Pillars Brewery

What Pillars Brewery does

Pillars Brewery is an independent craft brewery founded in 2016 and based in Walthamstow, London, positioning itself as London's first dedicated independent lager producer. The company produces a focused range of lager styles including Pilsner, Helles, Haus Lager (3.5% ABV), Original Pale (4.5% ABV), and a seasonal Icebock series produced via freeze-concentration. Brewing operations are supported by proprietary processes including in-house yeast propagation and heat recovery systems, with 97.7% of kegs reported as returnable.

The business operates a multi-channel model combining three owned-and-operated on-trade venues in Walthamstow (Taproom, Malt Haus, Untraditional Pub), a direct-to-consumer e-commerce site with nationwide delivery and a subscription/lager club, brewery tours and experiential offerings, branded merchandise, and a wholesale trade arm distributed via partnerships including CRATE. Customer segments span individual craft beer consumers, independent on-trade accounts, and small-format retailers across the UK.

Revenue mechanics draw from on-premise pour and food sales, off-premise packaged beer via DTC and wholesale, subscription recurring revenue, and ancillary experience and merchandise sales. The company is privately held, family-run, and reports no external venture funding, with sustainability commitments including a partnership with Switch2Zero (2023) and a stated goal of carbon-neutral operations by 2030. The company has accumulated multiple industry awards, including recognition at the London Beer Competition and the World Beer Awards.

Name

Pillars Brewery

Legal name

Pillars Brewery

Website

https://pillarsbrewery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pillars Brewery is an independent London craft brewery founded in 2016 producing a focused range of lagers and seasonal Icebocks, selling through three owned venues, DTC e-commerce with subscription delivery, and wholesale trade across the UK.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft lager brewing
• Gluten-free beer
• Vegan beer
• Brewery tours
• Craft beer wholesale

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Beer Sales: Online sales of packaged beer (bottles, cases) through the company e-commerce site. Offers subscription model with 10% savings on cases of 12+ bottles.
2. Trade/Wholesale: Bulk sales of draught and packaged beer to hospitality venues including pubs, bars, restaurants, shops, and festivals.
3. Merchandise: Sale of branded merchandise including t-shirts, hats, bottle openers, and sticker packs.
4. Experiences and Tours: Brewery tour and tasting experiences sold at £35 per person, including professional beer tasting and brewery tours.
5. e-Gift Cards: Digital gift cards sold in denominations of £10, £25, £50, and £100, redeemable at the online shop.
6. On-site Venue Sales: Direct sales at venue locations including Taproom, Malt Haus restaurant/bar, and Untraditional Pub.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pillars Brewery is an independent craft lager brewery that produces a range of award-winning lagers (Pilsner, Helles, Haus Lager, Original Pale) and seasonal Eisbock variants, sold packaged via e-commerce and wholesale to hospitality venues. The company also operates three owned venues (Taproom, Malt Haus, Untraditional Pub) and offers brewery tours and tasting experiences. A full portfolio of branded merchandise and e-gift cards is sold alongside the beer.

Product overview

Pillars Brewery is London's first independent lager brewery, founded in 2016 and based in Walthamstow, East London. The company operates a portfolio of four core beer products (Pilsner, Helles, Haus Lager, and Original Pale) sold as individual and mixed cases, alongside a seasonal Small Batch/Icebock series featuring specialty freeze-concentrated lagers (Icebock '24, Icebock Reserve, Coffee bock, CHOC-ICE). Customers can purchase fixed mixed boxes or build their own custom beer selection. The company also operates three hospitality venues (Pillars Taproom, Malt Haus restaurant, The Untraditional Pub) and offers a Brewery Tour & Tasting experience. Merchandise includes apparel (t-shirts, hats) and branded accessories (bottle openers, stickers), alongside e-Gift Cards. The business operates a direct-to-consumer e-commerce platform with local and national delivery, subscription options, and a trade/wholesale programme for venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Mixed Boxes Pre-selected mixed case of Pillars core lagers including Pilsner, Original Pale (formerly Hop Lager), and Helles, allowing customers to sample the full core range in one purchase. 8-pack from £24.
• Build a Box Customisable beer box allowing customers to select their own mix of Pillars special and core lagers.
• Pilsner Boxes Award-winning gluten-free Pilsner lager, crisp and clean with pine and citrus flavours. Winner of UK's Best Pilsner at the World Beer Awards 2021. Cases from £32.
• Helles Boxes Traditional Munich Helles style lager combined with New World hops. Golden, clean and easy-drinking with a smooth malty character and a hint of honey. Cases from £32.
• Haus Lager Boxes Session lager at 3.5% ABV, gluten-free and vegan-friendly. Brewed with Haus yeast, European hops and rich malts with a bread crust base balanced with citrus and herb notes; 99 kcal per bottle. Cases from £29.
• Original Pale Boxes India Pale Lager (IPL) hybrid combining IPA and lager styles, formerly marketed as Hop Lager. Gluten-free, sessionable at 4.5% ABV with zesty citrus notes and a crisp dry-hopped finish, brewed with Simcoe hops from Washington State. 12-pack £34.
• Gluten Free Box Mixed case selection of award-winning gluten-free lagers including Haus (3.5%), Pilsner (4.0%), Helles Lager (4.8%), and Original Pale (4.5%), each in 330ml bottles. Mixed case from £33.
• Coffee bock Collaboration with Wood Street Coffee Co. Coffee-infused Eisbock (freeze-concentrated lager) at 8.0% ABV brewed with Brazilian House Espresso. Rich, full-bodied lager with dried fruit, chocolate and toast-like notes. Multi-award winning including Country Winner at the World Beer Awards 2024 and Beer of the Year 2023. 6-bottle box £45.
• Icebock '24 Annual Eisbock release brewed using freeze-concentration over nine months. Rich, silky lager with caramelised, toast-like character. UK's first Eisbock and 2x UK's best at the World Beer Awards.
• Icebock Reserve Box Icebock Reserve 2021 in a box of 6x 750ml bottles. UK's first Eisbock at 9.5% ABV, silky and rich with bold malt flavours and caramelised, toast-like character. UK's best lager at the World Beer Awards 2021. 6-pack (750ml) £20.
• CHOC-ICE Eisbock at 7.4% ABV infused with cocoa nibs from LAND chocolate for rich chocolatey overtones. Freeze-concentrated for an intense, full-bodied flavour. Collaboration with East London chocolate maker LAND.
• Brewery Tour & Tasting London brewery tour and professional beer tasting experience for two at £35. Includes welcome drink, 90-minute beer tasting session (6 small beers with food pairing), a pint of seasonal special beer, and a 30-minute tour of the brewery. Located in Walthamstow near Walthamstow Central tube station.
• e-Gift Card Digital gift card redeemable at the Pillars online shop, available in denominations of £10, £25, £50 and £100. Email confirmation and gift code delivered after purchase.
• Pocket T-Shirt Black 100% cotton black pocket t-shirt branded with the Pillars Brewery logo. Available in sizes M, L, XL. £25.
• Hat - Brown Brown branded hat with Pillars Brewery logo. £12.
• Hat - Coral Coral coloured branded hat with Pillars Brewery logo.
• Hat - Black Black branded hat with Pillars Brewery logo.
• Bottle Opener Branded Pillars bottle opener accessory for beer enthusiasts. £5.
• Sticker Pack Pillars branded sticker pack.

Quantifiable outcome

• 3x Country Winner at World Beer Awards (Coffee Bock)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Switch2ZerocoreStrategic or Co-development PartnerSwitch2Zero is Pillars' carbon offset program partner. The brewery has calculated and offset Scope 1 and 2 carbon emissions since 2023 through Switch2Zero as part of their journey to net zero by 2030.
• Wood Street CoffeecoreStrategic or Co-development PartnerCoffee bock collaboration using Brazilian House Espresso from Wood Street Coffee Co. The result is a rich, full-bodied lager with dried fruit, chocolate and toast-like notes. Multiple award winner including Country Winner at World Beer Awards 2024.
• LAND ChocolateminorStrategic or Co-development PartnerCollaboration on CHOC-ICE product - a rich, silky lager with cocoa nibs for chocolatey overtones, freeze-concentrated for intense flavour.
• CRATE St James StreetcoreStrategic or Co-development PartnerThe Untraditional Pub operates within the CRATE St James Street development - an innovative modular site with community of local businesses including food vendors and hairdressers. Hosts regular live music and diverse events on the all-weather roof terrace.
• ArabicaminorGTM or Marketing PartnerExclusive Arabica recipe provided to pair with Pilsner purchases. Food pairing recommendations for the lager.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hackney Brewery: East London craft brewery with taproom and trade distribution. Directly comparable on London geography, scale, and hybrid venue/trade business model.
• Lost and Grounded Brewers: UK craft brewery with a strong lager focus (German-trained brewers), own taproom, and trade distribution. Closest peer on lager-specialist positioning and brewing heritage.
• Five Points Brewing: East London craft brewery operating its own taproom and trade distribution across London. Comparable in scale, geographic focus, and brewery-anchored venue model to Pillars.
• Anspach & Hobday: London craft brewery (Bermondsey) with own taproom and on-trade focus. Comparable in scale and venue-anchored distribution approach to Pillars.
• Camden Town Brewery: London-based craft brewery producing a range of lagers and ales, with on-site brewery taproom and strong trade distribution. Closest direct peer to Pillars given shared London base, multi-venue operations, and similar product breadth.
• Beavertown Brewery: London craft brewery (now owned by Heineken) with on-site brewery taproom in Tottenham Hale and strong East London identity. Direct peer on geography, venue-led GTM, and trade distribution, though at a much larger scale.
• Brixton Brewery: South London craft brewery with taproom and trade sales. Comparable London-based craft operator with similar venue and trade distribution model.
• Pressure Drop Brewing: London craft brewery operating a brewery taproom in Tottenham and trade/wholesale distribution. Comparable product mix, London geography, and venue-anchored GTM.

Regional players

• Tiny Rebel Brewing: Welsh craft brewery with own taproom/bar venues and trade distribution. Comparable in venue-anchored GTM and craft scale, though operating from a different UK region.

Broad incumbents

• BrewDog: Largest UK craft brewer with extensive own-brand bar network, global distribution, and broad beer style portfolio. Broad incumbent peer demonstrating the scale Pillars could target, though Pillsars is specialised on lager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pillarsbrewery
• Facebookfacebook.com/Pillarsbrewery
• Instagraminstagram.com/pillarsbrewery
• LinkedInlinkedin.com/company/pillars-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pillars Brewery