Care at Home

What Care at Home does

Care at Home is a private, for-profit LLC headquartered at 240 Williams St, New London, Connecticut, with a second office in Westerly, Rhode Island. Founded by Suzanne Karp in 2013–2014, the agency delivers non-medical in-home care services across Connecticut and Rhode Island, targeting seniors who wish to remain at home and the adult children who arrange care for them. Service lines include Memory Care (Alzheimer's and dementia), Post-Rehab Care, Short-Term and Long-Term Care, Hourly Care, Live-In Care, Companion Care, and Respite Care for family caregivers, supplemented by a Live-In FLEX Program that combines a live-in caregiver with on-demand supplemental services on a hybrid billing basis.

The operational model is labor-intensive and locally executed. Services are delivered by employed caregivers matched to clients through a Director of Care Coordination and supervised by Field Technicians; client outcomes and caregiver satisfaction are independently measured by Activated Insights (formerly Home Care Pulse), whose surveys have produced repeated Provider of Choice, Employer of Choice, and Leader in Excellence designations. ACHC accreditation for Home Care Aide Services, valid through September 23, 2028, plus Connecticut registration #HCA.000936 and Rhode Island license #HCP02468, underpin the compliance posture. The technology stack is minimal: a WordPress-based marketing site with online scheduling for free in-home evaluations, dedicated CT and RI phone lines, and ClearCare Online for client billing. No proprietary software, mobile app, or AI components are disclosed.

Revenue is generated through recurring subscription-style engagements billed monthly (hourly, live-in, long-term) or on a pay-as-you-go basis (respite, supplemental FLEX services); pricing is quote-based and not publicly disclosed. Go-to-market is direct-to-consumer and referral-driven, anchored on free in-home care assessments, with secondary presence through community events (e.g., Walk to End Alzheimer's), content marketing, and earned-media awards. The company is privately held by founder Suzanne Karp, with no disclosed external funding, parent entity, or acquisition activity; ownership-linked commentary references Dan Karp in connection with company-hosted events.

Name

Care at Home

Legal name

Care at Home LLC

Website

https://careathomenow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Care at Home is a privately held, ACHC-accredited non-medical home care agency serving seniors and their families in Connecticut and Rhode Island with hourly, live-in, memory, post-rehab, respite, and FLEX-tier caregiving delivered by employed caregivers.

Ownership category

akta.pro rank

Product category

Non-Medical Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Non-medical home care
• Senior home care
• Memory care services
• Live-in caregiver services
• Respite care services

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Non-Medical Home Care Services: Provides hourly care, live-in care, overnight care, and respite care services to seniors and individuals needing assistance with daily activities in Connecticut and Rhode Island.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Care at Home provides non-medical in-home care services to seniors and individuals needing assistance with daily activities across Connecticut and Rhode Island. Services include memory care for Alzheimer's and dementia patients, post-rehab support, short-term and long-term care, hourly care, live-in care, the Live-In FLEX Program, companion care, and respite care for family caregivers. Care is delivered by trained caregivers in client homes, with personalized care plans developed during free in-home evaluations.

Product overview

Care at Home is a non-medical home care agency offering personalized in-home support services throughout Connecticut and Rhode Island. The company's core offering consists of various care types including Memory Care for Alzheimer's and dementia patients, Post-Rehab Care for recovery support, Short-Term and Long-Term Care, Hourly Care, Live-In Care, and Respite Care for family caregivers. The portfolio also includes the Live-In FLEX Program (a flexible live-in care option with pay-as-you-go pricing), Companion Care services, and the Hero Program recognizing exceptional caregivers. All services are delivered by trained caregivers who assist with daily activities, personal care, household duties, transportation, and meal preparation, enabling clients to remain safely and comfortably in their homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory Care Specialized in-home care for individuals with Alzheimer's and dementia, providing supervision, symptom tracking, hazard avoidance, and medication schedule monitoring in a familiar home environment. Designed for seniors with cognitive decline who wish to remain safely at home.
• Post-Rehab Care Short-term transitional in-home care services for individuals recovering after hospital or rehabilitation stays, supporting recovery, independence, and the safe return to daily activities.
• Short-Term Care Temporary in-home care services providing short-duration assistance for individuals needing intermittent support with daily activities.
• Long-Term Care Ongoing in-home support for individuals with sustained care needs, maintaining quality of life, safety, and independence over an extended period.
• Hourly Care Part-time in-home care scheduled by the hour for individuals needing periodic assistance with daily activities, with flexible scheduling based on client needs.
• Live-In Care Round-the-clock in-home care with a dedicated caregiver residing in the client's home, providing comprehensive 24-hour coverage.
• Live-In FLEX Program Flexible live-in care program with built-in caregiver rest periods, 'pay for the care you need' pricing model, supplemental hourly overnight care, emergency care, spot checks, and caregiver-to-client matching.
• Respite Care Short-term relief services for family caregivers, providing temporary professional in-home care so family caregivers can rest and recharge.
• Companion Care Social support and companionship services helping seniors maintain connections through visits, conversations, and activities to address isolation and loneliness.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Alzheimer's AssociationcoreStrategic or Co-development Partner · 15 September 2018Annual participation in Walk to End Alzheimer's. Care at Home team sponsored water station at the 2019 Walk to End Alzheimer's in New London, raising awareness and funds for Alzheimer's care, support, and research
• Home Care Association of America (HCAOA)minorOthersAffiliated member organization providing advocacy and resources for home care agencies
• ACHC (Accreditation Commission for Health Care)coreOthersAccreditation body that awarded Care at Home ACHC accreditation for Home Care – Home Care Aide Services. Accreditation valid through September 23, 2028
• Home Care Pulse / Activated InsightscoreOthersIndependent third-party satisfaction research firm that collects client and caregiver feedback through monthly live phone interviews and awards Provider of Choice, Employer of Choice, and Leader in Excellence awards
• E-VerifyminorOthersEmployment eligibility verification system ensuring legal workforce compliance
• Mystic Chamber of CommerceminorOthersLocal business membership organization in Connecticut supporting community business networking
• Ocean Community Chamber of CommerceminorOthersLocal business membership organization serving Rhode Island community
• Southeast Senior Network (SSN)minorOthersBusiness networking group for senior care providers in the region. Care at Home hosted SSN Business After Hours event in July 2018

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amada Senior Care: Franchised provider of non-medical in-home care and assisted living placement services with a strong emphasis on long-term care and dementia support. Directly comparable to Care at Home's positioning and service breadth.
• Home Instead Senior Care: Largest franchised non-medical home care network in the U.S., offering personal care, companionship, and dementia support for seniors. Directly comparable to Care at Home on service mix (hourly, live-in, memory care) and target customer (private-pay families).
• Comfort Keepers: Franchised non-medical home care provider offering personal care, companionship, and specialized Alzheimer's/dementia care. Directly comparable in service scope, dementia specialization, and target private-pay seniors.
• Always Best Care Senior Services: Franchised senior services company offering non-medical in-home care, including personal care and companionship, alongside assisted living placement. Directly comparable on service mix and franchise-driven regional growth.
• Right at Home: Franchised provider of in-home non-medical care and assistance for seniors and disabled adults, including companionship, personal care, and specialized memory care. Matches Care at Home's customer base and core offerings.
• Visiting Angels: National franchised non-medical home care agency providing companion, personal care, and respite services to seniors in their homes. Closely matches Care at Home's service categories, private-pay positioning, and locally-owned franchise model.
• Synergy HomeCare: National franchised non-medical home care agency providing personal care, companionship, and memory care to seniors in their homes. Directly competes with Care at Home on the same service categories and private-pay demographic.
• Senior Helpers: National non-medical home care franchise with a strong focus on Alzheimer's and dementia care programs. Highly comparable to Care at Home on memory-care specialization and service-line breadth.

Broad incumbents

• BrightStar Care: Franchised home care provider offering both medical (skilled nursing, therapy) and non-medical services. Broader incumbent that overlaps Care at Home's personal-care offerings but also competes in adjacent skilled home-health markets.
• Bayada Home Health Care: Large national home health provider delivering primarily skilled/medical home health services, with private-duty nursing and personal-care adjacencies. Comparable as a regional post-acute and in-home care competitor with broader scope than Care at Home.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGFLTAwk5zhoKEutrq8574Q
• Facebookfacebook.com/CareAtHomeCT
• LinkedInlinkedin.com/company/careathomect
• Instagraminstagram.com/careathomect
• Pinterestpinterest.com/careathomect
• Xx.com/CareAtHomeCT

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care at Home