What Feed Manager does

Feed Manager is a French B2B performance marketing agency founded in 2010 and headquartered in Bordeaux (16 Quai Louis XVIII, 33000 Bordeaux). The firm specializes in feed management, product data optimization, and Google Shopping campaign management for e-commerce retailers, operating as a for-profit private company. It is structured as a subsidiary of Cosmo5, which was itself acquired by the international digital performance group Labelium Group in 2021.

The company delivers five core service pillars: feed management (creation, optimization, and maintenance of merchant product feeds), e-retail/marketplace management (presence on marketplaces), omnichannel activation (Local Inventory Ads, Google Business Profile), program management (end-to-end Google Shopping operations), and a proprietary Comparison Shopping Service (CSS) platform launched in 2018. The firm claims a proprietary "Semantic AI Technology" used for feed optimization, with a stated 52% ROAS improvement metric. The CSS offering is supported by a Google CSS partnership, granting competitive auction positioning and CPC rates.

Feed Manager's business model is managed services — retainer-based engagements sold directly via a sales-led go-to-market motion to enterprise e-commerce clients primarily in Western Europe (France-centric). Named customers include Damart, Sephora, and ba&sh, all large enterprise retailers. The company maintains a presence on LinkedIn and a corporate blog as primary marketing channels. No headcount, revenue, or funding data is publicly disclosed in the available material.

Name

Feed Manager

Legal name

Feed Manager

Website

https://feed-manager.net

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Feed Manager is a French B2B performance marketing agency founded in 2010, specializing in feed management, Google Shopping, and product data optimization for enterprise e-commerce retailers across Western Europe. It operates as a subsidiary of Cosmo5 within Labelium Group.

Ownership category

akta.pro rank

Product category

E-commerce Performance Marketing Services

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Product feed management
• Comparison shopping service
• Marketplace advertising
• E-commerce performance marketing
• Product data optimization

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Services: Feed Manager generates revenue through agency services including feed management, e-retail/marketplace management, omnichannel activation, program management, and CSS services. The company operates as a performance marketing agency providing ongoing consulting and managed services to e-commerce clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Feed Manager is a B2B performance marketing agency that structures, parametrizes, and enriches product data to maximize the visibility and campaign performance of e-commerce merchants across Google Shopping, Bing Shopping, Meta Ads, Criteo, and price comparison services. The company provides marketplace strategy and management (E-Retail), omnichannel activation including geolocated formats, dedicated program management with a single point of contact, and operates its own proprietary Comparison Shopping Service (CSS) launched in 2018 to provide an alternative product distribution channel.

Product overview

Feed Manager is a performance marketing agency (filiale of Cosmo5) that offers a portfolio of services centered on feed management and product data optimization. The company provides five core service offerings: Feed Management (product data structuring and enrichment), E-Retail (marketplace management), Omnicanalité (omnichannel/local advertising), Program Management (coordinated project delivery), and a proprietary CSS (Comparison Shopping Service) tool. These services work together to help e-commerce merchants optimize product data across acquisition channels including Google Shopping, Bing Shopping, Meta Ads, Criteo, and price comparators, as well as major marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Feed Management

Quantifiable outcome

• 52% ROAS increase for ba&sh on Google Shopping

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship.

• Cosmo5flagshipStrategic or Co-development PartnerCosmo5 is the parent company of Feed Manager. Feed Manager operates as a subsidiary of Cosmo5 and is part of the Labelium Group, which acquired Cosmo5 in 2021. The relationship provides Feed Manager with resources and infrastructure of a larger marketing technology group while maintaining its specialized focus on feed management.
• Labelium GroupflagshipStrategic or Co-development PartnerLabelium Group acquired Cosmo5 (parent company of Feed Manager) in 2021. Feed Manager is associated with Labelium's Paris office and benefits from the group's broader digital marketing and technology capabilities. The relationship positions Feed Manager within a larger network of marketing agencies and technology solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis Commerce: Publicis Commerce is the commerce and retail media arm of Publicis Groupe, offering large-enterprise feed management, marketplace, and retail media services. It competes with Feed Manager for the same enterprise retail clients (e.g., fashion and beauty brands) but as part of a much larger full-service agency portfolio.
• GroupM (WPP): GroupM is WPP's media investment group, operating performance, programmatic, and commerce capabilities that overlap with Feed Manager's Google Shopping, programmatic, and omnichannel activation services. It is a broader incumbent that wins enterprise retailer media mandates that Feed Manager also targets.
• Labelium Group: Labelium Group is the parent organization (via Cosmo5 acquisition in 2021) and a broader digital performance marketing network with international offices. As a sister/parent entity, it competes with independent agencies for enterprise digital marketing mandates and shares enterprise clients across the wider group.

Direct peers

• Feedonomics: Feedonomics (now part of BigCommerce) is a feed management platform that optimizes and syndicates product data across Google Shopping, Meta, Bing, marketplaces, and hundreds of other channels. It is a direct competitor to Feed Manager's core feed management service for enterprise e-commerce merchants.
• Lengow: Lengow is a French-headquartered feed management and marketplace integration platform serving European e-commerce merchants with product feed syndication and marketplace management. It is one of Feed Manager's closest direct competitors given the shared French origin, similar European enterprise customer base, and overlapping feed/marketplace service portfolio.
• GoDataFeed: GoDataFeed is a feed management platform that helps e-commerce merchants and agencies optimize and submit product feeds to Google Shopping, Bing, Facebook, and marketplaces. It competes with Feed Manager's core feed management and channel distribution capabilities, particularly in the mid-market and agency segment.
• Productsup: Productsup is a product content syndication platform that helps brands and retailers structure, optimize, and distribute product data across hundreds of marketing and e-commerce channels. It competes head-on with Feed Manager's feed management and product data enrichment core offering for enterprise retail clients globally.
• Channable: Channable is a feed management and product data platform used by e-commerce merchants to structure, enrich, and distribute product feeds across Google Shopping, marketplaces, and comparison channels. It directly competes with Feed Manager's feed management and marketplace management offerings, including both SaaS tooling and managed-service elements in its go-to-market.
• DataFeedWatch (Maroon Feed): DataFeedWatch is a feed management and optimization tool used by retailers and agencies to manage product feeds for Google Shopping, Facebook, Bing, and marketplaces. It directly overlaps with Feed Manager's feed management service for both direct retailer clients and agency partners.

Emerging players

• Adspert: Adspert is an AI-powered bid management and feed optimization tool that automates PPC campaigns across Google Shopping, Amazon, and Bing. It is an emerging competitor in the AI-augmented feed and bidding space where Feed Manager also operates with its Semantic AI capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/feedmanager

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feed Manager