace issues including employment agreements, termination and severance, human rights, accommodation, and compliance with Canadian employment law.
• Career Transition Services Virtual offboarding program supporting employees impacted by termination, layoffs, and downsizing with personal branding, AI-enhanced resume review, interview skills training, and job search guidance.

Quantifiable outcome

• Same-day replies and guidance for clients
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor.

• HH (Hansen & Hunter?)minorOthersPartner and affiliate displayed on website.
• CPAO (Certified Payroll Adjudicator Ontario)minorOthersPartner and affiliate displayed on website.
• BongardeminorOthersPartner and affiliate displayed on website.
• HR InsiderminorOthersPartner and affiliate displayed on website.
• OHS InsiderminorOthersPartner and affiliate displayed on website.
• HUMIminorOthersPartner and affiliate displayed on website.
• NPI (National Phytotechnology Inc?)minorOthersPartner and affiliate displayed on website.
• Toronto Construction AssociationminorOthersPartner and affiliate displayed on website.
• The Construction Institute of CanadaminorOthersPartner and affiliate displayed on website.
• CSAE (Canadian Society of Association Executives)minorOthersPartner and affiliate displayed on website. CSAE is also a client of MaxPeople.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Citation Canada: Citation Canada offers HR consulting, employment law, and compliance services to SMBs across Canada, closely mirroring MaxPeople's bundled service portfolio and customer profile.
• HR Covered: HR Covered delivers outsourced HR and employment law advisory to Canadian SMBs via subscription packages, directly comparable to MaxPeople's TailoredHR/HRplus tiered offering.
• Triton HR: Triton HR provides fractional HR, payroll, and employment law support to Canadian SMBs, competing on similar outsourced HR service lines.
• Peninsula Group (Canada): Peninsula provides outsourced HR, employment law, and health & safety services to SMBs in Canada, directly competing with MaxPeople's integrated HR-plus-legal model for the same SMB segment.

Others

• HRPA (Human Resources Professionals Association): HRPA is the Canadian HR professional association; relevant as an ecosystem participant where MaxPeople's CHRL-certified team members maintain credentials and network.

Broad incumbents

• ADP TotalSource: ADP's PEO arm provides co-employment HR outsourcing including payroll, benefits, and compliance for SMBs, representing a scaled incumbent alternative to MaxPeople's boutique offering.
• Insperity: Insperity is a large-scale PEO offering HR outsourcing, benefits, and compliance to SMB and mid-market clients; operates as a broader incumbent in the same outsourced HR category MaxPeople serves.
• Dayforce (formerly Ceridian): Dayforce delivers HCM, payroll, and workforce management at scale across North America; an incumbent platform that competes for the same Canadian mid-market HR outsourcing wallet.

Emerging players

• Humaxa: Humaxa is a Canadian HR tech and advisory firm offering HR consulting, training, and employment support to SMBs, partially overlapping with MaxPeople's HR Services and Training lines.
• Pinpoint Talent: Pinpoint Talent is a Canadian boutique recruitment firm providing retained search and RPO services, overlapping with MaxPeople's Recruitment practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maxpeoplehr
• Facebookfacebook.com/maxpeoplehr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxPeople